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Ellipsis
Resources  VMware SD-WAN Case Study: Whole Foods Market




WHOLE FOODS MARKET GROWS THEIR RETAIL WIRELESS EXPERIENCE

Whole Foods uses VMware Edge Network Intelligence to see root causes of network
problems, saving hundreds of staff hours.



Whole Foods Market relies on data and applications running over wireless
networks to manage its stores and distribution centers. When connectivity
problems happen, the costs can include lost sales, bottlenecks in the flow of
goods, IT time and frustration, and, worst of all, unhappy customers. Whole
Foods needed a clearer picture of what was really happening in their wireless
networks. After a short proof of concept, they quickly recognized that VMware
Edge Network Intelligence™, part of VMware SASE™, could offer important benefits
in addition to the solutions they had in place. Now the company has true
visibility into the root causes of network problems. The IT team at Whole Foods
estimates they have saved hundreds of staff hours since implementing the
software.



The data we get from VMware Edge Network Intelligence reflects the actual
experience that people are having, the packets flowing to and from devices. We
not only can look at network health in aggregate at a high level, but breaking
data out per client and being able to drill down to individual clients has been
pretty excellent.
Paul Jorgenson, Senior Network Development Engineer, Whole Foods Market



TECHNOLOGY FOR FOODIES

Whole Foods Market has been a retail pioneer since it was founded in Austin,
Texas. In 1980, Whole Foods was one of only a few grocers in the United States
with a focus on natural foods. The company became an early e-commerce adopter in
2000 with the launch of WholePeople.com. Now, as a part of Amazon, Whole Foods
continues to innovate with technology as part of its mission to “nourish people
and the planet.”

Whole Foods and its parent company rely on data to keep stores, warehouses and
management systems running smoothly. To provide a true picture of their
networking infrastructure, they needed a monitoring solution that would work
with equipment from traditional vendors and Whole Foods’ or Amazon’s in-house
solutions. They had point solutions that would give them pieces of the puzzle,
but not a single tool that gave them a comprehensive view of network health.

Guided by analyst reports and industry rankings, Whole Foods decided to deploy a
proof of concept with VMware Edge Network Intelligence. “We liked what we saw,”
said Paul Jorgenson, a Senior Network Development Engineer at Whole Foods, “and
then we did a wider rollout.” Now VMware Edge Network Intelligence is running on
the network at 90 percent of all Whole Foods stores and six out of 10
distribution centers, with plans to implement the software at all stores and
distribution centers.


INSIGHT INTO CRITICAL CONNECTIVITY ISSUES

Brick-and-mortar retailers rely on wireless networks, and Whole Foods is no
exception. Guest Wi-Fi, the order flow for prepared foods in stores, picking
products in-store to fulfill online grocery orders, scanning pallets of products
in distribution centers – all these tasks and more rely on the wireless network.

According to Jorgenson, before Whole Foods implemented VMware Edge Network
Intelligence, his team was “flying blind” when they received tickets about
applications not working or networks being down. “We would have to do manual
pings and checks, packet captures and analysis, depending on the severity of the
situation. We really had no way to know what our latency was to our application
servers, or even which app servers were involved.”

Jorgenson joked that whenever there’s a network problem, “They always say it’s a
wireless problem, even when it isn’t. But the nice thing about having VMware
Edge Network Intelligence is that we can quickly tell if a problem really is a
wireless problem, or if we need to start looking for answers in a different
place.”

For example, Whole Foods trialed a program where customers could order prepared
foods in stores using tablets. The application that managed the process
developed connectivity problems. As a result, customers were unhappy with the
experience, they did not use the tablets, and stores lost potential sales.

Before VMware Edge Network Intelligence, Jorgenson and his team spent hours
troubleshooting with few improvements. “Once we had VMware Edge Network
Intelligence, I looked up the subnet for devices that had been reported to have
wireless issues. I looked at all the devices and clicked through a few of them.
They had absolutely perfect signal to noise ratios, unbroken graphs, great
metrics.” Once they determined where the true cause was — not in the wireless
network — Whole Foods was able to resolve the problem quickly. “That’s the
difference in having visibility. You don’t have to guess and just throw
solutions at the wall,” said Jorgenson.

Jorgenson noted that VMware Edge Network Intelligence also was able to solve a
problem with wireless handheld scanners used in stores. He spent two weeks at a
site trying to figure out what was happening, “manually setting packet captures
with a server, a cable and a span port, correlating events, looking at round
trip times and trying to understand the problem,” said Jorgenson. The problem
was somewhat resolved with app optimization, but eventually the scanners began
having latency issues that affected even more stores and slowed operations.

“There was a big effort to identify the source of the latency,” said Jorgenson.
“I collected all the endpoint information for every app on these handheld
scanners, figuring out all the communication with endpoints, ports, protocols.”

Jorgenson loaded those profiles into VMware Edge Network Intelligence and
created a library of all the apps in use. The team started to notice spikes in
TCP round trip times and were able to correlate those spikes with stores that
had lower-bandwidth circuits. Whole Foods was able to use that data to justify
accelerating circuit upgrades at stores, restoring normal operations.

During the process of diagnosing the scanners, Jorgenson and his team noticed
that if a certain app was not set up correctly, it would send 20 to 30 GB of
logs per day — which didn’t help the circuit utilization problem. “That was not
caught by in-band monitoring tools,” said Jorgenson. “I was able to catch it
because VMware Edge Network Intelligence works out of band as well. That was
another big win.”


SAVING IT TIME AND COST

Jorgenson contrasted VMware Edge Network Intelligence with other tools he has
worked with. “Other monitoring tools have a hard time telling you what clients
are doing. They might give you a list of IP or MAC addresses, but they're not
going to tell you, for example, what their average round trip time to a specific
server is over the last two weeks. And that's probably the most powerful thing
about it.”

Whole Foods was able to deploy VMware Edge Network Intelligence as a virtual
image, eliminating the need for additional hardware at store locations. “Now we
can put VMware Edge Network Intelligence on our network stack without physical
hardware or staff on site. It’s easier to deploy, and the installation has gone
smoothly,” said Jorgenson.

“VMware Edge Network Intelligence has saved me and my team at least 200 hours
over the last year, because we’re not chasing problems that we have no data
about,” said Jorgenson. When his team worked on the issue with the wireless
scanners, “That issue was affecting almost every store. With VMware Edge Network
Intelligence we were able to identify and fix the problem nine months faster
than we otherwise would have. Without that feedback we might still be trying to
find the root cause.”


INTO THE FUTURE WITH VMWARE

Whole Foods is looking into deploying VMware Edge Network Intelligence in its
corporate offices, to help understand the causes when audio and video calls drop
or experience jitter and lag. The company is also hoping to integrate their
VMware Workspace ONE Unified Endpoint Management environment with VMware Edge
Network Intelligence, to generate even more useful data about device performance
and better analyze and correlate the causes of issues.

“I definitely would recommend VMware Edge Network Intelligence to other
retailers,” Jorgenson continued. “It’s excellent. I don’t know of any other
tools that can tell you how your apps and your endpoint devices are doing from
an outside perspective. With other tools, you can set metrics inside your app
and your infrastructure, but sometimes that doesn’t tell you the real
information that you need.”


ABOUT THE CUSTOMER

For more than 40 years, Whole Foods Market has been the world’s leading natural
and organic foods retailer. As the first certified organic national grocer,
Whole Foods Market has more than 500 stores in the United States, Canada and the
United Kingdom.

Company Name:  Whole Foods Market

Industry:  Retail


STRATEGIC PRIORITIES

 * Keeping distribution centers and stores running as efficiently as possible
 * Delighting customers with tools that rely on in-store wireless networks, such
   as cashierless checkout, ordering prepared foods, and in-store fulfillment
   for online shopping orders
 * Getting better insight into wireless network problems that could ripple
   across a global network of interconnected locations


SEE ALSO

Whole Foods Market Grows Their Retail Wireless Experience
 

CUSTOMER CASE STUDY (PDF)


DOWNLOAD CASE STUDY


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