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WE GROW MEANINGFUL BRANDS


WE’RE A MARKETING AGENCY OF STRATEGISTS, ADVERTISING CREATIVES AND
COMMUNICATIONS EXPERTS. TOGETHER, WE COME UP WITH IDEAS, POWERED BY BEHAVIOURAL
SCIENCE, THAT GROW YOUR BUSINESS AND IMPROVE THE LIVES OF YOUR CONSUMERS.

See our work


WE'VE CREATED ACTION FOR



AWARD-WINNING MARKETING AGENCY




FROM DIGITAL MARKETING STRATEGY TO ADVERTISING CAMPAIGNS, IT STARTS AND ENDS
WITH PEOPLE.

Instinctive ideas are the ones that understand the quirks of human nature; that
know why we think, feel and behave a certain way – even when we don’t.

We create and plan marketing programmes that inspire and influence people:
consumers and business audiences.

Advertising campaigns that make people laugh, see something differently or think
twice.

Then it reasons people into action. To buy. To visit. To change.

If you’re in and out of meetings, only surrounded by the black-and-white of
marketing and sales data, performance analysis and advertising efficiency
metrics, how can you find the ideas that stir people’s instincts?

We’ve got you.

For more than 20 years, we’ve drawn on human nature and turned it into powerful
marketing communications that get people to buy, care, think, feel and do stuff
for all kinds of brands.

We know what makes people tick and we can help you get them ticking.

We call this behavioural science Instinct in Action.

We apply it to all your marketing, advertising, digital marketing, social media
marketing, creative and PR.

Send us your brief
Creating a brand identity for Business Growth West Midlands
 * Branding
 * Website
 * Social Media

Learn how we developed a visual identity for a brand-new regional growth hub for
West Midlands Combined Authority in our case study.

View Case Study
Reaching students and parents for sustainable, bill-sharing brand — TSEG
 * Pay-Per-Click
 * Digital Marketing
 * advertising
 * Behavioural Science

Planning, launching, and optimising a multi-channel digital marketing campaign
targeting students for The Student Energy Group, raising brand awareness and
driving new traffic to their website.

View Case Study
Using The Pratfall Effect, Effectively for Cardinal Clinic
 * advertising
 * Creative
 * Digital Marketing
 * Social Media

Through the behavioural science bias The Pratfall Effect, we were able to garner
more traction with less spend for Cardinal Clinic, a private mental health
hospital.

View Case Study
Video content for medical device IcleTest
 * Advertising
 * Video

Planning, and production of a video shoot for IcleTest on location, using Keval
Patel, Consultant Urologist and Honorary Senior Research Fellow. The edits are
being rolled across various social platforms.

View Case Study
B2B website design and build for MWW
 * Digital Marketing
 * Website

We created a new website for category-leading fresh produce business, MWW. The
website was designed in Figma and developed on the Umbraco platform. The new
site reflected our previous rebrand work and its fresh and colourful brand
personality

View Case Study
Behaviour Change NHS and Luton Borough Coucil
 * Influencer marketing
 * Digital Marketing
 * Marketing Strategy
 * Behavioural Science
 * advertising
 * Social Media
 * Media Planning

We created a behaviour change campaign rooted in a culturally relevant insight
to increase the booster rates amongst Pakistanis in Luton through OOH, paid
social and local radio.

View Case Study
Grenade Fuel Your Summer
 * Event marketing
 * Influencer marketing
 * Experential

Planning a fitness influencer event in Toronto, Canada, using guerilla marketing
techniques. To support Grenade's global, Fuel Your Summer campaign we activated
through sampling and a fitness influencer via our local network and market
knowledge.

View Case Study
Creative Campaign & Digital Marketing Royce Lingerie
 * Digital Marketing
 * Photography
 * Creative
 * advertising
 * Strategy
 * Behavioural Science

Building good brands and empowering women to choose wire-free bras. When paid
search advertising hits a ceiling, and CPA & CPC gains plateau, it's time for
some brand-building, Big Cat style. Time for a bit of that brahhhhh! feeling?

View Case Study
See all our work


"MAC HAS WORKED WITH BIG CAT ON A NUMBER OF SUCCESSFUL CAMPAIGNS OVER THE LAST
FEW YEARS, AND WITH EACH PROJECT, WE ARE STRENGTHENING OUR BRAND AND MESSAGING
THROUGH THEIR SMART AND CREATIVE IDEAS. WE’RE CONTINUOUSLY IMPRESSED WITH THE
TEAM'S PROFESSIONALISM, FRESH THINKING, AND WITTY APPROACH WHEN WORKING IN
COLLABORATION. LET’S BIG UP BIG CAT!"

Deborah Kermode, MAC CEO & Artistic Director

Our process


HEADLINE NEWS.

How to market touchy subjects to your target audience 5th September 2023 • 4 min
read
 * Marketing strategy
 * Advertising
 * Digital marketing
 * Creative
 * strategy

Are you a health and wellbeing brand? Find out how to market touchy subjects to
your target audience in our latest blog.

Read Article
How To Take Great Photos with your Phone 21st August 2023 • 6 min read
 * Marketing
 * Marketing strategy
 * Advertising
 * Digital marketing
 * Creative
 * creative campaign
 * strategy
 * Brand
 * marketing campaign
 * Art
 * Birmingham
 * Birmingham Digital Marketers
 * Collaboration
 * Design
 * Motion Graphics
 * Research

Want to boost your digital marketing's creative output? Learn how to take great
photos with your phone in our latest guide.

Read Article
How to utilise Google Analytics to enhance your digital marketing strategy 4th
August 2023 • 6 min read
 * Marketing
 * Marketing strategy
 * Advertising
 * Digital marketing
 * Creative
 * creative campaign
 * strategy
 * Brand
 * marketing campaign
 * Birmingham Digital Marketers
 * Emerging trends

Struggling to get to grips with utilising GA4 for your digital marketing? Learn
how to create custom reports, detect data anomalies, and use predictive metrics
in our latest blog.

Read Article
How vaping brands get you hooked 28th June 2023 • 4 min read
 * Marketing
 * Marketing strategy
 * Advertising
 * Social Media
 * Vaping
 * Behavioural Science
 * Habits

Our resident behavioural science expert, Aaron Wells, discusses how vaping
companies are using clever tactics to get people hooked.

Read Article


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