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 * About
 * Services
 * Decision Sciences-Platform
 * Contact Us


A TRUSTED
GROWTH PARTNER

 * powered by obsessive humans with sharp analytics tools.
 * to reach, inspire and engage your target audience.
 * who lives in the math.
 * to define, execute & optimize your go to market strategy.
 * to assure your martech stack produces actionable insights.
 * to procure data and build an actionable BI layer.
 * to drive the business profitably, at scale.
 * with an engineering culture + seasoned media knowledge.
 * to create and deploy optimal test architecture.
 * to stand up, deploy and assure an optimal martech config.

Defining strategy and orchestrating execution with rigor for startups, scaling
business lines and enterprise brands.

Twenty years of horizontal experience over indexed in the FinServ/FinTech and
Education verticals.


StrategicCalibratedDisciplinedRelentless
Operate In The Black Operate In The Black

Blacklight/MA (Media and Analytics) is chosen by our clients to methodically
drive acquisition, retention and engagement tactics, supporting P&L and Brand
objectives.

We bring an engineering rigor and accountability to the strategic development,
technical deployment and optimization of a digital media mix that drives the
brand and business profitably, at scale.




SMARTER DECISIONS


PLATFORM + BI LAYER

First deploying effective data collection and ETL tools then coupling with a
Tableau business intelligence layer delivers a Decision Sciences framework for
optimal analysis and optimization.


• • •


SMARTER DECISIONS


ILLUMINATOR™ PLATFORM

Shortening learning curves and making them more efficient requires a platform to
illuminate actionable data. The actionability of the data is surfaced through
the exacting mechanism of platforming the data, applying client specific
business logic and then connecting it to our decision sciences layer.


• • •


SMARTER DECISIONS


ILLUMINATED METRICS


MADE ACTIONABLE

Enabled through the Illuminator™ Platform, the process of Decision Sciences can
be executed seamlessly. Blacklight/MA unlocks connections between
search/social/display/affiliate media data and client enterprise marketing
systems to produce fully transparent decision-able datasets at the customers
value level.


• • •



THE PRACTICES


TOPLINE

Blacklight/MA provides four core media practices: Search - Social - Display -
Affiliate. Supported by a central Decision Sciences/Analytics platform, core
principles are applied to maximize performance of every dollar spent.

 * Architect for Success
 * Shorten Learning Cycles and make them more Efficient
 * Execute with Rigor
 * Surface Deep Data and Make it Actionable
 * Know the client’s business so we can "See the Opportunity"


• • • • • •


THE PRACTICES


SOCIAL PRACTICE

The Social Media discipline allows for direct response, mid funnel engagement as
well as upper funnel awareness generation.

Diverse media strategies are supported by vast targeting abilities and robust
platform specific optimization algos.

The social discipline provides a robust tool kit to drive the business and the
brand.


• • • • • •


THE PRACTICES


SEARCH PRACTICE

Assuring that the deployment architecture allows for the reporting and
optimization of PPC performance at the most granular level is critical.

Over the years we have seen the disconnect between the client’s business and the
deployment architecture.

Optimal deployment places “optimization triggers” in your control to assure
targets are met and budgets are spent at the target unit cost.


• • • • • •


THE PRACTICES


DISPLAY PRACTICE

Display provides ad units to intersect consumers through the funnel.

The display practice leverages the banner impression / native ad / comparison
table listing / video / OTT and many other ad units to drive the client's
success metrics.

This practice provides direct response solutions as well as measurable
mid-funnel engagement tactics.

Platformed on the Google Marketing Stack for Programmatic media, the display
practice manages audience logistics and brand safety vendor integrations to
maximize results.

It's not just “the banner”.


• • • • • •


THE PRACTICES


AFFILIATE PRACTICE

As a partner to our clients, we work to develop the most favorable structure to
minimize fees and align with the attribution methodology the client uses for all
other media executions.

The Blacklight/MA affiliate practice supports clients requiring their direct
network contracts such as Rakuten or CJ to be managed as well as clients who
deploy their offering with third party or proprietary technology.

The team provides rigorous management of each affiliate to assure productivity
and alignment with brand guidelines.


• • • • • •


THE PRACTICES


ANALYTICS PLATFORM

Actionable data for business analysis use requires the delivery of clean data in
a platform that is accessible.

There are two core requirements to accomplish this platform endgame. First
deploying effective data collection and ETL tools then coupling with a Tableau
business intelligence layer delivers a Decision Sciences framework for optimal
analysis and optimization.

Let us share our thinking with you.


• • • • • •



LET’S MEET THE HUMANS


ANDREW WAGNER

ANALYST - CEO - CLIENT CHAMPION

“WE MAINTAIN A LEAN ORGANIZATION AND LIVE IN THE DAY TO DAY EXECUTION, FULLY
ENGAGED WITH OUR CLIENTS, OUR TEAM, OUR TECH AND OUR PUBLISHER PARTNERS.”

• • • • •


LET’S MEET THE HUMANS


EMILY GRANGER

PARTNER

“WE CHAMPION OUR CLIENT OBJECTIVES, LIVING THEM AND LEVERAGING BLACKLIGHT/MA
HUMAN AND TECH ASSETS.” TO EXCEED STATED GOALS.

• • • • •


LET’S MEET THE HUMANS


DAN HOROWITZ

PARTNER

“PLATFORMED ON A LEADING PROGRAMMATIC TECHNOLOGY OUR TEAM BRINGS INNOVATION TO
OUR CLIENTS AND PUSHES THE BOUNDARIES OF WHAT IS POSSIBLE WITH OUR PUBLISHING
PARTNERS.”

• • • • •


LET’S MEET THE HUMANS


JASON DELLARIPA

PARTNER

“DRIVING DIRECT RESPONSE METRICS AND WELL AS MID-FUNNEL BRAND METRICS CAN BE
ACCOMPLISHED ACROSS BOTH SEARCH AND SOCIAL MEDIA. EACH PLATFORMS PROVIDES
OPTIMIZATION ALGOS THAT BRING VALUE WHEN YOU ARCHITECT THE IMPLEMENTATION
TAXONOMY IDEALLY.”

• • • • •


LET’S MEET THE HUMANS


MARCO BATTISTELLA

ADVISOR – DECISION SCIENCES/
DATA ARCHITECT

“LEVERAGING AWS AND TABLEAU WE HAVE FRAMED A DATA ARCHITECTURE TO PROCURE, ETL
AND APPLY PROCESS LOGIC UNIQUELY TO MEET CLIENT SPECIFIC REQUIREMENTS AND
DELIVER BI VISUALIZATIONS THAT ILLUMINATE ACTIONABLE DATA.”

• • • • •
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