liveramp.com Open in urlscan Pro
35.239.68.42  Public Scan

Submitted URL: https://em.liveramp.com/MzIwLUNIUC0wNTYAAAGBGvfgP438zOtnCeq81wKyLfRaO0KRbeFtwwGFmhD0xOJ5yM2zAdFghe4xOm30EZZLK7z-2KI=
Effective URL: https://liveramp.com/fitbit-exercises-cookieless-advertising/?utm_source=nurture&utm_medium=email&utm_campaign=ongoin...
Submission: On December 02 via api from US — Scanned from DE

Form analysis 2 forms found in the DOM

GET https://liveramp.com

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GET https://liveramp.com/

<form role="search" method="get" id="searchform" action="https://liveramp.com/">
  <i class="far fa-search"></i>
  <input type="text" value="" name="s" id="s" placeholder="Search" aria-label="Search">
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Text Content

 * Products
   
   
   PRODUCTS
   
   
   PLATFORM OVERVIEW
   
   The leading data connectivity platform for the safe and effective use of data
   
   Read More
   
   
    * ACTIVATION
      
      Reach your audiences securely across the advertising ecosystem
      
      Read More
   
   
    * MEASUREMENT
      
      Uncover insights, prove impact
      
      Read More
   
   
    * IDENTITY INFRASTRUCTURE
      
      Configure your own identity strategy to deliver seamless customers
      experiences
      
      Read More
   
   
    * LIVERAMP SAFE HAVEN
      
      Uplevel your data strategy with our neutral infrastructure
      
      Read More
   
   
    * DATA MARKETPLACE
      
      Access unique, trusted data to enhance and extend customer intelligence
      
      Read More
   
   
   PARTNER DIRECTORY
   
   Resolve identity across data silos with the help of our 500+ partner network
   
   Read More
   
   
   FEATURED PRODUCTS
   
   
    * AUTHENTICATED TRAFFIC SOLUTION
      
      Read More
   
   
    * LIVERAMP TV
      
      Read More
   
   
    * PORTRAIT ENGINE
      
      Read More
   
   
   FEATURED RESOURCES
   
   
    * WHY DATA CONNECTIVITY MATTERS. AND WHY IT MATTERS TO DO IT RIGHT.
      
      Learn more Learn more
   
   
    * WHAT IS ADDRESSABILITY, AND WHY IS IT IMPORTANT?
      
      Find out Find out

 * Solutions
   
   
   INDUSTRIES
   
   
    * RETAIL
      
      Anticipate shopper needs and build partnerships to unlock the value of
      data collaboration
      
      Read More
   
   
    * TV INDUSTRY
      
      Make every ad impression addressable and accountable
      
      Read More
   
   
    * PUBLISHING
      
      Foster transparency and build stronger relationships
      
      Read More
   
   
   TEAMS
   
   
    * B2C MARKETING
      
      Reach target audiences and improve ROI
      
      Read More
   
   
    * B2B MARKETING
      
      Connect with the right influencers, show better results
      
      Read More
   
   
    * MARKETING TECHNOLOGY PLATFORM
      
      Accurately deliver omnichannel experiences at scale
      
      Read More
   
   
    * AGENCY
      
      Power stronger client results through data and technology
      
      Read More
   
   
    * DATA PROVIDER
      
      Amplify your data solutions
      
      Read More
   
   
   FEATURED RESOURCES
   
   
    * LIVERAMP TV IS ON: TRANSFORM TV THROUGH PEOPLE-BASED COLLABORATION,
      ACTIVATION, AND QUANTIFICATION
      
      Learn more Learn more
   
   
    * COUNTDOWN TO GOING COOKIELESS. ARE YOU ON TRACK FOR SUCCESS?
      
      Read Now Read Now

 * Resources
   
   
   LEARN AND CONNECT
   
   
    * RESOURCE CENTER
      
      Read More
   
   
    * MARKETING INNOVATION BLOG
      
      Read More
   
   
    * PODCAST
      
      Read More
   
   
    * CUSTOMER STORIES
      
      Read More
   
   
    * RAMPUP
      
      Read More
   
   
    * LIVERAMP UNIVERSITY
      
      Read More
   
   
    * DEVELOPER RESOURCES
      
      Read More
   
   
   FEATURED RESOURCES
   
   
    * THE RENAISSANCE OF DIGITAL ADVERTISING
      
      Read Now Read Now
   
   
    * BRIDGING THE TV GAP WITH CROSS-SCREEN MEASUREMENT
      
      Watch Now Watch Now

 * Company
   
   
   GET TO KNOW LIVERAMP
   
   
    * ABOUT US
      
      Read More
   
   
    * LEADERSHIP
      
      Read More
   
   
    * PRESS & NEWS
      
      Read More
   
   
    * INVESTORS
      
      Read More
   
   
    * CONTACT
      
      Read More
   
   
    * EVENTS
      
      Read More
   
   
    * CAREERS
      
      Read More
   
   
    * DIVERSITY, INCLUSION & BELONGING
      
      Read More
   
   
    * LIVERAMP.ORG
      
      Read More
   
   
    * DATA ETHICS & PRIVACY
      
      Read More
   
   
   FEATURED RESOURCES
   
   
    * HOW LIVERAMP IS BUILDING THE FUTURE OF WORK
      
      Read Now Read Now
   
   
    * INTRODUCING LIVERAMP'S FIRST ANNUAL DIB REPORT
      
      Read Now Read Now

 * US
   * AU
   * CN
   * DE
   * ES
   * FR
   * IT
   * JP
   * UK
 * Log in
 * Talk to an Expert

 * Talk to an Expert




FITBIT EXERCISES ON COOKIELESS ADVERTISING

Leading health and fitness brand prepares for the end of third-party cookies
with LiveRamp Authenticated Identity Infrastructure.

Read Now


EXPLORE THE VALUE OF ADVERTISING WITHOUT COOKIES

title-underline

To prepare for the end of third-party cookies, health and fitness technology
brand Fitbit turned to a leading advertising agency to ensure they would still
be able to reach their high-value audiences and measure on the same outcomes
when using the LiveRamp Authenticated Identity Infrastructure.

Without targeting on cookies, Fitbit was able to:

 * Achieve 2x higher return on ad spend (ROAS)
 * Decrease cost-per-page view (CPPV) by 34%
 * Increase average order value (AOV) by 13%

Check out the case study to see how LiveRamp worked with Index Exchange, a
leading advertising agency, and Fitbit to prove the power and value of
advertising without cookies.

Read Now



HAVE QUESTIONS, OR WANT TO DISCUSS HOW LIVERAMP CAN HELP YOU?


Talk to an Expert



PRODUCTS

 * Our Platform
 * Why Data Connectivity
 * What is Addressability and Why is it Important?
 * Activation
 * Measurement
 * Identity Infrastructure
 * LiveRamp Safe Haven
 * Data Marketplace
 * Partner Integrations

SOLUTIONS

 * B2C Marketing
 * B2B Marketing
 * Marketing Technology Platform
 * Agency
 * Data Provider

INDUSTRIES

 * TV Industry
 * Publishing

RESOURCES

 * Resource Center
 * Marketing Innovation Blog
 * Podcast: Saying the Quiet Part Out Loud
 * People-Based Marketing
 * Customer Stories
 * LiveRamp University
 * RampUp
 * Developers

ABOUT LIVERAMP

 * About LiveRamp
 * Press & News
 * Events
 * Careers
 * Diversity, Inclusion, and Belonging
 * LiveRamp.org
 * Data Ethics and Privacy
 * Leadership
 * Investor Relations
 * Contact Us

 * About Ads
 * Privacy
 * CA Privacy Notice
 * Opt out
 * Mobile opt-out
 * Sitemap

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 * Products
     
   * Our Platform
   * Partner Integrations
   * Why Data Connectivity
   * What is Addressability and Why is it Important?
   * Activation
   * Measurement
   * Identity Infrastructure
   * LiveRamp Safe Haven
   * Data Marketplace
   * LiveRamp TV is On: Transform TV through People-Based Collaboration,
     Activation, and Quantification
   * 180 days to a cookieless future. Are you ready to get started?
     
   * Back
 * Solutions
     
   * Marketing Suite
   * Data Analytics Suite
   * Product Development Suite
   * Data Monetization Suite
   * Solution Finder
     
   * Back
 * Industries
     
   * B2C Marketing
   * B2B Marketing
   * Marketing Technology Platform
   * Agency
   * Data Provider
   * TV Industry
   * Publishing
     
   * Back
 * Resources
     
   * Resource Center
   * Marketing Innovation Blog
   * Podcast
   * Customer Stories
   * LiveRamp University
   * Developer Resources
   * RampUp
     
   * Back
 * About LiveRamp
     
   * Company Overview
   * Press & News
   * Events
   * LiveRamp.org
   * Diversity, Inclusion, and Belonging
   * Data Ethics and Privacy
   * Careers
   * Contact Us
     
   * Back
 * Talk to an Expert

 * Contact and Office Locations