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Coca-Cola®


VERMEER, "GIRL WITH A PEARL EARRING"

By0xb12e...6595

The Masterpiece collection uniquely brings together iconic artworks along with
new works from emerging talents, all intertwined with the iconic Coca-Cola
bottle. Classic masterpieces like "The Scream" by Edvard Munch and "Girl with a
Pearl Earring" by Johannes Vermeer find a harmonious coexistence alongside
contemporary works by talented artists like Aket and Vikram Kushwah. Each of
these artworks were featured works in Coca-Cola’s Masterpiece Global campaign,
and now take on a new dimension as they become digital collectibles, accessible
to art enthusiasts participating in Onchain Summer.

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 * Aket, "Divine Idyll"
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 * Wonder Buhle, "You Can't Curse Me"
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 * Fatma Ramadan, "The Blow Dryer"
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 * Vikram Kushwah, "Falling in Library"
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 * Stefania Tejada, "Natural Encounters"
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 * Munch, "The Scream"
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 * Van Gogh, "Bedroom in Arles"
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ONCHAIN MASTERPIECES: COCA-COLA®'S COLLECTION OF ICONIC ART

Experience the joy and creativity of "Masterpiece" a collection of onchain art
from emerging and historical artists curated by Coca-Cola®. Mint at
onchainsummer.xyz/Coca-Cola

“The first thing that comes to my mind when I think about Coca-Cola® is joy,”
says Wonderbuhle, one of the emerging artists highlighted in Coca-Cola®s
‘Masterpiece’ collection. Joy certainly feels like the driving force behind the
brand’s new collection of onchain art, featuring a diverse array of iconic
artworks from around the world.

The Masterpiece collection uniquely brings together iconic artworks along with
new works from emerging talents, all intertwined with the iconic Coca-Cola®
bottle. Classic masterpieces like "The Scream" by Edvard Munch and "Girl with a
Pearl Earring" by Johannes Vermeer find a harmonious coexistence alongside
contemporary works by talented artists like Aket and Vikram Kushwah. Each of
these creations now takes on a new dimension as they become onchain
collectibles, accessible to art enthusiasts participating in Onchain Summer.



Aket, a featured artist hailing from France behind ‘Divine Idyll’, offers his
perspective into the significance of the brand, stating, "Coca-Cola® is a super
important generational marker. Their advertisements encourage us to live our
dreams every day." This sentiment speaks to the enduring impact of Coca-Cola®'s
stories, which transcend time and inspire creative pursuits across generations
and cultures.

Through "Masterpiece," Coca-Cola® works as a curator weaving a narrative that
transcends borders and celebrates artistic diversity. “I’m proud to be a part of
Masterpiece,” says Fatma Ramadan, a visual artist from Egypt, “because my work
will be shown alongside a diverse group of artists from different countries.”



‘Masterpiece’ by Coca-Cola® is not just an art collection, but an embodiment of
the dynamic convergence between art, technology, and human connection — and by
taking it onchain, Coca-Cola® is leading the way for other brands and industries
to explore innovative ways of engaging with our new digital age. This collection
transcends the physical limitations of a traditional art gallery, expanding its
reach and impact across the globe.

Vikram Kushwah: “Coca-Cola® brings people together,” says Kushwah.
“Thanksgiving, Christmas, Diwali… I can’t see them without Coca-Cola.”

Divine Idyll, © Aket 2022

You Can’t Curse Me, © WonderBuhle 2022

Falling in Library, © Vikram Kushwah, 2012

Natural Encounters, © Stefania Tejada, 2020

The Blow Dryer, © Fatma Ramadan, 2021

Girl with a Pearl Earring, c.1665-6 (oil on canvas), Vermeer, Jan (Johannes)
(1632-75) / Mauritshuis, The Hague, The Netherlands / Bridgeman Images

Scream, Munch, Edvard (1863-1944) / Private Collection / Photo © O. Vaering /
Bridgeman Images (lithograph)/colour origination Sam Hadley

The Bedroom, 1889 (oil on canvas) , Gogh, Vincent van (1853-90) / The Art
Institute of Chicago, IL, USA / Helen Birch Bartlett Memorial Collection /
Bridgeman Images

Get onchain this summer to join a multi-week celebration of art, culture,
gaming, community, and more. New mints happening daily August 9th - 31st. Base
is open for everyone; come bask in the Onchain Summer sun.


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