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TOP 10 REASONS FROM SEMALT  WHY YOU SHOULD HAVE AN SSL CERTIFICATE





An SSL certificate is a guarantee of security on the Internet. This is
especially important now - in the age of making most transactions via the
Internet, booking tickets, and leaving key personal data on numerous websites.
Many companies have already implemented this certificate, thus giving a clear
signal to their customers that their data is fully protected and safe. One thing
is for sure: an SSL certificate is worth having, and here are 10 facts intended
to prove it.


WHAT DOES SSL STAND FOR?

 It is an abbreviation of the English words for Secure Socket Layer and has a
long tradition. It was invented in 1994 by the Netscape company. It is used to
transmit encrypted data between the user's computer and the server. It quickly
became an extremely popular solution. Why? The answer lies not only in the
guarantee of safety but also in the simplicity of operation and installation. 


SSL is chosen by many companies and institutions for which the security of their
customers' data is a priority.


"SSL certificate gives a clear signal to customers that their data is fully
protected and safe."


Despite the popularity of SSL, many people are still unaware of what exactly
this certificate is and for whom it is intended. Are you not sure if, when, and
how to install an SSL certificate on your website? Or maybe you are not
convinced of the benefits of the implementation? In this article, we will
explain all the issues related to SSL certificates. How the SSL certificate
works.


WHAT DOES AN SSL CERTIFICATE GIVE YOU?

SSL has one main purpose - it guarantees the security of data during its
transmission, using AES encryption. Data sent using HTTPS protocol is secured
with TLS (Transport Layer Security) protocol, which provides three-level
protection by:
 1. Encryption of exchanged data. They are completely confidential and secured.
 2. Data integrity. The data may not be changed during the transfer by third
    parties, or such a change will be automatically detected.
 3. The fact that users can be sure that they are browsing the page of their
    choice and are not redirected to another fake but confusingly similar site.

How to check if a website has an SSL certificate? For the website visitor, the
information that the website has an SSL certificate, and thus confirmation of
its security, is visible in the website address: https://example.com.com
('HTTPS, as opposed to 'HTTP', uses the SSL protocol). Depending on the company
offering security certificates, a padlock icon, green address field, or other
sign may also appear.


3 TYPES OF SSL CERTIFICATES

Are you wondering which SSL certificate to choose? Considering the type of
checking and the correctness of SSL certificates, they can be divided into 3
groups:
 1. DV (Domain Validation) certificates - basic authentication 
 2. OV (Organization Validation) certificates - extended authentication 
 3. EV (Extended Validation) certificates - full authentication. 


SSL CERTIFICATE - IS IT WORTH IT?

Before you learn about the benefits of implementing SSL, check if you should be
interested in this solution. The principle here is simple: the certificate
should be implemented on all websites that use or process the broadly understood
personal data of the visitor in any way.


As mentioned, SSL secures any information that flows between the visitor's
computer and the website's server and database. Do you have a form on your
website in which you collect data, offer account registration, and you need to
log in to your website? Do you run an online store, and thus your website
supports payments? You need an SSL certificate! 


[Tweet "Parties processing personal data should have an SSL certificate
implemented"] Here are the specific types of pages that should come with an SSL
certificate:
 * online stores, auction sites, and other similar services that allow you to
   make payments via the Internet;
 * banks;
 * medical websites that offer appointments and an online patient card;
 * school/university websites, offering a virtual diary or index, as well as
   allowing to manage the timetable;
 * official and public administration websites, allowing users, for example, to
   send and complete documents, applications, declarations;
 * Internet applications for e-mail;
 * websites offering users to have their profiles and accounts (then we store
   private data of users - names, surnames, e-mail addresses).


10 FACTS THAT WILL CONVINCE YOU OF SSL





You already know who SSL is intended for, but are still not convinced of the
need for such a certificate? Please see the list below. We have gathered the top
10 reasons why you should buy an SSL certificate for your website and implement
it successfully.


1. SSL HAS A POSITIVE EFFECT ON SEO (POSITIONING)

You should also be interested in an SSL certificate for SEO reasons. Why? The
simplest answer is - because Google says so.


Remember, however, that SSL is worth having, but it will not make your website
suddenly jump to the first place in the ranking. But if your site is competing
with another for important (highly competitive) keywords, having an SSL
certificate (assuming that the other party does not have one) is a chance to
gain a better position and stay ahead of the competition. By the way, I strongly
advise you to do a competitor analysis with this SEO tool, the Dedicated SEO
Dashboard, to have all the information on your competitors and know how to beat
them on specific keywords.


2. SSL CERTIFICATES ARE RELIABLE

The certificates must be reliable - while you can secure your website in
different ways, there is always a risk that an attacker will manage to break the
security. In the case of SSL, however, you can rest easy - the protection via
SSL based on the TLS 1.2 protocol has not been broken in any way so far. As
mentioned, if you have a website that processes personal data or payments, it is
worth providing your customers with an appropriate level of security. 


By having SSL on your website, you can be sure that the data sent from the
client (web browser) to the server (your website) is fully encrypted with a
256-bit AES key. What does it mean? It's just that even if someone managed to
intercept traffic on your website, they would still not be able to read any
personal data, account numbers, or credit cards because everything is encrypted
with an unbreakable algorithm.


3. RELIABILITY AND INTEGRITY OF DATA

An SSL certificate is a guarantee of the credibility of a given website  - if
users send their data via a website equipped with an SSL certificate, they can
be sure that it will reach the right recipient. The data transmitted from the
browser (or to the browser) may not be modified in any way by third parties. 


For example, one of the attacks is the so-called "Man in the middle". This
consists of the fact that a third party intercepts data sent from the browser to
the server (or received by the browser) and modifies it accordingly for its own
purposes. SSL prevents this from happening because the data is - as we mentioned
- encrypted, and it is not possible to modify it.


4. ADDITIONAL PROTECTION AGAINST PHISHING

Phishing is a special method of stealing data from users - it consists in
deceiving the user by "substituting" a fake website, confusingly similar to the
one on which, for example, they log into the bank every day. 


After accessing such a site, the victim does not notice the difference, but in
reality, it is a website under a different domain, which does not direct to the
bank - instead, it reads the login and password entered and then sends this data
to the attacker. However, the attacker would lack one thing: an SSL certificate
that would prove the authenticity of his / her website.


On the other hand, if you equip your website with an SSL certificate, you will
confirm its authenticity and give users a clear sign that the page on which they
are logging in is real and secure - a green padlock icon next to the address bar
will be visible, indicating a confirmed certificate page.


5. MORE TRUST IN THE SITE

When a customer enters your website, they will immediately notice that you are
using SSL - the browser will inform them about it with the green padlock icon in
the address bar. This is always a good way to increase the prestige of your
website and make it clear that you are a professional.


It's also important to build trust with potential customers. It is extremely
important in online stores - if the user is going to buy something and pay with
e.g. a credit card, the green padlock icon gives them a sense of security. They
know that you take care of their data and protect them against thefts, e.g.
access to the bank. 


Also, even if someone does not notice the green lock icon, this is not the only
way for a user to know if they are logging in or transferring data using a
secure page. Services secured by SSL have a changed URL - instead of e.g.,
"Address appears". The HTTPS prefix is commonly known to indicate a secure
connection to the website. 


It is also worth adding that greater trust in the website reduces the bounce
rate. The bounce rate is the percentage of visits to the website during which
the user has not interacted with the website in any way. For example, someone
might have come to a specific product page in your online store directly from
the Google search engine, but after viewing the page, they have not decided to
buy or even go to another product, article, or other subpages. 


However, there is a link between SSL security and the bounce rate - it turns out
that a visitor who is greeted with a green padlock icon in the address bar is
more likely to stay longer on the site and go to other subpages. In this way,
the bounce rate is reduced, which in turn - following this lead - has a positive
effect on the website's position on Google.


6. WEBSITE WITH AN SSL CERTIFICATE - A GLOBAL SECURITY STANDARD

After attaching an SSL certificate, your website will offer world-class security
and maintain an appropriate security standard. Nobody wants to be left behind -
SSL is the future, and many believe that any website where users leave their
data should be equipped with it. Logging in without SSL is simply dangerous. 


7. A WAY TO INCREASE TURNOVER IN THE ONLINE STORE

If you run an online store and want to process payments by credit card, you will
definitely need SSL. Apart from the fact that - as mentioned above - it offers
data security and guarantees the reliability of your website, the SSL
certificate is one of the requirements set by the Payment Card Industry Data
Security Standard. 


It was created to ensure a high level of security standards in situations where
the data of credit card holders is processed. Having an SSL certificate will
allow you to use various payment methods based on credit cards. Additionally,
users will be more likely to shop at your store if they see that the website is
SSL protected. This will guarantee them not only the security of payments but
also increase the sense of privacy and protection of their personal data. 


8. SSL IS REQUIRED TO INTEGRATE THE STORE WITH FACEBOOK

Facebook is a great way to reach new customers. If you run a company profile
there, it is possible to integrate the Store functions in it, so that users can
make purchases directly on the social network. The store on Facebook can be
fully integrated with your normal store, for example, inventory levels can be
updated in it while making purchases. However, there is one condition: if you
want to run a Facebook store and integrate it with your store, you must have an
SSL certificate.


9. CHEAP (OR FREE) AND EASY TO IMPLEMENT

It is also worth mentioning that the cost of issuing an SSL certificate is
either cheap or free. Implementation of SSL on the website is also hassle-free,
so if you run an online store, this small amount is worth investing in. When it
comes to issuing an SSL certificate, it is also worth noting that there is not
only one forced model. 


Different companies offer different SSL certificates like Semalt.com - ones that
are intended for more or less demanding users. Some certificates may, for
example, only work within one domain (and are therefore cheaper), while others
(more expensive) may, in turn, cover your subdomains. The offer can be adapted
to the profile of the website and the size of the wallet, which should be
considered a very big plus. 


10. HOW TO INSTALL AN SSL CERTIFICATE?

As a user, you don't need to do anything. You can ask your hosting administrator
to install the certificate. In some companies, installation takes place
automatically after ordering and paying for the service. If you are a more
advanced user and have access to Direct Admin, you can install the certificate
yourself by pasting the generated key.