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INFLUENCERS & CREATORS


KYRA PLATFORM AIMS TO BRING MORE PERFORMANCE-BASED MODELS TO TIKTOK’S CREATORS


THE NEW APP PAYS CREATORS PER VIEW, A PERFORMANCE MARKETING TACTIC

The Kyra platform offers creators a self-serve way to find new deals where they
will be paid on a performance basis.Kyra
By Catherine Perloff

October 20, 2022




In order to bring more numbers-led performance-based objectives to how creators
work with brands, creator economy company Kyra has launched Kyra Platform.

With the app, creators submit content for brands and can get paid per view. The
ethos is similar to how performance marketing models pay media companies for
clicks and conversions.

At launch, the app is focused exclusively on content for TikTok.



“What we are really trying to do here on the brand side is create programmatic,
but for creator content,” said Kyra CEO Devran Amaratunga Karaca.




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CATHERINE PERLOFF

 * @catherineperlo1
 * catherine.perloff@adweek.com

Catherine is Adweek's platforms reporter.

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