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BUSINESS INSIDER INTELLIGENCE AND EMARKETER ARE LAUNCHING INSIDER INTELLIGENCE




Article by Barbara Peng  |  May 6, 2020


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Topics
Digital Transformation
Worldwide




Today, we are proud to introduce Insider Intelligence — an important step as we
bring eMarketer and Business Insider Intelligence together as one company to
better serve our clients' needs across our research and media businesses.

Our mission is to become the world’s leading research company focused on digital
transformation. And this mission is more relevant than ever as organizations
around the world accelerate their digital transformation efforts in response to
global work-from-home orders.



Under one company, we’ll continue to provide the methodological rigor that
eMarketer clients have trusted for over 25 years, and the digestibility and
timeliness that clients have come to expect from Business Insider Intelligence.

As we take the strengths of both brands and unify them, we will continue to
build out our offering for executives, leaders and professionals across all of
our coverage including Advertising and Media, Financial Services,
Telecommunications and Technology, and Digital Health. These categories will
expand and evolve in the next 12 months, beginning with the Financial Services
product.

To that end, we are well underway in developing a unified research platform,
which we expect to launch this year. Our aim is to provide a frictionless
experience for all of our clients through improved and expanded features and
functionality. The platform will be home to the leading-edge research produced
by our combined team.

This is just the beginning of the new enhancements and additions to our new
service. We look forward to sharing more with you soon.

—Barbara Peng

President, Insider Intelligence



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