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Submission: On May 03 via api from US — Scanned from DE
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× Skip to main content X WWD Footwear News Sourcing Journal Beauty Inc Got a Tip? Plus Icon Today's Digital Daily May 03, 2022 WWD My Account Welcome Name Manage Account Log Out Log In Subscribe Sign Up Click to expand the Mega Menu SITE CATEGORIES * Fashion * Business * Beauty * Men's * Runway * Sustainability * Eye * Fairchild Live * WWD Weekend Click to Expand Search Input Plus Icon Click to Close Search Input Tags Articles WWD Click to expand the Mega Menu Menu American Designers Celebrated American Fashion on the 2022 Met Steps Click to Expand Search Input Plus Icon Click to Close Search Input Tags Articles My Account Welcome Name Manage Account Log Out Log In Subscribe Sign Up Icon Link Plus Icon Today's Digital Daily My Account Welcome Name Manage Account Log Out Log In Subscribe Sign Up WWD Search for: Close the menu My Account Welcome Name Manage Account Log Out Log In Subscribe Sign Up * PARENT ITEM EXPAND THE SUB MENU * Child item * Child item * Child item * Child item * PARENT ITEM EXPAND THE SUB MENU * Child item * Child item * Child item * Child item * PARENT ITEM EXPAND THE SUB MENU * Child item * Child item * Child item * Child item * PARENT ITEM EXPAND THE SUB MENU * Child item * Child item * Child item * Child item * PARENT ITEM EXPAND THE SUB MENU * Child item * Child item * Child item * Child item * PARENT ITEM EXPAND THE SUB MENU * Child item * Child item * Child item * Child item FOLLOW US * * * * ALERTS & NEWSLETTERS Enter your Email Subscribe Sign Up OPTIONAL SCREEN READER * Advertise * About * Contact * Customer Service Icon Link Plus Icon Copyright © 2021 Penske Business Media, LLC. All rights reserved. © 2021 Penske Media Corporation Eye MET GALA 2022 RED CARPET: ALL THE LOOKS Business G-III BUYING FULL CONTROL OF KARL LAGERFELD Fashion THE MET PREVIEWS ‘ANTHOLOGY’ EXHIBITION WITH HELP FROM JILL BIDEN * Fashion * Fashion Scoops COFFEE ‘N CLOTHES SERVES UP A MENU OF PROMOS Brands are eager to see their names in the froth. By Sharon Edelson Plus Icon Sharon Edelson Senior Editor, Specialty Retail RECENT ARTICLES BY SHARON EDELSON * Gordon Bros.’ Dufton Sees 20,000 to 25,000 Closures * Those Who Can, Teach Courses Online * Retailers and Landlords Harder-Pressed to Find Common Ground View All February 22, 2019, 5:30pm * Share this article on Facebook * Share this article on Twitter * Share this article on Tumblr * Share this article on Pin It * * Share this article on Reddit * Share this article on LinkedIn * Share this article on WhatsApp * Share this article on Email * Print this article * Share this article on Talk * Share this article on Facebook * Share this article on Twitter * Share this article on Tumblr * Share this article on Pin It * Share this article on Reddit * Share this article on LinkedIn * Share this article on WhatsApp * Share this article on Email * Print this article * Share this article on Talk Supreme latte by Coffee & Clothes. * Share this article on Facebook * Share this article on Twitter * Share this article on Tumblr * Share this article on Pin It * * Share this article on Reddit * Share this article on LinkedIn * Share this article on WhatsApp * Share this article on Email * Print this article * Share this article on Talk * Share this article on Facebook * Share this article on Twitter * Share this article on Tumblr * Share this article on Pin It * Share this article on Reddit * Share this article on LinkedIn * Share this article on WhatsApp * Share this article on Email * Print this article * Share this article on Talk Every artist has a medium. Ryan Glick’s just happens to be the foam on a caffe latte. Glick in 2014 launched Coffee ‘n Clothes as an Instagram account. It’s since grown into a marketing firm whose caffeinated activations bring a jolt of energy to fashion and lifestyle brands’ events. “When I moved to New York, I was into coffee bars, and I love fashion,” Glick said, explaining the connection between beans and seams. “Coffee ‘n Clothes took off as a hashtag. It started out as a side project. Now, brands hire us on both coasts.” Coffee ‘n Clothes is starting a weekend gig at Joe’s Jeans’ location in Manhattan’s SoHo, where blue lattes in denim cups will be poured through April. During the recent New York Fashion Week, Coffee ‘n Clothes took over the cafe at Marc Jacobs’ Madison Avenue flagship and handed out matcha and charcoal lattes with the designer’s logo writ on the foam. RELATED GALLERIES Fashion Features THE BEST DRESSED CELEBRITIES AT THE 2022 MET GALA Parties INSIDE THE REVOLVE FESTIVAL AT COACHELLA “We used our designer lattes and help drive traffic to the store,” Glick said. “Marc Jacobs also used our influencer network to promote the space throughout the week.” The company has mastered latte logos from Supreme’s red-and-white moniker to Nike’s Cortez sneaker, a white shoe with a red swoosh and green sole that was celebrated at pop-up coffee stations in two of the brand’s New York stores. Coffee ‘n Clothes is opening it’s own cafe at Showfields, the 14,000-square-foot retailer in NoLIta with rotating pop-up shops for wellness, home and design. It will operate there for six months to a year, with Glick eventually styling the cafe as a handbag or sneaker bar with products from StockX, a web site billed as the stock market for sneakers, which also sells pre-owned luxury products. Some of Glick’s merchandising ideas can be seen on coffeenclothes.com, which uses virtual reality to give consumers a panoramic view of the “store.” Besides Coffee ‘n Clothes-branded beans, Upruit sparkling cold-brew coffees, and Bodum’s Chambord Fresh press, the virtual store features among other things, Common Projects’ tournament leather sneakers, $405; Chanel’s Double Flap quilted maxi, $6,000 and Fendi’s Kan 1 shoulder bag, $2,390, and Jimmy Choo’s Romy 60 heels, $650. Products are supplied by StockX and link back to that e-commerce site for purchase. “Cool cafes already exist. We’re a bridge between fashion and beauty brands and coffee,” Glick said. “Brands want experiences. We’re developing pop-ups and cafes for different brands. This is just the beginning of pop-up shops. We’re figuring out what else can you do. What’s the 2.0 version — something with augmented reality. “The next step is augmented reality,” Glick added. “We brought to life product on our web site and it’s all shoppable. The model isn’t dead. There’s still a lot of opportunity.” TAGS * Barneys * Burberry * Chanel * Diane von Furstenberg * Guess Inc * Marc Jacobs * Nike * Vans Newsletters Sign up for WWD news straight to your inbox every day Sign up WWD RECOMMENDS Fashion Scoops MARC JACOBS TAPS ARALDA VINTAGE FOR CURATED FASHION COLLECTION By Layla Ilchi Jewelry DIAMONDS, TIARAS AND GILDED OPULENCE: THE MET GALA’S 12 BEST JEWELRY LOOKS By Misty White Sidell,Thomas Waller Fashion Scoops ANDRÉ LEON TALLEY TRIBUTE PLANNED, NAMESAKE AWARD RETURNS By Rosemary Feitelberg NORTH AMERICA IN FOCUS AS PVH LOOKS TO CONTINUE GROWTH Most Popular * KIM KARDASHIAN, KENDALL JENNER AND TIMOTHÉE CHALAMET AMONG THE VIPS AT REVOLVE FESTIVAL DURING COACHELLA'S FIRST WEEKEND * THE 52 BEST GIFTS TO GIVE MOM THIS MOTHER'S DAY * AUDREY HEPBURN'S 'BREAKFAST AT TIFFANY'S' GOWN TO BE SHOWN AT TIFFANY… * MADONNA, LEONARDO DICAPRIO, ROBERT PATTINSON, TIMOTHÉE CHALAMET AMONG… * WWD TOP 10 WOMEN'S FALL 2022 RTW SHOWS AND TOP FIVE PRESENTATIONS WWD Get all the top news stories and alerts straight to your inbox. Enter your Email Sign Up Sign Up By subscribing, you agree to our Privacy Policy and Terms of Use. THE ESSENTIALIST I Tested the Dyson Supersonic Hair Dryer for a Month… The 52 Best Gifts to Give Mom This Mother’s Day The Best Designer Handbags from Top Luxury Purse Brands… WWD Get all the top news stories and alerts straight to your inbox. Enter your Email Sign Up Sign Up By subscribing, you agree to our Privacy Policy and Terms of Use. PMC Logo MOST POPULAR * Naomi Judd, Matriarch of the Judds, Dies at 76 * These Photos of Jennifer Garner Hanging With Jennifer Lopez's Daughter are Blended Family Perfection * Netflix's Big Wake-Up Call: The Power Clash Behind the Crash * Odell Beckham Jr. Lists Fully Customized Ohio Mansion With Baller-Sized Closet YOU MAY ALSO LIKE COMPANIES LIKE AMAZON AND LEVI STRAUSS ARE SUPPORTING EMPLOYEE ACCESS TO ABORTIONS 3 hrs ago 2021 BEAUTY INC + FOOTWEAR NEWS VIRTUAL WELLNESS FORUM 1 year ago KINGPINS AMSTERDAM STREET STYLE 4 hrs ago NBA RATINGS JUMP ON DRAYMOND’S HEEL TURN AND A THIRD SPLASH BROTHER 4 hrs ago GERMAN CULTURE MINISTER SIDES WITH DOCUMENTA IN ANTI-SEMITISM ROW 4 hrs ago 1. 2. 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