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Create an AWS Account
 1. AWS
 2. ...
    
    
 3. Documentation
 4. Amazon Pinpoint
 5. User Guide

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AMAZON PINPOINT


USER GUIDE

 * What is Amazon Pinpoint?
 * Getting started
    * Step 1: Create a project
    * Step 2: Import data and create a segment
    * Step 3: Create a campaign
    * Step 4: View campaign analytics
    * Next steps

 * Projects
    * Managing projects

 * Channels
    * Push notifications
       * Setting up
       * Monitoring
       * Managing
       * Sending Safari web push notifications
       * Best practices
       * Troubleshooting
   
    * Email
       * Email sandbox
       * Setting up
          * Creating an email project
          * Verifying email identities
          * Creating an email orchestration sending role
      
       * Monitoring
          * Tracking opens and clicks
      
       * Managing
          * Updating email settings
          * Managing your sending quotas
          * Managing the email suppression list
          * Managing configuration sets
          * Enabling and disabling the email channel
      
       * Sending email
       * Using dedicated IP addresses
          * Requesting and relinquishing dedicated IPs
          * Viewing your dedicated IPs
          * Warming up dedicated IPs
          * Creating dedicated IP pools
      
       * Deliverability dashboard
          * Domain reputation
          * IP reputation
          * Bounce and complaint rates
          * Campaign delivery metrics
          * Inbox placement tests
          * Dashboard settings
      
       * Best practices
       * Troubleshooting
   
    * SMS
       * Setting up
       * Managing
       * Message routes
       * Message fallback
       * Troubleshooting
   
    * Voice
       * Setting up
       * Managing
       * Troubleshooting
   
    * In-app messages
    * Custom channels

 * Segments
    * Building segments
    * Managing segments
    * Importing segments
    * Exporting segments
    * Troubleshooting

 * Campaigns
    * Step 1: Create a campaign
    * Step 2: Specify the segment
    * Step 3: Configure the message
    * Step 4: Schedule the campaign
    * Step 5: Launch the campaign
    * Managing campaigns
    * Troubleshooting

 * Journeys
    * Take a tour of journeys
    * Create a journey
    * Set up the journey entry activity
    * Add activities to the journey
    * Review and test a journey
    * Publish a journey
    * Pause, resume, or stop a journey
    * View journey metrics
    * Tips and best practices
    * Troubleshooting

 * Test messages
    * Sending an email message
    * Sending a push notification
    * Sending an SMS message

 * Analytics
    * Chart reference
       * Overview charts
       * Usage charts
       * Revenue charts
       * Events charts
       * Demographics charts
       * Campaign charts
       * Transactional messaging charts
   
    * Creating funnel charts
    * Streaming event data
    * Mobile and web app analytics settings

 * Message templates
    * Creating email templates
    * Creating in-app templates
    * Creating push templates
    * Creating SMS templates
    * Creating voice templates
    * Adding personalized content
    * Using message template helpers
    * Managing templates
    * Managing template versions

 * Machine learning models
    * How recommendations work
    * Preparing to use recommendations
    * Setting up recommendations
    * Using recommendations in messages
    * Managing machine learning models

 * Settings
 * Monitoring
    * Exported metrics
    * View Amazon Pinpoint metrics
    * Create CloudWatch alarms

 * Troubleshooting
 * Document history

What is Amazon Pinpoint? - Amazon Pinpoint
AWSDocumentationAmazon PinpointUser Guide
Features of Amazon PinpointRegional availabilityGet started


WHAT IS AMAZON PINPOINT?

PDFRSS

Amazon Pinpoint is an AWS service that you can use to engage with your customers
across multiple messaging channels. You can use Amazon Pinpoint to send push
notifications, in-app notifications, emails, text messages, voice messages, and
messages over custom channels. It includes segmentation, campaign, and journey
features that help you send the right message to the right customer at the right
time over the right channel.

The information in this user guide is intended for all Amazon Pinpoint users,
including marketers, business users, and developers. This guide contains
information that's especially helpful for users who mainly interact with Amazon
Pinpoint by using the AWS Management Console. If you're new to Amazon Pinpoint,
start by reading Getting started with Amazon Pinpoint.

If you're an application developer, also refer to the Amazon Pinpoint Developer
Guide and the Amazon Pinpoint API Reference. These documents provide information
about using the features of Amazon Pinpoint programmatically. They also contain
information about integrating Amazon Pinpoint features into your applications.

If you only need application-to-person (A2P) SMS and voice messaging then see
the Amazon Pinpoint SMS User Guide.

TOPICS

 * Features of Amazon Pinpoint
 * Regional availability
 * Get started


FEATURES OF AMAZON PINPOINT


This section describes the major features of Amazon Pinpoint and the tasks that
you can perform by using them.


DEFINE AUDIENCE SEGMENTS

Reach the right audience for your messages by defining audience segments. A
segment designates which users receive the messages that are sent from a
campaign or journey. You can define dynamic segments based on data that's
reported by your application, such as operating system or mobile device type.
You can also import static segments that you define outside of Amazon Pinpoint.


ENGAGE YOUR AUDIENCE WITH MESSAGING CAMPAIGNS

Engage your audience by creating a messaging campaign. A campaign sends tailored
messages on a schedule that you define. You can create campaigns that send push
notifications, email, SMS text messages, and voice messages.

To experiment with alternative campaign strategies, set up your campaign as an
A/B test, and analyze the results with Amazon Pinpoint analytics.


CREATE USER JOURNEYS

Create custom, multi-step experiences for your customers by designing and
building journeys. With journeys, you can send messages to your customers based
on their attributes, behaviors, and activities. When you build a journey, you
design an automated workflow of activities that perform a variety of different
actions—for example, sending an email message to participants, waiting for a
certain period of time, or splitting participants based on actions that they
take, such as clicking a link in a message.


PROVIDE CONSISTENT MESSAGING WITH TEMPLATES

Design consistent messages and reuse content more effectively by creating and
using message templates. A message template contains content and settings that
you want to reuse in messages that you send for any of your Amazon Pinpoint
projects. You can create templates for email, push notifications, in-app
messages, SMS messages, and voice messages.


DELIVER PERSONALIZED CONTENT

Send content that's customized for each recipient of a message. Using message
variables and attributes, you can deliver dynamic, personalized content in
messages that you send from campaigns and journeys.

To streamline development, you can also use message variables and attributes to
add personalized content to message templates. With message templates, this
content can come from attributes that you create directly in Amazon Pinpoint or
a machine learning model that you create in Amazon Personalize. By connecting
message templates to models in Amazon Personalize, you can use machine learning
to send relevant promotions or recommendations to each recipient of a message.


ANALYZE USER BEHAVIOR

Gain insight into your audience and the effectiveness of your campaigns and
messaging activities by using the analytics that Amazon Pinpoint provides. You
can view trends in your users' level of engagement, purchase activity,
demographics, and more. You can also monitor your message traffic by viewing
metrics such as the total number of messages that you sent for a campaign or
project. Through the Amazon Pinpoint API, your application can also report
custom data, which Amazon Pinpoint makes available for analysis.

To analyze or store analytics data outside Amazon Pinpoint, configure Amazon
Pinpoint to stream the data to Amazon Kinesis.


REGIONAL AVAILABILITY


Amazon Pinpoint is available in several AWS Regions in North America, Europe,
Asia, and Oceania. In each Region, AWS maintains multiple Availability Zones.
These Availability Zones are physically isolated from each other, but are united
by private, low-latency, high-throughput, and highly redundant network
connections. These Availability Zones enable us to provide very high levels of
availability and redundancy, while also minimizing latency.

To learn more about AWS Regions, see Managing AWS Regions in the Amazon Web
Services General Reference. For a list of all the Regions where Amazon Pinpoint
is currently available and the endpoint for each Region, see Amazon Pinpoint
endpoints and quotas and AWS service endpoints in the Amazon Web Services
General Reference. To learn more about the number of Availability Zones that are
available in each Region, see AWS global infrastructure.


GET STARTED


Get started with Amazon Pinpoint by creating a new project.

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ON THIS PAGE

 * Features of Amazon Pinpoint
 * Regional availability
 * Get started