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Submitted URL: https://go.forrester.com/blogs/the-future-of-work-starts-now/
Effective URL: https://www.forrester.com/blogs/the-future-of-work-starts-now/
Submission: On December 13 via api from SE — Scanned from DE
Effective URL: https://www.forrester.com/blogs/the-future-of-work-starts-now/
Submission: On December 13 via api from SE — Scanned from DE
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< Blogs
Home > Featured Blogs > The Future Of Work Starts Now
THE FUTURE OF WORK STARTS NOW
James L. McQuivey, PhD, VP, Research Director
Keith Johnston, VP, Group Director
Apr 20 2020
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Imagine that it’s January 2020 — an eternity ago — and that you have been asked
to gather with a dedicated group of your peers to give definite shape to a
massively important topic: the future of work. Imagine that your first steps
were to fly the leaders of our work-related content — covering employee
experience (EX), automation, human capital management, and leadership — in from
afar to have a multiday conversation where you would discuss and debate the
definition of work itself and how that definition was changing.
This is precisely what a dedicated team of us here at Forrester did at the
outset of 2020. Our group featured analysts who have been laboring to advocate
for a strategic approach to the future of work for several years. We were given
a clear mandate: Define the future of work in a way that goes beyond the
headlines and the hype. Help Forrester clients embrace a vision of what it is,
build a strategy for how they can make it happen, and begin to execute. We
drafted a report that would build on our years of effort, declaring our vision
and strategy for the future of work. We wrote with conviction that this topic
was urgent and our approach to it would be valuable.
We knew our vision was powerful, but we had little idea just how urgent it would
prove to be. Throughout February, as we finished principal research and writing
on our collective report, we watched as the world was swept into its battle with
the novel coronavirus and ensuing pandemic. And as we watched, we kept looking
back at our in-process report to see if our work was as relevant as we expected.
We were happy to see that our analysis was not only holding up, but it was also
proving prescient.
But we were wrong in one major way: The future of work was no longer going to
happen in the future.
Thanks to COVID-19, the future of work starts now. This week, we share with you
the report we started in January and monitored through the earliest stages of
this crisis. In this report, “The Future Of Work Starts Now” (for Forrester
clients), we identify four shocks that were already going to pass through
today’s workplaces, affecting employees, leaders, and organizational mandates.
Now, they are all accelerated. Those four shocks, as we introduced them in the
report, are:
1. Systemic risk makes every company a globally exposed enterprise.
2. Robots and automation have barely begun to make you feel their presence.
3. Employee data is a tsunami that is about to drown you in obligations and
possibilities.
4. Employee power, like customer power before it, will redefine workforce
strategy.
We’re eager to get these four shocks out to you with all their detail so you can
see and understand all four of them, not just the obvious first one, systemic
risk, which includes the current and future pandemics as well as other
systemwide economic, climate, and political risks.
While you read this report, I’ll share that we are busy writing the follow-up
report, “The CEO’s Guide To The Future Of Work.” This guide for executives will
turn from the shocks that are exerting force on all of our organizations toward
identifying vulnerabilities and building strengths to not only manage risks but
to positively thrive under stress. We believe that engaged employees, supported
by empathetic leaders, situated in an organizational environment that motivates
the workforce to become customer-obsessed — all of it backed by the tools and
technologies to manage that workforce strategically — will be a differentiating
factor in determining not just which companies survive this current crisis but
which ones go on to create the employee and customer experiences that make the
future of everything else possible.
Stay tuned for more from this outstanding team:
Mark Brandau, principal analyst, covering talent and human capital management
strategy and tools
J. P. Gownder, vice president, principal analyst, covering robotics (including
the robotics quotient), automation, and the adaptive workforce
David Johnson, principal analyst, covering EX, including our EX Index
Katy Tynan, principal analyst, covering leadership and talent management
CATEGORIES
* Age of the Customer
* AI Insights
* employee experience
* pandemic
* robotic process automation (RPA)
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FOUR SHOCKS ARE TRANSFORMING THE FUTURE OF WORK
READ THE EXECUTIVE’S GUIDE TO THE FUTURE OF WORK TO LEARN WHAT THE SHOCKS ARE
AND HOW TO PREPARE YOUR ORGANIZATION FOR THEM.
Download Now
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THREE LEADERSHIP STORIES YOU SHOULD TELL
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(photo by Tobias Mockenhaupt on Unsplash) The Fundamentals Of Visionary
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TAKE THE CONFUSION OUT OF DATA MESH
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d'Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica
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Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea,
Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao
People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein
Lithuania Luxembourg Macao Macedonia, the former Yugoslav Republic of Madagascar
Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania
Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of
Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru
Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk
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