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Text Content

Home    |    About    |    Contact            

OMS Group
Residential Aged Care
Occupancy Management Services

 * Home
 * Services
   * Marketing Strategies
   * Effective Waitlists
   * Managing Admissions
   * Optimising Resident Categories
   * Occupancy Rates Trend Analysis
   * Sector Benchmarking
 * Marketing
   * Aged Care Digital Marketing
   * Aged Care Social Media
 * Insights
   * Average Aged Care Occupancy Rates
   * Digital Marketing Links
   * Customer Experience in Aged Care (KPMG)
   * Artificial Intelligence - Current State
   * Google Search Guidelines
   


RESIDENTIAL AGED CARE
OCCUPANCY RATE SPECIALISTS


OCCUPANCY MANAGEMENT SERVICES

Aged Care Home Occupancy Rate and Digital Marketing Specialists


AGED CARE HOME OCCUPANCY MANAGEMENT

Looking for expert assistance on how to increase occupancy levels in your aged
care home?

With more than 20 years experience in admissions coordination, we understand the
current challenges in this competitive sector, which is why we have developed a
suite of operational guides and digital marketing services to help increase
occupancy and build awareness of your facility and services to a digitally-aware
audience.

Using our expertise, you will achieve an immediate and long-term increase in
occupancy levels. We will implement a marketing and operational plan
specifically for your aged care home. By understanding the local needs and
preferences of your potential residents and their families, we will create
effective digital campaigns that resonate with your audience.


DIGITAL MARKETING FOR AGED CARE HOMES

Through our strategic digital marketing initiatives, we can boost your online
presence, leveraging existing and evolving channels to reach a wider audience.
Our team of skilled digital marketing professionals can optimise your existing
website, ensuring it ranks highly in search engine result pages, attracting
low-cost organic traffic and genuine enquiries. Additionally, we can utilise
local social media platforms, pay-per-click advertising, content creation and
email marketing to maximise your aged care home's visibility and to generate
valuable enquiries.



We also offer expertise in reputation management, enhancing your facility's
image and credibility. We will actively monitor online reviews and testimonials,
responding promptly to feedback and addressing any concerns. By maintaining a
positive online reputation, you can instill trust and confidence for potential
residents and their families.

Most importantly, our business can deliver measurable results by increasing your
facility's occupancy rates.

Combining strong industry knowledge and strategic digital marketing, we can help
you stand out from the competition, attract more residents, and ensure the
long-term viability and success of your aged care home.

OCCUPANCY MANAGEMENT NEWSLETTER

Receive the latest updates about Residential Care Occupancy strategies and Aged
Care Digital Marketing.

Send OMS Newsletter

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AGED CARE CUSTOMER EXPERIENCES

Many customers are prepared to pay for 5 Star aged care service. However, a
recent KPMG report identified the following about residential care providers
initial contact with potential customers:

 * 60% of providers had incorrect or outdated website content
 * 60% of providers had a first point of contact unable to answer
   straight-forward consumer questions
 * 30% of providers did not return phone calls to initial enquiries from
   prospective residents or supportive family members

Read the full KPMG "Customer Experience" report




SERVICES

Our Services are designed to increase Occupancy Rates

   


SALES AND MARKETING



As our population ages, the demand for aged care services is increasing, which
makes it essential for aged care providers to have a robust sales and marketing
strategy to position, attract and retain clients.

   


BUILDING WAITLISTS



Maintaining an effective application and waitlist register will minimise the
number of days that your rooms are vacant. Consistent follow up with waitlisted
residents will ensure that the waitlist is current and valuable.

   


ADMISSION COORDINATION

Admission procedures, checklists and software tools that have been expertly
designed to be effective, timely and easily transferrable between your admission
resources.

   


OPTIMISING RESIDENT CATEGORIES

Understanding your occupancy and resident financial profile for important
categories of residents, ie Supported vs RAD paying residents, will enable
subsidies to be maximised.

   


TREND ANALYSIS



The aged care sector is undergoing rapid and significant change - providers need
to stay up to date with marketing trends and invest in technology to maximise
awareness of facilities and services provided.

   


INDUSTRY BENCHMARKING



Aged care providers should identify areas where they need to improve their
occupancy rate, this may require the provider updating their marketing
strategies to align with resident expectations.


AGED CARE OCCUPANCY MANAGEMENT


 * 0400 888 381
 * info@omsgroup.com.au


OMS Group is a team of skilled aged care specialists experienced with
residential care admissions coordination and applying digital marketing
strategies to achieve and maintain high occupancy rates in your aged care homes.



OMS Group can deliver proven digital marketing processes but if you have unique
needs and requirements - talk with us - we can develop specific solutions for
your aged care homes.

Combining experienced industry knowledge and strategic digital marketing, we can
help you stand out from your competition, attract more residents, and ensure the
viability and success of your aged care homes.



SERVICES


 * Marketing Strategies
 * Effective Waitlists
 * Managing Admissions
 * Optimising Resident Categories
 * Occupancy Rates Trend Analysis
 * Sector Benchmarking


LINKS


 * Average Aged Care Occupancy Rates
 * Aged Care Digital Marketing
 * Aged Care Social Media
 *    Site Map

©2024 - Occupancy Management Services - All rights reserved.


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