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Submitted URL: https://t.sidekickopen08.com/s3t/c/5/f18dQhb0S7lM8dVhDWW3rdmKK2B9nMJN7t5XWPf2rmRW2BFV2z8rlhB0W16gGDJ6vtSc1101?te=W3R5hFj4cm2z...
Effective URL: https://www.boardofinnovation.com/dimensional-design/
Submission: On September 18 via api from DE — Scanned from DE

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DIMENSIONAL DESIGN

Segmenting people is a tricky game, and a modern approach is long overdue

Download the latest report


THE MARKET AS WE KNOW IT HAS BECOME MORE FRAGMENTED AND COMPLEX THAN EVER BEFORE


WHAT WE DO IS WHAT DEFINES US - NOT OUR DEMOGRAPHICS

Human potential is great, and ever growing. This is reflected in diversity in
thought, action, and opinion. It’s time to unpack the boxes we put people in,
and work across other dimensions than traditional segmentation categories.

Demographics are helpful in finding people – but they are not enough to
understand what drives them to act, react, or make decisions when triggered.

Humans are not so simple. We live across multiple dimensions. Dimensions
represent the range of reactions that we can be triggered across. While these
shift across time and place, we can anticipate how individuals will respond, and
group consumers accordingly. By thinking across dimensions, we can design for
those on the fringes.




IT'S EASIER, AND FAIRER, TO ASSUME OR ANTICIPATE HOW PEOPLE COULD REACT TO
TRIGGERS, THAN TO CLUSTER DIFFERENT BEHAVIORS BASED ON DEMOGRAPHICS THAT DON'T
NECESSARILY RELATE TO THEM.


THIS DIMENSIONAL DESIGN FRAMEWORK WILL HELP YOU AVOID REDUCING YOUR AUDIENCE TO
OVER-SIMPLIFIED DEMOGRAPHICS.

Dimensions are a way to tell a story that goes beyond just the description of a
character, but digs deep into their journey, their challenges, their dreams,
their sense of morality and their circumstances.


DOWNLOAD GUIDE & FRAMEWORK

The guide offers a new framework for diving behind the triggers that shape human
behavior, facilitating the predictions on how they might engage with your
product, service, or business in the future.

This framework is a more comprehensive, human way to look at and understand
different consumer groups, allowing you to gain deeper insights, make bigger
moves, and design better experiences.


THE DIMENSIONAL DESIGN FRAMEWORK CAN HELP YOU

 * Find the fringe audiences that could represent the next scaling strategy for
   your business.
 * Challenge assumptions and biases of larger group categories
 * Understand the increasing fluidity and fragmented audiences
 * Consider the impacts of including the ‘out of scope’ populations in your
   solution design
 * Dive behind the triggers that shape human behavior, facilitating the
   predictions on how they might engage with your product, service, or business
   in the future

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DIMENSIONAL DESIGN


TAKING YOUR INNOVATIONS
BEYOND STEREOTYPES

At Board of Innovation, we’re focused on making what life needs next. And that
starts with understanding who we’re making it for — your consumer.

Dimensional design takes your innovations beyond traditional stereotypes, and
future-casts your view of the consumer. It helps you consider what they want,
feel and need more dynamically. Better dimensional understanding helps you
innovate more relevant and meaningful products and services for consumers’
lives.

We are here to guide you as you apply this framework, build empathetic and human
centric understanding across the dimensions and apply learnings as you co-create
solutions for people. Let’s chat?

Talk to us


CAROL MENEZES

Sr. Business Designer & Strategist


AIDAN LETHEM

Business Designer


JOINING FORCES WITH THE WORLD'S MOST AMBITIOUS BUSINESSES TO MAKE WHAT LIFE
NEEDS NEXT


WE’RE A GLOBAL INNOVATION FIRM, IMAGINING TOMORROW’S PRODUCTS, SERVICES &
BUSINESSES — AND CREATING THEM TODAY.




GET THE TOOLS


DIMENSION DECK OF CARDS

To start discussions about Dimensional Design, we’ve compiled a deck of cards
that help you appreciate how your existing consumers would react based on
triggering some system-level dimensions.

You can use them to find new consumers you haven’t thought of before, as these
cards serve as tools to provoke new perspectives on who to target across
dimensions. 

Download


DIMENSIONAL DESIGNER

Get in the headspace of your consumers’ behavior and analyze how well your value
proposition overlaps with consumer needs. 

Download


INSIGHTS FOR IMPACT

Point of view
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WHAT HEALTHCARE NEEDS NEXT

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SUPERAPPS: CAN THEY TAKE OVER THE GLOBAL DIGITAL SERVICES SCENE?

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DIMENSIONAL DESIGN: WHY WE NEED A NEW FRAMEWORK FOR SEGMENTATION

See all points of view
Report


IMPACT PARTNERSHIPS

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THE LOW TOUCH ECONOMY IS HERE TO STAY

Report


BEHAVIORAL HEALTH DESIGN PLAYBOOK

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Guide


IDEATION WORKSHOP GUIDE

Guide


INNOVATION STRATEGY EXAMPLES

Guide


VALIDATION GUIDE

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Webinar


PACKAGING IS FOREVER CHANGED – OPPORTUNITIES TO RETHINK THE CONSUMER EXPERIENCE

Webinar


DIMENSIONAL DESIGN WEBINAR: DESIGNING FOR YOUR FUTURE CONSUMERS

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AT-HOME CARE AND DIAGNOSIS FOR WOMEN’S HEALTH

See all webinars
We’re a global innovation firm,
imagining tomorrow’s
products, services and businesses
– and creating them today.
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