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PRICING BEST PRACTICES, RESEARCH REPORTS, TRAINING COURSES AND WEBINARS

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   * INSIGHT2PROFIT
   * PROS, Inc.
     * Exposing 5 Pricing Trends You Can’t Ignore
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ABOUT OUR APPROACH AND FOUNDERS


HERE'S HOW THE PRICINGBREW JOURNAL DELIVERS THE PRACTICAL KNOW-HOW YOU NEED TO
MAKE YOUR B2B PRICING EFFORTS MORE PROFITABLE.

Pricing is a rather secretive discipline. Companies tend to keep what they learn
close to the vest and away from customers and competitors. And so much of the
information that is out are outdated concepts and academic theories or general
concepts. In order stay ahead of the competition, you need a resource that
exposes the pricing best practices and strategies that really work in B2B
environments. That’s why we created The PricingBrew Journal.

Our Unique Research Process Uncovers What Actually Works


FIRST…

Our research team curates proven practices and lessons learned from leading
practitioners and industry experts all over the globe. Through interviews,
questionnaires, and research surveys, we pull together the real-world
experiences and practical know-how of people who’ve “been there and done
that”—people who are working in the trenches, dealing with these critical issues
on a daily basis, and being held accountable for the success or failure of their
decisions.




THEN…

We cut through the fluff and filler to synthesize and distill the information
down to the essentials. We expose the shared themes and practices across
multiple industries. We determine the common problems and pitfalls to be avoided
along the way. And, as former practitioners ourselves, we assess every concept,
practice, and technique for relevance and practicality in a real-world B2B
environment.




FINALLY…

We publish these concise nuggets of wisdom and insight to our ever-expanding
library of webinars, tutorials, guides, case studies, interviews, research
reports, tools and diagnostics called the PricingBrew Journal. New resources are
continually published and available to subscribers 24×7 from any computer or
mobile device.




ONE MORE THING…

We don’t sell consulting. Nor do we sell technology. Our business is about
providing the information and insights that can help our subscribers overcome
challenges and become more successful. So we always strive to deliver the
straight scoop…even if it’s unpopular or runs counter to the conventional
wisdom.



Our Founders Are Former Practitioners…Who Were Frustrated

The challenges of pricing in a business-to-business environment are unique. They
can’t be generalized into consumer pricing concepts or boiled down into academic
theories. Plus, it’s not easy to be expert in all of the areas that successful
pricing demands–like pricing strategy, sales processes, negotiation, change
management, analysis, segmentation models, elasticity measurement, value
identification, and optimization.

For far too long it was hard to find good, timely information about what
actually works in all of those areas.

So our founders built the PricingBrew Journal with a commitment to:

 * Provide research-driven best practices from a real-world perspective–exposing
   the pragmatic approaches that work and the hurdles you’re likely to face.
 * Deliver information on-demand without the physical constraints of a printed
   publication or the expense and irregularity of in-person events.
 * Ensure that subscribers can trust our insights are unbiased, realistic, and
   free from an advertising-driven agenda.

RAFE VANDENBERG, EDITOR IN CHIEF

Rafe VanDenBerg is a veteran of B2b pricing, sales, and marketing. With over 20
years of experience, he’s been a practitioner for Fortune 500 manufacturers and
distributors, a successful independent consultant and author, as well as a
technology innovator. As a practitioner and consultant, Rafe learned the power
of seemingly small improvements in just the right places. Ever since, he’s been
an advocate for identifying true root causes and devising simple, pragmatic
solutions that can be implemented with minimal disruption.

ERIC BOLES, VP OF PUBLISHING OPERATIONS

Eric Boles has over 15 years of experience in defining and executing strategies
that have helped companies—from Fortune 100s to startups—achieve profitable
growth. His varied expertise spans marketing strategy, product development,
software design, content development and e-commerce. Through the years, Eric has
helped guide companies through major milestones—from launching new businesses
and technologies, managing spin-offs and M&A initiatives as well as
repositioning product lines and companies.

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skills, proven practices, and effective strategies.

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