view.ceros.com Open in urlscan Pro
151.101.2.51  Public Scan

Form analysis
0 forms found in the DOM

Text Content

The State of Private Practice
2017 Zocdoc Benchmark Report
Physicians and office managers provide a look into the business challengesof running a private medical practice in today’s landscape.




Introduction
Methodology
Marketing
Operations













Owning your own practice is harderthan ever before



Today’s doctors face an enormous challenge. No longer is the success of your practice just about providing top-notch care, today’s physician also need the savvy of expert business owners as well. The two most critical areas of business: marketing and operations.  

But doctors aren't always clear on how to define marketing success and operational efficiency? How much should you be investing? What strategies should you try? What tools should you use? To help you navigate this complex landscape, we surveyed 760 physicians, office managers, and administrators across practice size, specialty and location to understand how they're approaching these aspects of their business today.  

Read on to learn how other medical professionals have been tackling this in 2017. 








Methodology
Zocdoc commissioned a study to foster a better understanding of the challenges today’s doctors face in running their businesses. The study involved a 30 minute questionnaire designed to return a comprehensive understanding of each respondent’s practice. 

For us to provide an accurate assessment on the state of marketing and operations in private medical practices, it was important to ensure we included the diverse range of voices that make up this landscape. Below we’ve provided an in-depth look at our survey respondents.


668
92

Physicians
Office Managers/Administrators
Who We Surveyed
2%
1%











14%
>70 years
<30 years

















61 - 70 years

24%



















31 - 40 years









Age











Years in practice at any facility








Specialties









Practice type









Practice setting






Size of the practice



32%




Practice annual revenue






51 - 60 years









28%








41 - 50 years

















Marketing




Historically doctors haven’t been keen on the concept of marketing their services, many even considered the idea taboo. But today those views have changed. Now, the majority of doctors and office managers consider it an essential ingredient for a healthy practice.  




Physicians and office managers agree – marketing is integral.



87%



respondents aredoing at leastsome marketing




And one thing’s for certain – almost everybody’s marketing their practice.


Marketing is essentialfor our practice
Investing in marketingis importantto keep upwith competition
Their average monthly marketing spend looked like this:




$669

And here's a breakdown oftheir online marketing spend.


Online Marketing





Listing in directories(online and offline)



43%
Total Monthly Marketing Spend




40%
Social media advertising
$1,371





39%

Online advertising

$512




35%


Search engine marketing

Offline Marketing





29%

Email marketing
$190




Other 

While they may be sold on marketing, many haven’t quite figured out how to achieve results. 

17%
Marketing is more of an art than a science, and practices are indicating that they need help when it comes to realizing success in their marketing investments.
Of respondents areextremely satisfied withtheir marketing efforts


Looking for ways to increase your marketing results?


12 Best Marketing Strategies for Medical Practices


5 Doctors You Should Follow on Social Media

Top 3 Digital Advertising Solutions for Medical Practices
Operations


With the rise in technology-aided solutions there are more tools than ever geared towards helping medical practices achieve operational efficiency. Doctors and office administrators recognize this potential, and are spending considerably on these solutions with the hope that scheduling and management software will lead to new levels of success.  




Their average annual monthly operation spend looks like this:


$5,486




Schedulingsoftware



And here are the scheduling softwares they're using:











16%
Zocdoc


Total Annual Software Spend



11.5%
Athenahealth
$16,503





$8,593

10.5%
Patient Fusion




Managementsoftware





8%
Healthgrades







7.5%
Vitals



$2,424




Other software





Yet, frustration looms with this operational spending. 

Just purchasing software solutions doesn’t automatically equate to success. Medical practices need help in learning how to best utilize these tools to impact their business. 





See how Zocdoc can help





Views vary on how to improve the day-to-day:


















Only











Most physicians and administrators agree there is plenty of room to improve operations.
37%


















are extremely satisfiedwith managing the practice’s day-to-day

































Zocdoc can help you navigate the challenges of running your practice 

We’ll help you each step of the way in navigating the complexities of marketing and the nuances of operational efficiency. 

List your practice on Zocdoc


Powered by Ceros



Close modal



×
We Value Your Privacy
Settings
NextRoll, Inc. ("NextRoll") and our advertising partners use cookies and similar
technologies on this site and around the web to collect and use personal data
(e.g., your IP address). If you consent, the cookies, device identifiers, or
other information can be stored or accessed on your device for the purposes
described below. You can click "Allow All" or "Decline All" or click Settings
above to customize your consent.
NextRoll and our advertising partners process personal data to: ● Store and/or
access information on a device; ● Create a personalized content profile; ●
Select personalised content; ● Personalized ads, ad measurement and audience
insights; ● Product development. For some of the purposes above, our advertising
partners: ● Use precise geolocation data. Some of our partners rely on their
legitimate business interests to process personal data. View our advertising
partners to see the purposes they believe they have a legitimate interest for
and how you can object to such processing.
Your changes on this site will be applied across the internet on any digital
property you visit using NextRoll's technology. If you select Decline All, you
will still be able to view content on this site and you will still receive
advertising, but the advertising will not be tailored for you. You may change
your setting whenever you see
Decline All
Allow All