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THE VISUAL COMMUNICATION GUY

Learn Visually. Communicate Powerfully.



 * HOME
 * ABOUT
   * About The VCG
   * Contact Curtis
   * Subscribe
 * WRITING
   * Organization
     * Five Paragraph Essay
     * Hourglass
     * IMRaD (Science)
     * Indirect Method (Bad News)
     * Inverted Pyramid (News)
     * Martini Glass
     * Narrative Format
     * Proposal
     * Rogerian Method
     * Toulmin Method
   * Punctuation
     * Apostrophes
     * Brackets
     * Colons
     * Commas
     * Ellipses
     * Em Dashes
     * En Dashes
     * Exclamation Marks (Points)
     * Hyphens
     * Parentheses
     * Periods (Full Stops)
     * Question Marks
     * Quotation Marks
     * Semicolons
   * Plain Language
 * RHETORIC
   * APPEALS: ETHOS, PATHOS, LOGOS
   * RHETORICAL CRITICISM
     * CLUSTER ANALYSIS
     * FANTASY-THEME
     * GENERIC CRITICISM
     * IDEOLOGICAL CRITICISM
     * NEO-ARISTOTELIAN
     * O.P.T.I.C. (VISUAL ANALSYIS)
     * S.O.A.P.S.T.O.N.E. (WRITTEN ANALYSIS)
     * S.P.A.C.E.C.A.T. (RHETORICAL ANALYSIS)
   * BRANCHES OF ORATORY
   * FIGURES OF SPEECH
   * FIVE CANONS
   * LOGICAL FALLACIES
 * DESIGN
   * INFORMATION DESIGN
     * Information Design Rules
     * Color
     * Contrast
     * Repetition
     * Arrangement
     * “Why”
     * Organization
     * Negative Space
     * Typography
     * Iconography
     * Photography
   * DATA VISUALIZATION
     * Which Chart Should I Use?
 * BIZ-COMM
   * PRESENTATIONS/SPEAKING
     * P.O.W.E.R.F.U.L. PRESENTATIONS
       * “P” is for PREPARE
       * "O" is for OPEN
       * "W" is for WEAVE
       * “E” is for ENGAGE
     * PRESENTATION EVALUTION RUBRIC
     * POWERPOINT DESIGN
   * ADVERTISING APPEALS
     * ADVENTURE APPEAL
     * BRAND APPEAL
     * ENDORSEMENT APPEAL
     * HUMOR APPEAL
     * LESS-THAN-PERFECT APPEAL
     * MASCULINE & FEMININE APPEAL
     * MUSIC APPEAL
     * PERSONAL/EMOTIONAL APPEAL
     * PLAIN APPEAL
     * PLAY-ON-WORDS APPEAL
     * RATIONAL APPEAL
     * ROMANCE APPEAL
     * SCARCITY APPEAL
     * SEX APPEAL
     * SNOB APPEAL
     * SOCIAL APPEAL
     * STATISTICS APPEAL
     * YOUTH APPEAL
   * EMPLOYMENT COMMUNICATION (OVERVIEW)
     * The Six Types of Résumés You Should Know About
     * Why Designing Your Résumé Matters
     * The Anatomy of a Really Good Résumé: A Good Résumé Example
     * What a Bad Résumé Says When It Speaks
     * How to Write an Amazing Cover Letter: Five Easy Steps to Get You an
       Interview
     * Make Your Boring Documents Look Professional in 5 Easy Steps
   * ROUTINE BUSINESS COMMUNICATIONS
     * Business Letters
     * Proposals
     * Memos
 * RESEARCH
   * RESEARCH (OVERVIEW)
     * CONSUMER PROFILES
     * ETHNOGRAPHY RESEARCH
     * FOCUS GROUPS
     * INTERVIEWS
     * OBSERVATIONS
     * SURVEYS & QUESTIONNAIRES
     * S.W.O.T. ANALYSES
     * USABILITY TESTS
     * CITING SOURCES: MLA FORMAT
   * MLA FORMAT: GUIDELINES FOR CITING SOURCES
     * MLA FORMAT: WORKS CITED PAGE
     * MLA FORMAT: IN-TEXT CITATIONS
     * MLA FORMAT: BOOKS & PAMPHLETS
     * MLA FORMAT: WEBSITES AND ONLINE SOURCES
     * MLA FORMAT: PERIODICALS
     * MLA FORMAT: OTHER MEDIA SOURCES
 * TEACHING
   * Course Syllabi
   * Checklists and Peer Reviews (Downloads)
 * BLOG
   * Business
   * Design
   * Lifestyle
   * Teaching
   * Technology
   * Writing
   * Tips, News, and Ideas (from Other VCG Contributors)
 * SHOP
   * Poster Prints
   * Poster Downloads
   * Handout & Worksheet Downloads
   * QuickGuide Downloads
   * Downloads License Agreements

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CHOOSE YOUR TOPIC. BECOME A COMMUNICATION NINJA.

Style, Punctuation, Organization, Plagiarism, Plain Language, Sentence
Structures
Appeals, Fallacies, Canons, Branches, Devices/ Figures of Speech
Information/Graphic Design, Data Visualization
Presentations/Speaking, Marketing Communications, Public Relations, Employment
Communication, Routine Business Communication
Source Citation, Research Methods
Developing Syllabi, Learning Objectives, Lesson Plans

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HI, I'M CURTIS!

Just interrupting your scroll to say hi—and to thank you for visiting my
website! In case you’re curious: I'm a strategic communication professor,
freelance designer, corporate consultant, public speaker, author, moonlighting
blogger, father of four, a really bad golfer, and lifelong optimist. As for this
site? Always a work in progress, but I’m constantly adding communication and
design resources for students, teachers, and business professionals. (I also
occasionally throw in my thoughts about work, life, and the world.) Hopefully
you'll be able to find something useful here.

If you want to know more about me or this website—or if you’re looking to hire
me for your next webinar, conference, training, or event—please check out my
About page here ↓

About The VCG

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CURTIS’ THOUGHTS AND INSIGHTS FROM THE VCG BLOG

VCG Blog Writing 


CHEKHOV’S GUN: THE ART OF PLANTING CLUES AND PAYING THEM OFF IN WRITING

September 21, 2023September 21, 2023 V.C.G. Author

When watching through the viewer’s lens, the primary concern becomes whether
satisfaction awaits at the film’s conclusion. A compelling storyline that keeps
the audience engaged holds more value than the presence of their favorite artist
in the cast. Similarly, scriptwriters hold the pivotal responsibility of
intricately weaving a story’s twists

Teaching VCG Blog Writing 


HOW TO AVOID THE TWELVE TYPES OF PLAGIARISM

July 26, 2023July 26, 2023 Curtis Newbold

On its surface, plagiarism seems pretty straight forward—if you copy someone
else’s work and claim it as your own, you’ve plagiarized. At it’s most basic
definition, that definitely true. But plagiarism is actually a little more
complicated than that. Truth is, if you break it down, there are at least

Rhetoric VCG Blog Writing 


OPTIC STRATEGY FOR VISUAL ANALYSIS

May 15, 2023May 15, 2023 Curtis Newbold

The OPTIC Strategy for Visual Analysis is a simple method of rhetorical
criticism designed to help with the process of analyzing visuals. OPTIC is an
acronym, standing for By following the five steps of the OPTIC strategy, you can
take nearly any visual artifact (like a poster, painting, advertisement, video

Lifestyle VCG Blog 


MOTHER’S, MOTHERS’, OR MOTHERS: WHERE DOES THE APOSTROPHE GO ON “MOTHER’S DAY”!?

May 11, 2023May 11, 2023 Curtis Newbold

With Mom’s big day right around the corner, I know what you’re thinking: you
want to impress that amazing woman in your life with impeccable, flawless, and
beautiful punctuation. Problem is, that pesky apostrophe is…confusing. So, what
should you do? Where should you put the apostrophe? You basically have three

Lifestyle VCG Blog 


HOW THE DATE OF EASTER IS DETERMINED EACH YEAR

March 23, 2023March 28, 2023 Curtis Newbold

As we enter spring and approach one of the most important holidays in
Christianity—Easter—it’s time to dig through your calendar to ensure you have
the right date circled. After all, Easter has probably one of the most unique
ways of determining its date of any religious holiday and it’s not

Teaching VCG Blog Writing 


WHAT IS RHETORIC?

March 21, 2023March 21, 2023 Curtis Newbold

Rhetoric is, as Aristotle once put it, the “faculty of observing, in any given
case, the available means of persuasion.” What does that mean exactly? Every
time we communicate, we have options for how to assemble a message. We can use
words, sounds, facial expressions, colors, icons, symbols or any

VCG Blog Writing 


HOW TO USE SEMICOLONS

March 17, 2023March 17, 2023 Curtis Newbold

Semicolons are often seen as a strange and mysterious punctuation mark; they’re
part period and part comma. So why use them? They’re useful to break up the
stylistic approach to sentence structure, allowing writers to combine two
related thoughts, often removing a word or two in the process. They’re also

VCG Blog Writing 


HOW TO USE QUOTATION MARKS

March 17, 2023March 17, 2023 Curtis Newbold

Quotation marks are most commonly used to signify direct quotes. However, they
also have a unique quality in that they can communicate sarcasm or snarkiness.
They can also draw attention to words being described as words and they
distinguish a short media piece from its larger container. Good writers need

VCG Blog Writing 


HOW TO USE QUESTION MARKS

March 17, 2023March 17, 2023 Curtis Newbold

Question marks are easily recognized has the icon that turns a statement into a
question. You may be interested to know, however, that while question marks
typically fall at the end of a sentence, they can sometimes be used mid-setence.
Terms You Need to Know to Use Question Marks QUESTIONA

VCG Blog Writing 


HOW TO USE PERIODS (PUNCTUATION)

March 17, 2023March 20, 2023 Curtis Newbold

Periods (also known as “full stops” or “full points”) are probably the most
recognizable and widely used punctuation mark. Their primary and most common
purpose is to end a sentence. But periods can (and should!) be used for a
variety of other purposes as well, including creating acronyms and
abbreviations.


TIPS, NEWS, AND IDEAS FROM OUR VCG CONTRIBUTORS

Tips, News, and Ideas 


CREATING A TRADING BOT FROM SCRATCH ON THE CRYPTOROBOTICS PLATFORM

October 19, 2023 V.C.G. Author 0 Comments
Tips, News, and Ideas 


TAKING ON AFFF MANUFACTURERS: YOUR GUIDE TO THE CLASS ACTION LAWSUIT

October 18, 2023 V.C.G. Author 0 Comments
Tips, News, and Ideas 


CLEAR COMMUNICATION, BRIGHTER FUTURES: THE ROLE OF ENUNCIATION IN STUDENT
ACHIEVEMENT

October 17, 2023 V.C.G. Author 0 Comments
Tips, News, and Ideas 


EFFECTIVE DESIGN STRATEGIES TO ACHIEVE UNFORGETTABLE BRAND VISIBILITY

October 17, 2023October 17, 2023 V.C.G. Author 0 Comments
Tips, News, and Ideas 


HARNESSING THE POWER OF INTERACTIVE DONUT CHARTS: ENGAGING USERS WITH DATA

October 17, 2023 V.C.G. Author 0 Comments
Tips, News, and Ideas 


AI IN HUMAN RESOURCES: REVOLUTIONIZING TALENT MANAGEMENT AND EMPLOYEE ENGAGEMENT

October 16, 2023 V.C.G. Author 0 Comments
Tips, News, and Ideas 


ENGAGEMENT IN THE DIGITAL AGE: TIPS FOR CAPTIVATING AUDIENCES

October 13, 2023 V.C.G. Author 0 Comments
Tips, News, and Ideas 


A/B TESTING IN PRODUCT DESIGN: REFINING USER JOURNEYS FOR MAXIMUM IMPACT

October 11, 2023October 11, 2023 V.C.G. Author 0 Comments






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