www.artnews.com Open in urlscan Pro
2a04:fa87:fffd::c000:4267  Public Scan

Form analysis
1 forms found in the DOM

Name: email-capture-form — POST https://cloud.email.artnews.com/artnews-api

<form class="o-email-capture-form lrv-js-EmailCapture u-align-self-stretch@desktop pmc-recaptcha-enterprise-form" method="post" action="https://cloud.email.artnews.com/artnews-api" name="email-capture-form" target="_blank">
  <div class="o-email-capture-form__inner ">
    <div class="c-email-field  ">
      <label class="c-email-field__label lrv-a-screen-reader-only" for="">Email</label>
      <input class="c-email-field__input undefined lrv-u-border-a-0 lrv-u-font-size-14 lrv-u-width-100p u-box-shadow-inset lrv-u-margin-b-1 lrv-u-padding-lr-1 lrv-u-padding-tb-050 lrv-u-border-radius-5" name="EmailAddress" id="" required=""
        type="email" placeholder="Email" pattern="[a-z0-9._%+-]+@[a-z0-9.-]+\.[a-z]{2,4}$">
    </div>
    <button class="c-button larva  lrv-a-unstyle-button lrv-u-cursor-pointer lrv-u-background-color-black lrv-u-color-white lrv-u-border-radius-5 lrv-u-width-100p lrv-u-text-align-center lrv-u-padding-a-050 lrv-u-font-weight-bold u-box-shadow-dark"
      type="submit">
      <span class="c-button__inner "> Subscribe Today </span>
      <span class="lrv-a-screen-reader-only">Sign Up</span>
    </button>
  </div>
  <input type="hidden" name="__contextName" value="FormPost">
  <input type="hidden" name="__executionContext" value="Post">
  <input type="hidden" name="__successPage" data-email-capture-success-url="https://cloud.email.artnews.com/artnews-signup/?signup=success" value="">
  <input type="hidden" name="ARTnews_Today_Opted_In" id="artnews_today_opted_in" value="Yes">
  <input type="hidden" name="ARTnews_Today_Opt_In_Date" id="artnews_today_opt_in_date" value="2024-03-28">
  <input type="hidden" name="ARTnews_Breakfast_Opted_In" id="artnews_breakfast_opted_in" value="Yes">
  <input type="hidden" name="ARTnews_Breakfast_Opt_In_Date" id="artnews_breakfast_opt_in_date" value="2024-03-28">
  <input type="hidden" name="ARTnews_Sponsored_Opted_In" id="artnews_sponsored_opted_in" value="Yes">
  <input type="hidden" name="ARTnews_Sponsored_Opt_In_Date" id="artnews_sponsored_opt_in_date" value="2024-03-28">
</form>

Text Content

Skip to main content

 * 
 * 
 * 
 * 

Follow Us
 * Icon Link Plus Icon
 * Icon Link Plus Icon
 * Icon Link Plus Icon
 * Icon Link Plus Icon
 * Icon Link Plus Icon
 * Icon Link Plus Icon

Newsletters
Plus Icon Click to Expand Search Input
Subjects
Articles
ARTnews Est. 1902
Subscribe TO ART IN AMERICA
Plus Icon Click to expand the Mega Menu
 * News
 * Market
 * Artists
 * ARTnews Recommends
 * Top 200 Collectors
 * Art in America

Plus Icon Click to expand the Mega Menu Menu
Read Next


DEFACED BANKSY TREE MURAL COVERED IN PLASTIC SCREENS AND BOARDS

ARTnews
Subscribe TO ART IN AMERICA
Plus Icon Click to Expand Search Input
Subjects
Articles


 * Home
 * ARTnews
 * Artists


WHY IS THE MONA LISA SO FAMOUS?

By Karen Chernick

Plus Icon


KAREN CHERNICK

MORE STORIES BY KAREN

 * Long-Lost Arshile Gorky Portrait of Artist Anna Walinska Turns Up in
   Rhode Island
 * Potter Thomas Commeraw, One of 19th-Century New York’s Few Free Black
   Entrepreneurs, Finally Gets His Due
 * Morris Hirshfield, A Once Obscure Self-Taught Artist, Is Having A
   Major Resurgence

View All
August 17, 2022 10:16am
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 


Leonardo da Vinci, Mona Lisa, c. 1503–19, oil on wood panel, 30 x 20 7/8 inches.
Louvre, Paris

“Yo, Mona Lisa, could I get a date on Friday?” sang Wyclef Jean on the Fugees’
debut album, in 1994. Around half a century earlier, Nat King Cole had crooned
about Mona Lisa as the lady with the mystic smile in an Oscar-winning song.
Fast-forward to 2018, when power couple Beyoncé and Jay-Z punctuated their music
video filmed in the Louvre with views of the pair standing before the famous
portrait that perpetually—as per the song’s title—sees crowds going “Apeshit.”

From the Italian Renaissance to the contemporary music scene and beyond,
Leonardo da Vinci’s portrait of a Florentine woman set against a mountainous
landscape has struck a chord with people worldwide. Such is her popularity that
some have tried vandalizing her to draw attention to themselves and their
causes. And her image has been appropriated by everyone from Marcel Duchamp to
Virgil Abloh.

What’s so special about the Mona Lisa, and why do we care so much? History
professor and recent Leonardo biographer Walter Isaacson argues that she’s
famous because viewers can emotionally engage with her. Others claim that her
mystery has helped make her notorious.

Here’s a look at some of the likely reasons for our global obsession with this
sepia-toned lady.


WE’RE NOT SURE WHO SHE IS.

Share
Leonardo da Vinci, Ginevra de’ Benci (c. 1474–78), oil on panel, 15 x 14.5
inches.
Photo : National Gallery of Art, Washington, D.C.

Leonardo started the iconic portrait around 1503 when he was living in Florence,
but he didn’t finish it for more than a decade. Early sources, such as
16th-century art historian Giorgio Vasari, who described the Mona Lisa in The
Lives of the Most Excellent Painters, Sculptors, and Architects, claim she is
Lisa Gherardini, the wife of Florentine silk merchant Francesco del Giocondo.
Yet the artist didn’t give the painting to Gherardini and instead took it with
him when he left Italy to work for King Francis I of France.

The painting’s provenance doesn’t disclose the lady’s identity, and Leonardo
didn’t leave any visual clues—as he did in his few other portraits of women. In
The Lady With an Ermine (1489–91), the furry creature alludes to the ancient
Greek word for weasel-like animals, gallé, which sounds like the last name of
its sitter, Cecilia Gallerani. Similarly, Ginevra de’ Benci (c.1474–78), shown
here, is crowned by a juniper bush, or ginepro in Italian—a pun on her first
name.

Some theories, such as Vasari’s, suggest that Leonardo never finished his
portrait of Gherardini, and that the Mona Lisa is instead a portrait of art
patron Isabella d’Este (Isabella Gualanda), Gallerani’s cousin.




SHE’S NOT LIKE THE OTHERS.

Share
GHIRLANDAIO, Domenico_Retrato de Giovanna Tornabuoni, 1489-1490_158 (1935.6)
Photo : Museo Nacional Thyssen- Bornemis

Leonardo was known for experimentation and innovation, and the Mona Lisa is no
exception. The Renaissance polymath broke with the strict profile view that
characterized many Italian portraits at that time (such as Domenico
Ghirlandaio’s Portrait of Giovanna degli Albizzi Tornabuoni, above), and by
including his subject’s hands, he made her appear more accessible than those
portrayed in a standard bust view.

The portrait is also rendered in Leonardo’s signature sfumato, a smoky soft
focus that eliminates hard lines and borders, which makes his subject’s skin
glow. Beneath this incandescent surface, Leonardo (ever the scientist)
demonstrated his new understanding of facial musculature. While he was painting
the Mona Lisa he was also studying anatomy by dissecting corpses in the morgue
of the Santa Maria Nuova hospital, which helped him produce the first known
anatomical drawing of a smile.

“In this work of Leonardo there was a smile so pleasing, that it was a thing
more divine than human to behold,” Vasari wrote of the Mona Lisa. “It was not
other than alive.”


SHE WAS HEISTED.

Share
Unknown photographer, 1913, the Mona Lisa on display in the Uffizi Gallery in
Florence. Museum director Giovanni Poggi (right) inspects the painting, soon to
be returned to the Louvre.
Photo : Wikimedia Commons

Despite Vasari’s compliments, art critics did not begin praising the painting as
a Renaissance masterpiece until the 1860s. The Louvre acquired the painting in
1804, but it didn’t draw too many visitors until 1911 when headlines firmly
planted her in the public consciousness.

That year, Vincenzo Peruggia, an Italian carpenter who was working at the
Louvre, decided to steal it by tucking it under his jacket and walking out of
the museum one August day. The incident instigated a meeting of the French
Cabinet and the resignation of the Louvre’s director of paintings.

Spurred by the ensuing media frenzy, museumgoers went to see the empty space
where she had hung at the Louvre. Postcards were printed, Mona Lisa dolls were
made and marketed, a brand of corsets was named after her (foreshadowing how
she’s used to merchandise all manner of wares now). Even bigger crowds came to
see her when she was recovered two years later, with more than 100,000 people
viewing her at the Louvre in the first two days alone.




SHE’S BECOME AN ENDLESS SOURCE OF HOMAGES AND PARODIES.

Share
Fernando Botero, Mona Lisa (1978), oil on canvas, 72 x 65 3/8 inches.
Photo : Museo Botero del Banco de la República, Bogotá, Colombia

By 1914 the Mona Lisa had become highly recognizable, making her a ripe subject
for appropriation.

The year after she was triumphantly returned to the Louvre, Russian Suprematist
Kazimir Malevich created a mixed-media collage titled Composition With the Mona
Lisa (1914), with a color reproduction of her at its center. Marcel Duchamp soon
created L.H.O.O.Q. (1919) using a monochrome Mona Lisa postcard as a readymade,
upon which he doodled a mustache, goatee, and letters (which if read aloud in
French sound like “Elle a chaud au cul,” or “She is hot in the ass”).

Other canonical artists followed. Fernand Léger painted La Joconde aux Clés
(1930), Philippe Halsman produced Dalí as a Mona Lisa (1954), and Fernando
Botero made a plump Mona Lisa in 1959, which he reprised in 1978. Leonardo’s
portrait became the subject of one of Andy Warhol’s earliest silkscreen works,
in 1963, when the Pop artist used the reproduction from a Met brochure to copy
and serialize her portrait.

After Warhol’s heyday, with the economic boom of the 1960s resulting in a boon
to advertising (especially in the United States), the Mona Lisa started to cameo
regularly in marketing campaigns. During the 1970s, she featured in around 23
new advertisements per year, and that number increased to 53 per year in the
following decade. Her visage gave products the stamp of art-historical
importance while also fueling her own popularity.


SHE’S A PARISIAN LANDMARK.

Share
Abbie Rowe, First Lady Jacqueline Kennedy attends the opening of the Mona Lisa
exhibit at the National Gallery of Art, Washington, D.C., 1963.
Photo : White House Photographs, John F. Kennedy Presidential Library and
Museum, Boston

The 1960s boom that supercharged ad campaigns also kicked off mass tourism, with
Paris becoming a top international destination. The Mona Lisa has left French
soil only a handful of times since Leonardo brought her to Francis I’s court in
the early 16th century, making her nearly as permanent a fixture as other
Parisian tourist destinations.

The few times she’s left her perch at the Louvre have only fed Mona Lisa fever,
with the flashiest of these being in 1963, when Jacqueline Kennedy helped broker
a loan to show her at the National Gallery of Art and the Metropolitan Museum in
New York. Treated like a celebrity, she was welcomed by the Kennedys and feted
with an official dinner (where the dessert was Poires Mona Lisa, poached pears
coated with a chocolate sauce and baked into pastry). Americans took notice and
came to see her in droves, with 1,751,521 visitors to the museums in the six
weeks she was in the United States. A similar tour was repeated a decade later
when the Mona Lisa went to Japan; the international media attention that ensued
cemented her status as an icon.

Owing to her fragility, the Mona Lisa is unlikely to ever leave the Louvre
again, and visitors who make the pilgrimage to see her there find her in the
museum’s biggest room—the Salle des États, a room once used by Napoleon III for
legislative sessions. Her bulletproof case and designated wall are evidence of
her elite status. A leaked French Ministry of Culture report from 2018
disclosed, among other things, that even with all the masterpieces contained in
the Louvre’s permanent collection, nine out of ten visitors claim they come to
see Leonardo’s lady.

READ MORE ABOUT:

 * Evergreen
 * Mona Lisa




MOST-READ STORIES


 * RICHARD SERRA, MINIMALIST SCULPTOR WHOSE STEEL CREATIONS…
   
   


 * KIM KARDASHIAN SUED FOR CLAIMING TABLES WERE MADE BY DONALD…
   
   


 * MOMA APOLOGIZES FOR DENYING ENTRY TO VISITOR WITH KEFFIYEH…
   
   


 * ROBERT MOSKOWITZ, PAINTER WHOSE FIGURATIONS MYSTIFIED AND…
   
   


ART IN AMERICA

The World's Premier Art Magazine since 1913. Subscribe today and save!

Subscribe Sign Up
ARTnews

Sign Up for our Newsletters

Email
Subscribe Today Sign Up
By providing your information, you agree to our Terms of Use and our Privacy
Policy. We use vendors that may also process your information to help provide
our services. // This site is protected by reCAPTCHA Enterprise and the Google
Privacy Policy and Terms of Service apply.





NEWSWIRE

RobbReport


IN L.A.’S HIGHLAND PARK, A TUDOR TIME CAPSULE IS AVAILABLE FOR THE FIRST TIME IN
DECADES

WWD


LEBRON JAMES’ WIFE SAVANNAH CHEERS IN BALENCIAGA WITH DAUGHTER ZHURI, JENNIFER
HUDSON AND SON DAVID OTUNGA JR. POP IN RED, AND MORE STAR STYLE AT LA LAKERS
GAMES THROUGH THE YEARS

BGR


IF YOU LOVED NBC’S ER, THIS NEW MAX MEDICAL DRAMA IS THE SHOW FOR YOU

Sportico


NCAA PUSH TO BAN PROP BETTING IS A COMPLEX WAGER

SPY


THE BEST EXERCISE MATS FOR WORKING OUT, ACCORDING TO FITNESS EXPERTS

ART MEDIA

 * About Us
 * Accessibility
 * Advertise
 * PMC Fashion & Luxury

LEGAL

 * Terms of Use
 * Privacy Policy
 * 
 * AdChoices
 * EU Privacy Preferences
 * 
 * AdChoices

SUBSCRIBER SUPPORT

 * Subscribe to AiA Magazine
 * Purchase Back Issues
 * Contact Us


CONNECT WITH US

Get our latest stories in the feed of your favorite networks

 * Icon Link Plus Icon
 * Icon Link Plus Icon
 * Icon Link Plus Icon
 * Icon Link Plus Icon
 * Icon Link Plus Icon
 * Icon Link Plus Icon


HAVE A TIP?

We want to hear from you! Send us a tip using our anonymous form.

Send Us a Tip Sign Up


STAY IN THE KNOW

Subscribe to our newsletters below

ARTnews
Art In America Logo
Icon Link Plus Icon

ARTnews is a part of Penske Media Corporation. © 2024 Art Media, LLC. All Rights
Reserved.

Powered by WordPress.com VIP

OUR SITES

 * Artnews
 * BGR
 * Billboard
 * Deadline
 * Fairchild Media
 * Footwear News
 * Gold Derby
 * IndieWire
 * Robb Report
 * Rolling Stone
 * SheKnows
 * She Media
 * Soaps
 * Sourcing Journal
 * Sportico
 * Spy
 * StyleCaster
 * The Hollywood Reporter
 * TVLine
 * Variety
 * Vibe
 * WWD

Close the menu
Menu
Subjects
Articles
 * ARTnews Expand the sub menu
   * News
   * Reviews
   * Market
   * Artists
   * ARTnews Recommends
 * Art In America Logo Expand the sub menu
   * Reviews
   * Features
   * Interviews

 * Art Collectors Expand the sub menu
   * Top 200 Collectors
   * Browse the Top 200
 * Subscriber Support Expand the sub menu
   * Subscribe to ARTnews Magazine
   * Subscribe to AiA Magazine
   * Purchase back issues
   * Contact Us
 * Partners Expand the sub menu
   * Almine Rech

 * 
 * 
 * 
 * 

Icon Link Plus Icon ARTnews is a part of Penske Media Corporation. © 2024 Art
Media, LLC. All Rights Reserved.
ad




WE CARE ABOUT YOUR PRIVACY

We and our 813 partners store and/or access information on a device, such as
unique IDs in cookies to process personal data. You may accept or manage your
choices by clicking below, including your right to object where legitimate
interest is used, or at any time in the privacy policy page. These choices will
be signaled to our partners and will not affect browsing data.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Actively scan device characteristics for identification. Understand audiences
through statistics or combinations of data from different sources. Store and/or
access information on a device. Measure content performance. Develop and improve
services. Create profiles to personalise content. Personalised advertising and
content, advertising and content measurement, audience research and services
development. List of Partners (vendors)

Reject All I Accept
Show Purposes



GDPR

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent and
legitimate interest. You may exercise your right to consent or object to a
legitimate interest, based on a specific purpose below or at a partner level in
the link under each purpose. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
More information
Allow All


MANAGE CONSENT PREFERENCES

STORE AND/OR ACCESS INFORMATION ON A DEVICE 658 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

List of IAB Vendors‎ | View Illustrations 

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

 * ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 495 PARTNERS CAN
   USE THIS PURPOSE
   
   Switch Label label
   
   Your data can be used to monitor for and prevent unusual and possibly
   fraudulent activity (for example, regarding advertising, ad clicks by bots),
   and ensure systems and processes work properly and securely. It can also be
   used to correct any problems you, the publisher or the advertiser may
   encounter in the delivery of content and ads and in your interaction with
   them.
   
   View Illustrations 

 * DELIVER AND PRESENT ADVERTISING AND CONTENT 486 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label label
   
   Certain information (like an IP address or device capabilities) is used to
   ensure the technical compatibility of the content or advertising, and to
   facilitate the transmission of the content or ad to your device.
   
   View Illustrations 

 * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 468 PARTNERS
   CAN USE THIS PURPOSE
   
   Switch Label label
   
   Your device might be distinguished from other devices based on information it
   automatically sends when accessing the Internet (for instance, the IP address
   of your Internet connection or the type of browser you are using) in support
   of the purposes exposed in this notice.

List of IAB Vendors‎
Cookies Details‎

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

 * MEASURE CONTENT PERFORMANCE 353 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * DEVELOP AND IMPROVE SERVICES 525 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

List of IAB Vendors‎
Cookies Details‎

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 441 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * CREATE PROFILES TO PERSONALISE CONTENT 219 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
   View Illustrations 

List of IAB Vendors‎
Cookies Details‎

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

 * ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 120 PARTNERS CAN USE
   THIS PURPOSE
   
   Switch Label
   
   With your acceptance, certain characteristics specific to your device might
   be requested and used to distinguish it from other devices (such as the
   installed fonts or plugins, the resolution of your screen) in support of the
   purposes explained in this notice.

List of IAB Vendors‎
Cookies Details‎

PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 759 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

 * USE LIMITED DATA TO SELECT ADVERTISING 602 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on limited data,
   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * CREATE PROFILES FOR PERSONALISED ADVERTISING 490 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 485 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED CONTENT 191 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects. This can for example be used to adapt the
   order in which content is shown to you, so that it is even easier for you to
   find (non-advertising) content that matches your interests.
   
   View Illustrations 

 * MEASURE ADVERTISING PERFORMANCE 698 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * USE LIMITED DATA TO SELECT CONTENT 117 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

List of IAB Vendors‎
Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices