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SR MARKETING MANAGER

 * Home
 * Sales & Marketing
 * Marketing manager

Apply Now


JOB OVERVIEW

Location

BENGALURU, KARNATAKA

Job Type

FULL TIME

Date Posted

10 DAYS AGO


ADDITIONAL DETAILS

Job ID

13329

Job Views

545


JOB DESCRIPTION

Platform responsibility (Core Endomech and LINX)

 * Lead, innovate with continuity and own execution of platform solution
 * Lead NPI and launch excellence across the platform
 * Develop & implement a Product /Platform marketing strategy
 * Collaborate with functions, GSM and country marketers to drive best practices
 * Develop forecasts/operational process based on platform strategies, adoption
   rates, and business objectives
 * Undertake market research as needed to uncover unmet needs and portfolio gaps
 * Develop pricing and branding strategy based on value ladder
 * Partner with HEMA, Prof-Ed , Com-Ed RA, QA and MA for platform related
   initiatives
 * Lead launch excellence for NPI and partner with GSM/country marketers for NPI
   training and collateral development
 * Develop strategic plans +3yrs onwards
 * Product lifecycle management in the region

Specialty responsibility (Colorectal and Bariatrics)

 * Develop & implement Open mechanical platform initiatives by incorporating
   specialty/procedural messaging to meet & exceed revenue and income goals
 * Develop and implement a procedure(specialty) strategy for Bariatrics and
   Colorectal based on understanding of patient pathways, competitive products,
   customer preferences, and market dynamics
 * Collaborate with Prof-ed and GSM to shape key specialty initiative and market
   specific plans
 * Design and execute ad-boards with key regional KOLs to uncover key insights
   on pipeline, evidence and education needs
 * Work with key regional surgical associations to build external leadership for
   Ethicon
 * Support country marketing on technical product inquiries related to
   respective platforms, providing appropriate product information, including
   technical data & clinical inputs
 * 7-10 years of overall experience
 * 3+ years of marketing (product and brand) experience
 * 2+ years of sales experience preferred but not mandatory
 * Ability to work closely with surgeons’ network is desirable

Key Skills & Experience

Organizational

 * Able to drive business results with ownership
 * Keep overview of market dynamics nationwide
 * Strategic & tactical thinking to develop markets and early adopters

Soft Skills

 * Open minded personality able to motivate team for new tasks
 * Strong collaborative mindset with sales organization
 * Sense of urgency to meet customers unmet needs
 * Willingness to explore new opportunities & ideas

Business Acumen

 * Ability to prioritize opportunities & assist countries in building launch
   plans.
 * Strategic thinking and tactical execution ability
 * Persuasive communication

Interdependent Partnering & Influence Management

 * Partner with supporting partners & commercial partners to achieve together
 * Ability to manage complexity – requirements of the organization along with
   external customers


TAGS

Sr Marketing Manager


EXPERIENCE REQUIREMENTS

Freshers, Experienced


LOCATION

Leaflet | © Mapbox © OpenStreetMap
Company Details


JOHNSON & JOHNSON

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