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TURNING BRANDS INTO EXPERIENCES.

TURNING BRANDS INTO EXPERIENCES.

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THE CREATOR ACADEMY

Case Study


CAMPAIGN GOAL

Our goal was simple - sell out of the Creator Academy seats.


ABOUT
THE CREATOR ACADEMY

The Creator Academy teaches content creators around the world how to take
amazing pictures and make epic videos in exotic locations around the world.

 

Owner, Danny McGee, is well established in the content creation and travel
industry with 82.7K followers on Instagram, having made videos for brands like
RedBull, GoPro, Jackery, and more. The Creator Academy already had an email list
of 36,000 people.


CHALLENGES


PANDEMIC

We started off addressing the effect of the pandemic. How can we, in the midst
of a global shutdown, sell a course about traveling the world and making money
from it? (no one can travel and money is tight for EVERYONE).


NO SOCIAL MEDIA STRATEGY

Creator Academy was something Danny built on the side. Although he is an amazing
Director, Producer, and so much more he has not had a lot of experience in
social media advertising.


PREVIOUS SOCIAL MEDIA AGENCY

There wasn’t much room for error. He had already invested in another agency that
didn’t produce the results he needed to be profitable or even sustainable - the
pandemic didn’t help either.




RESULTS

From January 1, 2020 to January 1, 2022, we helped the Creator Academy obtain
39,500 leads in the form of webinar registrations. This resulted in 391 Creator
Academy members which generated over $146,000 in revenue. The course was so
popular that we sold out and had to additional spots.




FINANCIAL KPI'S

ROI

Profit

Ad Spend

Revenue

151%

$88,000

$58,000

$146,000




MARKETING KPI'S

Click Through Rate

Reach

Impressions

5%

4.5 Million

14.9 Million





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