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 * Why Tanzu
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WHY TANZU


Transform your business, not just your IT Why Tanzu

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Intro to Tanzu


PAVING THE ROAD TO MODERN APPS

By Role For developers For IT operators For business leaders
By Industry Automotive Financial Services Healthcare Insurance
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Deliver new apps users love

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BUILD YOUR PLATFORM

Evolve your Kubernetes strategy
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DEVELOPING SOFTWARE AS A TEAM SPORT


DEVELOPING SOFTWARE AS A TEAM SPORT


DICK’S Sporting Goods is hiring top tech talent.

Apply today

30 MIN TO CREATE A NEW PRODUCTION-GRADE PLATFORM ENVIRONMENT

40% INCREASE IN DEVELOPER PRODUCTIVITY

<1 HOUR TO FIX BUGS IN PRODUCTION WITH ZERO DOWNTIME


HOW DICK’S MOVED ITS SOFTWARE DEVELOPMENT IN-HOUSE AND ACED OMNICHANNEL RETAIL

VMware Tanzu Labs

“The retail space is more competitive than ever. If you take your eye off the
ball for one minute, you’re one of those companies that didn’t make it,” says
Sean Graham, Engineering Manager at DICK’S Sporting Goods. Graham is a 20-year
veteran of DICK’S Sporting Goods, the largest omnichannel, full-line sporting
goods retailer in the U.S. Graham and his colleagues know firsthand what it
takes for a traditional brick-and-mortar retailer like DICK’S to successfully
transcend into omnichannel retail.

Not long ago, the DICK’S approach to software was very different than the modern
methodologies in play today. In the past, DICK’S spent a majority of time
customizing third-party software and writing detailed requirements for
outsourced development. This approach resulted in a small number of “big bang”
launches each year, and produced large, monolithic application systems. It was
difficult to make changes or scale. Monolithic applications “inhibited our
ability to address our customers’ needs and drive the value that the business
requires,” Graham said. It was time for a change.

Fast forward and the DICK’S team is now in a very different position. Improved
speed, scalability, and productivity mean that teams can respond quickly to
business opportunities. One such example was DICK’S participation in a major
product launch on short notice: “[The Marketing team] came to us a few weeks
before and we would never have been able to do it in our old way,” recalled Jay
Piskorik, Director of Platform Engineering. “It just wouldn’t have been
possible. We’d need months to get the hardware in place...just for the wave of
traffic we were going to get because it was close to 10x [the traffic of] our
normal Cyber Monday.”

> [Monolithic applications] inhibited our ability to address our customers’
> needs and drive the value that the business requires.”
> Sean Graham, Engineering Manager


CLOUD NATIVE PLATFORM SHIFTS FOCUS FROM SCALING AND UPTIME TO PRODUCTS AND
FEATURES

In 2017, DICK’S committed to a company-wide digital transformation. As a part of
this effort, DICK’S technology team engaged with VMware Tanzu Labs to kickstart
an in-house software development practice. DICK’S transformation strategy
included modernizing existing applications, building new, customer-centric
software, and leveraging VMware Tanzu Application Service to run these cloud
native applications at scale.



“Retail happens 24/7. We’re a U.S.-based retailer but there’s a very minimal
amount of hours where we’re not receiving a lot of traffic,” explained Graham.
“You have to have scale, you have to have uptime.” DICK’S needed to change its
approach in order to meet the demands of a high-pressure retail market and
deliver the omnichannel experience that helps set the company apart today.

Additionally, DICK’S is “committed to being cloud agnostic,” said Jason
Williams, VP of Engineering at DICK’S. “We want to provide availability across
all our clouds, including our private cloud. A lot of our services are built to
be multi-cloud.” Running applications on any cloud is another important
requirement that Tanzu Application Service fulfills: “We can move through
multiple IaaS—private, GCP, Azure—at any scale,” said Piskorik. To demonstrate
this, DICK’S calmly initiated a failover of live e-commerce search traffic from
GCP to Azure during a Main Stage presentation at SpringOne.

With Tanzu Application Service, scalability is no longer the challenge it once
was. “We have certain time periods when we need systems to be more scalable and
perform better for us than other time periods,” said Graham. “It’s nice to have
autoscaling and flexible use of resources. That’s definitely a big win for us.”

> We put the platform in place, established product teams, and got really good
> facilitation and training from [VMware Tanzu Labs] to drive these product
> teams forward.”
> Sean Graham, Engineering Manager

Since implementing Tanzu Application Service with Concourse for CI/CD pipelines,
the DICK’S Technology team has made significant gains: “In the past we were
highly focused on [building] the infrastructure and the scale. It would take two
weeks to stand up, solidify, and stabilize the environment. I can now do that in
30 minutes and it’s a self-service model based off what the platform team
provided. The foundations are there, the containers, all the services, and the
libraries that your team is using... Now engineers are just working on
developing the product,” Williams said.

“We put the platform in place, established product teams, and got really good
facilitation and training from [VMware Tanzu Labs] to drive these product teams
forward,” said Graham. “We now have a product team that can build and deploy and
get something out very quickly.”




TEAMWORK AND A PRODUCT MINDSET LEAD TO BETTER SOFTWARE

In addition to implementing Tanzu Application Service, DICK’S recognized the
importance of changing the way it built software. DICK’S has engaged with VMware
Tanzu Labs on multiple occasions in order to “focus on outcomes instead of
completing projects, and ultimately be able to ship high-quality features with
high code quality,” said Erika Green, Director of Technology Product Management
at DICK’S.

Moving to a product-based, balanced team approach and pair programming
dramatically changed the quality and velocity of software development at DICK’S.
“Our developer productivity has increased substantially...a 40% increase from
previous years,” noted Williams. Not only are developers writing more code but
the quality of code has improved. “With pair programming we’re finding issues
sooner-—in the development process and not in QA or production,” said Graham.
Additionally, there is no longer the need for a “hero culture,” Graham noted.
“There’s a constant sharing of knowledge. There’s no one person that is the only
one who can touch a code base.”

The in-house Application Transformation team lead by Graham is spreading the
tools and best practices learned from VMware Tanzu Labs across the company. “We
don’t have dependencies anymore. We now have product teams that can build and
deploy and get something out very quickly,” Graham said. A CI/CD pipeline,
built-in monitoring, and blue/green deployments help make it easy for teams to
identify and fix issues in minutes, without downtime. “If there’s a bug fix that
we do need to address in production, we don’t have to wait for a release or get
permission for an off-cadence deployment. The team fixes it, validates it, and
pushes it through,” Green explained.








DIGITALLY TRANSFORMING BEYOND E-COMMERCE

The results of DICK’S transformation efforts are substantial and span across
multiple teams, functions, and business units. From developers to teammates in
stores, people are working in new and better ways to deliver software that
ultimately benefits DICK’S athletes. “We’re shipping features every single day.
We’ve got over 30 product teams that are all working independently from another,
and we’ve expanded outside of e-commerce. We’ve now moved into stores,
technology, marketing, merchandising, supply chain, and logistics as well,” said
Green.

> This is the first time that we’ve been able to take control of our own destiny
> and actually go after what our customer needs...and making sure that what
> we’re developing is actually going to have some benefit.”
> Erika Green, Director of Technology Product Management

Reflecting on how DICK’S transformation and engagements with VMware Tanzu Labs
have made a difference, Green said: “We’re able to really mold and adapt to the
business as it changes and as technology changes. We need to be very nimble and
this is enabling us to do that.”

Working with VMware Tanzu Labs also helped uncover opportunities for new
applications. VMware Tanzu Labs designers helped DICK’S conduct lean experiments
that revealed the need for a new mobile app used by teammates (store
associates). The MerchSearch app is now used nationwide across hundreds of
stores, empowering teammates with real-time product information and
recommendations to better assist and convert athletes (customers).

“This is the first time that we’ve been able to take control of our own destiny
and actually go after what our customer needs...and making sure that what we’re
developing is actually going to have some benefit,” said Green.




--------------------------------------------------------------------------------


RELATED RESOURCES


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   DURING COVID-19 LOCKDOWNS
   
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 * 3 years ago
   
   
   EPISODE 122: MELTING THE RETAIL IT ICE-TRAY AT DICK'S SPORTING GOODS WITH JAY
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   DICK'S SPORTING GOODS HAS BEEN ON AN ACCELERATED JOURNEY TO "OWN THEIR OWN
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 * 3 years ago
   
   
   DICK’S SPORTING GOODS POISED TO CONTINUE ITS SUCCESSFUL DIGITAL
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   A LOOK INTO DICK’S SPORTING GOODS MASSIVE OVERHAUL AND THE KEY FACTORS THAT
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    * Facebook
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   Read More
 * 
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SpringOne December 6–8, 2022 • San Francisco
Intro To Tanzu Paving the Road to Modern Apps
Feedback Tell us what you think


Thank you!

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