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adage.com Open in urlscan Pro
2400:cb00:2048:1::6810:9576  Public Scan

Go To Rescan Add Verdict Report
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Submission: On September 25 via manual from US
 Behaviour Indicators
Similar DOM Content API
Verdicts

Summary

This website contacted 81 IPs in 7 countries across 50 domains to perform 304 HTTP transactions. The main IP is 2400:cb00:2048:1::6810:9576, located in United States and belongs to CLOUDFLARENET - Cloudflare, Inc., US. The main domain is adage.com.
TLS certificate: Issued by COMODO ECC Domain Validation Secure S... on August 25th 2018. Valid for: 6 months.
This is the only time adage.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
81 2400:cb00:204... 13335 (CLOUDFLAR...)
2 2600:9000:200... 16509 (AMAZON-02)
2 2a00:1450:400... 15169 (GOOGLE)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
3 2606:2800:234... 15133 (EDGECAST)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
1 151.101.134.110 54113 (FASTLY)
1 2a04:4e42:1f:... 54113 (FASTLY)
3 2a00:1450:400... 15169 (GOOGLE)
1 4 23.43.115.95 20940 (AKAMAI-ASN1)
1 2 2a00:1450:400... 15169 (GOOGLE)
1 2a00:1450:400... 15169 (GOOGLE)
1 2.18.234.122 16625 (AKAMAI-AS)
1 52.216.227.128 16509 (AMAZON-02)
1 151.101.132.143 54113 (FASTLY)
4 2600:1f14:cc5... 16509 (AMAZON-02)
1 34.252.102.247 16509 (AMAZON-02)
1 35.156.2.6 16509 (AMAZON-02)
2 2600:9000:200... 16509 (AMAZON-02)
1 54.230.95.238 16509 (AMAZON-02)
1 54.230.92.241 16509 (AMAZON-02)
1 2a00:1450:400... 15169 (GOOGLE)
1 54.230.95.199 16509 (AMAZON-02)
2 2a00:1450:400... 15169 (GOOGLE)
6 216.58.214.98 15169 (GOOGLE)
2 52.204.232.9 14618 (AMAZON-AES)
1 2a04:4e42:1f:... 54113 (FASTLY)
3 54.192.93.19 16509 (AMAZON-02)
4 2a00:1450:400... 15169 (GOOGLE)
2 50.17.249.132 14618 (AMAZON-AES)
4 50.19.230.47 14618 (AMAZON-AES)
2 50.16.201.122 14618 (AMAZON-AES)
7 107.22.208.51 14618 (AMAZON-AES)
6 64.74.101.79 19024 (INTERNAP-...)
2 117.121.250.0 22822 (LLNW)
1 117.121.250.129 22822 (LLNW)
1 216.58.214.102 15169 (GOOGLE)
1 2 63.140.41.99 15224 (OMNITURE)
2 2a03:2880:f01... 32934 (FACEBOOK)
1 173.192.91.158 36351 (SOFTLAYER)
1 67.225.220.126 32244 (LIQUIDWEB)
1 2600:9000:200... 16509 (AMAZON-02)
5 104.20.31.2 13335 (CLOUDFLAR...)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2607:f0d0:3:1... 36351 (SOFTLAYER)
11 2a00:1450:400... 15169 (GOOGLE)
2 2a03:2880:f02... 32934 (FACEBOOK)
1 3 2620:109:c00c... 14413 (LINKEDIN)
3 94.31.29.248 6461 (ZAYO-6461)
2 94.31.29.96 12989 (HWNG)
1 54.246.169.132 16509 (AMAZON-02)
2 2406:da00:ff0... 14618 (AMAZON-AES)
1 18.194.231.75 16509 (AMAZON-02)
1 23.23.235.210 14618 (AMAZON-AES)
3 151.101.132.175 54113 (FASTLY)
1 2 185.33.223.200 29990 (ASN-APPNEXUS)
4 2a03:2880:f12... 32934 (FACEBOOK)
2 3 2620:109:c007... 197612 (LINKEDIN-1)
7 2a00:1450:400... 15169 (GOOGLE)
1 34.240.248.175 16509 (AMAZON-02)
3 54.171.124.191 16509 (AMAZON-02)
3 151.101.134.27 54113 (FASTLY)
3 2.18.232.7 16625 (AKAMAI-AS)
26 2.18.235.40 16625 (AKAMAI-AS)
3 205.185.216.42 20446 (HIGHWINDS3)
2 82.199.68.72 15830 (TELECITY-LON)
1 54.154.93.90 16509 (AMAZON-02)
3 205.185.216.10 20446 (HIGHWINDS3)
3 23.43.118.39 20940 (AKAMAI-ASN1)
1 1 104.244.42.8 13414 (TWITTER)
1 4 2600:1f14:cc5... 16509 (AMAZON-02)
3 2.18.232.99 16625 (AKAMAI-AS)
1 4 2600:1f14:cc5... 16509 (AMAZON-02)
1 3 2600:1f14:cc5... 16509 (AMAZON-02)
9 2a00:1450:400... 15169 (GOOGLE)
2 54.77.135.141 16509 (AMAZON-02)
1 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
1 34.253.46.159 16509 (AMAZON-02)
8 35.168.58.186 14618 (AMAZON-AES)
1 104.108.58.127 16625 (AKAMAI-AS)
1 54.247.83.46 16509 (AMAZON-02)
304 81
81    2400:cb00:2048:1::6810:9576 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
adage.com
gaia.adage.com
2    2600:9000:200c:8c00:18:1fcd:348:2461 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
static.chartbeat.com
2    2a00:1450:4001:812::200e (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
apis.google.com
1    2400:cb00:2048:1::6810:262f (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
js.maxmind.com
3    2606:2800:234:59:254c:406:2366:268c (United States)

ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US)
platform.twitter.com
1    2400:cb00:2048:1::ac40:a204 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
www.npttech.com
1    151.101.134.110 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
bc.marfeel.com
1    2a04:4e42:1f::714 (European Union)

ASN54113 (FASTLY - Fastly, US)
mab.chartbeat.com
3    2a00:1450:4001:81b::2011 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
survey.g.doubleclick.net
4    23.43.115.95 (Amsterdam, Netherlands)

ASN20940 (AKAMAI-ASN1, US)
PTR: a23-43-115-95.deploy.static.akamaitechnologies.com
sb.scorecardresearch.com
2    2a00:1450:4001:824::2008 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
ssl.google-analytics.com
1    2a00:1450:4001:81b::2002 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
www.googletagservices.com
1    2.18.234.122 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-234-122.deploy.static.akamaitechnologies.com
players.brightcove.net
1    52.216.227.128 (Ashburn, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: s3-1-w.amazonaws.com
crain-global.s3.amazonaws.com
1    151.101.132.143 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
s.swiftypecdn.com
4    2600:1f14:cc5:8001:98d1:e937:ce04:efcb (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api.b2c.com
1    34.252.102.247 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-34-252-102-247.eu-west-1.compute.amazonaws.com
consent.truste.com
1    35.156.2.6 (Frankfurt, Germany)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-35-156-2-6.eu-central-1.compute.amazonaws.com
secure.quantserve.com
2    2600:9000:200c:3000:1f:573d:79c0:21 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
d8rk54i4mohrb.cloudfront.net
1    54.230.95.238 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-95-238.fra2.r.cloudfront.net
js.idio.co
1    54.230.92.241 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-92-241.fra2.r.cloudfront.net
script.crazyegg.com
1    2a00:1450:400c:c0a::9d (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
stats.g.doubleclick.net
1    54.230.95.199 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-95-199.fra2.r.cloudfront.net
s.idio.co
2    2a00:1450:4001:819::2002 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
adservice.google.de
adservice.google.com
6    216.58.214.98 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra16s05-in-f2.1e100.net
securepubads.g.doubleclick.net
2    52.204.232.9 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-52-204-232-9.compute-1.amazonaws.com
a.idio.co
1    2a04:4e42:1f::729 (European Union)

ASN54113 (FASTLY - Fastly, US)
vjs.zencdn.net
3    54.192.93.19 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-192-93-19.fra2.r.cloudfront.net
edge.api.brightcove.com
4    2a00:1450:4001:817::200a (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
imasdk.googleapis.com
2    50.17.249.132 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-50-17-249-132.compute-1.amazonaws.com
metrics.brightcove.com
4    50.19.230.47 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-50-19-230-47.compute-1.amazonaws.com
metrics.brightcove.com
2    50.16.201.122 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-50-16-201-122.compute-1.amazonaws.com
metrics.brightcove.com
7    107.22.208.51 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-107-22-208-51.compute-1.amazonaws.com
metrics.brightcove.com
6    64.74.101.79 (United States)

ASN19024 (INTERNAP-BLK5 - Internap Network Services Corporation, US)
PTR: secure.brightcove.com
secure.brightcove.com
2    117.121.250.0 (Australia)

ASN22822 (LLNW - Limelight Networks, Inc., US)
PTR: https-117-121-250-0.sin.llnw.net
brightcove.hs.llnwd.net
1    117.121.250.129 (Australia)

ASN22822 (LLNW - Limelight Networks, Inc., US)
PTR: https-117-121-250-129.sin.llnw.net
brightcove.hs.llnwd.net
1    216.58.214.102 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra16s05-in-f6.1e100.net
s0.2mdn.net
2    63.140.41.99 (Lehi, United States)

ASN15224 (OMNITURE - Adobe Systems Inc., US)
PTR: adage.com.ssl.d1.sc.omtrdc.net
smetrics.adage.com
2    2a03:2880:f01c:8012:face:b00c:0:3 (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
connect.facebook.net
1    173.192.91.158 (Dallas, United States)

ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US)
PTR: 9e.5b.c0ad.ip4.static.sl-reverse.com
cc.swiftype.com
1    67.225.220.126 (Lansing, United States)

ASN32244 (LIQUIDWEB - Liquid Web, L.L.C, US)
PTR: host.rtb123.com
www.rtb123.com
1    2600:9000:200c:7200:6:44e3:f8c0:93a1 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
rules.quantcount.com
5    104.20.31.2 (San Francisco, United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
experience.tinypass.com
cdn.tinypass.com
buy.tinypass.com
1    2400:cb00:2048:1::6819:7c63 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
code.ionicframework.com
1    2607:f0d0:3:16::4 (United States)

ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US)
geoip-js.maxmind.com
11    2a00:1450:4001:812::2001 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
tpc.googlesyndication.com
2    2a03:2880:f02d:e:face:b00c:0:2 (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
graph.facebook.com
3    2620:109:c00c:104::b93f:9001 (United States)

ASN14413 (LINKEDIN - LinkedIn Corporation, US)
www.linkedin.com
3    94.31.29.248 (United Kingdom)

ASN6461 (ZAYO-6461 - Zayo Bandwidth, US)
PTR: 94.31.29.248.IPYX-077437-ZYO.above.net
asset.pagefair.com
2    94.31.29.96 (United Kingdom)

ASN12989 (HWNG, NL)
PTR: 94.31.29.96.IPYX-077437-ZYO.above.net
asset.pagefair.net
1    54.246.169.132 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-246-169-132.eu-west-1.compute.amazonaws.com
consent.trustarc.com
2    2406:da00:ff00::6b16:f48a (United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
edge.simplereach.com
1    18.194.231.75 (Cambridge, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-18-194-231-75.eu-central-1.compute.amazonaws.com
pixel.quantserve.com
1    23.23.235.210 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-23-23-235-210.compute-1.amazonaws.com
ping.chartbeat.net
3    151.101.132.175 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
cdn.krxd.net
consumer.krxd.net
2    185.33.223.200 (European Union)

ASN29990 (ASN-APPNEXUS - AppNexus, Inc, US)
secure.adnxs.com
4    2a03:2880:f12d:83:face:b00c:0:25de (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
www.facebook.com
3    2620:109:c007:102::5be1:f885 (United States)

ASN197612 (LINKEDIN-1, US)
dc.ads.linkedin.com
px.ads.linkedin.com
7    2a00:1450:4001:80b::2002 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
pagead2.googlesyndication.com
1    34.240.248.175 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-34-240-248-175.eu-west-1.compute.amazonaws.com
consent-pref.trustarc.com
3    54.171.124.191 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-171-124-191.eu-west-1.compute.amazonaws.com
consent.trustarc.com
3    151.101.134.27 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
f1.media.brightcove.com
3    2.18.232.7 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-232-7.deploy.static.akamaitechnologies.com
a.teads.tv
26    2.18.235.40 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-235-40.deploy.static.akamaitechnologies.com
z.moatads.com
px.moatads.com
3    205.185.216.42 (Phoenix, United States)

ASN20446 (HIGHWINDS3 - Highwinds Network Group, Inc., US)
PTR: map2.hwcdn.net
servedby.flashtalking.com
2    82.199.68.72 (Netherlands)

ASN15830 (TELECITY-LON, GB)
bs.serving-sys.com
1    54.154.93.90 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-154-93-90.eu-west-1.compute.amazonaws.com
stats.pagefair.com
3    205.185.216.10 (Phoenix, United States)

ASN20446 (HIGHWINDS3 - Highwinds Network Group, Inc., US)
PTR: map2.hwcdn.net
cdn.flashtalking.com
3    23.43.118.39 (Amsterdam, Netherlands)

ASN20940 (AKAMAI-ASN1, US)
PTR: a23-43-118-39.deploy.static.akamaitechnologies.com
secure-ds.serving-sys.com
1    104.244.42.8 (San Francisco, United States)

ASN13414 (TWITTER - Twitter Inc., US)
syndication.twitter.com
4    2600:1f14:cc5:8002:3910:b728:1d57:e3b0 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-34-219-4-47.b2c.com
3    2.18.232.99 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-232-99.deploy.static.akamaitechnologies.com
stat8.flashtalking.com
4    2600:1f14:cc5:8001:81b1:f8b2:c811:f498 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-34-216-138-103.b2c.com
3    2600:1f14:cc5:8000:d799:589b:b457:28f6 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-52-43-238-123.b2c.com
9    2a00:1450:400c:c0b::5e (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
csi.gstatic.com
2    54.77.135.141 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-77-135-141.eu-west-1.compute.amazonaws.com
t.teads.tv
1    2a02:26f0:6c00:292::2c92 (European Union)

ASN20940 (AKAMAI-ASN1, US)
cmp.teads.mgr.consensu.org
1    34.253.46.159 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-34-253-46-159.eu-west-1.compute.amazonaws.com
sync.teads.tv
8    35.168.58.186 (Seattle, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-35-168-58-186.compute-1.amazonaws.com
v4.moatads.com
1    104.108.58.127 (Amsterdam, Netherlands)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a104-108-58-127.deploy.static.akamaitechnologies.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
1    54.247.83.46 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-247-83-46.eu-west-1.compute.amazonaws.com
beacon.krxd.net
Apex Domain
Subdomains		 Transfer
83 adage.com
adage.com
gaia.adage.com
smetrics.adage.com
2 MB
34 moatads.com
z.moatads.com
px.moatads.com
v4.moatads.com
408 KB
27 brightcove.com
edge.api.brightcove.com
metrics.brightcove.com
secure.brightcove.com
f1.media.brightcove.com
14 MB
18 googlesyndication.com
tpc.googlesyndication.com
pagead2.googlesyndication.com
171 KB
15 b2c.com
api.b2c.com
api-34-219-4-47.b2c.com
api-34-216-138-103.b2c.com
api-52-43-238-123.b2c.com
18 KB
10 doubleclick.net
survey.g.doubleclick.net
stats.g.doubleclick.net
securepubads.g.doubleclick.net
226 KB
9 gstatic.com
csi.gstatic.com
504 B
9 flashtalking.com
servedby.flashtalking.com
cdn.flashtalking.com
stat8.flashtalking.com
22 KB
6 teads.tv
a.teads.tv
t.teads.tv
sync.teads.tv
185 KB
6 linkedin.com
www.linkedin.com
dc.ads.linkedin.com
px.ads.linkedin.com
3 KB
6 facebook.com
graph.facebook.com
www.facebook.com
1 KB
5 serving-sys.com
bs.serving-sys.com
secure-ds.serving-sys.com
93 KB
5 trustarc.com
consent.trustarc.com
consent-pref.trustarc.com
20 KB
5 tinypass.com
experience.tinypass.com
cdn.tinypass.com
buy.tinypass.com
124 KB
4 krxd.net
cdn.krxd.net
consumer.krxd.net
beacon.krxd.net
85 KB
4 pagefair.com
asset.pagefair.com
stats.pagefair.com
6 KB
4 googleapis.com
imasdk.googleapis.com
79 KB
4 idio.co
js.idio.co
s.idio.co
a.idio.co
4 KB
4 scorecardresearch.com
sb.scorecardresearch.com
2 KB
4 twitter.com
platform.twitter.com
syndication.twitter.com
35 KB
3 llnwd.net
brightcove.hs.llnwd.net
189 KB
3 google.com
apis.google.com
adservice.google.com
63 KB
3 chartbeat.com
static.chartbeat.com
mab.chartbeat.com
22 KB
2 adnxs.com
secure.adnxs.com
2 KB
2 simplereach.com
edge.simplereach.com
1 KB
2 pagefair.net
asset.pagefair.net
884 B
2 facebook.net
connect.facebook.net
30 KB
2 cloudfront.net
d8rk54i4mohrb.cloudfront.net
16 KB
2 quantserve.com
secure.quantserve.com
pixel.quantserve.com
6 KB
2 google-analytics.com
ssl.google-analytics.com
17 KB
2 maxmind.com
js.maxmind.com
geoip-js.maxmind.com
3 KB
1 qualtrics.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
12 KB
1 consensu.org
cmp.teads.mgr.consensu.org
1 chartbeat.net
ping.chartbeat.net
213 B
1 ionicframework.com
code.ionicframework.com
8 KB
1 quantcount.com
rules.quantcount.com
339 B
1 rtb123.com
www.rtb123.com
1 KB
1 swiftype.com
cc.swiftype.com
279 B
1 2mdn.net
s0.2mdn.net
10 KB
1 zencdn.net
vjs.zencdn.net
7 KB
1 google.de
adservice.google.de
171 B
1 crazyegg.com
script.crazyegg.com
557 B
1 truste.com
consent.truste.com
2 KB
1 swiftypecdn.com
s.swiftypecdn.com
957 B
1 amazonaws.com
crain-global.s3.amazonaws.com
117 KB
1 brightcove.net
players.brightcove.net
190 KB
1 googletagservices.com
www.googletagservices.com
8 KB
1 marfeel.com
bc.marfeel.com
99 B
1 npttech.com
www.npttech.com
3 KB
0 Failed
function sub() { [native code] }. Failed
304 50
Domain Requested by
58 gaia.adage.com adage.com
players.brightcove.net
consent.trustarc.com
23 adage.com adage.com
gaia.adage.com
21 px.moatads.com adage.com
15 metrics.brightcove.com adage.com
11 tpc.googlesyndication.com securepubads.g.doubleclick.net
adage.com
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pagead2.googlesyndication.com
8 v4.moatads.com adage.com
7 pagead2.googlesyndication.com securepubads.g.doubleclick.net
adage.com
6 secure.brightcove.com players.brightcove.net
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securepubads.g.doubleclick.net
adage.com
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secure-ds.serving-sys.com
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4 www.facebook.com adage.com
connect.facebook.net
4 consent.trustarc.com consent.truste.com
adage.com
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imasdk.googleapis.com
4 api.b2c.com adage.com
securepubads.g.doubleclick.net
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secure-ds.serving-sys.com
adage.com
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cdn.flashtalking.com
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a.teads.tv
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asset.pagefair.com
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3 edge.api.brightcove.com players.brightcove.net
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survey.g.doubleclick.net
3 platform.twitter.com adage.com
platform.twitter.com
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2 buy.tinypass.com cdn.tinypass.com
2 bs.serving-sys.com securepubads.g.doubleclick.net
secure-ds.serving-sys.com
2 dc.ads.linkedin.com 2 redirects
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2 cdn.krxd.net www.rtb123.com
cdn.krxd.net
2 edge.simplereach.com d8rk54i4mohrb.cloudfront.net
2 asset.pagefair.net adage.com
2 graph.facebook.com gaia.adage.com
2 experience.tinypass.com adage.com
cdn.tinypass.com
2 connect.facebook.net adage.com
connect.facebook.net
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2 a.idio.co adage.com
2 d8rk54i4mohrb.cloudfront.net adage.com
d8rk54i4mohrb.cloudfront.net
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2 apis.google.com adage.com
apis.google.com
2 static.chartbeat.com adage.com
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1 consumer.krxd.net cdn.krxd.net
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1 stats.pagefair.com gaia.adage.com
1 consent-pref.trustarc.com consent.trustarc.com
1 px.ads.linkedin.com adage.com
1 ping.chartbeat.net adage.com
1 cdn.tinypass.com experience.tinypass.com
1 pixel.quantserve.com adage.com
1 geoip-js.maxmind.com js.maxmind.com
1 code.ionicframework.com gaia.adage.com
1 rules.quantcount.com secure.quantserve.com
1 www.rtb123.com adage.com
1 cc.swiftype.com adage.com
1 s0.2mdn.net imasdk.googleapis.com
1 vjs.zencdn.net players.brightcove.net
1 adservice.google.com www.googletagservices.com
1 adservice.google.de www.googletagservices.com
1 s.idio.co js.idio.co
1 stats.g.doubleclick.net adage.com
1 script.crazyegg.com adage.com
1 js.idio.co adage.com
1 secure.quantserve.com adage.com
1 consent.truste.com adage.com
1 s.swiftypecdn.com adage.com
1 crain-global.s3.amazonaws.com adage.com
1 players.brightcove.net adage.com
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1 mab.chartbeat.com static.chartbeat.com
1 bc.marfeel.com gaia.adage.com
1 www.npttech.com gaia.adage.com
1 js.maxmind.com adage.com
0 blank Failed tpc.googlesyndication.com
304 84
Subject Issuer Validity Valid
ssl423015.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2		 2018-08-25 -
2019-03-03		 6 months crt.sh
*.chartbeat.com
Gandi Standard SSL CA 2		 2018-04-02 -
2019-04-18		 a year crt.sh
*.google.com
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
*.maxmind.com
COMODO RSA Organization Validation Secure Server CA		 2016-09-19 -
2018-10-31		 2 years crt.sh
*.twimg.com
DigiCert SHA2 High Assurance Server CA		 2017-12-02 -
2018-12-05		 a year crt.sh
sni101653.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2		 2018-09-12 -
2019-03-21		 6 months crt.sh
f4.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-04 -
2019-04-14		 7 months crt.sh
f6.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-19 -
2019-09-12		 a year crt.sh
*.g.doubleclick.net
Google Internet Authority G3		 2018-09-11 -
2018-12-04		 3 months crt.sh
*.scorecardresearch.com
COMODO RSA Organization Validation Secure Server CA		 2017-12-06 -
2018-12-26		 a year crt.sh
*.google-analytics.com
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
players.brightcove.net
DigiCert SHA2 Secure Server CA		 2018-03-22 -
2019-06-21		 a year crt.sh
*.s3.amazonaws.com
DigiCert Baltimore CA-2 G2		 2017-09-22 -
2019-01-03		 a year crt.sh
*.b.ssl.fastly.net
GlobalSign Organization Validation CA - SHA256 - G2		 2018-08-14 -
2020-11-16		 2 years crt.sh
*.b2c.com
Go Daddy Secure Certificate Authority - G2		 2016-03-24 -
2019-03-24		 3 years crt.sh
*.truste.com
Go Daddy Secure Certificate Authority - G2		 2018-01-26 -
2021-03-06		 3 years crt.sh
*.quantserve.com
DigiCert SHA2 High Assurance Server CA		 2015-08-05 -
2018-11-02		 3 years crt.sh
*.cloudfront.net
DigiCert Global CA G2		 2017-11-22 -
2018-11-21		 a year crt.sh
idio.co
Let's Encrypt Authority X3		 2018-08-14 -
2018-11-12		 3 months crt.sh
*.crazyegg.com
DigiCert SHA2 Secure Server CA		 2018-06-08 -
2020-08-05		 2 years crt.sh
osff.map.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-21 -
2019-02-24		 5 months crt.sh
*.api.brightcove.com
Amazon		 2017-11-06 -
2018-12-06		 a year crt.sh
*.googleapis.com
Google Internet Authority G3		 2018-09-11 -
2018-12-04		 3 months crt.sh
*.brightcove.com
COMODO RSA Domain Validation Secure Server CA		 2018-04-03 -
2020-05-20		 2 years crt.sh
*.hs.llnwd.net
COMODO RSA Organization Validation Secure Server CA		 2017-10-23 -
2020-10-22		 3 years crt.sh
*.doubleclick.net
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
smetrics.adage.com
DigiCert SHA2 High Assurance Server CA		 2017-09-04 -
2018-12-07		 a year crt.sh
*.facebook.com
DigiCert SHA2 High Assurance Server CA		 2017-12-15 -
2019-03-22		 a year crt.sh
*.swiftype.com
DigiCert SHA2 Secure Server CA		 2017-04-14 -
2020-07-12		 3 years crt.sh
www.rtb123.com
GlobalSign Domain Validation CA - SHA256 - G2		 2018-05-09 -
2020-05-31		 2 years crt.sh
*.tinypass.com
DigiCert SHA2 Secure Server CA		 2018-01-02 -
2019-02-20		 a year crt.sh
ionicframework.com
CloudFlare Inc ECC CA-2		 2018-02-05 -
2019-02-05		 a year crt.sh
tpc.googlesyndication.com
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
www.linkedin.com
DigiCert SHA2 Secure Server CA		 2018-05-30 -
2020-09-01		 2 years crt.sh
asset.pagefair.com
Let's Encrypt Authority X3		 2018-07-30 -
2018-10-28		 3 months crt.sh
asset.pagefair.net
Let's Encrypt Authority X3		 2018-07-30 -
2018-10-28		 3 months crt.sh
*.trustarc.com
Go Daddy Secure Certificate Authority - G2		 2017-07-18 -
2020-07-17		 3 years crt.sh
*.simplereach.com
Amazon		 2018-03-06 -
2019-04-06		 a year crt.sh
*.chartbeat.net
Thawte RSA CA 2018		 2018-01-02 -
2019-01-02		 a year crt.sh
*.c.ssl.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-01-04 -
2018-09-28		 9 months crt.sh
*.adnxs.com
DigiCert ECC Secure Server CA		 2018-01-25 -
2019-01-25		 a year crt.sh
px.ads.linkedin.com
DigiCert SHA2 Secure Server CA		 2017-06-06 -
2019-06-11		 2 years crt.sh
brightcove.com
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-04 -
2019-03-16		 6 months crt.sh
teads.tv
Let's Encrypt Authority X3		 2018-09-12 -
2018-12-11		 3 months crt.sh
moatads.com
DigiCert ECC Secure Server CA		 2018-01-09 -
2019-01-09		 a year crt.sh
servedby.flashtalking.com
GeoTrust RSA CA 2018		 2018-02-13 -
2019-02-13		 a year crt.sh
bs.serving-sys.com
Go Daddy Secure Certificate Authority - G2		 2018-03-08 -
2020-03-08		 2 years crt.sh
*.pagefair.com
Gandi Standard SSL CA 2		 2016-11-02 -
2018-11-20		 2 years crt.sh
cdn.flashtalking.com
GeoTrust RSA CA 2018		 2018-02-13 -
2019-02-13		 a year crt.sh
secure-ds.serving-sys.com
DigiCert SHA2 Secure Server CA		 2018-02-01 -
2019-02-01		 a year crt.sh
*.teads.tv
Gandi Standard SSL CA 2		 2018-04-13 -
2019-05-06		 a year crt.sh
teads.mgr.consensu.org
Let's Encrypt Authority X3		 2018-09-05 -
2018-12-04		 3 months crt.sh
*.moatads.com
DigiCert SHA2 Secure Server CA		 2018-04-27 -
2019-04-27		 a year crt.sh
*.qualtrics.com
DigiCert SHA2 Secure Server CA		 2018-09-13 -
2018-11-25		 2 months crt.sh
*.krxd.net
Go Daddy Secure Certificate Authority - G2		 2017-06-12 -
2019-07-11		 2 years crt.sh

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Frame: https://buy.tinypass.com/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2Qy27CMBBF_8VrjGzHTpzuoAQUlWcFAbozziS4hRDyAlr135ug0gqpi67mceZeae4HUiZED4hnx9H68u5deqiFUhVDYODkN4QRKjFxMROYOpjVjYVdi-JIRcd-NHuqzi9ZPvJfsQWMcgeoS2zgTHBHwYZFtmDE5VoqpzaGcwqZgUTD1dpbTdfdZd96DobuHfXOoMvCHJLrGdVhyJS2sE1twJzbEm8izTBhgoRCCrJR9E7e0T_afHs4zWGf7lQBwWy-4nImPREsRj6vJVuV3yB6KLISWqj4nq_qyXyxGkzHg4FLluiXBSozKimak6Tc7VpIq32qTJzkt0VlcnPlqMJ_ByjxkPUmVbjsvo0r46fx438CNGmTB5dtJmibi7o0b5Q5ZJ0YkqKG4V6jzy-mmQuz1gEAAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r49g6jS7AbsmE9OLLBVxH87xbRkl-Hr3sKzIe1vjB5x-8ZmivB3ChlHs4ZQud73NrNF6AoYB6EUOKfJ1kOlDlusrdcR0nAg9Zd7cb5WbbhpaC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-gLbdR&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-17-29-23-931-fafqFfQKvxZrsMIj-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-17-29-23-938-L2DOvdWBkNviIpgC-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=343808946
Frame ID: 2FFC019034CEF4227DEF8270A1748662
Requests: 1 HTTP requests in this frame

Frame: https://www.facebook.com/tr/
Frame ID: 88B81CE3A33A712B373205DD8012BCC7
Requests: 1 HTTP requests in this frame

Frame: https://cmp.teads.mgr.consensu.org/index.html
Frame ID: 159745D4B5B6DD27A91B226B6DF16214
Requests: 1 HTTP requests in this frame

Frame: https://sync.teads.tv/iframe?pid=75471&userId=e1e0e382-f012-4479-87ef-a83322e03ac5&gdprIab={%22status%22:22,%22consent%22:%22%22,%22reason%22:220}&1537896566119
Frame ID: 34050F4AD226FC459E9175D42BA2E861
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot
Full Image

Detected technologies

Overall confidence: 100%
Detected patterns
  • env /Swiftype/i
Overall confidence: 100%
Detected patterns
  • env /^VideoJS$/i
Overall confidence: 100%
Detected patterns
  • env /^React$/i
Overall confidence: 100%
Detected patterns
  • script /chartbeat\.js/i
  • env /^_sf_(?:endpt|async_config)$/i
Overall confidence: 100%
Detected patterns
  • headers server /cloudflare/i
Overall confidence: 100%
Detected patterns
  • env /^CE2$/i
Overall confidence: 100%
Detected patterns
  • script /2mdn\.net/i
Overall confidence: 100%
Detected patterns
  • script /\/\/connect\.facebook\.net\/[^\/]*\/[a-z]*\.js/i
Overall confidence: 100%
Detected patterns
  • script /googlesyndication\.com\//i
  • script /2mdn\.net/i
  • env /^__google_ad_/i
  • env /^Goog_AdSense_/i
Overall confidence: 100%
Detected patterns
  • env /^gaGlobal$/i
Overall confidence: 100%
Detected patterns
  • env /^googletag$/i
Overall confidence: 100%
Detected patterns
  • env /^quantserve$/i
Overall confidence: 100%
Detected patterns
  • env /^s_(?:account|objectID|code|INST)$/i
Overall confidence: 100%
Detected patterns
  • env /^_?COMSCORE$/i
Overall confidence: 100%
Detected patterns
  • env /^jQuery$/i

Page Statistics

304
Requests

97 %
HTTPS

40 %
IPv6

50
Domains

84
Subdomains

81
IPs

7
Countries

18381 kB
Transfer

25219 kB
Size

59
Cookies

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 69
  • https://sb.scorecardresearch.com/b?c1=2&c2=16193073&ns__t=1537896562309&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9= HTTP 302
  • https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537896562309&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Request Chain 70
  • https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=2014874531&utmhn=adage.com&utme=8(BusinessType*ArticleTag)9(00%20-%20Not%20Set*%7Ccmo_strategy%7Crestaurants%7Csocial%7Ctv%7C)11(1)&utmcs=UTF-8&utmsr=1600x1200&utmvp=1585x1200&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&utmhid=247490134&utmr=-&utmp=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&utmht=1537896562332&utmac=UA-19574238-1&utmcc=__utma%3D1.1011268667.1537896562.1537896562.1537896562.1%3B%2B__utmz%3D1.1537896562.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=969424459&utmredir=1&utmu=q1AAAAAAAAAAAAAAAAAAAAAE~ HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=1011268667.1537896562&jid=969424459&_v=5.7.2&z=2014874531
Request Chain 125
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s778833947178?AQB=1&ndh=1&t=25%2F8%2F2018%2017%3A29%3A23%202%200&fid=4F72A16794F9C1CF-0FE900ADE942F74E&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A17&c22=1%3A00PM&c23=Tuesday&v23=2018%3A9%3A25%3A17&c24=Weekday&v24=1%3A00PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1 HTTP 302
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s778833947178?AQB=1&pccr=true&vidn=2DD53839853151DB-6000010BC0000331&&ndh=1&t=25%2F8%2F2018%2017%3A29%3A23%202%200&fid=4F72A16794F9C1CF-0FE900ADE942F74E&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A17&c22=1%3A00PM&c23=Tuesday&v23=2018%3A9%3A25%3A17&c24=Weekday&v24=1%3A00PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Request Chain 171
  • https://secure.adnxs.com/seg?add=11912041&t=2 HTTP 302
  • https://secure.adnxs.com/bounce?%2Fseg%3Fadd%3D11912041%26t%3D2
Request Chain 174
  • https://dc.ads.linkedin.com/collect/?pid=299308&fmt=gif HTTP 302
  • https://dc.ads.linkedin.com/collect/?pid=299308&fmt=gif&cookiesTest=true HTTP 302
  • https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%2F%3Fpid%3D299308%26fmt%3Dgif%26cookiesTest%3Dtrue%26liSync%3Dtrue HTTP 302
  • https://px.ads.linkedin.com/collect/?pid=299308&fmt=gif&cookiesTest=true&liSync=true
Request Chain 220
  • https://syndication.twitter.com/i/jot HTTP 302
  • https://platform.twitter.com/jot.html
Request Chain 241
  • https://api-34-219-4-47.b2c.com/api/x?PDhq1nGdOIxTRcIa$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 HTTP 302
  • https://api-34-219-4-47.b2c.com:444/api/4?PDhq1nGdOIxTRcIa
Request Chain 246
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Path		 Size
x-fer		 Type
MIME-Type
Primary Request /
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General
Check archive.org
Download Go to
Full URL
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Software
cloudflare /
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Request headers

:method
GET
:authority
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:scheme
https
:path
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pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
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accept-encoding
gzip, deflate
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Response headers

status
200
date
Tue, 25 Sep 2018 17:29:21 GMT
content-type
text/html; charset=UTF-8
set-cookie
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x-url
/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
x-host
adage.com
vary
Accept-Encoding
x-varnish
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x-varnish-cache
HIT
cache-control
no-cache
x-cache-server
adage-varnish-01
x-backend-server
adage_live_director
x-cookie-debug
expect-ct
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server
cloudflare
cf-ray
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content-encoding
gzip
piano_adblock.js
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438 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/piano/piano_adblock.js?1528732556
Requested by
Host: adage.com
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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cloudflare /
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https
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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
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server
cloudflare
expect-ct
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jquery-1.9.1.min.js
gaia.adage.com/assets/js/libs/ 		90 KB
37 KB 		Script
General
Check archive.org
Download Go to
Full URL
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
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:path
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*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
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expires
Tue, 02 Oct 2018 17:29:21 GMT
jquery.cookie.js
gaia.adage.com/assets/js/libs/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/libs/jquery.cookie.js?1466703826
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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H2
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cloudflare /
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referer
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:scheme
https
:method
GET
Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
cloudflare
expect-ct
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vary
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content-type
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expires
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gaia.adage.com/assets/js/min/ 		4 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/user.js?1537553086
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cloudflare /
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Request headers

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accept
*/*
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no-cache
:authority
gaia.adage.com
referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda09810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
piano_custom.js
gaia.adage.com/assets/js/piano/ 		23 KB
7 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/piano/piano_custom.js?1534875411
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
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Request headers

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*/*
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referer
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https
:method
GET
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Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
last-modified
Tue, 21 Aug 2018 18:16:51 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda19810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
marfeel.js
gaia.adage.com/assets/js/ 		1 KB
827 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/marfeel.js?1535547990
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
0314b7d491e3edcd7e170d9696f69b4b2c9c1bde1929138d365f20316c1fc116

Request headers

:path
/assets/js/marfeel.js?1535547990
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 13:06:30 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda29810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
chartbeat_mab.js
static.chartbeat.com/js/ 		18 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://static.chartbeat.com/js/chartbeat_mab.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:8c00:18:1fcd:348:2461 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
nginx /
Resource Hash
5bdc09e66ff75e45d4172066dfdefbb643784682455e9cb628a6b9f4291cf3e9

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 14:40:12 GMT
content-encoding
gzip
last-modified
Thu, 07 Jun 2018 02:42:36 GMT
server
nginx
age
2947
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
mwuqKVkIGjLJW8ukLn9_sOeaRZ56LYIbn8wABI6k63yEyPi7GD36vQ==
via
1.1 0437902e99783229e3317bb4dfe27240.cloudfront.net (CloudFront)
expires
Tue, 25 Sep 2018 16:40:12 GMT
core.css
gaia.adage.com/assets/css/ 		932 KB
135 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/core.css?1537553076
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5e640ea0f267e7762f124318e895616972dc8ff4937290b3f819cd149c5f6c6a

Request headers

:path
/assets/css/core.css?1537553076
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:36 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda39810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
modal.css
gaia.adage.com/assets/css/ 		8 KB
2 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/modal.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d6c8697eb6b226054cb466a461d241d63a775ee2b3d7fa04557aec1b4a0d9b1e

Request headers

:path
/assets/css/modal.css?1466703828
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda49810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
modals.css
gaia.adage.com/assets/css/ 		14 KB
4 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/modals.css?1535554291
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
6ecb98c86e6bfe7f7b65fa131ef8b4d840cb52c27ae1f2ec87ef3d5bcf790241

Request headers

:path
/assets/css/modals.css?1535554291
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 14:51:31 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda59810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
ribbon-messenger.css
gaia.adage.com/assets/css/ 		903 B
615 B 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/ribbon-messenger.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5c2681fc6276fdf92f14054b561969d2021d22776a7153a3868d4150579fdd20

Request headers

:path
/assets/css/ribbon-messenger.css?1466703828
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda69810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
redirect.js
gaia.adage.com/assets/js/min/ 		326 B
291 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/redirect.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
7a9cca62e44da633b9f833c3240a1b61180f8246d2804e1b6b0942345b78c88f

Request headers

:path
/assets/js/min/redirect.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-146"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda79810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
init.js
gaia.adage.com/assets/js/min/ 		384 B
339 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b89b1767173e5f73355c4e2728a99eeeeeaf817aa417cbee9659c79465d72ea3

Request headers

:path
/assets/js/min/init.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-180"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda89810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
script.js
gaia.adage.com/assets/js/min/ 		50 KB
15 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/script.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
3a13e814f4b7587bb7b8a45bd5fe56c0ee3b65378ed623b70c91f1ccb8d8c7d1

Request headers

:path
/assets/js/min/script.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bda99810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
plugins.js
gaia.adage.com/assets/js/min/ 		121 KB
42 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/plugins.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b103e1f44132b58fe95421c75fcd11e0f53d58bd889942f640cfb2668adb74c4

Request headers

:path
/assets/js/min/plugins.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bdaa9810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
ribbon-messenger.js
gaia.adage.com/assets/js/min/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4283ed7c152175089b7fc34eee5716e1bc713a1dbc5a67454f74a5867ac334c6

Request headers

:path
/assets/js/min/ribbon-messenger.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bdac9810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
ribbon-messenger-init.js
gaia.adage.com/assets/js/min/ 		180 B
219 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger-init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
20b655ae610a3f1fe8e91124468483174c893ccb1f6a46f7f5960245cba4e69b

Request headers

:path
/assets/js/min/ribbon-messenger-init.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-b4"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bdad9810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
modal.js
gaia.adage.com/assets/js/min/ 		20 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/modal.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
47fabeb94c06020ab423ae6c2bd64e78577c3bcb21eee8da989c5c4281f2d285

Request headers

:path
/assets/js/min/modal.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667bdae9810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
sharecount.js
gaia.adage.com/assets/js/min/ 		590 B
412 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/sharecount.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
c354168c6b6088ea85a6dddc80f752475664725e394643b32af5d88cd8b1e402

Request headers

:path
/assets/js/min/sharecount.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667cdb59810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
plusone.js
apis.google.com/js/ 		43 KB
17 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://apis.google.com/js/plusone.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::200e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
ESF /
Resource Hash
ef8b3fbbbaafbca8f364e27ca71181aff9cc0ef3ea442a24df52f44e9fea6fbb
Security Headers
Name Value
Strict-Transport-Security max-age=31536000
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
x-content-type-options
nosniff
content-security-policy-report-only
script-src 'report-sample' 'nonce-K8AxSbj8HvEYCIoiu95KaHmlQYs' 'unsafe-inline' 'strict-dynamic' https: http: 'unsafe-eval';object-src 'none';base-uri 'self';report-uri /_/cspreport
p3p
CP="This is not a P3P policy! See g.co/p3phelp for more info."
status
200
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-xss-protection
1; mode=block
x-ua-compatible
IE=edge, chrome=1
server
ESF
x-frame-options
SAMEORIGIN
etag
"99c4c8b44692ecdb95b761138d66136c"
strict-transport-security
max-age=31536000
content-type
application/javascript; charset=utf-8
cache-control
private, max-age=1800, stale-while-revalidate=1800
timing-allow-origin
*
expires
Tue, 25 Sep 2018 17:29:21 GMT
javascript.js
gaia.adage.com/assets/js/min/ 		20 KB
7 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/javascript.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e8a701b9750ad021b77e2b67ad5204282746d8f6835af5c24b8d9fca0eb2c8d8

Request headers

:path
/assets/js/min/javascript.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667cdb79810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
porte.js
gaia.adage.com/assets/js/min/ 		6 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/porte.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8413b9b58ba8a3be28a0a69f3b953101ca80be2675bb91c9bfe91c92cb480e81

Request headers

:path
/assets/js/min/porte.js?1537553085
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667cdb89810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
counter.js
gaia.adage.com/assets/js/min/ 		150 B
239 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/counter.js?1537553066
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
96fab1277662b8afaf2541eb14ee366204bafd9d25dd6f9eb33acb38de056be0

Request headers

:path
/assets/js/min/counter.js?1537553066
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:26 GMT
server
cloudflare
etag
W/"5ba532aa-96"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667cdb99810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
AAIndiaRedirect.js
gaia.adage.com/assets/js/min/ 		3 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/AAIndiaRedirect.js?1537553065
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f6b4c9c2e813b9d5385ee6853f57370743dca898c8cde8f05697616a066b8ca8

Request headers

:path
/assets/js/min/AAIndiaRedirect.js?1537553065
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:25 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667cdba9810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
dfp.js
gaia.adage.com/assets/js/min/ 		9 KB
3 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d7d3f57d229c831717439c8054d12daf01c3a59dbb4ccc20fb1510f7be509d76

Request headers

:path
/assets/js/min/dfp.js?1537553077
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:37 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667cdbb9810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
geoip2.js
js.maxmind.com/js/apis/geoip2/v2.1/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://js.maxmind.com/js/apis/geoip2/v2.1/geoip2.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:262f , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
69666124ea4313cf5b2da94871c86acd68bcbc4d50b360fdebc4dc3b977dde21

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 24 Sep 2018 18:30:10 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=43200
cf-ray
45ff3667bb3d279e-FRA
expires
Wed, 26 Sep 2018 05:29:21 GMT
slick.min.js
adage.com/scripts/edit/js/slick/ 		23 KB
6 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://adage.com/scripts/edit/js/slick/slick.min.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
66b5c22988581391a004ca7f230c7801bfde7098b109c1c9ca7477655671d92b

Request headers

:path
/scripts/edit/js/slick/slick.min.js
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/scripts/edit/js/slick/slick.min.js
date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff3667cdbd9810-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
5823
last-modified
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server
cloudflare
etag
"5def-535f4c3455925"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571593577 1549649267
cache-control
public, max-age=300, must-revalidate
accept-ranges
bytes
content-type
text/javascript
widgets.js
platform.twitter.com/ 		118 KB
35 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://platform.twitter.com/widgets.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Reverse DNS
Software
ECS (fcn/40D0) /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:21 GMT
Content-Encoding
gzip
Last-Modified
Mon, 24 Sep 2018 21:15:37 GMT
Server
ECS (fcn/40D0)
Etag
"1b744ce33856b6b52d274069bf0e3248+gzip"
Vary
Accept-Encoding
X-Cache
HIT
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Cache-Control
public, max-age=1800
Content-Type
application/javascript; charset=utf-8
Content-Length
35389
jquery.sharrre.js
gaia.adage.com/assets/js/min/ 		14 KB
5 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/jquery.sharrre.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3667cdbe9810-FRA
expires
Tue, 02 Oct 2018 17:29:21 GMT
advertising.js
www.npttech.com/ 		8 KB
3 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.npttech.com/advertising.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/piano/piano_adblock.js?1528732556
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::ac40:a204 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
cf-cache-status
HIT
x-amz-request-id
F0EB8E061D1A3DFC
status
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last-modified
Mon, 06 Aug 2018 13:12:04 GMT
server
cloudflare
etag
W/"0846aaf786d26c401f7f0bb8408f70c5"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/javascript
cache-control
public, max-age=28800
cf-ray
45ff3667dfa664ed-FRA
expires
Wed, 26 Sep 2018 01:29:21 GMT
main.d.js
bc.marfeel.com/adage.com/ 		10 B
99 B 		Script
General
Check archive.org
Download Go to
Full URL
https://bc.marfeel.com/adage.com/main.d.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/marfeel.js?1535547990
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.134.110 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
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Software
nginx /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
via
1.1 varnish, 1.1 varnish
x-cache
HIT, HIT
status
200
content-length
10
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server
nginx
x-timer
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content-language
en
access-control-allow-origin
*
access-control-expose-headers
AMP-Access-Control-Allow-Source-Origin, Date
cache-control
public, max-age=60, stale-while-revalidate=2592000, stale-if-error=2592000
accept-ranges
bytes
content-type
application/javascript;charset=UTF-8
access-control-allow-headers
x-requested-with
x-cache-hits
1, 2
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mab.chartbeat.com/mab_strategy/headline_testing/get_strategy/ 		218 B
268 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://mab.chartbeat.com/mab_strategy/headline_testing/get_strategy/?host=adage.com&domain=adage.com&path=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
Requested by
Host: static.chartbeat.com
URL: https://static.chartbeat.com/js/chartbeat_mab.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a04:4e42:1f::714 , European Union, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
/
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:29:21 GMT
content-encoding
gzip
x-cacheable
YES
x-backend
default
age
1286
x-cache
MISS, HIT
status
200
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x-restarts
0
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173
x-served-by
cache-mad9427-MAD
access-control-allow-origin
*
x-timer
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vary
Origin, Access-Control-Request-Headers, Access-Control-Request-Method, Accept-Encoding
content-type
application/json
via
1.1 varnish, 1.1 varnish
cache-control
no-store, no-cache, must-revalidate, max-age=0, s-maxage=0
accept-ranges
bytes
expires
Sun, 23 Sep 2018 17:07:56 GMT
async_survey
survey.g.doubleclick.net/ 		48 KB
18 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::2011 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
/
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
x-content-type-options
nosniff
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-frame-options
SAMEORIGIN
content-type
text/javascript; charset=utf-8
status
200
cache-control
private, no-cache, must-revalidate, no-store
content-disposition
attachment; filename="f.txt"
vary
*
x-xss-protection
1; mode=block
expires
Mon, 01 Jan 1990 00:00:00 GMT
subway_mcd_hammock_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/subway_mcd_hammock_3x2.jpg?1537554560
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:29:20 GMT
server
cloudflare
etag
"5ba53880-997"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
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content-length
2455
expires
Tue, 02 Oct 2018 17:29:22 GMT
trump_closing_argument.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/trump_closing_argument.jpg?1478545198
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
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gaia.adage.com
referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
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server
cloudflare
etag
"5820cf2e-80e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff3668fef19810-FRA
content-length
2062
expires
Tue, 02 Oct 2018 17:29:22 GMT
SamsungQLEDCantLookAway3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/SamsungQLEDCantLookAway3x2.jpg?1537548449
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 16:47:29 GMT
server
cloudflare
etag
"5ba520a1-91d"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff3669f84b9810-FRA
content-length
2333
expires
Tue, 02 Oct 2018 17:29:22 GMT
iStock854441252_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/iStock854441252_3x2.jpg?1537217623
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/x-small/iStock854441252_3x2.jpg?1537217623
pragma
no-cache
cookie
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Mon, 17 Sep 2018 20:53:43 GMT
server
cloudflare
etag
"5ba01457-c58"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff3669f84c9810-FRA
content-length
3160
expires
Tue, 02 Oct 2018 17:29:22 GMT
SimonMediaMoguls.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/SimonMediaMoguls.jpg?1537540896
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9ac7dd36b3d56e9c0e85fd6f5e7e7b64fe2a9a4a66894f608106f3c3618767cc

Request headers

:path
/images/bin/image/x-small/SimonMediaMoguls.jpg?1537540896
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 14:41:36 GMT
server
cloudflare
etag
"5ba50320-a2c"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff3669f84e9810-FRA
content-length
2604
expires
Tue, 02 Oct 2018 17:29:22 GMT
Adobe_headquarters_in_San_Jose.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/Adobe_headquarters_in_San_Jose.jpg?1537480557
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9e938e00067675d39b6bb390dd9878f7c4564676b2c292719fe90a86b28d760e

Request headers

:path
/images/bin/image/x-small/Adobe_headquarters_in_San_Jose.jpg?1537480557
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Thu, 20 Sep 2018 21:55:57 GMT
server
cloudflare
etag
"5ba4176d-a55"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff3669f84f9810-FRA
content-length
2645
expires
Tue, 02 Oct 2018 17:29:22 GMT
budlightbrowns.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/budlightbrowns.jpg?1537505189
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8fc28e3effce54c6b0be6c2e08fa3e594202736d2eb44bdec5fd8db682ed7aca

Request headers

:path
/images/bin/image/x-small/budlightbrowns.jpg?1537505189
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 04:46:29 GMT
server
cloudflare
etag
"5ba477a5-b59"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff3669f8509810-FRA
content-length
2905
expires
Tue, 02 Oct 2018 17:29:22 GMT
GAP_HillCity_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/GAP_HillCity_3x2.jpg?1537467509
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d69ea939254ad2bfd87cc4a7686dfd7c5f847dad0f7f2cf1861f8d39f4990b68

Request headers

:path
/images/bin/image/x-small/GAP_HillCity_3x2.jpg?1537467509
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Thu, 20 Sep 2018 18:18:29 GMT
server
cloudflare
etag
"5ba3e475-97a"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff3669f8519810-FRA
content-length
2426
expires
Tue, 02 Oct 2018 17:29:22 GMT
users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg?1537386113
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9160ffc5de28ee18175c5a789895fb1c9ff7354c585d9baf7a4ad082e2e8abd3

Request headers

:path
/images/bin/image/x-small/users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg?1537386113
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Wed, 19 Sep 2018 19:41:53 GMT
server
cloudflare
etag
"5ba2a681-a60"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff366a28a29810-FRA
content-length
2656
expires
Tue, 02 Oct 2018 17:29:22 GMT
jquery.counter-1.0.js
gaia.adage.com/scripts/plugins/ 		6 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/scripts/plugins/jquery.counter-1.0.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
04fb28ab27ab42d69874708444b9635ea61076495974ccca8fb4bef1dc037f5b

Request headers

:path
/scripts/plugins/jquery.counter-1.0.js
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 16:43:50 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff3668bea59810-FRA
expires
Tue, 02 Oct 2018 17:29:22 GMT
cb=gapi.loaded_0
apis.google.com/_/scs/apps-static/_/js/k=oz.gapi.en_US.nf9gNjhyOiw.O/m=plusone/rt=j/sv=1/d=1/ed=1/am=wQ/rs=AGLTcCPHIx2ovNee4frLD1SBlad1d6uBQA/ 		131 KB
46 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://apis.google.com/_/scs/apps-static/_/js/k=oz.gapi.en_US.nf9gNjhyOiw.O/m=plusone/rt=j/sv=1/d=1/ed=1/am=wQ/rs=AGLTcCPHIx2ovNee4frLD1SBlad1d6uBQA/cb=gapi.loaded_0
Requested by
Host: apis.google.com
URL: https://apis.google.com/js/plusone.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::200e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
7c285113182f934e0c7f4593a490bd0c0681d869aacc31ca42c7b04ee1f40252
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 21 Sep 2018 22:56:09 GMT
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 20 Sep 2018 22:36:38 GMT
server
sffe
age
325993
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
status
200
cache-control
public, immutable, max-age=31536000
accept-ranges
bytes
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
46713
x-xss-protection
1; mode=block
expires
Sat, 21 Sep 2019 22:56:09 GMT
beacon.js
sb.scorecardresearch.com/ 		1 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://sb.scorecardresearch.com/beacon.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.115.95 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-115-95.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
d0fd74148f4cbe78bd0e6328dc5ce5955f0a0ecdb1eb2919da4a7e596ac65912

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:22 GMT
Content-Encoding
gzip
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=86400
Connection
keep-alive
Content-Length
901
Expires
Wed, 26 Sep 2018 17:29:22 GMT
315016
adage.com/api/article/rendered_simplereach/ 		748 B
735 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/api/article/rendered_simplereach/315016
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/api/article/rendered_simplereach/315016
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561; _cb_ls=1
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/json, text/javascript, */*; q=0.01
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
X-Requested-With
XMLHttpRequest
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/api/article/rendered_simplereach/315016
date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff3668feef9810-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
482
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
1301874180 1294457962
access-control-allow-origin
*
cache-control
no-cache
accept-ranges
bytes
content-type
application/json
ga.js
ssl.google-analytics.com/ 		45 KB
17 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://ssl.google-analytics.com/ga.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:824::2008 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
1259ea99bd76596239bfd3102c679eb0a5052578dc526b0452f4d42f8bcdd45f
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 13 Sep 2018 23:12:19 GMT
server
Golfe2
age
6605
date
Tue, 25 Sep 2018 15:39:17 GMT
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
public, max-age=7200
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
17168
expires
Tue, 25 Sep 2018 17:39:17 GMT
gpt.js
www.googletagservices.com/tag/js/ 		21 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.googletagservices.com/tag/js/gpt.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
39d704fb385057b46c2781380576a8c4f3a1df6cf5f4c82efbc4830e4ef5449a
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
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index.min.js
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190 KB 		Script
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44 KB 		Image
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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117 KB 		Script
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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HTTP/1.1
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Response headers

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Server
AmazonS3
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96 KB 		Script
General
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Request headers

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Response headers

date
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content-encoding
gzip
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server
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2 KB 		Script
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Request headers

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Response headers

date
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content-encoding
gzip
cf-cache-status
HIT
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server
cloudflare
expect-ct
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vary
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content-type
application/x-javascript
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200
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cf-ray
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expires
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9Vb8tQqGzsf13b3nkdnR.js
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957 B 		Script
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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HTTP/1.1
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

pragma
no-cache
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content-encoding
gzip
server
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200
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expires
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2 KB 		Script
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https://consent.truste.com/notice?domain=crain.com&c=teconsent&text=true&js=bb&noticeType=bb&cookieLink=http%3A%2F%2Fadage.com%2Fprivacy&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
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Response headers

date
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content-encoding
gzip
server
nginx
status
200
vary
Accept-Encoding
content-type
text/javascript;charset=UTF-8
access-control-allow-origin
*
cache-control
no-cache
content-length
1531
expires
Tue, 25 Sep 2018 17:29:21 GMT
quant.js
secure.quantserve.com/ 		12 KB
6 KB 		Script
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
35.156.2.6 Frankfurt, Germany, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Referer
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User-Agent
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Response headers

Date
Tue, 25 Sep 2018 17:29:22 GMT
Content-Encoding
gzip
Last-Modified
Tue, 25-Sep-2018 17:29:22 GMT
Server
QS
ETag
M0-e2b9884a
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=604800
Connection
keep-alive
Content-Length
5456
Expires
Tue, 02 Oct 2018 17:29:22 GMT
reach.js
d8rk54i4mohrb.cloudfront.net/js/ 		16 KB
16 KB 		Script
General
Check archive.org
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:3000:1f:573d:79c0:21 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
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Request headers

Referer
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User-Agent
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Response headers

date
Tue, 18 Sep 2018 22:14:10 GMT
via
1.1 ed522e38bfbcd76f653d4691110d92a1.cloudfront.net (CloudFront)
last-modified
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server
AmazonS3
age
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js.idio.co/ 		4 KB
2 KB 		Script
General
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https://js.idio.co/720.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.95.238 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
AmazonS3 /
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

date
Tue, 31 Jul 2018 15:31:03 GMT
content-encoding
gzip
last-modified
Tue, 31 Jul 2018 15:30:29 GMT
server
AmazonS3
age
6515
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/javascript; charset=utf-8
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cache-control
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x-amz-cf-id
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113 KB 		Script
General
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https://survey.g.doubleclick.net/insights/consumersurveys/static/412808668229679075/prompt_embed_static.js
Requested by
Host: survey.g.doubleclick.net
URL: https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

date
Tue, 25 Sep 2018 00:12:00 GMT
content-encoding
gzip
server
Google Frontend
age
62242
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"Wn3PrQ"
content-type
application/javascript
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cache-control
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alt-svc
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content-length
115690
expires
Thu, 25 Oct 2018 00:12:00 GMT
sprites-seed7780b9d.png
gaia.adage.com/assets/images/ 		175 KB
175 KB 		Image
General
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Full URL
https://gaia.adage.com/assets/images/sprites-seed7780b9d.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f53c6699ce08db2f1d85df8433b7f4ee82293af0cf9958d20aef30163ddcdce9

Request headers

:path
/assets/images/sprites-seed7780b9d.png
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:17:43 GMT
server
cloudflare
etag
"59c820f7-2bb93"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff366a289f9810-FRA
content-length
179091
expires
Tue, 02 Oct 2018 17:29:22 GMT
social-sprites.png
gaia.adage.com/assets/images/ 		21 KB
21 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/social-sprites.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
98f2448e5ffbb6d5c091bce5de48e17e62fb6c9ba6e59c42a362bb6b2c7f997a

Request headers

:path
/assets/images/social-sprites.png
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 23:18:54 GMT
server
cloudflare
etag
"59c83d5e-52f6"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff366a289c9810-FRA
content-length
21238
expires
Tue, 02 Oct 2018 17:29:22 GMT
sso_set_cr.php
adage.com/ajax/ 		0
197 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/ajax/sso_set_cr.php
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

:path
/ajax/sso_set_cr.php
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561; _cb_ls=1
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
*/*
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
X-Requested-With
XMLHttpRequest
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
MISS
x-url
/ajax/sso_set_cr.php
date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
x-cache-server
adage-varnish-01
status
200
x-cookie-debug
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561; _cb_ls=1
x-host
adage.com
x-backend-server
adage_live_director
x-varnish
1301874189
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/html; charset=UTF-8
cache-control
no-cache
cf-ray
45ff366a28a19810-FRA
8637.js
script.crazyegg.com/pages/scripts/0060/ 		81 B
557 B 		Script
General
Check archive.org
Download Go to
Full URL
https://script.crazyegg.com/pages/scripts/0060/8637.js?427193
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.92.241 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-230-92-241.fra2.r.cloudfront.net
Software
AmazonS3 /
Resource Hash
5c97020e3cfb589ae9d036c5ea615bf42b4227efae4d53e75499a73e2f31cb7e

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Wed, 12 Sep 2018 07:44:50 GMT
Via
1.1 e15344e351ae77fef306bf70353d7fc3.cloudfront.net (CloudFront)
Last-Modified
Wed, 12 Sep 2018 06:44:50 GMT
Server
AmazonS3
Age
1085
ETag
"b776b179b06f720d765afa7d39cd377c"
X-Cache
Hit from cloudfront
Content-Type
application/x-javascript
Cache-Control
no-cache
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
81
X-Amz-Cf-Id
AhFiCAmqvW_m1FyavWeVxwNpu2HrVDtdjCZ7UrgRShcqDmsCXGO2qA==
AdAge_Logo.svg
gaia.adage.com/assets/images/ 		2 KB
1 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/AdAge_Logo.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
46cdff75d13377d877c6c5c2e4b484c86d56ac9c7f80302010803e752df26766

Request headers

:path
/assets/images/AdAge_Logo.svg
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 11 Dec 2017 20:57:59 GMT
server
cloudflare
etag
W/"5a2ef157-6cb"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/svg+xml
status
200
cache-control
public, max-age=14400
cf-ray
45ff366a28a79810-FRA
expires
Tue, 25 Sep 2018 21:29:22 GMT
burger_black.png
gaia.adage.com/assets/images/ 		1 KB
1 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/burger_black.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
697fd0b8194c5ae9e3287c331ae2b69712dfa847e715b740775a9038c354a579

Request headers

:path
/assets/images/burger_black.png
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:15:51 GMT
server
cloudflare
etag
"59c82087-40a"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff366a28cc9810-FRA
content-length
1034
expires
Tue, 02 Oct 2018 17:29:22 GMT
TiemposWebLF-Regular.woff
gaia.adage.com/assets/font-face/ 		77 KB
77 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/TiemposWebLF-Regular.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
db48302c74682d21c063f2332b1d7fdca3f31fff93a2be3ecfee53f477c59c06

Request headers

:path
/assets/font-face/TiemposWebLF-Regular.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
status
200
content-length
78692
last-modified
Thu, 23 Jun 2016 17:43:45 GMT
server
cloudflare
etag
"576c1fd1-13364"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d5f5650ef32b84948eaebb71a7dd42af11537896562; expires=Wed, 25-Sep-19 17:29:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff366a5d579712-FRA
expires
Tue, 25 Sep 2018 21:29:22 GMT
TiemposWebLF-RegularItalic.woff
gaia.adage.com/assets/font-face/ 		79 KB
79 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/TiemposWebLF-RegularItalic.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
a91360fea04b0e05ead21d18a2c1190d2b72fefb026908648c7c50b7ff5ff070

Request headers

:path
/assets/font-face/TiemposWebLF-RegularItalic.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
status
200
content-length
80464
last-modified
Thu, 23 Jun 2016 17:43:44 GMT
server
cloudflare
etag
"576c1fd0-13a50"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d5f5650ef32b84948eaebb71a7dd42af11537896562; expires=Wed, 25-Sep-19 17:29:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff366a5d599712-FRA
expires
Tue, 25 Sep 2018 21:29:22 GMT
hamburger_menu
adage.com/api/homepage/ 		5 KB
2 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/api/homepage/hamburger_menu
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b6199686c53f7f5040ae6f507c3aedf9b02f2763d956777d25721f87e6d79b14

Request headers

:path
/api/homepage/hamburger_menu
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561; _cb_ls=1
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/json, text/javascript, */*; q=0.01
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
X-Requested-With
XMLHttpRequest
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/api/homepage/hamburger_menu
date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff366a28cd9810-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
1328
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
1571593600 1568573158
access-control-allow-origin
*
cache-control
no-cache
accept-ranges
bytes
content-type
application/json
b2
sb.scorecardresearch.com/
Redirect Chain
  • https://sb.scorecardresearch.com/b?c1=2&c2=16193073&ns__t=1537896562309&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age...
  • https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537896562309&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Ag...
0
248 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537896562309&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.115.95 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-115-95.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:22 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT

Redirect headers

Location
https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537896562309&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:22 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT
collect
stats.g.doubleclick.net/r/
Redirect Chain
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35 B
102 B 		Image
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Requested by
Host: adage.com
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Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Referer
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User-Agent
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Response headers

pragma
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strict-transport-security
max-age=10886400; includeSubDomains; preload
x-content-type-options
nosniff
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server
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date
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Redirect headers

pragma
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date
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last-modified
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server
Golfe2
status
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location
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alt-svc
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content-length
370
expires
Fri, 01 Jan 1990 00:00:00 GMT
ia.js
s.idio.co/ 		2 KB
1 KB 		Script
General
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Host: js.idio.co
URL: https://js.idio.co/720.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.95.199 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
AmazonS3 /
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User-Agent
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Response headers

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server
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https://d8rk54i4mohrb.cloudfront.net/container.html?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cbfcaukjgt&v=2.16.0&cache_buster=1537896562354
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Software
AmazonS3 /
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Request headers

:method
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:authority
d8rk54i4mohrb.cloudfront.net
:scheme
https
:path
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Response headers

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date
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x-amz-replication-status
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via
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adservice.google.de/adsid/ 		109 B
171 B 		Script
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URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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timing-allow-origin
*
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content-encoding
gzip
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server
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content-length
104
x-xss-protection
1; mode=block
integrator.js
adservice.google.com/adsid/ 		109 B
171 B 		Script
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Host: www.googletagservices.com
URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:819::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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User-Agent
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Response headers

timing-allow-origin
*
date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
cafe
p3p
CP="This is not a P3P policy! See http://support.google.com/accounts/answer/151657 for more info."
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content-length
104
x-xss-protection
1; mode=block
pubads_impl_249.js
securepubads.g.doubleclick.net/gpt/ 		182 KB
63 KB 		Script
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URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
last-modified
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server
sffe
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expires
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icon-search-black.png
gaia.adage.com/assets/images/ 		309 KB
309 KB 		Image
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Response headers

date
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cf-cache-status
HIT
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server
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expires
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ia.gif
a.idio.co/ 		26 B
166 B 		Image
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https://a.idio.co/ia.gif?r=&s=ce9df528-92cd-4539-a7be-b77c5aa88dfa&x%5Bidio_visitor_id%5D%5B0%5D=f9afa877-259c-4ac0-9fa0-b65eb55cf0c2&c=adage&d=720&a=consume&u=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&l=1537896562417&z=0.547167326173891
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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Resource Hash
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Request headers

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User-Agent
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Response headers

Date
Tue, 25 Sep 2018 17:29:22 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
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image/gif
ia.gif
a.idio.co/ 		26 B
166 B 		Image
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https://a.idio.co/ia.gif?r=&s=ce9df528-92cd-4539-a7be-b77c5aa88dfa&x%5Bidio_visitor_id%5D%5B0%5D=f9afa877-259c-4ac0-9fa0-b65eb55cf0c2&c=crains&d=688&a=consume&u=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&l=1537896562417&z=0.7208342922384237
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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Response headers

Date
Tue, 25 Sep 2018 17:29:22 GMT
Server
nginx
Connection
keep-alive
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26
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image/gif
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0 		Image
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data:truncated
Protocol
DATA
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-, , ASN (),
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Software
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Resource Hash
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Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
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0 		Image
General
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data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
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Resource Hash
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Response headers

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11 KB 		Image
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H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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cloudflare /
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Request headers

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Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
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server
cloudflare
etag
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Tue, 02 Oct 2018 17:29:22 GMT
RetinaCond-Black.woff
gaia.adage.com/assets/font-face/retina-standard/ 		61 KB
61 KB 		Font
General
Check archive.org
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https://gaia.adage.com/assets/font-face/retina-standard/RetinaCond-Black.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4cd67bd5e1360546610289d82dc2ffd95c38551e2c249da08fa64f4030984de0

Request headers

:path
/assets/font-face/retina-standard/RetinaCond-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
status
200
content-length
62504
last-modified
Mon, 06 Nov 2017 15:02:13 GMT
server
cloudflare
etag
"5a007975-f428"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d5f5650ef32b84948eaebb71a7dd42af11537896562; expires=Wed, 25-Sep-19 17:29:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff366bceb29712-FRA
expires
Tue, 25 Sep 2018 21:29:22 GMT
Outsiders_Bold_PROWEB.woff
gaia.adage.com/assets/font-face/outsiders/ 		87 KB
88 KB 		Font
General
Check archive.org
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https://gaia.adage.com/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
50ddfa8d99906d232629c0a0e9c43d09eb9e1e5d32a90a7a4c86bdcf3a6f259c

Request headers

:path
/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
status
200
content-length
89584
last-modified
Sun, 24 Sep 2017 21:15:58 GMT
server
cloudflare
etag
"59c8208e-15df0"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d5f5650ef32b84948eaebb71a7dd42af11537896562; expires=Wed, 25-Sep-19 17:29:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff366bceb49712-FRA
expires
Tue, 25 Sep 2018 21:29:22 GMT
Exchange-Book.woff
gaia.adage.com/assets/font-face/exchange-standard/ 		89 KB
89 KB 		Font
General
Check archive.org
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Full URL
https://gaia.adage.com/assets/font-face/exchange-standard/Exchange-Book.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
fa857686efe8ddf5b33e2a96a29a2b1c0a80dff832b92333ba7a25489cb621c8

Request headers

:path
/assets/font-face/exchange-standard/Exchange-Book.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
status
200
content-length
91307
last-modified
Mon, 06 Nov 2017 15:02:17 GMT
server
cloudflare
etag
"5a007979-164ab"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d5f5650ef32b84948eaebb71a7dd42af11537896562; expires=Wed, 25-Sep-19 17:29:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff366bdeb69712-FRA
expires
Tue, 25 Sep 2018 21:29:22 GMT
Retina-Black.woff
gaia.adage.com/assets/font-face/retina-standard/ 		63 KB
63 KB 		Font
General
Check archive.org
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https://gaia.adage.com/assets/font-face/retina-standard/Retina-Black.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
ee0f363ac6a256884d7337e98f2afd5fd5e31039c7e694048eea307b34f79e93

Request headers

:path
/assets/font-face/retina-standard/Retina-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
status
200
content-length
64596
last-modified
Mon, 06 Nov 2017 15:02:13 GMT
server
cloudflare
etag
"5a007975-fc54"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d5f5650ef32b84948eaebb71a7dd42af11537896562; expires=Wed, 25-Sep-19 17:29:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff366bdeb79712-FRA
expires
Tue, 25 Sep 2018 21:29:22 GMT
vtt.global.min.js
vjs.zencdn.net/vttjs/0.12.5/ 		20 KB
7 KB 		Script
General
Check archive.org
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Full URL
https://vjs.zencdn.net/vttjs/0.12.5/vtt.global.min.js
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a04:4e42:1f::729 , European Union, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
/
Resource Hash
aa706c43e8733a58224f514db36f253bed4ea01f56a90b66916c4aa6a656ec2d

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
last-modified
Thu, 31 Aug 2017 21:04:55 GMT
status
200
etag
"f30dac97e5c2aaa10a7695b93cc66699"
x-served-by
cache-mad9437-MAD
vary
Accept-Encoding
x-cache
HIT
content-type
application/javascript; charset=utf-8
access-control-allow-origin
*
cache-control
public, max-age=31536000
timing-allow-origin
*
content-length
7231
x-cache-hits
706307
truncated
/ 		85 B
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
1abfd18a9642820aacba18012b88755bb2912be21b3f3594982bf7328bad9ba5

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
truncated
/ 		4 KB
0 		Font
General
Check archive.org
Download Go to
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
fefd5c42d249823c4ed9ad5d1a8bf05321644a1fcc4c215ce1d030b4c90aeda2

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Origin
https://adage.com

Response headers

Access-Control-Allow-Origin
*
Content-Type
application/font-woff;charset=utf-8
5838260919001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260919001
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
dd39aa614cf592f90306d089f5d5731444f7b9e52dd2a310afaf5da34041b805
Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-0b99b41291aef2825, 7074770, 2018-09-25 17:24:02.799Z
Via
1.1 6558236a06004e2e5ed43d07e2124e70.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
d2fecc58-8479-4265-ab9e-8dcf14f2c30a
Age
320
Date
Tue, 25 Sep 2018 17:24:02 GMT
Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Hit from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
https://edge-elb.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260919001
access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
Cache-Control
max-age=580
Connection
keep-alive
Content-Length
2448
X-Amz-Cf-Id
qd5cYFD-ae1NQtQZhfSmHhPl3eHphN_g5KIyTongQKULukNugPy1iw==
ima3.js
imasdk.googleapis.com/js/sdkloader/ 		230 KB
79 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://imasdk.googleapis.com/js/sdkloader/ima3.js
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:817::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
32f5f2cfa397535f89f47b3b3db8eea2594564e25d16962edca687076113d218
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900
accept-ranges
bytes
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
81046
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 17:29:22 GMT
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=49cbbe029d37f1292e3509d6&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537896562586
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.17.249.132 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-17-249-132.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=49cbbe029d37f1292e3509d6&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260919001&time=1537896562588
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.230.47 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-230-47.compute-1.amazonaws.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
5838254801001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838254801001
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
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https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-0e8c78a5e5117de53, 7074770, 2018-09-25 17:24:02.643Z
Via
1.1 6558236a06004e2e5ed43d07e2124e70.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
1783f580-01a0-4b20-9c92-75e46a03ea4c
Age
320
Date
Tue, 25 Sep 2018 17:24:02 GMT
Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Hit from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
https://edge-elb.api.brightcove.com/playback/v1/accounts/377748811/videos/5838254801001
access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
Cache-Control
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tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=a3dfec2cf816a2f9ea3ff6f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537896562622
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.201.122 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-201-122.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=a3dfec2cf816a2f9ea3ff6f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838254801001&time=1537896562622
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
107.22.208.51 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-107-22-208-51.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
top520180924.jpg
gaia.adage.com/images/bin/image/x-large/ 		33 KB
33 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/images/bin/image/x-large/top520180924.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f91e6354cf09d49211965fe45c165ce54f4c35acef29d599bcfb300d1f1a7b8a

Request headers

:path
/images/bin/image/x-large/top520180924.jpg
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561; __utma=1.1011268667.1537896562.1537896562.1537896562.1; __utmc=1; __utmz=1.1537896562.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537896562
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 22:07:41 GMT
server
cloudflare
etag
"5ba56bad-83cc"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff366c8b449810-FRA
content-length
33740
expires
Tue, 02 Oct 2018 17:29:22 GMT
DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
gaia.adage.com/images/bin/image/medium/ 		103 KB
103 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/images/bin/image/medium/DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d1720aebe7930dad8137f6afcd3fbe9c91e721d9770426bbea85617938f399c5

Request headers

:path
/images/bin/image/medium/DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
pragma
no-cache
cookie
__cfduid=d0a6dc269f83c783b41b792285ccf3a1e1537896561; __utma=1.1011268667.1537896562.1537896562.1537896562.1; __utmc=1; __utmz=1.1537896562.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537896562
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:22 GMT
cf-cache-status
HIT
last-modified
Tue, 07 Aug 2018 20:13:59 GMT
server
cloudflare
etag
"5b69fd87-19c99"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff366c8b459810-FRA
content-length
105625
expires
Tue, 02 Oct 2018 17:29:22 GMT
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
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Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=49cbbe029d37f1292e3509d6&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_response&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260919001&time=1537896562668&response_time_ms=80&BCOV-instance=i-0b99b41291aef2825%2C%207074770%2C%202018-09-25%2017%3A24%3A02.799Z&X-Cache=Hit%20from%20cloudfront&Via=1.1%206558236a06004e2e5ed43d07e2124e70.cloudfront.net%20(CloudFront)&X-Amz-Cf-Id=qd5cYFD-ae1NQtQZhfSmHhPl3eHphN_g5KIyTongQKULukNugPy1iw%3D%3D
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
107.22.208.51 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-107-22-208-51.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
truncated
/ 		3 KB
0 		Font
General
Check archive.org
Download Go to
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
51abee166c9cc5e05f51cf07fb81f7aec6b510205b0ca0b5a9138759ed9821b6

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Origin
https://adage.com

Response headers

Access-Control-Allow-Origin
*
Content-Type
application/octet-stream
5838260481001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260481001
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
923d3d5f9170c93da0eeddb53f6f9200a1bb1910b009a0a052e6e722c102ab5b
Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-0cba4f3e5e86ba528, 7074770, 2018-09-25 17:24:02.746Z
Via
1.1 6558236a06004e2e5ed43d07e2124e70.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
6486f32b-0e2c-44b6-8a02-2fa4751442c5
Age
320
Date
Tue, 25 Sep 2018 17:24:02 GMT
Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Hit from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
https://edge-elb.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260481001
access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
Cache-Control
max-age=623
Connection
keep-alive
Content-Length
2510
X-Amz-Cf-Id
YJymTnMLlcfptr4LyveIKGBOudVBoERUq4zxhV1QLws7ZReX9pjVDg==
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=100c5a50a3f4deba5b826e4c&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537896562714
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.17.249.132 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-17-249-132.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=100c5a50a3f4deba5b826e4c&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260481001&time=1537896562715
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.230.47 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-230-47.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=a3dfec2cf816a2f9ea3ff6f&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_response&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838254801001&time=1537896562721&response_time_ms=99&BCOV-instance=i-0e8c78a5e5117de53%2C%207074770%2C%202018-09-25%2017%3A24%3A02.643Z&X-Cache=Hit%20from%20cloudfront&Via=1.1%206558236a06004e2e5ed43d07e2124e70.cloudfront.net%20(CloudFront)&X-Amz-Cf-Id=vZjRdaMpnBpEYmRjOkuskc2k8ACAF7--7clebxefA9G1_7oKOaiYiw%3D%3D
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.16.201.122 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-16-201-122.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=49cbbe029d37f1292e3509d6&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&usage=inpage-embed&event=player_load&time=1537896562738&qos.performance.memory.jsHeapSizeLimit=2217857988&qos.performance.memory.usedJSHeapSize=13757456&qos.performance.memory.totalJSHeapSize=18720744&qos.performance.navigation.redirectCount=0&qos.performance.navigation.type=0&qos.performance.navigation.directedMigration=false&qos.performance.timing.loadEventEnd=0&qos.performance.timing.loadEventStart=0&qos.performance.timing.domComplete=0&qos.performance.timing.domContentLoadedEventEnd=0&qos.performance.timing.domContentLoadedEventStart=0&qos.performance.timing.domInteractive=0&qos.performance.timing.domLoading=1537896561871&qos.performance.timing.responseEnd=1537896562085&qos.performance.timing.responseStart=1537896561869&qos.performance.timing.requestStart=1537896561652&qos.performance.timing.secureConnectionStart=0&qos.performance.timing.connectEnd=1537896561652&qos.performance.timing.connectStart=1537896561652&qos.performance.timing.domainLookupEnd=1537896561652&qos.performance.timing.domainLookupStart=1537896561652&qos.performance.timing.fetchStart=1537896561652&qos.performance.timing.redirectEnd=0&qos.performance.timing.redirectStart=0&qos.performance.timing.unloadEventEnd=0&qos.performance.timing.unloadEventStart=0&qos.performance.timing.navigationStart=1537896561652&qos.performance.bcInit=46.99999839067459&qos.player.dimensions=%5B%5B1537896562737%2C%22640x480%22%2C%22640x480%22%5D%5D&qos.player.pixelratio=%5B%5B1537896562737%2C1%5D%5D&qos.player.screendimensions=%5B%5B1537896562737%2C%221600x1200%22%5D%5D
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
107.22.208.51 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-107-22-208-51.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
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User-Agent
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https://secure.brightcove.com/services/mobile/streaming/index/master.m3u8?videoId=5838260481001&pubId=377748811&secure=true
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Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:29:23 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
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Content-Type
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22 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/3718/377748811_5838263720001_5838260481001-vs.jpg?pubId=377748811&videoId=5838260481001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
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Software
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:23 GMT
Last-Modified
Fri, 21 Sep 2018 18:22:47 GMT
Server
CloudStorage
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5612
Accept-Ranges
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Content-Type
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X-Agile-Request-Id
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keep-alive
X-Agile-Checksum
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Access-Control-Allow-Headers
X-Requested-With
X-Agile-Source
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imasdk.googleapis.com/js/core/ Frame 4161 		0
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General
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Full URL
https://imasdk.googleapis.com/js/core/bridge3.236.0_en.html
Requested by
Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:817::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

:method
GET
:authority
imasdk.googleapis.com
:scheme
https
:path
/js/core/bridge3.236.0_en.html
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
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accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
accept-ranges
bytes
vary
Accept-Encoding
content-encoding
gzip
content-type
text/html
content-length
169886
date
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expires
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last-modified
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x-content-type-options
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sffe
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10 KB 		Script
General
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Full URL
https://s0.2mdn.net/instream/video/client.js
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Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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sffe /
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Security Headers
Name Value
X-Content-Type-Options nosniff
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Request headers

Referer
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
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accept-ranges
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alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
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1; mode=block
expires
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bridge3.236.0_en.html
imasdk.googleapis.com/js/core/ Frame 0DCB 		0
0 		Document
General
Check archive.org
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Full URL
https://imasdk.googleapis.com/js/core/bridge3.236.0_en.html
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Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
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H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:817::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

:method
GET
:authority
imasdk.googleapis.com
:scheme
https
:path
/js/core/bridge3.236.0_en.html
pragma
no-cache
cache-control
no-cache
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1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
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accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
accept-ranges
bytes
vary
Accept-Encoding
content-encoding
gzip
content-type
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content-length
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date
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x-content-type-options
nosniff
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quic=":443"; ma=2592000; v="44,43,39,35"
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imasdk.googleapis.com/js/core/ Frame 9C5A 		0
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General
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Full URL
https://imasdk.googleapis.com/js/core/bridge3.236.0_en.html
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Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:817::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

:method
GET
:authority
imasdk.googleapis.com
:scheme
https
:path
/js/core/bridge3.236.0_en.html
pragma
no-cache
cache-control
no-cache
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1
user-agent
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accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
accept-ranges
bytes
vary
Accept-Encoding
content-encoding
gzip
content-type
text/html
content-length
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date
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expires
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last-modified
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x-content-type-options
nosniff
server
sffe
x-xss-protection
1; mode=block
cache-control
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age
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alt-svc
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9 KB 		Image
General
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Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/medium/users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg?1536861906
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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H2
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Software
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Request headers

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accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
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referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

date
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cf-cache-status
HIT
last-modified
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server
cloudflare
etag
"5b9aa6d2-253e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
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9534
expires
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20180912NYPostCover3x2.jpg
gaia.adage.com/images/bin/image/medium/ 		19 KB
19 KB 		Image
General
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Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/medium/20180912NYPostCover3x2.jpg?1536760222
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

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no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
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referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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cf-cache-status
HIT
last-modified
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server
cloudflare
etag
"5b99199e-4a52"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
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content-length
19026
expires
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SethFarbman_3x2.jpg
gaia.adage.com/images/bin/image/medium/ 		8 KB
8 KB 		Image
General
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Full URL
https://gaia.adage.com/images/bin/image/medium/SethFarbman_3x2.jpg?1536872879
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/medium/SethFarbman_3x2.jpg?1536872879
pragma
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cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:23 GMT
cf-cache-status
HIT
last-modified
Thu, 13 Sep 2018 21:07:59 GMT
server
cloudflare
etag
"5b9ad1af-1e52"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff366f2e3e9810-FRA
content-length
7762
expires
Tue, 02 Oct 2018 17:29:23 GMT
Cookie set s778833947178
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Redirect Chain
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744 B 		Image
General
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Full URL
https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s778833947178?AQB=1&pccr=true&vidn=2DD53839853151DB-6000010BC0000331&&ndh=1&t=25%2F8%2F2018%2017%3A29%3A23%202%200&fid=4F72A16794F9C1CF-0FE900ADE942F74E&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A17&c22=1%3A00PM&c23=Tuesday&v23=2018%3A9%3A25%3A17&c24=Weekday&v24=1%3A00PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
63.140.41.99 Lehi, United States, ASN15224 (OMNITURE - Adobe Systems Inc., US),
Reverse DNS
adage.com.ssl.d1.sc.omtrdc.net
Software
Omniture DC/2.0.0 /
Resource Hash
a1ecbaed793a1f564c49c671f2dd0ce36f858534ef6d26b55783a06b884cc506
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User-Agent
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X-Content-Type-Options
nosniff
X-C
ms-6.4.0
P3P
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nosniff
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timeout=15
Expires
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tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
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https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=49cbbe029d37f1292e3509d6&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537896562935&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838260919001&video_name=YSNV1546000H_unslated&video_duration=30&autoplay=false&preload=metadata
Requested by
Host: adage.com
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Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
/
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Request headers

Referer
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Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
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Host: adage.com
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Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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Software
/
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
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5 KB 		Image
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https://gaia.adage.com/images/social-sprite.png
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/social-sprite.png
pragma
no-cache
cookie
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gzip, deflate
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cache-control
no-cache
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Response headers

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cf-cache-status
HIT
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server
cloudflare
etag
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expect-ct
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vary
Accept-Encoding
content-type
image/png
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200
cache-control
public, max-age=604800
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bytes
cf-ray
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content-length
5438
expires
Tue, 02 Oct 2018 17:29:23 GMT
social-s3a48abe55e.png
gaia.adage.com/assets/images/ 		74 KB
74 KB 		Image
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Full URL
https://gaia.adage.com/assets/images/social-s3a48abe55e.png
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
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Server
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Software
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Request headers

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pragma
no-cache
cookie
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gzip, deflate
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
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referer
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https
:method
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https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
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Response headers

date
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cf-cache-status
HIT
last-modified
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server
cloudflare
etag
"59c821ba-12837"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
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content-length
75831
expires
Tue, 02 Oct 2018 17:29:23 GMT
adage-footer-logo.png
gaia.adage.com/assets/images/ 		3 KB
3 KB 		Image
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https://gaia.adage.com/assets/images/adage-footer-logo.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
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Software
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Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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gzip, deflate
user-agent
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accept
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cache-control
no-cache
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referer
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https://gaia.adage.com/assets/css/core.css?1537553076
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Response headers

date
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cf-cache-status
HIT
last-modified
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server
cloudflare
etag
"59c82083-b8b"
expect-ct
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vary
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content-type
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200
cache-control
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content-length
2955
expires
Tue, 02 Oct 2018 17:29:23 GMT
fbevents.js
connect.facebook.net/en_US/ 		44 KB
14 KB 		Script
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Full URL
https://connect.facebook.net/en_US/fbevents.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Security Headers
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X-Xss-Protection 0

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
public
x-fb-debug
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content-encoding
gzip
x-content-type-options
nosniff
date
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x-frame-options
DENY
content-type
application/x-javascript; charset=utf-8
status
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cache-control
public, max-age=1200
content-security-policy
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strict-transport-security
max-age=31536000; preload; includeSubDomains
vary
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content-length
13685
x-xss-protection
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expires
Sat, 01 Jan 2000 00:00:00 GMT
cc
cc.swiftype.com/ 		43 B
279 B 		Image
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Full URL
https://cc.swiftype.com/cc?url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&engine_key=9Vb8tQqGzsf13b3nkdnR
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
173.192.91.158 Dallas, United States, ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US),
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9e.5b.c0ad.ip4.static.sl-reverse.com
Software
/
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:23 GMT
Cache-Control
no-cache
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Connection
keep-alive
Content-Type
image/gif
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:22 GMT
btp.js
www.rtb123.com/tags/7944D7BD-B951-588A-C59F-624EDC334F58/ 		3 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.rtb123.com/tags/7944D7BD-B951-588A-C59F-624EDC334F58/btp.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
67.225.220.126 Lansing, United States, ASN32244 (LIQUIDWEB - Liquid Web, L.L.C, US),
Reverse DNS
host.rtb123.com
Software
Microsoft-IIS/10.0 / ASP.NET
Resource Hash
34a28ebff02e35e8847178c71910fb9ba2d99b769ef6bc7e496932252f4a87ae

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-powered-by-plesk
PleskWin
date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
etag
"098dbbe3f3ad41:0"
last-modified
Wed, 22 Aug 2018 17:44:16 GMT
server
Microsoft-IIS/10.0
x-powered-by
ASP.NET
vary
Accept-Encoding
content-type
application/javascript
status
200
accept-ranges
bytes
content-length
1150
rules-p-fbFZFDIZ_p3uo.js
rules.quantcount.com/ 		3 B
339 B 		Script
General
Check archive.org
Download Go to
Full URL
https://rules.quantcount.com/rules-p-fbFZFDIZ_p3uo.js
Requested by
Host: secure.quantserve.com
URL: https://secure.quantserve.com/quant.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:7200:6:44e3:f8c0:93a1 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
AmazonS3 /
Resource Hash
ca3d163bab055381827226140568f3bef7eaac187cebd76878e0b63e9e442356

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 22 Sep 2017 14:58:23 GMT
via
1.1 a0ca759832376930b4e288cce8d0a079.cloudfront.net (CloudFront)
last-modified
Sat, 04 Mar 2017 21:07:28 GMT
server
AmazonS3
age
45472
etag
"8a80554c91d9fca8acb82f023de02f11"
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=86400
accept-ranges
bytes
content-length
3
x-amz-cf-id
zWVk41S02YtNPX4mkScUdWvmWWGX2Ib_QdWWBbo5CPJItKsanb89fg==
chartbeat.js
static.chartbeat.com/js/ 		34 KB
14 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://static.chartbeat.com/js/chartbeat.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:8c00:18:1fcd:348:2461 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
nginx /
Resource Hash
83062991d045144a451f9123c64c93c33e5711b7fd29abbce47ab72de1b7f32d

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:12:41 GMT
content-encoding
gzip
last-modified
Wed, 22 Aug 2018 02:44:36 GMT
server
nginx
age
4602
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
E-WE-aXmZm6bwwjiWl_-Ti-e3X5qe130vTZ9_hFIRABzS3f5JcUp3g==
via
1.1 0437902e99783229e3317bb4dfe27240.cloudfront.net (CloudFront)
expires
Tue, 25 Sep 2018 18:12:41 GMT
load
experience.tinypass.com/xbuilder/experience/ 		5 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://experience.tinypass.com/xbuilder/experience/load?aid=4rqMYyzEyD
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.31.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9bd382bf68d0c7c28dfd44b1a1ea3619ce199152d8d711a6ff0b1d5735c2d4be

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
cf-cache-status
HIT
wn
prod-exp-10-0-2-141
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
p3p
CP="NON DSP COR OUR IND"
status
200
cache-control
public, max-age=1800
cf-ray
45ff366fec09befd-FRA
content-type
application/javascript;charset=utf-8
content-length
1690
x-request-id
CmgfmfpWTKZ
expires
Tue, 25 Sep 2018 17:59:23 GMT
ionicons.min.css
code.ionicframework.com/ionicons/2.0.1/css/ 		50 KB
8 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6819:7c63 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
92ac508220f5bb60ec94e07650528eb66625f82a4740ada068cde05365781286

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-fastly-request-id
882365a12b621dcf50816d883064d3ccfba808ff
date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
cf-cache-status
MISS
access-control-allow-origin
*
x-cache
HIT
status
200
x-cache-hits
5
content-length
8313
x-served-by
cache-hhn1550-HHN
last-modified
Thu, 23 Aug 2018 20:38:22 GMT
server
cloudflare
x-github-request-id
7216:0E79:7E62BA:A590BC:5B7F1B62
x-timer
S1537896563.202893,VS0,VE0
etag
W/"5b7f1b3e-c854"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css; charset=utf-8
via
1.1 varnish
cache-control
public, max-age=7200
accept-ranges
bytes
cf-ray
45ff366ffd3a634f-FRA
expires
Tue, 25 Sep 2018 19:29:23 GMT
set_view_count.php
adage.com/ajax/ 		0
805 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/ajax/set_view_count.php?id=315016
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
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Software
cloudflare /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

:path
/ajax/set_view_count.php?id=315016
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
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accept
*/*
cache-control
no-cache
:authority
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x-requested-with
XMLHttpRequest
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https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Accept
*/*
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https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
X-Requested-With
XMLHttpRequest
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
MISS
x-url
/ajax/set_view_count.php?id=315016
date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
x-cache-server
adage-varnish-01
status
200
x-cookie-debug
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x-host
adage.com
x-backend-server
adage_live_director
x-varnish
1301874211
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/html; charset=UTF-8
cache-control
no-cache
cf-ray
45ff366fff2e9810-FRA
me
geoip-js.maxmind.com/geoip/v2.1/country/ 		739 B
955 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://geoip-js.maxmind.com/geoip/v2.1/country/me?referrer=https%3A%2F%2Fadage.com
Requested by
Host: js.maxmind.com
URL: https://js.maxmind.com/js/apis/geoip2/v2.1/geoip2.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2607:f0d0:3:16::4 , United States, ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US),
Reverse DNS
Software
geoip2-daemon /
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Access-Control-Allow-Origin
*
Date
Tue, 25 Sep 2018 17:29:23 GMT
Server
geoip2-daemon
Content-Length
739
Content-Type
application/vnd.maxmind.com-country+json; charset=UTF-8; version=2.1
ads
securepubads.g.doubleclick.net/gampad/ 		46 KB
12 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://securepubads.g.doubleclick.net/gampad/ads?gdfp_req=1&pvsid=3676031697178088&correlator=4092109194277247&output=json_html&callback=googletag.impl.pubads.callbackProxy1&impl=fifs&adsid=NT&json_a=1&eid=21061508%2C21060610%2C21060697%2C21062389%2C21062423&vrg=249&guci=1.2.0.0.2.2.0&sc=1&sfv=1-0-29&iu_parts=105554924%2Caao%2Cmarketing%2Carticle&enc_prev_ius=%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3%2C%2F0%2F1%2F2%2F3&prev_iu_szs=1x1%2C1x1%2C970x90%7C728x90%7C970x250%2C300x250%2C300x600%7C300x250%2C320x50&fluid=0%2C0%2C0%2C0%2C0%2Cheight&ists=48&prev_scp=pos%3Dinterstitial%7Cpos%3Dinread%7Cpos%3Dlb_01%7Cpos%3Drec_01%7Cpos%3Drec_lb_01%7Cpos%3Dpcard_1&eri=1&cust_params=aao_cat%3DCMO%2520Strategy%252CRestaurants%252CSocial%252CTV%26guid%3D315016%26sc%3D0&cookie_enabled=1&bc=7&abxe=1&lmt=1537896563&dt=1537896563251&dlt=1537896561871&idt=999&frm=20&biw=1585&bih=1200&oid=3&adxs=0%2C0%2C308%2C967%2C967%2C967&adys=0%2C0%2C175%2C1586%2C506%2C1561&adks=2961762477%2C288960496%2C642842270%2C784088114%2C684095468%2C2704401504&gut=v2&ifi=1&u_his=2&u_h=1200&u_w=1600&u_ah=1200&u_aw=1600&u_cd=24&u_sd=1&flash=0&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&dssz=92&icsg=3309809172480&std=0&rumc=2050703720165970&rume=1&vis=1&dmc=8&scr_x=0&scr_y=0&psz=1x-1%7C1x-1%7C970x-1%7C285x-1%7C285x-1%7C285x-1&msz=0x-1%7C0x-1%7C970x-1%7C285x-1%7C285x-1%7C300x-1&ga_vid=471687915.1537896563&ga_sid=1537896563&ga_hid=247490134
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
216.58.214.98 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra16s05-in-f2.1e100.net
Software
cafe /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
x-content-type-options
nosniff
google-mediationgroup-id
-2,-2,-2,-2,-2,-2
p3p
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status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
12215
x-xss-protection
1; mode=block
google-lineitem-id
-2,4354786944,4751968267,4792407301,4752109093,445005124
pragma
no-cache
server
cafe
google-mediationtag-id
-2
google-creative-id
-2,138211730364,138245012661,138243605331,138240238897,138244604475
content-type
text/javascript; charset=UTF-8
access-control-allow-origin
https://adage.com
cache-control
no-cache, must-revalidate
access-control-allow-credentials
true
timing-allow-origin
*
expires
Fri, 01 Jan 1990 00:00:00 GMT
pubads_impl_rendering_249.js
securepubads.g.doubleclick.net/gpt/ 		51 KB
19 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
216.58.214.98 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra16s05-in-f2.1e100.net
Software
sffe /
Resource Hash
f7eeefc1dd6f250f4c4b89a1fef2d0fb85b280042059f1f2ee0d11de20c34e98
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 13 Sep 2018 13:39:46 GMT
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, immutable, max-age=31536000
accept-ranges
bytes
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
19757
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 17:29:23 GMT
container.html
tpc.googlesyndication.com/safeframe/1-0-29/html/ 		0
0 		Other
General
Check archive.org
Download Go to
Full URL
https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
/
Resource Hash

Request headers

Purpose
prefetch
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Fri, 13 Sep 2019 07:45:10 GMT
cache-control
public, immutable, max-age=31536000
last-modified
Mon, 11 Jun 2018 14:38:59 GMT
content-type
text/html
fql
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355 B 		Script
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https://graph.facebook.com/fql?q=SELECT%20url,%20normalized_url,%20share_count,%20like_count,%20comment_count,%20total_count,commentsbox_count,%20comments_fbid,%20click_count%20FROM%20link_stat%20WHERE%20url=%27https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F%27&callback=jQuery19104306370308426959_1537896561928&_=1537896561929
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www.linkedin.com/countserv/count/ 		182 B
426 B 		Script
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sharrre.php
adage.com/assets/js/ 		103 B
338 B 		XHR
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graph.facebook.com/ 		227 B
332 B 		Script
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https://graph.facebook.com/fql?q=SELECT%20url,%20normalized_url,%20share_count,%20like_count,%20comment_count,%20total_count,commentsbox_count,%20comments_fbid,%20click_count%20FROM%20link_stat%20WHERE%20url=%27https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F%27&callback=jQuery19104306370308426959_1537896561932&_=1537896561933
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www.linkedin.com/countserv/count/ 		182 B
993 B 		Script
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dont_miss
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943 B 		XHR
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adage.com/ajax/ 		8 KB
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cache-control
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referer
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User-Agent
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MISS
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vary
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content-type
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cache-control
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cf-ray
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General
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Download Go to
Full URL
https://asset.pagefair.com/measure.min.js
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Host: adage.com
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Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Response headers

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content-encoding
gzip
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server
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x-cache
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ads.min.js
asset.pagefair.net/ 		0
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General
Check archive.org
Download Go to
Full URL
https://asset.pagefair.net/ads.min.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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Software
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Request headers

Referer
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User-Agent
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Response headers

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content-encoding
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server
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General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Twitter-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
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Software
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server
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etag
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cache-control
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572 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Facebook-BlackBox.svg
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Software
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Request headers

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Response headers

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date
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server
cloudflare
etag
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expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
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cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
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725 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Linkedin-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
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Software
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Request headers

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Response headers

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server
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etag
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expect-ct
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x-cookie-debug
x-varnish
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cache-control
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accept-ranges
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General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Response headers

x-varnish-cache
HIT
x-url
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date
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content-encoding
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content-length
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last-modified
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server
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etag
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expect-ct
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x-cookie-debug
x-varnish
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cache-control
no-cache
accept-ranges
bytes
content-type
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General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Print-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
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Request headers

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pragma
no-cache
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user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
adage.com
referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
date
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content-encoding
gzip
vary
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cf-ray
45ff3670a84c9810-FRA
x-cache-server
adage-varnish-02
status
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x-host
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x-backend-server
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content-length
810
last-modified
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server
cloudflare
etag
"650-559f5f2881121"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
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cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_RePrints-BlackBox.svg
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816 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
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pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
date
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content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff3670a8399810-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
657
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"52c-559f5f2755fce"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1301874227 1279915895
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
widget_iframe.f6c7d667d236c62537eeaba62686136d.html
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General
Check archive.org
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Full URL
https://platform.twitter.com/widgets/widget_iframe.f6c7d667d236c62537eeaba62686136d.html?origin=https%3A%2F%2Fadage.com&settingsEndpoint=https%3A%2F%2Fsyndication.twitter.com%2Fsettings
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Host: platform.twitter.com
URL: https://platform.twitter.com/widgets.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2606:2800:234:59:254c:406:2366:268c , United States, ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US),
Reverse DNS
Software
ECS (fcn/4195) /
Resource Hash

Request headers

Host
platform.twitter.com
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Accept-Encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
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Response headers

Content-Encoding
gzip
Cache-Control
public, max-age=315360000
Content-Type
text/html; charset=utf-8
Date
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Etag
"e3ed684480c273645854c25215f7a43c+gzip"
Last-Modified
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P3P
CP="CAO DSP LAW CURa ADMa DEVa TAIa PSAa PSDa IVAa IVDa OUR BUS IND UNI COM NAV INT"
Server
ECS (fcn/4195)
Vary
Accept-Encoding
X-Cache
HIT
Content-Length
5879
tracker
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181 B 		Image
General
Check archive.org
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Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=100c5a50a3f4deba5b826e4c&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537896563044&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838260481001&video_name=W6_2018_beaches_metal-detector-fb-in-feed-15_No_Value_Video_DSK_15_mp4_Product_Core&video_duration=15&autoplay=false&preload=metadata
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
107.22.208.51 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-107-22-208-51.compute-1.amazonaws.com
Software
/
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		489 B
833 B 		XHR
General
Check archive.org
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Full URL
https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263256001&secure=true&pubId=377748811&videoId=5838260919001
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN19024 (INTERNAP-BLK5 - Internap Network Services Corporation, US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:29:22 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:40:13 GMT
Content-Length
489
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18 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://consent.trustarc.com/asset/notice.js/v/1.12
Requested by
Host: consent.truste.com
URL: https://consent.truste.com/notice?domain=crain.com&c=teconsent&text=true&js=bb&noticeType=bb&cookieLink=http%3A%2F%2Fadage.com%2Fprivacy&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy
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SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.246.169.132 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
nginx /
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

pragma
public
date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
last-modified
Thu, 6 Sep 2018 19:06:55 GMT
server
nginx
status
200
vary
Accept-Encoding
content-type
application/javascript;charset=UTF-8
access-control-allow-origin
*
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		349 B
693 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263718001&secure=true&pubId=377748811&videoId=5838254801001
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN19024 (INTERNAP-BLK5 - Internap Network Services Corporation, US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:29:22 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:39:57 GMT
Content-Length
349
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		349 B
693 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263792001&secure=true&pubId=377748811&videoId=5838260481001
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN19024 (INTERNAP-BLK5 - Internap Network Services Corporation, US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:29:23 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:38:46 GMT
Content-Length
349
n
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953 B 		Script
General
Check archive.org
Download Go to
Full URL
https://edge.simplereach.com/n?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cbfcaukjgt&v=2.16.0
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2406:da00:ff00::6b16:f48a , United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
Software
nginx/1.8.0 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:23 GMT
Server
nginx/1.8.0
Connection
keep-alive
Content-Length
361
Content-Type
application/javascript
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17 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://connect.facebook.net/signals/config/473036029510636?v=2.8.27&r=stable
Requested by
Host: connect.facebook.net
URL: https://connect.facebook.net/en_US/fbevents.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f01c:8012:face:b00c:0:3 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
Reverse DNS
Software
/
Resource Hash
f3444d01e94afecbecf87653462f629b48bf657bd39a848cafd42312cc30a0e4
Security Headers
Name Value
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

content-security-policy
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vary
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public
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strict-transport-security
max-age=31536000; preload; includeSubDomains
access-control-allow-methods
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content-type
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cache-control
public, max-age=1200
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pixel.quantserve.com/ 		35 B
479 B 		Image
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Expires
Fri, 04 Aug 1978 12:00:00 GMT
tinypass.min.js
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107 KB 		Script
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URL: https://experience.tinypass.com/xbuilder/experience/load?aid=4rqMYyzEyD
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https://ping.chartbeat.net/ping?h=adage.com&p=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&u=CIX9TyCs-1kqBFfc6Q&d=adage.com&g=25465&g0=CMO%20Strategy&g1=Jessica%20Wohl&n=1&f=00001&c=0&x=0&m=0&y=5381&o=1585&w=1200&j=45&R=1&W=0&I=0&E=0&e=0&r=&b=1756&t=Dnp2vyBuBo4FBtzmacCz8wsVaqmoW&V=108&i=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&tz=0&sn=1&sv=Dj3SX7pyqwOBdEFB3Dx4vf5C7PVd_&sd=1&im=067b0fff&_
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tr
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expires
Thu, 01 Jan 1970 00:00:00 GMT
rum.js
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
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SPDY
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URL: https://asset.pagefair.com/measure.min.js
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SPDY
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Software
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User-Agent
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Response headers

date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
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server
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571 B 		Image
General
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https://asset.pagefair.com/adimages/textlink-ads.jpg
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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94.31.29.248 , United Kingdom, ASN6461 (ZAYO-6461 - Zayo Bandwidth, US),
Reverse DNS
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Software
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Request headers

Referer
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date
Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
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server
NetDNA-cache/2.2
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https://consent-pref.trustarc.com/?layout=gdpr&type=craingdpr&site=crain.com&action=notice&country=de&locale=en&behavior=expressed&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy&from=https://consent.trustarc.com/
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Software
nginx /
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Request headers

:method
GET
:authority
consent-pref.trustarc.com
:scheme
https
:path
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accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
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accept-encoding
gzip, deflate
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nginx
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SPDY
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pragma
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noticemsg
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Host: adage.com
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Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.171.124.191 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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ec2-54-171-124-191.eu-west-1.compute.amazonaws.com
Software
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Request headers

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User-Agent
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pragma
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nginx
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blob:https://adage.com/713bd6c0-0d1a-47ea-94c5-25832d63a834
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Response headers

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get
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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pragma
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Thu, 25 Oct 2018 17:29:23 GMT
2fcd55dd-9b8a-49d8-9631-0d5cf5dc4aac
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blob:https://adage.com/2fcd55dd-9b8a-49d8-9631-0d5cf5dc4aac
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Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
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BLOB
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Request headers

User-Agent
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Response headers

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blob:https://adage.com/189b2d25-adbd-439e-bf3f-03dfc72300f1
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Response headers

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https://f1.media.brightcove.com/1/377748811/5838263256001/377748811_5838263256001_s-1.ts?pubId=377748811&videoId=5838260919001
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Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
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SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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https://www.facebook.com/tr/?id=473036029510636&ev=PageView&dl=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&rl=&if=false&ts=1537896563578&sw=1600&sh=1200&v=2.8.27&r=stable&ec=0&o=28&it=1537896563368
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server
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expires
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tag
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
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User-Agent
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content-encoding
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440
expires
Tue, 25 Sep 2018 18:29:23 GMT
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79 KB 		Script
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
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gzip
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AmazonS3
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
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SPDY
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

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https://servedby.flashtalking.com/imp/8/95051;3289995;201;js;AdAge;ULPrspBrandAdAgeDTargetROS970x90/?ftx=&fty=&ftadz=&ftscw=&ft_custom=&ftOBA=1&ft_agentEnv=0&ft_referrer=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cachebuster=526438.583834528
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no-cache, no-store
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Keep-Alive
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text/javascript
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892
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Fri, 01 Jan 1990 00:00:00 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame D938 		73 KB
27 KB 		Script
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Wed, 19 Sep 2018 18:59:19 GMT
content-encoding
gzip
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nosniff
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513004
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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200
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alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
27066
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1; mode=block
server
cafe
etag
1598727148269787311
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=1209600
timing-allow-origin
*
expires
Wed, 03 Oct 2018 18:59:19 GMT
init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame D938 		12 KB
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https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=4602874055&ClientLevel2=2361111088&ClientLevel3=4751968267&ClientLevel4=138245012661&ClientSlicer1=104555044&ClientSlicer2=454150684&zPS=lb_01
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:98d1:e937:ce04:efcb , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
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Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
server
openresty
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text/javascript
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200
cache-control
no-cache, no-store, must-revalidate
expires
-1
moatad.js
z.moatads.com/craindfp44917164363/ Frame D938 		256 KB
79 KB 		Script
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:23 GMT
Content-Encoding
gzip
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Wed, 19 Sep 2018 15:37:12 GMT
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AmazonS3
x-amz-request-id
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m_window_focus_non_hydra.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/ Frame 6875 		3 KB
1 KB 		Script
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/m_window_focus_non_hydra.js
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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cafe /
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Wed, 19 Sep 2018 18:59:19 GMT
content-encoding
gzip
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513004
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public, max-age=1209600
timing-allow-origin
*
expires
Wed, 03 Oct 2018 18:59:19 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame 6875 		73 KB
27 KB 		Script
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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cafe /
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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content-encoding
gzip
x-content-type-options
nosniff
age
513004
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policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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200
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quic=":443"; ma=2592000; v="44,43,39,35"
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27066
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cafe
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1598727148269787311
vary
Accept-Encoding
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text/javascript; charset=UTF-8
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expires
Wed, 03 Oct 2018 18:59:19 GMT
init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame 6875 		12 KB
5 KB 		Script
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https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=4620170771&ClientLevel2=2386769972&ClientLevel3=4792407301&ClientLevel4=138243605331&ClientSlicer1=104555044&ClientSlicer2=454150684&zPS=rec_01
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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2600:1f14:cc5:8001:98d1:e937:ce04:efcb , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
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Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
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openresty
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200
cache-control
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moatad.js
z.moatads.com/craindfp44917164363/ Frame 6875 		256 KB
79 KB 		Script
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https://z.moatads.com/craindfp44917164363/moatad.js
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:23 GMT
Content-Encoding
gzip
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Wed, 19 Sep 2018 15:37:12 GMT
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AmazonS3
x-amz-request-id
16EDA036A3B558FB
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32 KB 		Image
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https://tpc.googlesyndication.com/simgad/9438326472194004682
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Mon, 10 Sep 2018 07:16:40 GMT
x-content-type-options
nosniff
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1332763
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off
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200
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Sun, 09 Sep 2018 12:11:55 GMT
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sffe
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image/gif
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expires
Tue, 10 Sep 2019 07:16:40 GMT
adServer.bs
bs.serving-sys.com/BurstingPipe/ Frame C749 		7 KB
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https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=25768948&PluID=0&w=300&h=600&ncu=$$https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjst3f78QUq20yrLKuNa1Dh3R_mqq5pae1ATuBZSE3npEU_rQn4rZYIvQuoVgS4OZTJhFeTSisYkiDcac9aF-WWSEBTNF4PkxIz0olY_49WgwkSOqRs0EEJpmPM9WsS_reD_pSOkYKNpEP4ZwV74we-5_EDYejs_0U9UhDBwBCV34TSN4oQ9VNBDI6vpQHYiboPKbNr1wAeTmiFSqb9_Mjjr15ZDp_VI-7TkonBaUm7pN95Jbo2HEu_b_ZKvmMaetrw&sai=AMfl-YSXeX3wt3TYM2OUCao1sfzH7Tl_pva3aZIdcbLksyqzXfGl2HTRL9hQkYGEtYin___eqHlxFrwMM55qgWAsuRJiuvk39MvppuaSkv0O4Q&sig=Cg0ArKJSzL7lGTmCioQ8EAE&urlfix=1&adurl=$$&ord=1432893482
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, RSA, AES_256_CBC
Server
82.199.68.72 , Netherlands, ASN15830 (TELECITY-LON, GB),
Reverse DNS
Software
Microsoft-IIS/8.5 / ASP.NET
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
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Tue, 25 Sep 2018 17:29:22 GMT
Content-Encoding
gzip
Server
Microsoft-IIS/8.5
X-Powered-By
ASP.NET
Content-Type
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*
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no-cache, no-store
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3695
Expires
Sun, 05-Jun-2005 22:00:00 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame C749 		73 KB
27 KB 		Script
General
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/osd_listener.js
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
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Name Value
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Wed, 19 Sep 2018 18:59:19 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
513004
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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200
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attachment; filename="f.txt"
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quic=":443"; ma=2592000; v="44,43,39,35"
content-length
27066
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1; mode=block
server
cafe
etag
1598727148269787311
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=1209600
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expires
Wed, 03 Oct 2018 18:59:19 GMT
init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame C749 		12 KB
5 KB 		Script
General
Check archive.org
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https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=221166004&ClientLevel2=2361354924&ClientLevel3=4752109093&ClientLevel4=138240238897&ClientSlicer1=104555044&ClientSlicer2=454150684&zPS=rec_lb_01
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:98d1:e937:ce04:efcb , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
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Tue, 25 Sep 2018 17:29:23 GMT
content-encoding
gzip
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openresty
content-type
text/javascript
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200
cache-control
no-cache, no-store, must-revalidate
expires
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moatad.js
z.moatads.com/craindfp44917164363/ Frame C749 		256 KB
79 KB 		Script
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https://z.moatads.com/craindfp44917164363/moatad.js
Requested by
Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
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a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:23 GMT
Content-Encoding
gzip
Last-Modified
Wed, 19 Sep 2018 15:37:12 GMT
Server
AmazonS3
x-amz-request-id
16EDA036A3B558FB
ETag
"af0c26c44cf0bf79a34a8f5a30b321af"
Vary
Accept-Encoding
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application/x-javascript
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max-age=46521
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keep-alive
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80625
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container.html
tpc.googlesyndication.com/safeframe/1-0-29/html/ Frame 3EE4 		0
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https://tpc.googlesyndication.com/safeframe/1-0-29/html/container.html
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

:method
GET
:authority
tpc.googlesyndication.com
:scheme
https
:path
/safeframe/1-0-29/html/container.html
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
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https://pagead2.googlesyndication.com/pagead/gen_204?error=1009&vis=1&lid=7&sdkv=h.3.236.0&id=ima_html5&c=2871234195318330&domain=adage.com
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Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:24 GMT
Server
prod-xre-app2.frk11
X-HW
1537896563.dop002.fr8.shc,1537896563.dop002.fr8.t,1537896564.cds035.fr8.sc,1537896564.cds035.fr8.p
P3P
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Cache-Control
no-cache, no-store
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Keep-Alive
Content-Type
image/gif
Content-Length
42
Expires
Fri, 01 Jan 1990 00:00:00 GMT
ft.stat
stat8.flashtalking.com/reportV3/ Frame D938 		1 B
367 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://stat8.flashtalking.com/reportV3/ft.stat?114995027-3289995;2306058;0-302-0-39204142C900B9-38057003
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.232.99 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-232-99.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:24 GMT
Last-Modified
Thu, 28 Jun 2012 14:38:09 GMT
Server
Apache
ETag
"c4ca4238a0b923820dcc509a6f75849b:1340894289"
Content-Type
text/plain
Cache-Control
max-age=0, no-cache, no-store
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keep-alive
Accept-Ranges
bytes
Content-Length
1
Expires
Tue, 25 Sep 2018 17:29:24 GMT
ad.gif
api-34-216-138-103.b2c.com/api/ Frame 6875 		43 B
233 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://api-34-216-138-103.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:24 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
DelayedImpression.js
secure-ds.serving-sys.com/BurstingCachedScripts/Modules_1_54_0_0/ Frame C749 		2 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://secure-ds.serving-sys.com/BurstingCachedScripts/Modules_1_54_0_0/DelayedImpression.js
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.118.39 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-118-39.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/8.5 / ARR/2.5, ASP.NET
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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content-encoding
gzip
status
200
last-modified
Sun, 24 Jun 2018 08:31:51 GMT
server
Microsoft-IIS/8.5
x-powered-by
ARR/2.5, ASP.NET
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content-type
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Mon, 31 Dec 2035 00:00:00 GMT
moatad.js
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80 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://z.moatads.com/centrosizmek635945746632/moatad.js
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:24 GMT
Content-Encoding
gzip
Last-Modified
Wed, 19 Sep 2018 15:42:41 GMT
Server
AmazonS3
x-amz-request-id
BDBC40FF6F24258E
ETag
"a2383d556a6a07816410063c9820b563"
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
max-age=43489
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keep-alive
Accept-Ranges
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81547
x-amz-id-2
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secure-ds.serving-sys.com/BurstingRes/Site-6220/Type-0/ Frame C749 		37 KB
38 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://secure-ds.serving-sys.com/BurstingRes/Site-6220/Type-0/7e3fc34a-984a-4a5d-a661-8590dcdc1ca7.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.118.39 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-118-39.deploy.static.akamaitechnologies.com
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Microsoft-IIS/8.5 / ARR/2.5, ASP.NET
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:29:24 GMT
last-modified
Mon, 30 Jul 2018 19:25:03 GMT
server
Microsoft-IIS/8.5
x-powered-by
ARR/2.5, ASP.NET
etag
"82102843b28d41:0"
status
200
content-type
image/jpeg
access-control-allow-origin
*
accept-ranges
bytes
content-length
38290
expires
Sun, 30 Dec 2035 23:59:09 GMT
truncated
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0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
364a1365995bd404731889d146c19571b1e47a8ebc9faa914137c2c551e8f288

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537896564212&de=836292384072&m=0&ar=40b09c1-clean&q=2&cb=0&cu=1537896564212&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4602874055%3A2361111088%3A4751968267%3A138245012661&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=lb_01&fs=152769&na=982909222&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:24 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
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keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:24 GMT
show
buy.tinypass.com/checkout/template/ Frame F5EF 		0
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General
Check archive.org
Download Go to
Full URL
https://buy.tinypass.com/checkout/template/show?displayMode=modal&templateId=OTCL2L72OLNP&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2QW1PCMBCF_0ueCZOEtGl9Q0CmY7koDKBvS7ItUSilN0DH_25B0WHGB59293x7zuzsOwFryA2R2W7wdHzrHbukQVKIcWZxH5yIYNyjzKfCoVxRUTct6rc4jSDa3UUP99XhOcsHwQttoeBSIfeZi1I4UgEuReQ6gvlSe6DqYDykmFlMNJ6je4vOUDiTvnIf-RXtHVCXhd0mXxco5kSuAiqU0VQyZii4sKTGky430jDQyyt7W_9489V2P8VNuoYCx_2u602CxVwtWIvVjhXkF0ZuiqzEBim-57N5NO2EIlRiFA7H5JfNILOQFKeVpFyvG0TDJgUbJ_lFqGxuz5xU9O__eTQU3VFl5revw8oGadz5z_9sWkdy6TWFw5vSqYus1TLHrB1jUtTQbDT5-ARuF7iy1QEAAA&experienceId=EXCN25SG76R1&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r49g6jS7AbsmE9OLLBVxH87xbRkl-Hr3sKzIe1vjB5x-8ZmivB3ChlHs4ZQud73NrNF6AoYB6EUOKfJ1kOlDlusrdcR0nAg9Zd7cb5WbbhpaC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-0-5XHuY&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&preload=1&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-17-29-23-931-fafqFfQKvxZrsMIj-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-17-29-23-938-L2DOvdWBkNviIpgC-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&width=1585&_qh=3872754663
Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.31.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
Security Headers
Name Value
X-Xss-Protection 0

Request headers

:method
GET
:authority
buy.tinypass.com
:scheme
https
:path
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pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
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accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
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Upgrade-Insecure-Requests
1
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
date
Tue, 25 Sep 2018 17:29:24 GMT
content-type
text/html;charset=UTF-8
access-control-allow-methods
*
access-control-allow-origin
http://dashboard.tinypass.com
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content-encoding
gzip
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p3p
CP="NON DSP COR OUR IND"
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no-cache
set-cookie
LANG=en_US; Domain=tinypass.com; Expires=Thu, 25-Oct-2018 17:29:24 GMT; Path=/
vary
Accept-Encoding
wn
prod-dash-10-0-2-89
x-request-id
C0lgmfpL2sm
x-xss-protection
0
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
45ff36778cbfbefd-FRA
show
buy.tinypass.com/checkout/template/ Frame 2FFC 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://buy.tinypass.com/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2Qy27CMBBF_8VrjGzHTpzuoAQUlWcFAbozziS4hRDyAlr135ug0gqpi67mceZeae4HUiZED4hnx9H68u5deqiFUhVDYODkN4QRKjFxMROYOpjVjYVdi-JIRcd-NHuqzi9ZPvJfsQWMcgeoS2zgTHBHwYZFtmDE5VoqpzaGcwqZgUTD1dpbTdfdZd96DobuHfXOoMvCHJLrGdVhyJS2sE1twJzbEm8izTBhgoRCCrJR9E7e0T_afHs4zWGf7lQBwWy-4nImPREsRj6vJVuV3yB6KLISWqj4nq_qyXyxGkzHg4FLluiXBSozKimak6Tc7VpIq32qTJzkt0VlcnPlqMJ_ByjxkPUmVbjsvo0r46fx438CNGmTB5dtJmibi7o0b5Q5ZJ0YkqKG4V6jzy-mmQuz1gEAAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r49g6jS7AbsmE9OLLBVxH87xbRkl-Hr3sKzIe1vjB5x-8ZmivB3ChlHs4ZQud73NrNF6AoYB6EUOKfJ1kOlDlusrdcR0nAg9Zd7cb5WbbhpaC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-gLbdR&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-17-29-23-931-fafqFfQKvxZrsMIj-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-17-29-23-938-L2DOvdWBkNviIpgC-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=343808946
Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.31.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
Security Headers
Name Value
X-Xss-Protection 0

Request headers

:method
GET
:authority
buy.tinypass.com
:scheme
https
:path
/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2Qy27CMBBF_8VrjGzHTpzuoAQUlWcFAbozziS4hRDyAlr135ug0gqpi67mceZeae4HUiZED4hnx9H68u5deqiFUhVDYODkN4QRKjFxMROYOpjVjYVdi-JIRcd-NHuqzi9ZPvJfsQWMcgeoS2zgTHBHwYZFtmDE5VoqpzaGcwqZgUTD1dpbTdfdZd96DobuHfXOoMvCHJLrGdVhyJS2sE1twJzbEm8izTBhgoRCCrJR9E7e0T_afHs4zWGf7lQBwWy-4nImPREsRj6vJVuV3yB6KLISWqj4nq_qyXyxGkzHg4FLluiXBSozKimak6Tc7VpIq32qTJzkt0VlcnPlqMJ_ByjxkPUmVbjsvo0r46fx438CNGmTB5dtJmibi7o0b5Q5ZJ0YkqKG4V6jzy-mmQuz1gEAAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r49g6jS7AbsmE9OLLBVxH87xbRkl-Hr3sKzIe1vjB5x-8ZmivB3ChlHs4ZQud73NrNF6AoYB6EUOKfJ1kOlDlusrdcR0nAg9Zd7cb5WbbhpaC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-gLbdR&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC2%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-17-29-23-931-fafqFfQKvxZrsMIj-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-17-29-23-938-L2DOvdWBkNviIpgC-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=343808946
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
cookie
__cfduid=db85f99f25e5ae939cb29226b3a906a001537896563; __bid=%7Bjcx%7DH4sIAAAAAAAAAFMy8gkx9gn3cPWNSMl28vQ2M6rIiPQvDfcI9MyNsHAzDapyMk82jHRK9cxMDo7K948sya9IDvMqd081yTNQAgCMxPVSPgAAAA
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
date
Tue, 25 Sep 2018 17:29:24 GMT
content-type
text/html;charset=UTF-8
access-control-allow-methods
*
access-control-allow-origin
http://dashboard.tinypass.com
cache-control
no-cache, no-store, must-revalidate
content-encoding
gzip
expires
Thu, 01 Jan 1970 00:00:00 GMT
p3p
CP="NON DSP COR OUR IND"
pragma
no-cache
set-cookie
LANG=en_US; Domain=tinypass.com; Expires=Thu, 25-Oct-2018 17:29:24 GMT; Path=/
vary
Accept-Encoding
wn
prod-dash-10-0-2-228
x-request-id
C0lgmfp0bmT
x-xss-protection
0
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
45ff36779cd1befd-FRA
ad.gif
api-52-43-238-123.b2c.com/api/ Frame C749 		43 B
233 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://api-52-43-238-123.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:25 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
truncated
/ Frame 0702 		212 B
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
5b36371c8e5ec5ac355b4ffda606e62890491d900ecf5a1a0f9040a1df008841

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
/
www.facebook.com/tr/ Frame 88B8 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://www.facebook.com/tr/
Requested by
Host: connect.facebook.net
URL: https://connect.facebook.net/en_US/fbevents.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f12d:83:face:b00c:0:25de , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
Reverse DNS
Software
proxygen-bolt /
Resource Hash

Request headers

:method
POST
:authority
www.facebook.com
:scheme
https
:path
/tr/
content-length
1974
pragma
no-cache
cache-control
no-cache
origin
https://adage.com
upgrade-insecure-requests
1
content-type
application/x-www-form-urlencoded
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
cookie
fr=0ohsU8dxJTKv5Z9tM..BbqnBz...1.0.BbqnBz.;
Origin
https://adage.com
Upgrade-Insecure-Requests
1
Content-Type
application/x-www-form-urlencoded
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
content-type
text/plain
content-length
0
server
proxygen-bolt
date
Tue, 25 Sep 2018 17:29:24 GMT
4
api-34-219-4-47.b2c.com/api/ Frame D938
Redirect Chain
  • https://api-34-219-4-47.b2c.com/api/x?PDhq1nGdOIxTRcIa$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvc3Vid2F5LW1jZG9uYWxkLXMtYnVyZ2VyLWJvcmVkb20tYWRzLzMxNTAxNi8iLCJyZWZlcnJlciQwJCIsIm...
  • https://api-34-219-4-47.b2c.com:444/api/4?PDhq1nGdOIxTRcIa
0
-1 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://api-34-219-4-47.b2c.com:444/api/4?PDhq1nGdOIxTRcIa
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:3910:b728:1d57:e3b0 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:26 GMT
Server
openresty
Location
https://api-34-219-4-47.b2c.com:444/api/4?PDhq1nGdOIxTRcIa
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Tue, 25 Sep 2018 17:29:26 GMT
Server
openresty
Location
https://api-34-219-4-47.b2c.com:444/api/4?PDhq1nGdOIxTRcIa
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
adServer.bs
bs.serving-sys.com/BurstingPipe/ Frame C749 		62 B
797 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=display&code=10&PluID=0&EyeblasterID=54108616&Page=&WebPageSource=0&ForceDisplay=0&Resolution=32&sessionid=2095596814855503133&Optout=0&usercookie=u2=8322edcb-1c09-4645-a913-9bafe99326b5&implog=$$8322edcb-1c09-4645-a913-9bafe99326b5%7f%5bMM_LOGTIME%5d%7f0%7f54108616%7f%07DIR%3d8448%07DiOrigin%3d0%07CKDATE%3d4m7%07MB%3d0%07TA%3d-1%07DG%3d10865003%07SDG%3d16487028%07SID%3d2095596814855503133%07DCID%3d444%07Privacy%3d9%07IsNewUser%3d%5bIS_NEW_USER%5d%07IsCrossDevice%3d0%7f0%7fadage.com%7c%7cn%2fa%7c%7c%7f13%7f7%7fUserIP%3d-1795478018%07DBID%3d135483895%07UserAgent%3dMozilla%2f5.0%20(Macintosh%3b%20Intel%20Mac%20OS%20X%2010_13_5)%20AppleWebKit%2f537.36%20(KHTML%2c%20like%20Gecko)%20Chrome%2f67.0.3396.87%20Safari%2f537.36%07SiteID%3d94419%07CampaingID%3d909200%07AdvertiserID%3d138555%07FlightID%3d25768948%07AgencyID%3d6220%07BrandID%3d209627%07MasterAdID%3d54108599%07Country%3d276%07State%3d10478%07City%3d40063%07DMA%3d276003%07ZIP%3d65719%7f%7f1$$&FlashVersion=-1&dg=10865003&sdg=16487028&di=1&ord=0.20000330335143568
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
HTTP/1.1
Security
TLS 1.2, RSA, AES_256_CBC
Server
82.199.68.72 , Netherlands, ASN15830 (TELECITY-LON, GB),
Reverse DNS
Software
Microsoft-IIS/8.5 / ASP.NET
Resource Hash
94cd7c73cb373352a7bdfa7662c28df9806b13ad252274c148e681d4af62abeb

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-type
text/plain

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:24 GMT
Content-Encoding
gzip
Server
Microsoft-IIS/8.5
X-Powered-By
ASP.NET
Vary
Accept-Encoding
Content-Type
text/html
Access-Control-Allow-Origin
https://adage.com
Cache-Control
no-cache, no-store
Access-Control-Allow-Credentials
true
Content-Length
86
Expires
Sun, 05-Jun-2005 22:00:00 GMT
rum.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/ Frame 0702 		42 KB
16 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
5c4bdb91d18bbb0dc7875f55a468cdb5dea73b931e316c14bc04f907ab000d6b
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 21 Sep 2018 10:26:31 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
370974
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
15945
x-xss-protection
1; mode=block
server
cafe
etag
7476379871139986956
vary
Accept-Encoding
content-type
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expires
Fri, 05 Oct 2018 10:26:31 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
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a4e149b8-121c-4460-9d1b-8658334e3280
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657 B 		Script
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https://consumer.krxd.net/consent/get/a4e149b8-121c-4460-9d1b-8658334e3280?idt=device&dt=kxcookie&callback=Krux.ns.cybba.kxjsonp_consent_get_0
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Date
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gzip
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expires
Fri, 05 Oct 2018 10:26:31 GMT
pixel.gif
px.moatads.com/ 		43 B
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https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537896564298&de=972391715708&m=0&ar=40b09c1-clean&q=5&cb=0&cu=1537896564298&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_01&fs=152769&na=1361809306&cs=0
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TLS 1.2, ECDHE_ECDSA, AES_256_GCM
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Apache
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43
Expires
Tue, 25 Sep 2018 17:29:25 GMT
csi
csi.gstatic.com/ Frame 0702 		0
56 B 		Other
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https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=1~jmhzwolc&chm=1&c=2050703720165970&ctx=2&qqid=CO-z7ZLX1t0CFVKi7QodreYIAg&met.4=fb.ak~lb.19d~ol.19d~idt.sc~dt.l&met.1=1.jmhzwmqm~14.3a~15.3a~16.3a~17.3a~18.3a~19.3a~20.3a~21.3a&met.7=CBsQCiD8AjgI~CBsQCiD8AjgT~CBgQChgBIN8QKN8QMI4ROC9o-hBwgBF4jX2AAcl8iAGzzQKwAQG4AQM&met.2=15.3~16.cct&met.3=113.1us_4~112.1uq_7
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Protocol
SPDY
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Request headers

Referer
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pragma
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last-modified
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server
Golfe2
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0
expires
Fri, 01 Jan 1990 00:00:00 GMT
x
api-34-216-138-103.b2c.com/api/ Frame 6875 		0
363 B 		Other
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https://api-34-216-138-103.b2c.com/api/x?wDR1fvBjnKuo5ZIS$YWRibG9jayQxNDI1JDA
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Response headers

Pragma
no-cache
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Server
openresty
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chunked
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GET, POST, OPTIONS
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true
Connection
keep-alive
Expires
-1
csi
csi.gstatic.com/ Frame 6875 		0
56 B 		Other
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https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=1~jmhzwoma&chm=1&c=2050703720165970&ctx=2&qqid=CPGz7ZLX1t0CFVKi7QodreYIAg&met.4=fb.ap~lb.fd~ol.1ra~idt.s8~dt.h&met.3=197.f9~123.f8_5~118.hc~118.k5~115.lr~121.vd~115.11x~118.19o~197.19w~118.1a8~115.1na~118.1nb~118.1pt~118.1q0~118.1q2~117.1ra~197.1rl~118.1sf~118.1su~118.1sv~115.1t1~118.1tl~118.1u0_b~118.1ue~118.1v0~118.1v1~113.1vm_5~112.1vk_7~118.1vt~118.1vy~118.1w0&met.1=1.jmhzwmqq~14.37~15.38~16.38~17.38~18.38~19.38~20.38~21.38~22.dz~23.dz&met.7=CB4QChgBIIMDKIMDMI4DOAxohQNwjQN4oAqAAeIJiAGgF7ABAbgBAw~CAcQChgBIIMDKIMDMI4DOAtohQNwiwN4gdQBgAG60wGIAbLGBLABAbgBAw~CBsQCiCDAzjHAQ~CBsQCiCDAzgY~CBcQBhgBIIQDKIQDMI4DOApohQNwjQN42YICgAGEggKIAYSCArABAbgBAw~CCIQBhgBIJUDKJUDMK0DOBhomQNwqwN4_QGwAQG4AQM~CBsQBiCPBzjTBA~CBgQChgBINQSKNQSMNQSaNQScNQSgAHJfIgBs80CsAEBuAEB&met.2=15.8~16.1bp3
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Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
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Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:25 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
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0
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
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https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Ftpc.googlesyndication.com%2Fsimgad%2F9438326472194004682&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564298&de=972391715708&cu=1537896564298&m=62&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A-%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=0&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=23&cd=0&ah=23&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=1465585937&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:25 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:25 GMT
csi
csi.gstatic.com/ Frame 0702 		0
56 B 		Other
General
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https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=2~jmhzwomm&chm=1&c=2050703720165970&ctx=2&qqid=CO-z7ZLX1t0CFVKi7QodreYIAg&met.6=6.1_Cg8YnhMgTCoICAgSBAgBEAE
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:25 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
rum.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/ Frame D938 		42 KB
0 		Script
General
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
5c4bdb91d18bbb0dc7875f55a468cdb5dea73b931e316c14bc04f907ab000d6b
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Response headers

date
Fri, 21 Sep 2018 10:26:31 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
370974
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
15945
x-xss-protection
1; mode=block
server
cafe
etag
7476379871139986956
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=1209600
timing-allow-origin
*
expires
Fri, 05 Oct 2018 10:26:31 GMT
4
api-52-43-238-123.b2c.com/api/ Frame C749
Redirect Chain
  • https://api-52-43-238-123.b2c.com/api/x?uM5AWy6Jjm8eig3V$dXJsJDAkaHR0cHM6Ly9hZGFnZS5jb20vYXJ0aWNsZS9jbW8tc3RyYXRlZ3kvc3Vid2F5LW1jZG9uYWxkLXMtYnVyZ2VyLWJvcmVkb20tYWRzLzMxNTAxNi8iLCJyZWZlcnJlciQwJCIs...
  • https://api-52-43-238-123.b2c.com:444/api/4?uM5AWy6Jjm8eig3V
0
-1 B 		XHR
General
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https://api-52-43-238-123.b2c.com:444/api/4?uM5AWy6Jjm8eig3V
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:29:26 GMT
Server
openresty
Location
https://api-52-43-238-123.b2c.com:444/api/4?uM5AWy6Jjm8eig3V
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158

Redirect headers

Date
Tue, 25 Sep 2018 17:29:26 GMT
Server
openresty
Location
https://api-52-43-238-123.b2c.com:444/api/4?uM5AWy6Jjm8eig3V
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/html
Access-Control-Allow-Origin
*
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Length
158
rum.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/ Frame C749 		42 KB
0 		Script
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
5c4bdb91d18bbb0dc7875f55a468cdb5dea73b931e316c14bc04f907ab000d6b
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Response headers

date
Fri, 21 Sep 2018 10:26:31 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
370974
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
15945
x-xss-protection
1; mode=block
server
cafe
etag
7476379871139986956
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=1209600
timing-allow-origin
*
expires
Fri, 05 Oct 2018 10:26:31 GMT
x
api-34-219-4-47.b2c.com/api/ Frame D938 		0
363 B 		Other
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https://api-34-219-4-47.b2c.com/api/x?PDhq1nGdOIxTRcIa$YWRibG9jayQxNTk3JDA
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:3910:b728:1d57:e3b0 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Server
openresty
Transfer-Encoding
chunked
Access-Control-Allow-Methods
GET, POST, OPTIONS
Content-Type
text/plain
Access-Control-Allow-Origin
*
Cache-Control
no-cache, no-store, must-revalidate
Access-Control-Allow-Credentials
true
Connection
keep-alive
Expires
-1
p
sb.scorecardresearch.com/ 		43 B
309 B 		Image
General
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Full URL
https://sb.scorecardresearch.com/p?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1537896565934&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_st_ct=va00&ns_st_cl=0&ns_st_pt=0&c3=*null&c4=*null&c6=*null&ns_ts=58137028&cs_ucfr=1
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.115.95 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-115-95.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
24e480e4659fbae818853a38f8a3036f529f539024dc3e772c0b594ce02ea9db

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:25 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Type
image/gif
Content-Length
43
Expires
Mon, 01 Jan 1990 00:00:00 GMT
track
t.teads.tv/ 		23 B
193 B 		Image
General
Check archive.org
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Full URL
https://t.teads.tv/track?action=placementCall&pageId=70095&pid=75471&gid=[insertionId]&slot=native&env=js-web&f=1&ts=1537896565921
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.77.135.141 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-77-135-141.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 26 Jul 1997 05:00:00 GMT
cache-control
no-cache, must-revalidate
Connection
keep-alive
Content-Length
23
content-type
image/gif
track
t.teads.tv/ 		23 B
193 B 		Image
General
Check archive.org
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Full URL
https://t.teads.tv/track?action=slotAvailable&pageId=70095&pid=75471&gid=[insertionId]&slot=native&env=js-web&f=1&ts=1537896565932
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.77.135.141 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-77-135-141.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 26 Jul 1997 05:00:00 GMT
cache-control
no-cache, must-revalidate
Connection
keep-alive
Content-Length
23
content-type
image/gif
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
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Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537896564825&de=740156623606&m=0&ar=40b09c1-clean&q=8&cb=0&cu=1537896564825&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=218525764%3A2101061012%3A4354786944%3A138211730364&zMoatPS=inread&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=inread&fs=152769&na=267595141&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:25 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:25 GMT
csi
csi.gstatic.com/ Frame D938 		0
56 B 		Other
General
Check archive.org
Download Go to
Full URL
https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=1~jmhzwoqh&chm=1&c=2050703720165970&ctx=2&qqid=CPCz7ZLX1t0CFVKi7QodreYIAg&met.4=fb.an~lb.g6~ol.1wc~idt.sb~dt.k&met.3=197.g2~123.g1_4~118.he_1~118.kq~115.lv~121.tl~115.11t~118.1a0~118.1aa~197.1ad~115.1lk~118.1ne~118.1pw~118.1q2~118.1q5~197.1sa~118.1sk_1~118.1sx~118.1sy~115.1t3~118.1ti_4~118.1uh~118.1v3~118.1v3~118.1vw~118.1w1~118.1w3~115.1wc~117.1wc~118.1yk~118.1ym~118.1yo~118.1yv~113.1zt_1~112.1zt_2~115.1zy&met.1=1.jmhzwmqn~14.3a~15.3a~16.3a~17.3a~18.3a~19.3a~20.3a~21.3a~22.lc~23.lc&met.7=CBsQCiCAAzgd~CAcQChgBIIADKIADMIwDOAxogwNwiQN4h9QBgAG60wGIAbLGBLABAbgBAw~CBsQCiCBAzjMAQ~CBsQCiCBAzgW~CCIQBhgBIJcDKJcDMLEDOBlonANwrgN49wGwAQG4AQM~CBsQCiDbAzgg~CBsQBSC9BDgY~CBsQCiC_BDgM~CBsQBiDKBjjTCg~CBsQBiDQBjgS~CBsQBiDQBjgR~CCAQBhgBILoSKLoSMOISOChouxJw4hJ4boABKogBKrABAbgBAw~CBgQChgBIPUTKPUTMPUTaPUTcPUTgAHJfIgBs80CsAEBuAEB&met.2=15.d~16.l7w
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:25 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
csi
csi.gstatic.com/ Frame 0702 		0
56 B 		Other
General
Check archive.org
Download Go to
Full URL
https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=3~jmhzwopg&chm=1&c=2050703720165970&ctx=2&qqid=CO-z7ZLX1t0CFVKi7QodreYIAg&met.6=6.1_Cg8YoBQgeyoICAISBAgBEAE
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:25 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
index.html
cmp.teads.mgr.consensu.org/ Frame 1597 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://cmp.teads.mgr.consensu.org/index.html
Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2a02:26f0:6c00:292::2c92 , European Union, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
Software
AmazonS3 /
Resource Hash

Request headers

Host
cmp.teads.mgr.consensu.org
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Accept-Encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

x-amz-id-2
eP74N5mDf2mwuUwz6E0m831egGDvXvr6HEIydDhB20yVDuv4ZE6ina8YQaGiXGlfbz2w11Bw+zo=
x-amz-request-id
93A9209AF986CF84
Last-Modified
Fri, 14 Sep 2018 07:42:32 GMT
ETag
"e7d6c2974a38b7ff77a560e83789f66a"
Accept-Ranges
bytes
Content-Type
text/html
Content-Length
583
Server
AmazonS3
Cache-Control
max-age=300
Expires
Tue, 25 Sep 2018 17:34:25 GMT
Date
Tue, 25 Sep 2018 17:29:25 GMT
Connection
keep-alive
csi
csi.gstatic.com/ Frame C749 		0
56 B 		Other
General
Check archive.org
Download Go to
Full URL
https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=1~jmhzwou4&chm=1&c=2050703720165970&ctx=2&qqid=CPKz7ZLX1t0CFVKi7QodreYIAg&met.4=fb.aq~lb.qa~ol.1yk~idt.s4~dt.d&met.3=197.q8~123.q8_2~118.19k~118.19u~118.1a6~121.1dg~118.1ej_1~118.1n7~118.1n8_1~116.1n9~118.1pq~118.1pw~118.1sq~115.1t7~118.1tl_1~118.1ua~118.1uw~118.1ux~118.1vv~118.1vw~115.1yd~118.1ye~117.1yk~118.1yp~118.1zj~113.239_1~112.239_1~118.23c~118.23e~115.23y&met.1=1.jmhzwmqu~14.34~15.35~16.35~17.35~18.35~19.35~20.35~21.35~22.12t~23.12t&met.7=CBsQCiCDAzg6~CAcQChgBIIMDKIMDMJQDOBJohgNwjAN4gdQBgAG60wGIAbLGBLABAbgBAw~CBsQCiCDAzjHAQ~CBsQCiCDAzgV~CCIQBhgBIJEDKJEDMKoDOBlolQNwqAN49QGwAQG4AQM~CBsQCiDwAzgW~CBsQCiCoBzgM~CBsQCiCuBzgR~CBsQBiCuBzgP~CBsQBiCFCzicBQ~CBsQDSDREDgz~CBgQChgBIJAUKJAUMJAUaJAUcJAUgAHJfIgBs80CsAEBuAEB&met.2=15.c~16.l4m
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:25 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537896564913&de=843782011977&m=0&ar=40b09c1-clean&q=11&cb=0&cu=1537896564913&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_lb_01&fs=152769&na=1824831687&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:25 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:25 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564913&de=843782011977&cu=1537896564913&m=103&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=0&ag=18&an=0&gf=18&gg=0&ix=18&ic=18&ez=1&aj=1&pg=100&pf=0&ib=1&cc=0&bw=18&bx=0&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=36&cd=0&ah=36&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1597369737&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564298&de=972391715708&cu=1537896564298&m=1223&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A0%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=0&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1215&cd=23&ah=1215&am=23&rf=0&re=1&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=1799686172&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
ad
a.teads.tv/page/70095/ 		118 B
330 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://a.teads.tv/page/70095/ad?windowWidth=1600&windowHeight=1200&windowDepth=1&windowReferrerUrl=&page=%7B%22id%22%3A70095%2C%22placements%22%3A%5B%7B%22id%22%3A75471%2C%22validity%22%3A%7B%22status%22%3Atrue%2C%22reasons%22%3A%5B%5D%7D%2C%22player%22%3A%7B%22width%22%3A609%2C%22height%22%3A343%7D%2C%22slotType%22%3A%22native%22%7D%5D%2C%22gdpr_iab%22%3A%7B%22status%22%3A22%2C%22consent%22%3A%22%22%2C%22reason%22%3A220%7D%7D&userId=e1e0e382-f012-4479-87ef-a83322e03ac5&formatVersion=2.19.128&env=js-web&netBw=10
Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.232.7 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-232-7.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
f50167bee40cd7fdd6c623efb794e0edddec7de87ef71f48c8b1b1413e1dfc4a

Request headers

Accept
application/json; charset=UTF-8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:26 GMT
content-encoding
gzip
status
200
vary
Accept-Encoding
content-type
application/json
access-control-allow-origin
https://adage.com
cache-control
max-age=0, no-cache, no-store
access-control-allow-credentials
true
content-length
129
expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537896564212&de=836292384072&cu=1537896564212&m=1313&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1289&an=13&gi=1&gf=1289&gg=13&ix=1289&ic=1289&ez=1&ck=1289&kw=830&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1289&bx=13&ci=1289&jz=830&dj=1&aa=0&ad=236&cn=0&gk=236&gl=0&ik=236&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=830&cd=26&ah=830&am=26&rf=0&re=1&ft=874&fv=0&fw=874&wb=1&cl=0&at=0&d=4602874055%3A2361111088%3A4751968267%3A138245012661&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=2&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1665527604&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537896564212&de=836292384072&cu=1537896564212&m=1314&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1289&an=1289&gi=1&gf=1289&gg=1289&ix=1289&ic=1289&ez=1&ck=1289&kw=830&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1289&bx=1289&ci=1289&jz=830&dj=1&aa=0&ad=236&cn=236&gk=236&gl=236&ik=236&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=830&cd=830&ah=830&am=830&rf=0&re=1&ft=874&fv=874&fw=874&wb=1&cl=0&at=0&d=4602874055%3A2361111088%3A4751968267%3A138245012661&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=2&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=538235024&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537896564212&de=836292384072&cu=1537896564212&m=1315&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1289&an=1289&gi=1&gf=1289&gg=1289&ix=1289&ic=1289&ez=1&ck=1289&kw=830&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1289&bx=1289&ci=1289&jz=830&dj=1&aa=0&ad=236&cn=236&gk=236&gl=236&ik=236&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=830&cd=830&ah=830&am=830&rf=0&re=1&ft=874&fv=874&fw=874&wb=1&cl=0&at=0&d=4602874055%3A2361111088%3A4751968267%3A138245012661&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=2&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=247635184&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537896564212&de=836292384072&cu=1537896564212&m=1317&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1289&an=1289&gi=1&gf=1289&gg=1289&ix=1289&ic=1289&ez=1&ck=1289&kw=830&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1289&bx=1289&ci=1289&jz=830&dj=1&aa=0&ad=236&cn=236&gk=236&gl=236&ik=236&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1302&cd=830&ah=1302&am=830&rf=0&re=1&ft=874&fv=874&fw=874&wb=1&cl=0&at=0&d=4602874055%3A2361111088%3A4751968267%3A138245012661&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=2&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=879937239&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
Cookie set iframe
sync.teads.tv/ Frame 3405 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://sync.teads.tv/iframe?pid=75471&userId=e1e0e382-f012-4479-87ef-a83322e03ac5&gdprIab={%22status%22:22,%22consent%22:%22%22,%22reason%22:220}&1537896566119
Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
34.253.46.159 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-34-253-46-159.eu-west-1.compute.amazonaws.com
Software
akka-http/10.1.0-RC2 /
Resource Hash

Request headers

Host
sync.teads.tv
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Accept-Encoding
gzip, deflate
Cookie
tt_viewer=b339a9f0-ca98-4a6f-96d9-693ff4af7d81
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

Content-Type
text/html; charset=UTF-8
Date
Tue, 25 Sep 2018 17:29:26 GMT
Server
akka-http/10.1.0-RC2
Set-Cookie
tt_exelate=; Expires=Wed, 26 Sep 2018 17:29:26 GMT; Domain=.teads.tv tt_bluekai=; Expires=Wed, 26 Sep 2018 17:29:26 GMT; Domain=.teads.tv tt_emetriq=; Expires=Wed, 26 Sep 2018 17:29:26 GMT; Domain=.teads.tv tt_liveramp=; Expires=Wed, 26 Sep 2018 17:29:26 GMT; Domain=.teads.tv tt_neustar=; Expires=Wed, 26 Sep 2018 17:29:26 GMT; Domain=.teads.tv
Content-Length
1368
Connection
keep-alive
truncated
/ 		669 B
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
35463ce93e7c820faa404db98d939ff640ae78ca0e29be043861853c9e07c586

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/svg+xml
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=17&i=CENTROSIZMEK1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537896565697&de=815648913378&m=0&ar=40b09c1-clean&q=14&cb=0&cu=1537896565697&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=909200%3A94419%3A25768948%3A54108616&qs=1&bo=adage.com&bd=adage.com&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&gw=centrosizmek635945746632&fd=1&ac=1&it=500&fs=152769&na=1604372352&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.58.186 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-58-186.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
4
api-34-216-138-103.b2c.com/api/ Frame 6875 		0
0
4
api-34-219-4-47.b2c.com/api/ Frame D938 		0
0
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896565697&de=815648913378&cu=1537896565697&m=69&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=0&ag=13&an=0&gf=13&gg=0&ix=13&ic=13&ez=1&aj=1&pg=100&pf=0&ib=1&cc=0&bw=13&bx=0&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=25&cd=0&ah=25&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=158349339&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.58.186 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-58-186.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
csi
csi.gstatic.com/ Frame 0702 		0
56 B 		Other
General
Check archive.org
Download Go to
Full URL
https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=4~jmhzwoun&chm=1&c=2050703720165970&ctx=2&qqid=CO-z7ZLX1t0CFVKi7QodreYIAg&met.6=6.1_Cg8Y-xcgOioICAISBAgBEAE
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:26 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564913&de=843782011977&cu=1537896564913&m=1107&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1081&an=18&gi=1&gf=1081&gg=18&ix=1081&ic=1081&ez=1&ck=1081&kw=890&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1081&bx=18&ci=1081&jz=890&dj=1&aa=0&ad=779&cn=0&gk=779&gl=0&ik=779&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=890&cd=36&ah=890&am=36&rf=0&re=1&ft=352&fv=0&fw=352&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1661087732&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
4
api-52-43-238-123.b2c.com/api/ Frame C749 		0
0
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564913&de=843782011977&cu=1537896564913&m=1109&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1081&an=1081&gi=1&gf=1081&gg=1081&ix=1081&ic=1081&ez=1&ck=1081&kw=890&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1081&bx=1081&ci=1081&jz=890&dj=1&aa=0&ad=779&cn=779&gk=779&gl=779&ik=779&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=890&cd=890&ah=890&am=890&rf=0&re=1&ft=352&fv=352&fw=352&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1336628659&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564913&de=843782011977&cu=1537896564913&m=1109&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1081&an=1081&gi=1&gf=1081&gg=1081&ix=1081&ic=1081&ez=1&ck=1081&kw=890&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1081&bx=1081&ci=1081&jz=890&dj=1&aa=0&ad=779&cn=779&gk=779&gl=779&ik=779&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=890&cd=890&ah=890&am=890&rf=0&re=1&ft=352&fv=352&fw=352&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=753790830&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564913&de=843782011977&cu=1537896564913&m=1126&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5684&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1081&an=1081&gi=1&gf=1081&gg=1081&ix=1081&ic=1081&ez=1&ck=1081&kw=890&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1081&bx=1081&ci=1081&jz=890&dj=1&aa=0&ad=779&cn=779&gk=779&gl=779&ik=779&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1099&cd=890&ah=1099&am=890&rf=0&re=1&ft=352&fv=352&fw=352&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1582164998&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=5&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564913&de=843782011977&cu=1537896564913&m=1359&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1334&an=1081&gi=1&gf=1334&gg=1081&ix=1334&ic=1334&ez=1&ck=1081&kw=890&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1334&bx=1081&ci=1081&jz=890&dj=1&aa=1&ad=1032&cn=779&gn=1&gk=1032&gl=779&ik=1032&co=1032&cp=1099&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1099&cd=1099&ah=1099&am=1099&rf=0&re=1&ft=605&fv=352&fw=352&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=1267201036&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=5&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537896564212&de=836292384072&cu=1537896564212&m=2208&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=2183&an=1289&gi=1&gf=2183&gg=1289&ix=2183&ic=2183&ez=1&ck=1289&kw=830&aj=1&pg=100&pf=100&ib=0&cc=1&bw=2183&bx=1289&ci=1289&jz=830&dj=1&aa=1&ad=1130&cn=236&gn=1&gk=1130&gl=236&ik=1130&co=1130&cp=1992&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1992&cd=1302&ah=1992&am=1302&rf=0&re=1&ft=1768&fv=874&fw=874&wb=1&cl=0&at=0&d=4602874055%3A2361111088%3A4751968267%3A138245012661&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=2&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=124167955&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:26 GMT
ft.stat
stat8.flashtalking.com/reportV3/ Frame D938 		1 B
367 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://stat8.flashtalking.com/reportV3/ft.stat?114995027-3289995;2306058;0-307-0-39204142C900B9-602291130
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.232.99 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-232-99.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Thu, 28 Jun 2012 14:38:09 GMT
Server
Apache
ETag
"c4ca4238a0b923820dcc509a6f75849b:1340894289"
Content-Type
text/plain
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
1
Expires
Tue, 25 Sep 2018 17:29:26 GMT
/
servedby.flashtalking.com/state/3289995;2306058;0;202;0EBDC237-1F62-8090-5D11-90A915ABAB5B/ Frame D938 		42 B
514 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://servedby.flashtalking.com/state/3289995;2306058;0;202;0EBDC237-1F62-8090-5D11-90A915ABAB5B/?cachebuster=606273591
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
205.185.216.42 Phoenix, United States, ASN20446 (HIGHWINDS3 - Highwinds Network Group, Inc., US),
Reverse DNS
map2.hwcdn.net
Software
prod-xre-app3.frk11 /
Resource Hash
47043e4823a6c21a8881de789b4185355330b5804629d23f6b43dd93f5265292

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Server
prod-xre-app3.frk11
X-HW
1537896565.dop004.fr8.shc,1537896565.dop004.fr8.t,1537896566.cds046.fr8.sc,1537896566.cds046.fr8.p
P3P
policyref="/w3c/p3p.xml", CP="CURa ADMa DEVa PSAo PSDo OUR BUS UNI PUR INT DEM STA PRE COM NAV OTC NOI DSP COR"
Cache-Control
no-cache, no-store
Connection
Keep-Alive
Content-Type
image/gif
Content-Length
42
Expires
Fri, 01 Jan 1990 00:00:00 GMT
activeview
pagead2.googlesyndication.com/pcs/ Frame C749 		42 B
110 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjsvaERzkv_wFv9if6pjwGoDZxyELpdBvRhpQfSN8QO5Pat-m6RZrTy207sU3UMwTiSQnF4N2DG_RUiBzvEB3CzKofWHlfzehri4&sig=Cg0ArKJSzIxqYhYj3cgiEAE&adk=684095468&tt=-1&bs=1585%2C1200&mtos=1039,1039,1039,1039,1039&tos=1039,0,0,0,0&p=557,967,1157,1267&mcvt=1039&rs=3&ht=0&tfs=1725&tls=2764&mc=1&lte=1&bas=0&bac=0&avms=geo&rst=1537896563625&rpt=1925&ps=1585%2C5704&ss=1600%2C1200&pt=-1&deb=1-5-5-18-16-20-71-10&tvt=2747&op=1&r=v&id=osdim&uc=11&tgt=BODY&cl=1&cec=10&clc=0&cac=0&cd=300x604&v=r20180919
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:80b::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:29:26 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
200
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
access-control-allow-origin
*
cache-control
no-cache, must-revalidate
content-type
image/gif
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
42
x-xss-protection
1; mode=block
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896565697&de=815648913378&cu=1537896565697&m=1131&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1103&an=13&gi=1&gf=1103&gg=13&ix=1103&ic=1103&ez=1&ck=1103&kw=909&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1103&bx=13&ci=1103&jz=909&dj=1&aa=0&ad=971&cn=0&gk=971&gl=0&ik=971&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=909&cd=25&ah=909&am=25&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=638125443&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.58.186 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-58-186.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896565697&de=815648913378&cu=1537896565697&m=1131&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1103&an=1103&gi=1&gf=1103&gg=1103&ix=1103&ic=1103&ez=1&ck=1103&kw=909&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1103&bx=1103&ci=1103&jz=909&dj=1&aa=0&ad=971&cn=971&gk=971&gl=971&ik=971&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=909&cd=909&ah=909&am=909&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=694080766&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.58.186 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-58-186.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:26 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896565697&de=815648913378&cu=1537896565697&m=1132&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1103&an=1103&gi=1&gf=1103&gg=1103&ix=1103&ic=1103&ez=1&ck=1103&kw=909&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1103&bx=1103&ci=1103&jz=909&dj=1&aa=0&ad=971&cn=971&gk=971&gl=971&ik=971&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=909&cd=909&ah=909&am=909&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=706078816&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.58.186 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-58-186.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:27 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896565697&de=815648913378&cu=1537896565697&m=1132&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1103&an=1103&gi=1&gf=1103&gg=1103&ix=1103&ic=1103&ez=1&ck=1103&kw=909&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1103&bx=1103&ci=1103&jz=909&dj=1&aa=0&ad=971&cn=971&gk=971&gl=971&ik=971&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1115&cd=909&ah=1115&am=909&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=173145201&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.58.186 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-58-186.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:27 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=5&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896565697&de=815648913378&cu=1537896565697&m=1335&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1308&an=1103&gi=1&gf=1308&gg=1103&ix=1308&ic=1308&ez=1&ck=1103&kw=909&aj=1&pg=100&pf=100&ib=1&cc=1&bw=1308&bx=1103&ci=1103&jz=909&dj=1&aa=1&ad=1176&cn=971&gn=1&gk=1176&gl=971&ik=1176&co=1176&cp=1115&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1115&cd=1115&ah=1115&am=1115&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1781410941&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.58.186 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-58-186.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:27 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
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Download Go to
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General
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Download Go to
Full URL
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General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
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https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537896564212&de=836292384072&cu=1537896564212&m=5032&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5007&an=2183&gi=1&gf=5007&gg=2183&ix=5007&ic=5007&ez=1&ck=1289&kw=830&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5007&bx=2183&ci=1289&jz=830&dj=1&aa=1&ad=3954&cn=1130&gn=1&gk=3954&gl=1130&ik=3954&co=1130&cp=1992&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4819&cd=1992&ah=4819&am=1992&rf=0&re=1&ft=4592&fv=1768&fw=874&wb=2&cl=0&at=0&d=4602874055%3A2361111088%3A4751968267%3A138245012661&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=2&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1181908142&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564298&de=972391715708&cu=1537896564298&m=5349&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A0%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&aj=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&dj=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&cq=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5141&cd=1215&ah=5141&am=1215&rf=0&re=1&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=1378820752&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:29 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:29 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896564913&de=843782011977&cu=1537896564913&m=5178&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5154&an=1334&gi=1&gf=5154&gg=1334&ix=5154&ic=5154&ez=1&ck=1081&kw=890&aj=1&pg=100&pf=100&ib=1&cc=1&bw=5154&bx=1334&ci=1081&jz=890&dj=1&aa=1&ad=4852&cn=1032&gn=1&gk=4852&gl=1032&ik=4852&co=1032&cp=1099&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4971&cd=1099&ah=4971&am=1099&rf=0&re=1&ft=4425&fv=605&fw=352&wb=2&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240238897&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=rec_lb_01&fs=152769&na=265518412&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:30 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:29:30 GMT
ft.stat
stat8.flashtalking.com/reportV3/ Frame D938 		1 B
367 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://stat8.flashtalking.com/reportV3/ft.stat?114995027-3289995;2306058;0-310-0-39204142C900B9-482539866-50x0x0x0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.232.99 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-232-99.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:30 GMT
Last-Modified
Thu, 28 Jun 2012 14:38:09 GMT
Server
Apache
ETag
"c4ca4238a0b923820dcc509a6f75849b:1340894289"
Content-Type
text/plain
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
1
Expires
Tue, 25 Sep 2018 17:29:30 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=PP2fX%3CAIVT&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=600&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537896565697&de=815648913378&cu=1537896565697&m=5152&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5125&an=1308&gi=1&gf=5125&gg=1308&ix=5125&ic=5125&ez=1&ck=1103&kw=909&aj=1&pg=100&pf=100&ib=1&cc=1&bw=5125&bx=1308&ci=1103&jz=909&dj=1&aa=1&ad=4993&cn=1176&gn=1&gk=4993&gl=1176&ik=4993&co=1176&cp=1115&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=4937&cd=1115&ah=4937&am=1115&rf=0&re=0&wb=2&cl=0&at=0&d=909200%3A94419%3A25768948%3A54108616&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=924928618&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
35.168.58.186 Seattle, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-35-168-58-186.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:29:30 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain
blank
URL
about:blank
Domain
api-34-216-138-103.b2c.com
URL
https://api-34-216-138-103.b2c.com:444/api/4?wDR1fvBjnKuo5ZIS
Domain
api-34-219-4-47.b2c.com
URL
https://api-34-219-4-47.b2c.com:444/api/4?PDhq1nGdOIxTRcIa
Domain
api-52-43-238-123.b2c.com
URL
https://api-52-43-238-123.b2c.com:444/api/4?uM5AWy6Jjm8eig3V

Verdicts & Comments Add Verdict or Comment

412 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

function| setNptTechAdblockerCookie object| script string| cookieDomain function| BlockAdBlock object| blockAdBlock function| $ function| jQuery function| aaUser object| adageUser object| articleObj object| newsletters object| sub_additions string| p_date string| p_author string| p_section object| p_tags string| p_zone function| isValidEmail function| pianoSetTrackingIdForSubscription function| pianoSetTrackingIdForRegistration function| getProtocol function| getAdageDomain function| getClickshareDomain function| pianoRegisterUser function| sendPostMessageToPiano function| newsletterSignup function| logPianoConversion function| getCookie function| deleteCookie function| getCookieValueAsObj function| pianoSaveConversionIfSubscribed function| pianoSaveConversionIfRegistered function| getUser function| updateUserProfile function| checkTruexUnlock object| tp object| mrf object| _sf_async_config object| _cb_shared object| patterns object| adage function| getOffsets function| sticky_stopper function| move_inserts function| hero_img_center function| convert_svg function| getURLsection function| set_page_hash function| get_page_hash function| pagereload function| getURLParameter function| trackNonInteractionEvent function| trackOutboundLink function| trackCrossDomainClick function| trackExternalFileClick function| onTemplateLoaded function| onComplete function| vidend function| get_clickshare_domain function| get_proto function| toggle_avatar function| is_email function| outputCustomContentSponsor function| getSeriesAssets function| getCustomSeriesAssets number| mobileBreak number| tabletBreak number| w number| h number| y object| sk string| breakpoint boolean| changedBreakpoint undefined| offsets undefined| $movingInserts object| BCL undefined| bcExp undefined| timeout boolean| allowReload object| jQuery19104306370308426959 function| getStyleProperty function| getSize object| eventie function| docReady function| EventEmitter function| matchesSelector function| Outlayer function| Masonry object| skrollr object| stroll function| requestAnimFrame object| MBP function| getShareCount object| _cbm object| gapi object| ___jsl string| articleId string| clientSidePorte object| _comscore object| _gaq function| ltrim function| rtrim function| trim function| putCursor function| putSelection function| setCursor function| checkCursor function| isBlank function| isNumeric function| getRadioValue function| getRadioIndex function| getCheckedRadioIndex function| checkedRadio function| checkBox function| getPath function| getFilename function| getLocationHash function| error function| getLayer function| getLyrObj function| swapClass function| write function| writeHTML function| isEmail function| getCreativityVideo function| getYouTubeVideo function| getBrightcoveVideoAppend function| getBrightcoveVideo function| str_replace function| matchAll function| getElementIdsByRegExpId function| getGETParams function| isArray function| isObject function| toggleOpinion function| popURL function| pop function| popWin function| popImage function| popImageFull function| popImageAtMouse function| imagePopClose function| previewContent function| clear function| set function| nice function| popupWindow_middlecenter function| getRSSMenu function| hideRSSMenu function| toggleRSSMenu function| offMenu function| hideSponsorTag function| getSponsorTag function| toggleMost function| addCommas string| img_path object| DOM object| DHTML object| AJAX number| submitting object| rssTimer object| sponsorTimer object| adagePorte boolean| killInterstitial object| indiaRedirect function| AAIndiaRedirect object| googletag string| indiaRedirectEnabled object| geoip2 object| __reach_config object| s function| __twttrll object| twttr object| __twttr object| webmonitoring object| _402 number| logged_in object| loginStatus function| udm_ object| ns_p object| COMSCORE object| _gat object| gaGlobal object| loginStatusPhone function| _iset object| _ii undefined| additional_info undefined| key object| _iaq boolean| iv object| SPR object| googleToken object| googleIMState object| google_js_reporting_queue function| processGoogleToken object| CE2 object| osapi object| gadgets object| shindig object| iframer function| ToolbarApi object| iframes function| IframeBase function| Iframe function| IframeProxy function| IframeWindow object| __gapi_jstiming__ object| menuButton object| navMenu boolean| navMenuVisible boolean| VIDEOJS_NO_DYNAMIC_STYLE function| videojs object| videojsLoscore function| videojsProxyTracks object| videojsHttpStreaming function| vjs function| videojsSocial object| videojsIma3 function| videojsPerSourceBehaviors function| videojsSeekEvents function| videojsContextmenu function| videojsContextmenuUi function| videojsPlayerInfo function| videojsBcAnalytics function| videojsErrors function| videojsBcCatalog object| videojsDock function| videojsPlaylist string| width string| height function| WebVTT function| bc string| a object| vttjs object| jstiming402 object| paidtasksshim string| s_account string| s_loggedInCookie boolean| s_firstPartyTracking object| GPT_jstiming object| closure_memoize_cache_ boolean| google_measure_js_timing function| Goog_AdSense_Lidar_sendVastEvent function| Goog_AdSense_Lidar_getViewability function| Goog_AdSense_Lidar_getUrlSignalsArray function| Goog_AdSense_Lidar_getUrlSignalsList object| ima object| google object| closure_lm_499855 object| google_persistent_state_async number| google_global_correlator object| closure_lm_612859 object| closure_lm_546002 object| s_crainsc function| getDomain string| crain_host string| crain_url string| crain_title string| crain_url_noparams object| _cci_sc_eventsArr object| types number| pos function| checkCookie string| s_currentTimeET function| createCookie function| semphonicGetQueryParm function| checkQS function| OEI_R function| check_s_OEI function| checkOEI function| clickshare_OEIHashCheck function| clickshare_OEIcookieCheck function| clickshare_OEIomniture function| _ccisc_inArray function| _ccisc_testForCookies function| _ccisc_readCookie function| _ccisc_getCookie function| s_doPlugins undefined| player undefined| modVP undefined| modExp undefined| modCon undefined| mediaFriendly undefined| mediaName number| mediaID undefined| mediaLength string| mediaPlayerName number| mediaOffset object| mediaTagsArray object| mediaTagsArray2 undefined| mediaRefID function| myTemplateLoaded function| onTemplateReady function| onPlay function| onStop function| omniTrackEvent function| omniTrackEvents function| omniShareTracking string| s_firstPartyTrackingSubdomain string| s_code string| s_objectID function| s_gi function| s_giqf function| omniLinkTracking string| s_an function| s_sp function| s_jn function| s_rep function| s_d function| s_fe function| s_fa function| s_ft object| s_c_il number| s_c_in object| re object| Cookie boolean| cookiesOn function| GACampaign string| ccisc_rootDomain number| s_giq string| eVar36 number| j number| d object| eo object| s_i_0_crain object| closure_lm_838276 function| fbq function| _fbq string| swiftype_key string| swiftype_superbowl_key undefined| dateTo function| _st_lo object| Liquid function| hackObjectEach function| split undefined| _ object| React object| SwiftypeComponents string| dateFrom string| swiftype_default_store object| onSubmitActions function| autocompletePreprocess string| path_prefix object| redirectParams object| superBowlRedirectParams string| bm_website_code object| _qoptions function| quantserve function| __qc object| _qevents object| ezt object| sections_array object| authors_array string| ch_sections string| ch_authors string| old object| $paywall_msg_container object| INself object| hash object| dfp boolean| google_noFetch boolean| google_DisableInitialLoad number| __google_ad_urls_id number| google_unique_id undefined| jQuery19104306370308426959_1537896561928 string| e undefined| jQuery19104306370308426959_1537896561930 undefined| jQuery19104306370308426959_1537896561932 undefined| jQuery19104306370308426959_1537896561934 function| _truste_eumap object| truste function| pianoSetCustomVariableCookie function| pianoReadCustomVariableCookie object| cookieValues object| pSUPERFLY_mab object| _cbq object| pSUPERFLY function| createPixel undefined| oN undefined| oV undefined| sub function| Krux function| Goog_AdSense_getAdAdapterInstance function| Goog_AdSense_OsdAdapter object| google_rum_config function| _truste_eu object| PREF_MGR_API_DEBUG object| PrivacyManagerAPI object| TRUSTE_CMAPI_DEBUG undefined| google_timing_params object| __google_ad_urls boolean| google_osd_loaded boolean| google_onload_fired object| ampInaboxIframes object| ampInaboxPendingMessages function| ___tp object| localCookieStorage object| sessionCookieStorage object| teadsscript function| Goog_Osd_UnloadAdBlock function| Goog_Osd_UpdateElementToMeasure function| google_osd_amcb object| jQuery171043362026222523964 string| __tpVersion object| ebAds object| Moat#G26 boolean| Moat#EVA object| MoatSuperV26 object| teads number| navRight undefined| google_rum_values object| QSI

59 Cookies

Domain/Path Name / Value
prefmgr-cookie.truste-svc.net/ Name: cookie_3rdparty
Value: enabled
.flashtalking.com/ Name: flashtalkingad1
Value: "GUID=39204142C900B9|token=47264"
edge.simplereach.com/ Name: __srss
Value: 8b267f47-c0e8-11e8-9b9d-22000a9eb3ec
.simplereach.com/ Name: __srss
Value: 8b267f47-c0e8-11e8-9b9d-22000a9eb3ec
edge.simplereach.com/ Name: __srui
Value: 8b267f50-c0e8-11e8-9b9d-22000a9eb3ec
.teads.tv/ Name: tt_neustar
Value:
.teads.tv/ Name: tt_emetriq
Value:
.teads.tv/ Name: tt_bluekai
Value:
.teads.tv/ Name: tt_exelate
Value:
.teads.tv/ Name: tt_viewer
Value: b339a9f0-ca98-4a6f-96d9-693ff4af7d81
.tinypass.com/ Name: __bid
Value: %7Bjcx%7DH4sIAAAAAAAAAFMy8gkx9gn3cPWNSMl28vQ2M6rIiPQvDfcI9MyNsHAzDapyMk82jHRK9cxMDo7K948sya9IDvMqd081yTNQAgCMxPVSPgAAAA
adage.com/ Name: _cb_svref
Value: null
adage.com/ Name: kxcybba_visits
Value: 1
.adage.com/ Name: xbc
Value: %7Bjzx%7DTDvbO5M87uXQgBRu5XnP6VuwLFoSnxjPoZAbwS2NnM76BhJYqrjn0LlFtBMZ4c28bWNe9ikqFyQ7nHeHNr47YyReEG9vLNqSRROWbzPZ9B0zRhwKO6bHkBEJbDd8eXuDtDG24NJ0h3cicUZbAWswZxmzeA7ZMDhcRZSGzFCEE06e2Weze4OrmEDBEYp4U8TpnRI7FEzrhlgtPVFZNYsgu2yLYoaSNDT_hvo9c78T9U4x41vAAvJzgSNdkjl7n0hCdOV2fOB0tqP7Bx-rfgyZ_WMFZV4gn4nKDR_McbietqAR1HQmMOVLEfDyxenjVbO6KM51dM5KUE53qp_HPKYmvKiMezqArG6_af0MvaAE7S-nsD2MEtfpBlyjMZPJzURTVpLEUgn7copzOBjFwcapZStQqWxgu__OYJHNHg5hxK0qG-WtPr60ipFuD5dxNNmHOh7LzrUMYcKLjbkgTLJEurjZi7kmpegUud_9VyjAQaX4engxta7sZxIMbgXThbQ1XFatdiwX38YJx9BmW9uPgGKYuyCQK_PydB4qlAaQzhzdVn8Gu8C9Nmzp-xS0lF8emrDULxMchOIciksHXi996xIuMlMmitVgCCxh9JIqQNo
adage.com/ Name: __pat
Value: -14400000
adage.com/ Name: bm_sample_frequency
Value: 100
adage.com/ Name: bm_last_load_status
Value: NOT_BLOCKING
adage.com/ Name: __pnahc
Value: 0
adage.com/ Name: GED_PLAYLIST_ACTIVITY
Value: W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTY1NjcsIm52IjowLCJ1cHQiOjE1Mzc4OTY1NjIsImx0IjoxNTM3ODk2NTYyfV0.
adage.com/ Name: __adblocker
Value: false
.adage.com/ Name: __pvi
Value: %7B%22id%22%3A%22v-2018-09-25-17-29-23-938-L2DOvdWBkNviIpgC-3e2147e1906e42547aeb2f652094c8a7%22%2C%22domain%22%3A%22.adage.com%22%2C%22time%22%3A1537896564386%7D
adage.com/ Name: bm_daily_unique
Value: true
.adage.com/ Name: __gads
Value: ID=c285b74d979d43fe:T=1537896563:S=ALNI_MZkIoLEbAcJycldQRnQbkLnJy8R1w
.adage.com/ Name: __qca
Value: P0-1029167105-1537896563370
adage.com/ Name: _chartbeat2
Value: .1537896563398.1537896563398.1.Dj3SX7pyqwOBdEFB3Dx4vf5C7PVd_.1
.adage.com/ Name: __utmz
Value: 1.1537896562.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none)
consent-pref.trustarc.com/ Name: token_test
Value: Tue Sep 25 2018 17:29:24 GMT+0000 (Coordinated Universal Time)
adage.com/ Name: _cb
Value: CIX9TyCs-1kqBFfc6Q
.adage.com/ Name: s_fbsr
Value: 1
.adage.com/ Name: s_vi
Value: [CS]v1|2DD53839853151DB-6000010BC0000331[CE]
.teads.tv/ Name: tt_liveramp
Value:
.adage.com/ Name: __utmc
Value: 1
.adage.com/ Name: __utmt
Value: 1
.adage.com/ Name: s_depth
Value: 1
.tinypass.com/ Name: __cfduid
Value: db85f99f25e5ae939cb29226b3a906a001537896563
.adage.com/ Name: s_vnum
Value: 1538352000089%26vn%3D1
.adage.com/ Name: s_nr
Value: 1537896563089-New
.adage.com/ Name: __cfduid
Value: d0a6dc269f83c783b41b792285ccf3a1e1537896561
.adage.com/ Name: __tbc
Value: %7Bjzx%7DmFVeMHhpzAsXRPR5JFu3r49g6jS7AbsmE9OLLBVxH87xbRkl-Hr3sKzIe1vjB5x-8ZmivB3ChlHs4ZQud73NrNF6AoYB6EUOKfJ1kOlDlusrdcR0nAg9Zd7cb5WbbhpaC0_wUuJ5hb_erQpZd0OXqw
.adage.com/ Name: s_sq
Value: %5B%5BB%5D%5D
.simplereach.com/ Name: __srui
Value: 8b267f50-c0e8-11e8-9b9d-22000a9eb3ec
adage.com/ Name: iv
Value: f9afa877-259c-4ac0-9fa0-b65eb55cf0c2
.adage.com/ Name: __utmb
Value: 1.1.10.1537896562
.adage.com/ Name: s_fid
Value: 4F72A16794F9C1CF-0FE900ADE942F74E
adage.com/ Name: bm_monthly_unique
Value: true
.adage.com/ Name: s_invisit
Value: true
.adage.com/ Name: gpv_pn
Value: %2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
.adage.com/ Name: s_cc
Value: true
adage.com/ Name: chkcookie
Value: 1537896563078
adage.com/ Name: _cb_ls
Value: 1
.tinypass.com/ Name: LANG
Value: en_US
.adage.com/ Name: redirect
Value: %2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
adage.com/ Name: is
Value: ce9df528-92cd-4539-a7be-b77c5aa88dfa
.adage.com/ Name: __utmv
Value: 1.|1=BusinessType=00%20-%20Not%20Set=1
adage.com/ Name: __srui
Value: 8b267f50-c0e8-11e8-9b9d-22000a9eb3ec
.adage.com/ Name: __utma
Value: 1.1011268667.1537896562.1537896562.1537896562.1
.adage.com/ Name: country
Value: DE
consent-pref.trustarc.com/ Name: JSESSIONID
Value: 15DF09903C9521B62914B88CC79D9761
adage.com/ Name: __srret
Value: 1

22 Console Messages

Source Level URL
Text
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api debug URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 3)
Message:
Download the React DevTools for a better development experience: https://fb.me/react-devtools
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
Not registering advanced-routing component. Qs not loaded.
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
adding filter argument published_at,[object Object]
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

a.idio.co
a.teads.tv
adage.com
adservice.google.com
adservice.google.de
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
api.b2c.com
apis.google.com
asset.pagefair.com
asset.pagefair.net
bc.marfeel.com
beacon.krxd.net
blank
brightcove.hs.llnwd.net
bs.serving-sys.com
buy.tinypass.com
cc.swiftype.com
cdn.flashtalking.com
cdn.krxd.net
cdn.tinypass.com
cmp.teads.mgr.consensu.org
code.ionicframework.com
connect.facebook.net
consent-pref.trustarc.com
consent.trustarc.com
consent.truste.com
consumer.krxd.net
crain-global.s3.amazonaws.com
csi.gstatic.com
d8rk54i4mohrb.cloudfront.net
dc.ads.linkedin.com
edge.api.brightcove.com
edge.simplereach.com
experience.tinypass.com
f1.media.brightcove.com
gaia.adage.com
geoip-js.maxmind.com
graph.facebook.com
imasdk.googleapis.com
js.idio.co
js.maxmind.com
mab.chartbeat.com
metrics.brightcove.com
pagead2.googlesyndication.com
ping.chartbeat.net
pixel.quantserve.com
platform.twitter.com
players.brightcove.net
px.ads.linkedin.com
px.moatads.com
rules.quantcount.com
s.idio.co
s.swiftypecdn.com
s0.2mdn.net
sb.scorecardresearch.com
script.crazyegg.com
secure-ds.serving-sys.com
secure.adnxs.com
secure.brightcove.com
secure.quantserve.com
securepubads.g.doubleclick.net
servedby.flashtalking.com
smetrics.adage.com
ssl.google-analytics.com
stat8.flashtalking.com
static.chartbeat.com
stats.g.doubleclick.net
stats.pagefair.com
survey.g.doubleclick.net
sync.teads.tv
syndication.twitter.com
t.teads.tv
tpc.googlesyndication.com
v4.moatads.com
vjs.zencdn.net
www.facebook.com
www.googletagservices.com
www.linkedin.com
www.npttech.com
www.rtb123.com
z.moatads.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
blank
104.108.58.127
104.20.31.2
104.244.42.8
107.22.208.51
117.121.250.0
117.121.250.129
151.101.132.143
151.101.132.175
151.101.134.110
151.101.134.27
173.192.91.158
18.194.231.75
185.33.223.200
2.18.232.7
2.18.232.99
2.18.234.122
2.18.235.40
205.185.216.10
205.185.216.42
216.58.214.102
216.58.214.98
23.23.235.210
23.43.115.95
23.43.118.39
2400:cb00:2048:1::6810:262f
2400:cb00:2048:1::6810:9576
2400:cb00:2048:1::6819:7c63
2400:cb00:2048:1::ac40:a204
2406:da00:ff00::6b16:f48a
2600:1f14:cc5:8000:d799:589b:b457:28f6
2600:1f14:cc5:8001:81b1:f8b2:c811:f498
2600:1f14:cc5:8001:98d1:e937:ce04:efcb
2600:1f14:cc5:8002:3910:b728:1d57:e3b0
2600:9000:200c:3000:1f:573d:79c0:21
2600:9000:200c:7200:6:44e3:f8c0:93a1
2600:9000:200c:8c00:18:1fcd:348:2461
2606:2800:234:59:254c:406:2366:268c
2607:f0d0:3:16::4
2620:109:c007:102::5be1:f885
2620:109:c00c:104::b93f:9001
2a00:1450:4001:80b::2002
2a00:1450:4001:812::2001
2a00:1450:4001:812::200e
2a00:1450:4001:817::200a
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