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EVENTS MARKETING

 Barcelona, Your Ideal Meeting Venue


START PLANNING


LET US HELP YOU

Energise Your e-Commerce Strategy


START TODAY


VOICE MARKETING

Alexa, Play My Flash Briefing


LISTEN NOW


FOUNDED IN 1995

Welcome to the Home of Intelligent Marketing



THE BV PODCAST

Mobile World Barcelona Wrap-Up · S04 E02


LISTEN NOW


BARCELONA VIRTUAL INNOVATION LAB

Get Results As Never Before


BEGIN HERE


EVENTS MARKETING

 Barcelona, Your Ideal Meeting Venue


START PLANNING


LET US HELP YOU

Energise Your e-Commerce Strategy


START TODAY


VOICE MARKETING

Alexa, Play My Flash Briefing


LISTEN NOW


FOUNDED IN 1995

Welcome to the Home of Intelligent Marketing



THE BV PODCAST

Mobile World Barcelona Wrap-Up · S04 E02


LISTEN NOW


BARCELONA VIRTUAL INNOVATION LAB

Get Results As Never Before


BEGIN HERE
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SERVICES & STRATEGIES

27 YEARS OF EXPERIENCE AT YOUR SERVICE

E-COMMERCE STRATEGIES

Energise your e-Commerce! Create a profitable online store.

Our 360º management includes Admin, Promotion & Growth Strategies.

DIGITAL MARKETING

Everything your Digital Brand needs in one agency:

Branding, CRM, E-Mail Marketing, Promotions, Social Media, Affiliate Marketing &
more.

VOICE SERVICES

Expand your Omnichannel Reach by integrating Voice into your strategy:

Ask Alexa about our Voice Apps, Podcast, Search & Voice Commerce Services!



UX & NEUROMARKETING

Optimise your metrics. We analise your data to help you constantly improve.

Dashboards, Heatmaps, Funnel Analysis, A/B Testing, Neuromarketing & more!

THIRD-DECADE INNOVATION

Create the New Marketing, now in our BV Innovation Lab.

From Artificial Intelligence to Voice, Virtual Blended Realities to Chatbots.

ADVANCED MARKETING STRATEGIES

Anticipate the Future, thanks to our Customer-Centric focus.

Obtain outstanding results and ROI due to relevant, real-time Personalisation.

27 Years Experience
+95 Clients
+291 CONFERENCES GIVEN
19 Awards


OUR CLIENTS

LEADING BRANDS IN DIGITAL MARKETING



Thanks to the Derby Suitcase, created by Barcelona Virtual, we now know our
customers more than we would have with a traditional survey.
It's helped us to focus our Communication much better and make the most of each
campaign.

David Martínez

CMO, Derby Hotels Collection

SEE CASE STUDY

Barcelona Virtual is an agency that is completely reliable. They respond rapidly
and proactively, with solutions that truly give us a competitive advantage. We
consider them a key part of our Marketing strategy.

Álvaro Ostalé

Director of Customer Intelligence & CRM, Grupo Godó

SEE CASE STUDY

Since Barcelona Virtual completely redesigned our online store from scratch,
their new strategy and customised technical solution have produced excellent
results for us. Thanks to their constant Data Analysis, Funnel improvements and
Marketing initiatives, sales have more than doubled over last year.

Luis Román

CMO,  Chocolates Lacasa

SEE CASE STUDY

Campaigns targeting the 'Super Fan' segment are a real challenge for us.
Achieving good results involves appealing to emotions and building a good
journey that ensures engagement.
Barcelona Virtual helped us offer the Star Wars fan something different and
exciting, exceeding expectations and obtaining an exceptional market share
result.

Belén Peñalver

Head of Brand Management & Guest Experience, Cinesa

SEE CASE STUDY

Thanks to the Derby Suitcase, created by Barcelona Virtual, we now know our
customers more than we would have with a traditional survey.
It's helped us to focus our Communication much better and make the most of each
campaign.

David Martínez

CMO, Derby Hotels Collection

SEE CASE STUDY

Barcelona Virtual is an agency that is completely reliable. They respond rapidly
and proactively, with solutions that truly give us a competitive advantage. We
consider them a key part of our Marketing strategy.

Álvaro Ostalé

Director of Customer Intelligence & CRM, Grupo Godó

SEE CASE STUDY

Since Barcelona Virtual completely redesigned our online store from scratch,
their new strategy and customised technical solution have produced excellent
results for us. Thanks to their constant Data Analysis, Funnel improvements and
Marketing initiatives, sales have more than doubled over last year.

Luis Román

CMO,  Chocolates Lacasa

SEE CASE STUDY

Campaigns targeting the 'Super Fan' segment are a real challenge for us.
Achieving good results involves appealing to emotions and building a good
journey that ensures engagement.
Barcelona Virtual helped us offer the Star Wars fan something different and
exciting, exceeding expectations and obtaining an exceptional market share
result.

Belén Peñalver

Head of Brand Management & Guest Experience, Cinesa

SEE CASE STUDY
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CASE STUDIES


THE SWEETEST ONLINE SHOP

CHOCOLATES LACASA

E-Commerce




A PLAYFUL APPROACH TO ENTERTAINMENT MARKETING

CINESA / UCI

Customer Loyalty




A PERSONAL JOURNEY WITH THE DERBY SUITCASE

DERBY HOTELS COLLECTION

Gamification




DATA INTEGRATION TO IMPROVE
CUSTOMER INTELLIGENCE

LA VANGUARDIA

CRM & Data Integration





BV PODCAST

EUROPEAN MARKETING PODCAST




PRACTICAL RESOURCES & LINKS

Go to our Blog post related to this episode


LISTEN TO ALL EPISODES

Interviews, Marketing & Innovation in Europe, Smart Data Tips


THE BV TEAM

The People Who Power Your Project

"We've always been a '1 to 1' Marketing agency, helping clients create
relationships with their most profitable customers."

Paul

Founder & President

BIO

"We have no 'Account Executives'. Our focus is on Customer Care: personal,
caring, committed service."

Josep

Co-Founder & Managing Partner

BIO

"Most of our clients end up feeling like close friends and family. We build
long-term commitments with them."

Ramon

Chief Financial Officer

"R&D is a big part of our culture. We are constantly innovating, with special
attention to Voice, AI & Smart Data."

Edgar

Chief Innovation Officer

“The goal of my team is simple: Strategic Excellence. We focus on creating
compelling Creativity that produces measurable results.”

Jacqueline

Director Creative Strategy & Data Analysis

"We optimise your Flow. Always-On, Mobile customers demand the FASTEST possible
path to the info they need. We program everything with this in mind."

Javi

Technical Director


"I try to know the most
I can about our customers' industries and the challenges they face."

Gina

Customer Care Executive


"Today, a company’s image is living & dynamic. We can help you create an
effective Communications Strategy with Events Marketing, PR & more."

Laura

Events Marketing, Partnerships & Corp Comm




"Simplicity and relevance: these guide our design process. Relevant, clean,
personal and human: that's our goal."

Jordi

Art Director

“We constantly innovate with Video in all contexts. The goal: to create an
immediate connection for your Brand."

Berta

Art Director

"Digital Copywriting must remember SEO, mobile & scarce attention spans, whilst
being creative!"

Alba

Creativity, Social & Voice

"We create Marketing Automation and Omnichannel solutions: right product, right
person, right time."

Pere

Marketing Automation

“’Excellence’ is our motto in the IT Department, so we are constantly improving
tools and methodologies."

FIORELLA

Backend

"Attention to detail is critical for our many International clients. We don't
translate, we localise. Even technically."

LORENZ

Frontend

"If dogs don't like your dog food, the packaging doesn't matter."

Willow

BV Pup 2022






BV INNOVATION LAB

Take Your Marketing & e-Commerce Further





OUR SENIOR SPECIALIST TEAM

From left to right:
Paul Fleming (Voice Marketing), Iñaki Bigatà (Intelligent Marketing), Raquel
Fructos (Neuromarketing), David Lahoz (Smart Media), Eva Aldea and Marc Fuentes
(Human Innovation), Cristina Elson (The New Retail), and Gemma Cernuda (Feminine
Marketing). Not shown: Iván Fernández (BV Design Lab)

DISCOVER THE LAB


OUR PARTNERS

We like Working with...




TRAVEL WITH US FROM BARCELONA TO EUROPE AND BEYOND

We’re co-founders of Affinità, a global network of agencies
able to offer you the latest technology & creativity for your international
campaigns.

We’re co-founders of Affinità, a global network of agencies able to offer you
the latest technology & creativity for your international campaigns.

VISIT US IN EUROPE, ASIA & NORTH AMERICA



OUR BLOG

We have some good news

ALWAYS ON | The Dangers and Opportunities of the Personal Cybersphere

The Always-On Customer has arrived.

Now that she’s here, we are seeing the fulfillment of early prophecies about
dangers and opportunities related to the 21st-Century Consumer.




ALEXA | How To Hear Barcelona Virtual's European Marketing Flash Briefing

Fans of Amazon Echo devices can finally listen to our new podcast on Voice
Marketing, simply by asking their Voice Assistant, Alexa, to "play the European
Marketing Flash Briefing".
Click on the title image and prepare for this important paradigm shift.




INTERNATIONAL | Barcelona Virtual Expands Globally With Affinità

From the very first day in 1995, when we opened our doors as Spain's first
Digital Advertising and Marketing agency, we've been an International agency.

We're now present in 14 countries, with a total of 20 offices in key markets.






CONTACT US

Let's be In Touch!

Location

Casp 45, 08010 Barcelona Spain

Skype Us

barcelonavirtual

Call Us

+34 933 944 880

Email

yourbrandhere@bvirtual.com


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Press      Newsletter      Privacy & GDPR


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WE PROTECT YOUR PRIVACY PER EUROPE’S GDPR LEGISLATION

Barcelona, 25 May 2018 | Last Update: 18 October 2019

With the following information, Barcelona Virtual would like to offer you
maximum transparency and our legal commitment, in order that you may confidently
enjoy our website and possible communications from us.

Should you facilitate personal data to us, it will be confidentially stored in a
file that is the responsibility of Barcelona Virtual S.L., Casp 45, 1º, 1ª,
08010 Barcelona – Spain. We are registered in the Mercantile Registry of
Barcelona.



WHAT INFORMATION DO WE ASK FOR?

At this time, we solely ask for the first name and business email of persons who
are interested in receiving our Newsletter. No other personal data is collected.

This periodic emailing from the agency informs our clients, friends, fans, press
and stakeholders about the latest trends and strategies in eCommerce, Digital
Marketing, Technology and related topics.

This occasionally will include information about Podcast Interviews with Digital
Leaders, Special Events or In-House Trainings and Case Studies.

You may sign up to receive the Newsletter here.




HOW IS THIS INFORMATION USED?

The purpose of occasionally asking for such data is to provide you with better
service and to inform you about future initiatives or promotions carried out by
the agency. In no case will we ever cede or sell this file to other companies
without your explicit permission.



CAN I ADD TO, MODIFY OR DELETE THIS INFORMATION?

In compliance with the European GDPR law of 2018, as well as the Spanish Data
Protection Law (LOPD) number 15/99, dated 13 December 1999, you have the right
to access this information, correct it, delete it and at any time revoke your
consent to this law and other norms associated with it by writing to our postal
address listed above, or via the e-mail address provided in the footer of this
web, indicating your first name, surname, email and national ID number.

In the future, should we expand this data for personalisation purposes (Name,
Surname, Gender, Interests, etc.), you will be explicitly asked to give your
consent and offered access to the appropriate secure page in which to manage or
delete your data.



COOKIES: GENERAL INFORMATION

Cookies are very basic token files that websites put on your PC to store
information about your preferences. Cookies can improve your browsing experience
by helping sites such as ours to understand your preferences based on your
activity on the web.



COOKIES: MANAGING YOUR PERSONAL CONFIGURATION

In order to understand, permit, block or entirely eliminate cookies installed on
your PC, you may do so by means of the options configuration for the browser on
your computer.

We hope the following links are useful to you and that they help you to
personally configure your cookie preferences:

Firefox
Chrome
Explorer
Safari




DATA COLLECTION

The applications we use to obtain information about anonymous use of our web are
Google Analytics and Hotjar.

The email addresses saved for the Newsletter are collected by the Hubspot
platform.

Please see the links below for information about their privacy policies.



PRIVACY POLICIES OF TECHNOLOGY WE USE

Google Analytics: Anonymous Metrics
Hotjar: Usability and User Interface Testing
Hubspot: CRM & Leading Inbound Marketing Platform.




BARCELONA VIRTUAL’S PROTECTION OF PERSONAL DATA

We have a designated Data Protection Officer (DPO) on staff.

The DPO is responsible for maintaining an updated Privacy Impact Assessment
(PIA) document for us that includes Data Mapping, a flowchart on how/when data
is collected, stored, & deleted.

He keeps a Log of all requests for data deletion (“disappearance”) in order to
ensure GDPR compliance.

Duration of data retention: The email data collected for our Newsletter
subscription is not limited in terms of months or year. The information service
we provide is designed to inform readers about ongoing advances in Digital
Marketing and is based on initial consent of each subscriber, who can request us
to delete her data at any time.

Should we periodically request additional data to provide more personalised and
relevant contents, each recipient will be asked to give explicit consent, as
noted above.

Security: Data is stored in secure servers administered by our DPO. Any
hypothetical breach would be reported within the 72 hours stipulated by the GDPR
legislation.

Queries: Any requests for additional information should be directed to Paul
Fleming via the agency email: yourbrandhere@bvirtual.com or via the postal
address indicated above.

Thank you for your interest in Barcelona Virtual.

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