www.bothsidesoftheclick.co.uk
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Effective URL: https://www.bothsidesoftheclick.co.uk/
Submission: On January 02 via automatic, source certstream-suspicious — Scanned from GB
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Toggle Navigation * PPC Management * Case Study – 643% Increase In Profits * 5 Questions You Should Ask Before You Hire A PPC Manager * Testimonials * Free Report * FAQs * Contact Me * Blog WANT TO GET THE MOST OUT OF YOUR PPC? If you’re spending at least £5,000/month on Google Ads, and want to grow your PPC profits rapidly, I may be able to help. You see, I use a unique approach – called The PPC Multiplier Method – to help businesses get the most out of their Google advertising. WHAT MAKES THIS APPROACH DIFFERENT? A typical PPC manager – or agency – will focus on getting you more visitors to your website. And, if they know what they’re doing, getting you that traffic as profitably as possible. That means: ✔️ Finding additional keywords that can bring you qualified prospects ✔️ Writing ads that’ll attract more clicks ✔️ Increasing your quality scores… which will slash your cost per click AND give you higher ad positions (which means an even higher click rate) ✔️ Re-structuring your account so searchers see ads that closely relate to their search ✔️ Taking advantage of Google Ads “extensions” that make your ads stand out from the crowd ✔️ Optimising your bids to maximise your profit ✔️ Eliminating keywords that are losing you money ✔️ Blocking unwanted ad impressions (My clients are usually shocked to see what their ads were being shown for!) All these things are important – which is why I do them for my clients. But there’s a problem… WHY YOU CAN DO ALL THE “PPC STUFF” AND STILL STRUGGLE TO COMPETE… You see, if your competitors are smart, they’re doing all these things, too. So these techniques won’t get you much of an advantage. They’re just the minimum you need to do to have a chance of competing. THE “GAME OF PPC” ISN’T WON BY HAVING BETTER PPC MANAGEMENT… So how do you get an advantage? How do you become the dominant advertiser in your niche? It’s by working “both sides of the click.” One side of the click is the “PPC stuff” that gets the prospect to click on your ad. The other side is what happens after the searcher arrives at your website. So I’ll also work with you to increase the number of visitors who buy or enquire (also known as the conversion rate). After all, there’s no point in paying for clicks and then wasting your PPC budget by letting your visitors slip through your fingers, is there? My clients frequently get increases of 20-30% in their website conversion, which means an extra 20-30% in sales… and that’s for all their traffic, not just pay per click. (My record is a 481% increase in conversion rate for one of my clients – almost 6 times as many sales from the same number of visitors!) THIS LETS YOU LEAPFROG YOUR COMPETITORS When your visitors are worth 20-30% more to you, you can increase your bids by 20-30%. And, when you do this, you’re rewarded in three ways: #1: Your ads are shown more often. #2: They’re shown higher on the page. #3: And, because they’re higher on the page, they get a higher click rate. And because you have a higher conversion rate, a higher percentage of those clicks turn into paying customers. EXCEPTIONAL RESULTS This two-pronged approach – working on “both sides of the click” – has produced exceptional results for my clients. You can read about some of them on the testimonials page. (CLICK HERE TO DISCOVER HOW I IMPROVED THE PROFITS OF A 7 YEAR OLD, PROFESSIONALLY MANAGED ACCOUNT BY 643% IN JUST 7 MONTHS.) BEFORE YOU CONTACT ME… Right now, you might be thinking this makes a lot of sense. (You might also be wondering why no other PPC “expert” has told you this before.) And, if you’re thinking of hiring me, I’m going to ask you to do one thing… I’ve laid out this strategy – The PPC Multiplier Method – in a FREE book. I’m going to ask you to download a copy by clicking here. It only takes a couple of hours to read. Think of it as doing your “due diligence” before asking someone to manage an important aspect of your business. And, if you’d like what you read and would like me to implement that strategy for you, get in touch and we can talk. That way, we’ll know we’re on the same page and could be a good fit for each other. All the best, Steve Gibson ABOUT ME STEVE GIBSON PPC MANAGER I've been managing and optimising PPC accounts since 2006. WHAT MY CLIENTS ARE SAYING “SAVED OVER £100,000” “Steve has delivered a cost saving to us in excess of £100,000 since taking over our campaign. He has improved the campaigns immensely and always backs up his claims with clear stats. He is a true professional.” – Yan Gabay “I’M GETTING 20 TIMES AS MANY ENQUIRIES” “I spent substantial money on PPC and barely saw any return at all. Since hiring Steve to manage my adwords – and making the changes he suggested for my website – I’m getting 20 times as many enquiries (I’ve counted them – a 2,000% increase!) and my adwords campaign is now very profitable.” - Ian Ashworth “THE DIFFERENCE YOU’VE MADE TO MY BUSINESS IS ASTOUNDING!” “It’s been over two months now and I’ve been so busy this is the first day I’ve had off. The difference you’ve made to my business is astounding!” - Anthony O’Neill RECENT POSTS FROM MY BLOG PPC MANAGEMENT THE HIDDEN COST OF HEARTBREAK MARKETING Recently, a German ad agency approached me and asked whether I’d do PPC work for them. They wanted to offer Google Ads services to their international clients and were looking for an English speaker to Read more… GOOGLE MY FAVOURITE PPC HORROR STORY As it was Halloween yesterday, I thought I’d share my favourite PPC horror story. I call it… “The Broadest of all Broad Keywords” Here’s what happened… I once had a client who helped people get Read more… MARKETING WHAT IF PERFORMANCE ADVERTISING ISN’T AN ANALYTICS SCAM? Am I being too harsh? The truth is, I find Rand Fishkin quite likable. I’ve seen him give a few talks at Turning Fest – and I enjoyed every talk. And, as far as I Read more… * Home * Pay Per Click Services * Testimonials * Adwords Multiplier * Free Report – “What Google doesn’t tell you about PPC” * Contact Me Hestia | Developed by ThemeIsle Platinum WP SEO by Techblissonline.com