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Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement
Research OKRs




THE NEW PRODUCT
MARKETING STANDARD.

“PMA is the new standard of excellence to help product marketers lead their
product lines and companies to the next level.” Marc Stitt, Product Marketing
Leader

BECOME A MEMBER GET CERTIFIED
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THE NO. 1 PRODUCT MARKETING PLATFORM FOR 95,000+ PMMS.



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2:26









Unlock your PMM membership.
Learn from the world’s leading product marketers, access an ever-growing bank of
templates, content, and presentations, and reach your product marketing
potential with the quintessential kit for leveling up your product marketing
efforts.
UNLOCK INVALUABLE CONTENT
The latest talking points.

Product Marketing Competitive intelligence Pricing OKRs Positioning Go-to-Market
Leadership


MOTIVATING YOUR TEAM: 7 STRATEGIES FOR SENIOR PMMS

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Members-only
Members-only
Membership content


HOW TO CREATE A COMPELLING STORY FOR TECHNICAL PRODUCTS

Let's explore a framework that will allow you to find and tell your product's
story. Plus, learn seven storytelling methods you can use to make even the most
complex products easy for customers to understand....

 * Daniel Scott

6 min read
Members-only
Podcasts


MAXIMIZING IMPACT: HOW TO ELEVATE SALES ENABLEMENT VALUE WITH JUSTIN DORFMAN,
CO-FOUNDER & CEO AT ASSETMULE

By moving beyond the traditional reactive nature of enablement, organizations
can develop sustainable, scalable strategies that truly support their sales
teams in a rapidly evolving market....

 * Stevie Langford

2 min read
Members-only
Market segmentation


GETTING STARTED WITH PSYCHOGRAPHIC MARKET SEGMENTATION

Trying to understand your potential customers? Wish you could crack open their
minds and step right in?  Good news – psychographic segmentation lets you do
exactly that! Learn the key types of psychographic data to focus on and how to
start harnessing it for your organization....

 * Amelia Wilson

9 min read
Members-only
Case studies


“PMA'S COURSES HAVE CHANGED MY LIFE AND COMPLETELY ACCELERATED MY PROFESSIONAL
CAREER”

The certifications opened up those doors to me and enabled me to dive into
positioning and messaging, pricing, personas, customer research, and even
learning about consumer psychology and segmentation, which helped me to further
build out enhanced sales enablement tools....

 * Stevie Langford

7 min read
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Get your PMM fix.

Reports
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PMMFixx
Home to the very
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marketing footage.
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Our latest report.
Benchmark your salary against other product marketers in similar industries,
regions, and roles. Discover whether you’re being paid your worth. Negotiate
your next salary with confidence. Get the Product Marketing Salary Survey 2022.
FIND YOUR EARNING POTENTIAL

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2:24









Get product marketing certified.
Catapult your career with the only CIM & CIPD accredited course for product
marketers. Led by experts at Adobe, Meta, HubSpot, IBM, and more, arm yourself
with exclusive knowledge and actionable templates to nail every aspect of PMM.
GET CERTIFIED
Join the community.
Networking with your peers has never been easier. Join our Slack Community and
speak with over 30,000 like-minded Product Marketers across the globe to
exchange ideas, meet in person, ask questions, and find exciting new job
opportunities.
JOIN YOUR PEERS
Upcoming product marketing events.

Location All North America EMEA APAC LATAM Online Type All In-person summits
In-person meetups In-person courses Virtual festivals Virtual meetups Virtual
courses Webinars Members-only events
6 - 14 December 2023


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | UTC (AM) - AEDT (PM)

Get PMM Certified in 4 x 2.5 hour sessions.
Join this cohort
12 December 2023


HOW NOT TO TELL A STORY: CRAFTING COMPELLING NARRATIVES

Learn how to change minds, transfer deep meaning, and craft truly compelling
narratives.
Register here
13 December 2023


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | NORTH AMERICA CT

Get PMM Certified after a one-off, full-day session with an expert in residence.
Join this program
14 December 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
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14 December 2023


PMA DUBAI

Planning meetups for 2024
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14 December 2023


PMA AUSTIN

Networking drinks in your city
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17 January 2024


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | EUROPE UTC

Get PMM Certified after a one-off, full-day session with an expert in residence.
Sign up now
26 January 2023


PMA LONDON

Start-up to Scale-Up - How to Thrive and Survive
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8 February 2024


PMA SAN FRANCISCO

Networking drinks in your city
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12 February 2024


PRODUCT MARKETING CERTIFIED: CORE, AUSTIN

Get PMM Certified in one day.
Enroll here
13 - 14 February 2024


AUSTIN

Product marketers gather in Austin for two days of inspiring content.
Find out more
23 February 2023


PMA LONDON

Imposter Syndrome and Strategies to overcome it
Sign up here
18 March 2024


PRODUCT MARKETING CERTIFIED: CORE, NEW YORK CITY

Get PMM Certified in one day with your like-minded PMMs.
Enroll today
19 March 2024


PRODUCT MARKETING CERTIFIED: CORE, PARIS

Meet in person for a workshop taught by an PMM expert and absorb the knowledge
of like-minded PMMs.
Enroll today
19 - 20 March 2025


TEL AVIV

Product marketers gather in Tel Aviv for two days of inspiring content.
Find out more
22 March 2023


PMA LONDON

Product marketing: the power of transferable skill
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9 April 2024


PRODUCT MARKETING CERTIFIED: CORE, DENVER

Meet in person for a workshop taught by an PMM expert and absorb the knowledge
of like-minded PMMs.
Enroll today
10 April 2024


PMA BOOK CLUB

Backstage Pass | Live with Harvey Lee
Sign up here
26 April 2023


PMA LONDON

New Year, New Job! How to set yourself up for success in the first 90 days!
Sign up here

We don't have any in the calendar yet, but check back soon for updates. In the
meantime, why not explore our other live events?

SEE ALL EVENTS
SEE MORE EVENTS
Lots of ♥, from lots of PMMs.
They’ve found their tribe, now it’s your turn.
Madeline Turner
Chief Marketing Officer

"Not only has this community been an absolute wealth of knowledge and answers -
it's a place of constant inspiration. I see questions asked or answered in ways
that I had never thought of before. In many ways, this network has been an
extension of my team. We're learning, growing, and testing together"
JD Prater
Head of Product Marketing

"I love PMA and what it stands for, elevating the role of product marketing.
Through this community, I’ve connected with many great product marketers across
the world. They encourage me. They inspire me. They challenge me. It’s a honor
to be a part of this community."
Madison Moyd
Product Marketing Manager

"My joining PMA started by looking for a hub of educational resources to become
the best Product Marketer I could be. I had no idea I’d soon find new friends,
mentors, and future colleagues who shared my same passion for this expertise."
Yoni Solomon
Director of Product Marketing

"The PMA truly is a product marketer’s dream organization -- in that it aligns
product marketers from all walks of life, from all around the world."
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Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

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