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HOW TECHNOLOGY HELPS RETAILERS MEET SUSTAINABILITY GOALS

What makes digital solutions the perfect option

LEARN MORE


 * Home
 * Devices, media and services
 * SHI International
 * How technology helps retailers meet sustainability goals

AS THE SAYING GOES THINGS, GOOD AND BAD, HAPPEN IN THREES. IF YOUR BUSINESS
TAKES CARE OF ITS TRIPLE BOTTOM LINE, THEN IT’S AT LEAST IN A GOOD PLACE TO REAP
THE REWARDS.

What does this mean to IT teams? Looking to invest in technology that has
sustainability credentials is one way. This article offers insight into the
triple bottom line, and how modern technology enables you to include IT to boost
your sustainability credentials,

Many people are thinking about the impact they have on the planet and how they
can make better choices. Often, those choices affect where consumers spend their
money.

So, for retailers, being eco-friendly isn’t just an excellent choice, ethically
speaking — it also helps your business stay afloat as consumer shopping habits
shift. Organisations that fail to commit to more sustainable practices risk
falling behind. To illustrate, a colossal 79% of consumers say they research the
sustainability of a company before purchasing from them.

Although you can’t change your entire business model overnight, it is worth
thinking about the small, incremental changes you can make that will help the
environment and your revenue in the long run. One of the best ways you can begin
heading down a greener path is by using a combination of modern hardware and
software that meets your company’s specific needs. In this article, we’ll
explore what makes digital solutions the perfect option for retailers.

1. MODERN DEVICES CAN BE UPGRADED

In recent years, ‘Throwaway Culture’ has come under fire for being a large
contributor to the plastic waste crisis. And, with landfills across the globe
reaching their breaking points, now is the perfect time to take inspiration from
the ‘make do and mend’ mentality of days gone by and consider how you can create
less waste.

Fortunately, by opting for high-quality modern devices and state-of-the-art
software, you no longer have to dispose of your hardware every few years. For
example, the multifunctional Microsoft Surface devices are built to last and —
thanks to the power of cloud computing — can be continuously upgraded. So,
instead of buying new devices as your business needs change, you can make the
most of over 2,000 retail-specific apps to tailor the way you use them as often
as you want.

2. TRAVEL IS REDUCED WITH VIRTUAL ALTERNATIVES

According to data from Global Workplace Analytics, it’s possible to reduce
greenhouse gas emissions by a staggering 54 million tonnes if remote
work-compatible employees worked from home for just half of the time they
currently do. Therefore, by adopting modern technology and giving your
back-office teams the tools they need to work remotely, you can begin reducing
your carbon footprint.

Furthermore, your employees can take advantage of online collaboration tools
that eliminate the need to travel to off-site meetings or store locations. In
addition to conducting meetings virtually, modern software enables colleagues to
send instant messages from anywhere, receive real-time updates on stock levels,
view customer information, and much more — all from the palms of their hands.

Although there’s no getting around the fact that your in-store staff must travel
to work each day, that doesn’t mean they can’t also use technology to provide
consumers with more sustainable ways to shop. For instance, devices with
in-built cameras will enable your team to accept video calls from customers who
have questions about your products and assist them during check out. So, not
only does technology help create an excellent omnichannel experience, it also
demonstrates your commitment to making environmentally conscious choices.

3. TECHNOLOGY CAN BE MANUFACTURED SUSTAINABLY

As we mentioned earlier, technology is ideal for retailers looking to become
more eco-friendly. Yet, contradictorily, the technology industry is responsible
for 1.02 billion tonnes of greenhouse gas emissions each year. So, how can you
ensure that you’re not simply undoing your efforts by contributing further to
the problem?

Research is key. Like any product on the market, some devices are manufactured
more sustainably than others, so look for companies that take their
environmental goals seriously. A good example is Microsoft, which has set a
target to become carbon negative, and achieve 100% recyclable devices and
packaging by 2030.

Sustainability and circularity are embedded in Microsoft Surface devices as they
are ENERGY STAR certified, increasingly repairable, multifunctional, and can be
recycled at the end of their lives. Moreover, the newest generation of Surface
product packaging uses FSC-certified paper and fibre, and contains less than 1%
of plastic by weight.

Choosing to use greener devices shows that your environmental goals are much
more than surface-deep. Your customers will appreciate you taking a
digital-first approach to revolutionising your business practices, knowing that
the devices you’re using to do so won’t just end up in a landfill site.

BEGIN YOUR SUSTAINABILITY JOURNEY TODAY

Invest in Microsoft devices that have integrity built in across the entire
product lifecycle — from design and supply chain through to product usage and
end-of-life management.

SHI International's three-decade relationship with Microsoft enables them to
offer world-class licensing expertise and strategic services that support you in
migrating, modernising, optimising and managing your business to realise the
full value of your Microsoft investment.

Ready to be part of a greener future? Click below to request a callback from an
SHI Specialist.

Request a callback
Request a callback


TECHNOLOGY SPOTLIGHT



Learn More

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