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AD-SUPPORTED VIDEO CONSUMER SNAPSHOT Q4 2022 US, UK, AUSTRALIA, CANADA, GERMANY,
FRANCE, SWEDEN, SOUTH KOREA, AND BRAZIL

Report by Tim Mulligan
1 Apr 2023
PDF PowerPoint Excel

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20,000 foot view:  This report presents a snapshot of ad-supported video users,
including age breakdowns, time spent on video (subscription video on demand
(SVOD), ad-supported video on demand (AVOD), and pay-per-view), responsiveness
to ads, devices used, and TV genre preferences.

The data in this report is from MIDiA Research’s            2022 Consumer Survey
fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea,
and Brazil.

The total sample size of nationally representative            online respondents
           and the survey was fielded in January 2023. For the full array of
data in this report, please refer to the excel dataset associated with this
publication.

Key insights:

 * Ad-supported video            remains overwhelmingly a US phenomenon,
              penetration there at            – more            twice the
   international average
 * Nearly half            ad-supported video consumers are            years
             
             
   of ad-supported video consumers are binge viewers,
             
   above the consumer average
 * Ad-supported video            TV content consumption is now            to
   their SVOD time spent
 * Ad-supported video            over-index for all video consumption           
 * Ad-supported video            are more favourable to video           
 * Ad-supported video            slightly over-index for income
             
   of ad-supported video consumers are in the top income bracket, compared the
   consumer average of
             
             
   of ad-supported video consumers do not work, compared to the consumer average
   of
             


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