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POST /resources/a-little-less-accusation-a-little-more-action-please/

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BRIDGING THE GAP BETWEEN SALES & MARKETING


BRIDGING THE GAP BETWEEN SALES & MARKETING

READ THE DEMANDSCIENCE BENCHMARK REPORT 

Get Your Copy


There are two things B2B sales and marketing teams have in common: one, they
want to close more deals. Two, they want to make more money. The thing is, both
groups often disagree with each other’s business strategies, making it that much
harder to achieve these goals. 

We here at DemandScience wanted to get a better understanding of this
conflicting relationship and explore current challenges affecting today’s B2B
sales and marketing teams. We commissioned an independent survey, asking
hundreds of B2B sales and marketing leaders from across the United States how
these two departments seem to be getting along. Plus, we take a peek at our
previous Sales and Marketing alignment survey to see whether respondents’
answers have changed over time. 

KEY TAKEAWAYS INCLUDE: 

 * Only 8% of B2B companies today have been able to successfully align sales and
   marketing teams.
 * Sales and Marketing misalignment can cost companies more than 10% of their
   annual revenue.
 * While 59% of survey respondents say MQLs are more actionable, 41% say SQLs
   pack a bigger punch.  

Get yourself a copy of our benchmark report and see how today’s B2B sales and
marketing teams are trying to make it work.

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