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THE #1 PROFESSIONAL
NETWORK FOR THE BEST
PRODUCT MARKETERS ON
THE PLANET.


300K+

Community members


40+

Certifications


5K+

Event attendees

Level up your product marketing career, network with product marketing experts,
and gain insights to solve your challenges with our global community of product
marketing leaders

Become a member Get certified


AWARD-WINNING INSTITUTION FOR AWARD-WINNING PRODUCT MARKETERS




WELCOME TO THE COMMUNITY...

Our mission is simple: to elevate the role of product marketing and redefine the
way companies access education and scale. Join our VP of Community, Rose
Johnstone, for a quick tour of the community.

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JOIN THE COMMUNITY

Access product marketing experts, insights, community, networking, courses, and
more. For free.

GET CERTIFIED

Learn today & apply tomorrow. Community-led education designed to fast-track
your career.

BECOME A MEMBER

Develop your knowledge with ideas and resources you can apply to everyday
projects.

ATTEND AN EVENT

Stay up-to-date with the latest trends and expand your product marketing network
overnight.

Join product marketers from world-class companies like:




WHERE ARE YOU ON YOUR JOURNEY?

Need help finding your way around the website? Let us help you get there
quicker.

1. WHAT LEVEL ARE YOU?

Break into Product Marketing
Product Marketing Manager
Senior Product Marketer
Leader of Product Marketing

2. WHAT ARE YOU TRYING TO IMPROVE?

Positioning
Messaging
Sales enablement
Go-to Market
Research
Competitive intelligence
Metrics & OKRs
Pricing
Personas
Segmentation

3. HOW WOULD YOU LIKE TO ACHIEVE THAT?

Networking
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Guides & resources
Industry reports
Templates

SO YOU’RE LOOKING FOR EVENTS...

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laboris nisi ut aliquip ex ea commodo

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GET TO KNOW US

Product Marketing Summit 2023

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LEVEL-UP YOUR SKILLS & TAKE THE NEXT STEP IN YOUR CAREER

Fill key knowledge gaps, grow your confidence, and become the most impact
product marketer in the room with courses built by product marketers for product
marketers.

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Events


EXPAND YOUR PRODUCT MARKETING NETWORK

Never again send cold LinkedIn DMs to try and connect with a fellow product
marketer. Meet the top product marketing experts in-person at our monthly PMA
events - when they’re ready to engage.

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ACCELERATE YOUR PRODUCT MARKETING LEARNING JOURNEY

Fed up of piecemealing your L&D? Access cutting-edge insights, resources,
courses, and events - all-in-one, 365 days a year. Learn today, apply tomorrow.

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Community


GET CAREER ADVICE FROM PRODUCT MARKETING LEADERS

You no longer have to navigate the world of product marketing alone. Connect
directly with experienced product marketers in our Slack channels and local
meetups - and learn how to navigate your career journey.

Join your peers


GET UPDATED WITH THE LATEST PRODUCT MARKETING RESOURCES

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marketing strategy
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5 CRITICAL MISTAKES TO AVOID WHEN BUILDING A WORLD-CLASS SALES ENABLEMENT
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HOW PRODUCT MARKETERS CAN TRULY CONNECT WITH ENGINEERING LEADERS

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TEN TIPS TO UPLEVEL YOUR LEADERSHIP

October 25, 202413 min
Customer Marketing Sponsored


BEHAVIORAL ECONOMICS IN PRODUCT MARKETING: TAPPING INTO COGNITIVE BIASES

October 23, 20246 min
Membership content Sponsored


5 CRITICAL MISTAKES TO AVOID WHEN BUILDING A WORLD-CLASS SALES ENABLEMENT
FUNCTION

October 18, 20246 min
Customer Retention Sponsored


THE POWER OF CUSTOMER FEEDBACK WITH STEFFI LI, DIRECTOR OF PRODUCT MARKETING,
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October 18, 20242 min
Leadership Sponsored


BUILDING A SUCCESSFUL PRODUCT MARKETING FUNCTION WITH GOURAV SINHA, SALESFORCE

October 18, 20242 min
Localization Sponsored


CRACKING THE GO-TO-MARKET CODE FOR SAAS IN EMERGING MARKETS

October 16, 20246 min
Leadership Sponsored


THE ROLE OF EMOTIONAL INTELLIGENCE IN PRODUCT MARKETING LEADERSHIP

October 14, 20245 min
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NOMINATE NOW: YOUR 2024 PRODUCT MARKETING INFLUENCER

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LEVERAGING BEHAVIORAL DATA TO TAILOR PRODUCT MARKETING CAMPAIGNS

October 7, 20244 min
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GAMIFIED B2B MARKETING CAMPAIGNS WITH ALIONA MARGULIS, PMM AT SATISFI LABS

October 4, 20241 min
Careers Sponsored


HOW TO GET THE MOST OUT OF MENTORSHIPS

October 28, 20248 min
Developer marketing Sponsored


HOW PRODUCT MARKETERS CAN TRULY CONNECT WITH ENGINEERING LEADERS

October 28, 20246 min
Membership content Sponsored


TEN TIPS TO UPLEVEL YOUR LEADERSHIP

October 25, 202413 min
Customer Marketing Sponsored


BEHAVIORAL ECONOMICS IN PRODUCT MARKETING: TAPPING INTO COGNITIVE BIASES

October 23, 20246 min
Membership content Sponsored


5 CRITICAL MISTAKES TO AVOID WHEN BUILDING A WORLD-CLASS SALES ENABLEMENT
FUNCTION

October 18, 20246 min
Customer Retention Sponsored


THE POWER OF CUSTOMER FEEDBACK WITH STEFFI LI, DIRECTOR OF PRODUCT MARKETING,
ZILLIZ

October 18, 20242 min
Leadership Sponsored


BUILDING A SUCCESSFUL PRODUCT MARKETING FUNCTION WITH GOURAV SINHA, SALESFORCE

October 18, 20242 min
Localization Sponsored


CRACKING THE GO-TO-MARKET CODE FOR SAAS IN EMERGING MARKETS

October 16, 20246 min
Leadership Sponsored


THE ROLE OF EMOTIONAL INTELLIGENCE IN PRODUCT MARKETING LEADERSHIP

October 14, 20245 min
Sales Enablement Sponsored


"DEATH TO ONE-PAGE PRODUCT DOCUMENTS" WITH LOGAN HENDRICKSON, PM LEAD AT 15FIVE

October 11, 20242 min
Membership content Sponsored


THREE TECHNIQUES TO PUNCH UP YOUR PRODUCT MESSAGING

October 11, 202412 min
Product Demos Sponsored


SIMPLIFYING SAAS PRODUCT EXPLORATION WITH INTERACTIVE DEMOS

October 9, 20244 min
Survey Sponsored


NOMINATE NOW: YOUR 2024 PRODUCT MARKETING INFLUENCER

October 7, 20241 min
Customer Marketing Sponsored


LEVERAGING BEHAVIORAL DATA TO TAILOR PRODUCT MARKETING CAMPAIGNS

October 7, 20244 min
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GAMIFIED B2B MARKETING CAMPAIGNS WITH ALIONA MARGULIS, PMM AT SATISFI LABS

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LEARN FROM THE TOP PEOPLE IN YOUR INDUSTRY...

From exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft,
Salesforce,
and IBM, get first-hand insights from some of the best product marketers in the
business.

Emma Stratton Messaging Expert

Watch presentation

April Dunford Positioning Expert

Watch presentation

Chandra Patel Sr. Director of PMM

Watch presentation

Julien Sauvage VP Product Marketing

Watch presentation

Madison Leonard PLG Growth

Watch presentation

Community partners




BENCHMARK YOUR PRODUCT MARKETING SKILLS

Let us know your experience in key product marketing competencies and we'll give
you a
tailormade framework to lean in on your strengths and identify opportunities
for professional growth.

See full framework Take PMM IQ test



ACCESS PRODUCT MARKETING EXPERTS, INSIGHTS,
COMMUNITY, NETWORKING, COURSES, AND MORE.
FOR FREE.

Become an Insider
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 * 1
 * 1
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 * 1
 * 1


PRODUCT MARKETING CORE FRAMEWORK

From research to pricing, positioning to enablement, storytelling
to onboarding - and more, there’s a lot that goes into successfully
getting a product to market - and keeping it there.

This framework’s designed to help you navigate every step.

Get framework



DISCOVERY

Thorough customer, market, and competitor research are
the bedrock of any product marketing strategy. Fail to
prepare, prepare to fail.

 * Build business case
 * Customer/market feedbacke
 * Why/loss analysis
 * Market research

 * Competitor intel
 * Market requirements
 * Testing assumptions
 * Review and refine

Get framework



STRATEGIZE

From pricing to GTM, acquisition to internal comms, a watertight
strategy is key. A strategy that looks at barriers, opportunities, and
data-backed methodologies is the first step towards long-term
success.

 * Pricing
 * Objectives
 * Go-to-market
 * Acquisition
 * Onboarding

 * Retention and expansion
 * Internal communication
 * Use Sales enablement
 * Barriers

Get framework



DEFINE

Defining the market you’re working in, identifying your personas,
and creating positioning & messaging that truly resonates is
essential.

 * Positioning
 * Narrative design
 * Messaging
 * Storytelling

 * Segmentation
 * User personas
 * Buyer personas
 * Use cases

Get framework



GET SET

If you want to go fast, go alone. If you want to go far, go
together. Through training, collaboration sessions, and
indispensable assets, equip other teams with all the
knowledge they need to come with you.

 * Sales assets
 * Training
 * Sales enablement sessions
 * Marketing

Get framework



GROW

A product marketing strategy is never complete. Analyze. Refine.
Test. Repeat. And ensure your product doesn’t just get to market
- but maintains a competitive position there.

 * Case studies
 * Analysis
 * Optimization
 * Customer feedback
 * Prioritise tickets

Get framework Back to start




ELEMENTS OF PRODUCT MARKETING

Read more
Watch video


YOUR RESOURCE LIBRARY

See all resources
Reports Articles Guides eBooks Videos Podcasts Webinars
ReportsArticlesGuideseBooksVideosPodcastsWebinarsTemplates
Leadership Sponsored


STATE OF PRODUCT MARKETING LEADERSHIP 2024 REPORT

September 19, 20242 min
Reports Sponsored


STATE OF PRODUCT MARKETING 2024

May 30, 20242 min
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STATE OF THE INTERACTIVE PRODUCT DEMO 2024 REPORT

March 28, 20243 min
Reports Sponsored


2023 PRODUCT MARKETING SALARY SURVEY: RESULTS

December 14, 20233 min

View all reports
Sponsored




October 29, 2024
Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

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