events.modernsaleshq.com Open in urlscan Pro
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Submission: On June 21 via manual from US — Scanned from DE

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STRUGGLING WITH INBOUND LEAD QUALITY? 5 TIPS FROM 50 YEARS OF B2B MARKETING
EXPERIENCE

June 22, 2023 - 09 AM PST
Inbound lead conversion is always one of the biggest concerns for marketing and
sales departments. We’re constantly looking for new ways to maximize lead
conversion but typically struggle with poor lead quality, even as the conversion
numbers increase. Join veteran CMOs James Lamberti from SalesIntel and Gabriel
Lullo from Alleyoop as they share the four steps they use to improve quickly,
including:

 * Operationalizing a clear, quantifiable ideal customer profile definition
   using both account and contact data
 * Deploying scoring models that leverage the four types of data now available
   to GTM leaders (and not just marketing activity response data)
 * Distinguishing between lead quality and readiness to buy
 * Simplifying data points to accurate forecast and track ROI

With a combined 75 years creating B2B data companies, leading sales at B2B data
companies, and buying B2B data for growth companies, listen in while
SalesIntel’s James Lamberti and Alleyoop’s Gabrielle Lullo unpack a practical
approach to improving inbound lead quality.


 

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Alleyoop.io
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