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AboutSpeakersAudienceAgenda
Register now



VIRTUAL EVENT: JUNE 21–23, 2022


IN 2020, WE GATHERED CUSTOMER DATA LEADERS FOR AN IMMERSIVE VIRTUAL EXPERIENCE
FOR OUR FIRST CDP WEEK. IT’S NOW BACK BY POPULAR DEMAND. JOIN TWILIO SEGMENT AND
OTHER INDUSTRY LEADERS FOR CDP WEEK: SUMMER EDITION TO LEARN THE NEW WAYS
LEADING COMPANIES HAVE BEEN CREATING OUTSTANDING CUSTOMER EXPERIENCES WITH
CUSTOMER DATA IN OUR EVOLVING PANDEMIC-INFLUENCED WORLD.

Save my seat


ABOUT

CDP Week: Summer Edition is a chance for industry leaders and analysts in the
customer data community to get together to share recent trends, identify
challenges, learn from real-life stories, and share ideas for being a successful
customer-first company in 2022.

Our immersive virtual panels and sessions from industry leaders will cover the
topics that we've heard are top of mind for our customers, including how to
drive return on ad spend (ROAS) in a cookieless world, customer data for
retailers and financial services, deep dives into the latest developer toolkit
you need to drive the best customer experiences, and more.

We're hoping that you'll walk away with a deeper understanding of:

 * How to get ahead of the impact of third-party cookies going away by the end
   of 2030
 * Ideas for engaging customers through omnichannel strategies and data-driven
   personalization
 * Actionable plans to apply customer data strategies within your organization

Save my seat



SPEAKERS


BOZOMA SAINT JOHN

Marketing Executive, Author & Entrepreneur


TED CHI

SVP of Digital Marketing and Media Strategy, NBCUniversal


JEFF LAWSON

CEO, Twilio


ELENA DONIO

President of Revenue, Twilio


EYAL MANOR

Chief Product Officer, Twilio


JOYCE KIM

CMO, Twilio


GERRY MURRAY

Research Director, Marketing and Sales Technology, IDC


TESS MERCER

Head of Marketing Ops, Box


HUNTER MEDNEY

Chief Architect, Growth and Ecosystem Data Services, IBM


STEVE DAVITO

GM, Data & Growth Platform, Twilio Segment


JODI ALPERSTEIN

GM & VP of Core, Twilio Segment


KATHRYN MURPHY

GM & VP of Twilio Engage, Twilio Segment


RAMSAY SHIELLS

Tech Lead, BrewDog PLC


MEIR AMIEL

SVP, Data & Growth Platform - R&D, Twilio


KATRINA WONG

VP Marketing, Twilio Segment


FERRUCCIO BALESTRERI

Co-Founder and CTO, June.so


TAYLOR CRONK

CRM Lead, Orchard


KEVIN GAMMARIELLO

VP, Product Analytics & Engagement, Suzy


GEORGE CHEN

AVP Professional Services, Twilio Segment

More coming soon


FOR BUSINESS LEADERS


KNOWING YOUR CUSTOMER IS THE KEY TO DELIVERING AN EXCEPTIONAL CUSTOMER
EXPERIENCE. AT CDP WEEK, COMPANIES THAT HAVE EXECUTED PERSONALIZED DIGITAL
EXPERIENCES WHILE STILL MAINTAINING PRIVACY STANDARDS WILL BE SHARING THEIR TIPS
FOR SUCCESS.


IN OUR TARGETED SESSIONS WE’LL BE CONVERSING WITH OTHER BUSINESS LEADERS ABOUT
DATA AND THE FUTURE OF CUSTOMER ENGAGEMENT, WE’LL REVIEW INSIGHTS FROM THIS
YEAR’S STATE OF PERSONALIZATION REPORT, AND EXAMINE THE LEADING ROLE OF
FIRST-PARTY DATA IN CUSTOMER-FIRST PRIVACY EFFORTS.

Look for sessions with

Business Leaders


FOR DEVELOPERS


AS A DEVELOPER, YOU KNOW HOW MUCH TECHNICAL WORK CAN BE INVOLVED IN PROPERLY
COLLECTING, CLEANING, UNIFYING, AND ANALYZING DATA. ACTIVATING DATA CAN BE EVEN
MORE DIFFICULT, ESPECIALLY IF YOU NEED TO CREATE CUSTOM SOLUTIONS FOR YOUR
COMPANY’S VERY UNIQUE BUSINESS CASE WHILE COLLABORATING WITH CROSS-FUNCTIONAL
TEAMS.


WE WILL BE HOSTING DEVELOPER-FOCUSED SESSIONS THAT SHOWCASE HOW TWILIO SEGMENT
CUSTOMERS ARE CUSTOMIZING AND EXTENDING THE PLATFORM TO MEET THEIR
ORGANIZATION’S SPECIFIC NEEDS.

Look for sessions with

Developers


AGENDA BY DAY


Tuesday
Wednesday
Thursday
Business LeadersSpecial Guest

KEYNOTE: BOZOMA SAINT JOHN ON LEADING WITH RESILIENCE AND INNOVATION

June 21, 12pm EST | 9am PST

Join fireside chat with special guest, Forbes #1 Most Influential CMO, Bozoma
Saint John and Katrina Wong, VP Segment Marketing as they discuss how to
resiliently lead and authentically build trust with customers.

Business Leaders

ANALYST IDC ON CDPS AND MODERN DATA ECOSYSTEMS

June 21, 1pm EST | 10am PST

Join IDC analyst, Gerry Murray and Twilio Segment GM, Jodi Alperstein as they
share insights from the market, customer case studies from Anheuser-Busch, Fox
Sports, and Vacasa.

Business Leaders

COOKIELESS CONVERSION AND THE FUTURE OF MARKETING

June 21, 2pm EST | 11am PST

In this joint customer and product deep dive, learn how Twilio Segment and Meta
uses cookieless conversion for more return on ad spend (ROAS).

Business Leaders

DISCUSSION: 3RD ANNUAL STATE OF PERSONALIZATION REPORT 2022

June 22nd, 12pm EST | 9am PST

Join discussion with Twilio Engage GM, Kathryn Murphy, on our 3rd annual State
of Personalization Report featuring top market trends. Learn key insights on the
latest consumer preferences.

Business Leaders

LIVE PODCAST: GOOD DATA, BETTER MARKETING

June 22nd, 1pm EST | 10am PST

A live recording and the official launch of Twilio Segment’s new podcast: Good
Data, Better Marketing. Tune in for insights from industry leaders on building
best-in-class customer experiences in a digital first world.

Developers

DEEP DIVE: WHAT’S NEW FOR DEVELOPERS

June 22nd, 2pm EST | 11am PST

Learn what we recently launched: next generation libraries and SDKs. This is a
deep dive for developers working with Twilio Segment CDP, including how to build
and innovate with ease.

Developers

SLICES WITH SEGMENT: DEVELOPER STORIES AND DEMO SHOWCASE

June 22nd, 3pm EST | 12pm PST

Our developer community is gathering for a live interactive showcase. Whether
you're interested in managing your configuration as code, organizing your event
data, or figuring out how to convince your manager that you need Segment in your
business, we've got some ideas here that can help you win.

Business Leaders

FIRESIDE CHAT WITH TWILIO CMO JOYCE KIM: FIRST PARTY DATA AND BEYOND

June 23rd, 12pm EST | 9am PST

In this fireside chat, VP Segment Marketing, Katrina Wong will interview
Twilio’s new Chief Marketing Officer, Joyce Kim. They will share why we need to
shift to first party data, what to be on the watch for and how you can take a
privacy and consumer first approach.

Developers

PRODUCT TOUR: BUILDING OMNICHANNEL CUSTOMER EXPERIENCES WITH TWILIO SEGMENT CDP

June 23rd, 1pm EST | 10am PST

An interactive demo showing how Veronica Beard builds omnichannel journeys using
Twilio Segment CDP followed by a live Q & A.

Developers

PANEL DISCUSSION: REACHING YOUR CUSTOMER DATA MATURITY

June 23rd, 2pm EST | 11am PST

Learn the blueprint for your data journey. The panel will share best practices
on what companies do at each stage of their customer data maturity.


SAVE YOUR SPOT AT
CDP WEEK: SUMMER EDITION

Register now



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