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SYMBOL SIGNS

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SYMBOL SIGNS: AIGA AND THE U.S. DEPARTMENT OF TRANSPORTATION

This system of 50 symbol signs was designed for use at the crossroads of modern
life: in airports and other transportation hubs and at large international
events. Produced through a collaboration between AIGA and the U.S. Department of
Transportation (DOT), they are an example of how public-minded designers can
address a universal communication need.

The complete set of 50 passenger/pedestrian symbols developed by AIGA is
available for all to use, free of charge in EPS and GIF format. Additional
symbol signs are available free of charge at The Noun Project.

Prior to this effort, numerous international, national and local organizations
had devised symbols to guide passengers and pedestrians through transportation
facilities and other sites of international exchange. While effective individual
symbols had been designed, there was no system of signs that communicated the
required range of complex messages, addressed people of different ages and
cultures and were clearly legible at a distance.

To develop such a system, AIGA and DOT compiled an inventory of symbol systems
that had been used in various locations worldwide, from airports and train
stations to the Olympic Games. AIGA appointed a committee of five leading
designers of environmental graphics, who evaluated the symbols and made
recommendations for adapting or redesigning them. Based on their conclusions, a
team of AIGA member designers produced the symbols.

A first set of 34 symbols was published in 1974, and received one of the first
Presidential Design Awards; 16 more symbols were added in 1979. These
copyright-free symbols have become the standard for off-the-shelf symbols in the
catalogues of U.S. sign companies. They are now available on the web for the
first time.

AIGA Signs and Symbols Committee members:
Thomas Geismar
Seymour Chwast
Rudolph de Harak
John Lees
Massimo Vignelli

Designers:
Roger Cook and Don Shanosky

Execution:
Page, Arbitrio and Resen, Ltd.

Project Coordinators:
Don Moyer and Karen Moyer
Mark Ackley and Juanita Dugdale
 


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