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Submitted URL: http://sublimemediagroup.com/update-your-google-business-profile/
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Menu
 * Home
 * Services
   * Video Production
   * Website Design
   * Social Media Marketing
   * Photography
   * Graphic Design
   * Branding
   * Marketing Services
   * Sublime Puppets
 * Media
   * On The Lime
   * Hey, You Rollin’?
   * YouTube Channel
 * Community
 * About Us
   * Meet the Team
   * Blog
   * Contact Us
   * Careers


6 REASONS TO UPDATE YOUR GOOGLE BUSINESS PROFILE

 * Posted by Kayla Bitner
 * on January 13, 2023
 * General



Home / General / 6 Reasons to Update Your Google Business Profile

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6 REASONS TO UPDATE YOUR GOOGLE BUSINESS PROFILE IN 2023

Google Business Profile is a free, easy-to-use business listing from Google.
Businesses that have contact with customers are eligible to use Google Business
Profile. On your profile, you can provide details about your business, like
location, services, and products.

Having a Google Business Profile is a great way to enhance your visibility
across the span of Google’s services. The information you provide through your
Google Business Profile can appear in places like Google Maps and search
results. Let’s dive into six reasons why your business needs an up-to-date
Google Business Profile.


WHY DO I NEED A GOOGLE MY BUSINESS ACCOUNT? 

SHOW UP IN SEARCH RESULTS

Considering that Google holds more than 92% of search engine share, having an
up-to-date Google Business profile ensures that people find your business when
they’re searching for products/services like yours. Having a verified profile
listing can improve your reputation. In fact, businesses with Google Business
profiles are twice as likely to be considered reputable.

IMPROVE LOCAL SEO

Google Business listings connect to Google Maps. This shows users where you’re
located and how to visit your business. This is a great feature itself, but the
key here is the impact it has on local SEO. When a user in your area searches
something like “video production near me” or “video production bowling green ky”
the first results that appear are Google Maps listings. Having an updated Google
Business Profile makes it much more likely that your business will appear in
those results – important because more than 30% of clicks go to websites that
appear in this section. 

QUICKLY HIGHLIGHT YOUR SERVICES

Your Google Business Profile serves as a one-stop, broad overview of your
business. Make sure users get the best impression of your work by utilizing the
services feature, and be sure to post photos to show off what you do. Businesses
that add photos to their Business Profiles receive 42% more requests for
directions on Google Maps and 35% more clicks through to their websites. 

INTERACT WITH YOUR CUSTOMERS 

Your Business Profile is a great spot to engage with current and potential
customers. It’s one of the most-trusted spots online for reviews. Encourage
customers or clients to leave five-star reviews on your profile and set up
notifications when a review is received so you can respond immediately. If a
user asks a question, use it as an opportunity to educate anyone who visits your
profile.  



SHOW ACCURATE INFORMATION ABOUT YOUR BUSINESS

Clearly communicate the latest information about your business through your
Google Business Profile. You can easily update hours of operation for any day of
the week (or specific holidays) so that clients know exactly when you are
available. Add information about accessibility, amenities, and crowd to help
customers know what to expect when they come to your location. You can even
adjust your business’s location pin on Google Maps.

Another pro tip: utilize the updates feature to inform users of new products,
accolades, or other important information. 

UNDERSTAND HOW PEOPLE FIND YOU

A Google Business Profile can grant you insights into how customers search for
your business and where they come from. You’ll gain data on the number of
customers that contact your business from the phone number displayed in search
results and on Google Maps. You can utilize this information to better focus
your marketing strategy and increase the reach of your campaigns. You’ll gain a
better understanding of what placement works for your business and what doesn’t.


TAKEAWAY

Updating a Google Business Profile is essential. It’s a free way to improve SEO,
highlight your services, gain accurate insights, and better focus your customer
interactions. Setting up your profile is easy, and increases your business’
visibility immediately. You’ll be able to ensure customers always have
up-to-date information about your business and your business always has
up-to-date information about your customers. If you haven’t yet set up your
profile, we recommend you do so immediately!

Need help? Contact us to see how we can collaborate.

KAYLA BITNER


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Bowling Green Office:
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Bowling Green Office:
1506 US 31W Bypass
Bowling Green, Kentucky

Louisville Office:
828 E Market St
Louisville, KY 40206

Contact:
Bowling Green: 270.681.0024
Louisville: 502.785.8869
info@sublimemediagroup.com

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 * Privacy Policy

 * Privacy Policy