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Thursday, June 13, 2024

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 1. Business News
 2. business
 3. banking finance
 4. How to mitigate identity theft for financial apps with zero trust device and
    SIM binding tech


HOW TO MITIGATE IDENTITY THEFT FOR FINANCIAL APPS WITH ZERO TRUST DEVICE AND SIM
BINDING TECH


BINDING THE USER’S DEVICE AND SIM CARD ENHANCES AUTHENTICATION PROTOCOLS,
MITIGATING THE RISKS OF UNAUTHORIZED ACCESS AND FRAUDULENT ACTIVITIES.

Written by Guest
April 28, 2024 12:23 IST
Follow Us

Account takeover represents more than half of all fraud cases for its customers
in India, (Image/Reuters)

By Manish Mimani

In an era dominated by digital transactions and online interactions, the
financial landscape has undergone a profound transformation. During the first
half of the fiscal year 2024, a Reserve Bank of India (RBI) report indicates a
significant surge in fraud cases within the banking sector. The report reveals a
total of 14,483 cases, with the amount involved reaching Rs 2,642 crore. The
convenience of mobile Banking and Digital financials has become an integral part
of our daily life. On the other hand, the need for robust security measures has
never been more critical towards increasing identity frauds and social
engineering attacks. 



To mitigate such identity threats, the National Payments Corporation of India
(NPCI) has recently introduced a new guideline for PSPs (payment service
providers) for Device and SIM Binding in UPI apps. 

Also Read
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RCap insolvency: Hinduja Group files fresh application for deadline extension
Banks for status quo on project finance provisioning norms
Kotak Bank to grow branches by 20% after RBI curbs

The increasing sophistication of cyber threats and frauds poses risks to user
information and financial data. Device and SIM binding emerges as a robust
solution to fortify identity threats. Binding the user’s device and SIM card
enhances authentication protocols, mitigating the risks of unauthorized access
and fraudulent activities. It acts as a robust defence against identity theft
and cyber threats, ensuring that each online transaction is shielded by an extra
layer of security.


NAVIGATING THE SHIFT OF DIGITAL IDENTITY LANDSCAPE

The digital transition presents both opportunities and challenges, demanding a
robust approach to ensure security, privacy, and seamless user experiences.
Protecting users’ digital journeys on mobile applications requires a
multifaceted strategy, encompassing financial, legal, and regulatory
obligations. A comprehensive solution is vital to ensure secure banking
experiences, protecting against threats such as SMS spoofing, SIM swapping, and
credential theft. While traditional security can help to prevent some types of
threats, the usage of device and sim binding can help to tighten security
measures even further. 

Also read: Don’t let scammers fool you: How to spot and stop scammers

To enhance Mobile App Security, The Reserve Bank of India has implemented
Digital Payment Security Controls, for regulated entities such as Scheduled
Commercial Banks (excluding Regional Rural Banks, Small Finance Banks, Payments
Banks, and credit card issuing NBFCs). This mandates a strong governance
structure to ensure the implementation of minimum-security standards, including
Device Binding for Mobile Applications, in the fight against digital threats and
fraud.


WHY DEVICE AND SIM BINDING IS NEEDED FOR MOBILE APPS

The new-age banking services are offered to the customer digitally by
authenticating the mobile number registered with the bank over and above the
login credential. Breach of this mobile number authentication will lead to
account-take-over. Hence it is critical to restrict access of users’ financial
mobile applications to registered users exclusively with zero trust device and
SIM binding to prevent fraud and data theft. 

Device and SIM Binding establishes a secure and encrypted link between the
mobile device and SIM card which creates a Unique digital identity for
individual Mobile App User which is built using a complex algorithm, providing
an extra layer of security to restrict unauthorised access to user identity and
making it robust enough authentication to spoof. 

After generating the Unique token for digital identity, it is important to
validate on each launch of mobile app. To ensure the continual authentication of
the user’s identity with minimal inputs, contributing to an enhanced, secure,
and seamless user experience.


ADVANTAGES OF DEVICE AND SIM BINDING FOR MOBILE APPS

Zero Trust Architecture: The zero-trust framework, with advanced device binding
and validation at every stage of Mobile App Authentication, ensures the
detection of any aberration in user behaviour. This strategy ensures step up
authentication and verification, granting access solely based on unique digital
identities.

Continuous Authentication: Administrators can use device binding to perform
continuous authentication against risk-based identity management in businesses
like as finance and banking, delivering regular streams of consumer behaviour.

Fraud Reduction: Binding, in conjunction with additional safeguards such as
identity verification, can decrease fraud by needing a physical device for
authentication.

Digital onboarding: Any business that has the mobile numbers of existing users
can gain access to the digital platform by authenticating the presence of the
same mobile number to prove the identity of the mobile number.

Simplified Adaptation to Advanced Security: Orchestrates all authentication
touch points seamlessly and delivers simplified user experience while securing
to sensitive digital identity.

(The author is founder and CEO, Protectt.ai. Views expressed are the author’s
own and not necessarily those of financialexpress.com.)

More Stories on
bank fraud
fraudulent transactions
Online fraud

Get live Share Market updates, Stock Market Quotes, and the latest India News …
Read More and business news on Financial Express. Download the Financial Express
App for the latest finance news.

First published on: 28-04-2024 at 12:23 IST


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EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Browsing and
interaction data, Device identifiers

more

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ROQ.AD GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Precise location data, Privacy choices, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session.


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INDEX EXCHANGE INC.

Cookie duration: 395 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Precise location data, Privacy choices, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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QUANTCAST

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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BEESWAXIO CORPORATION

Cookie duration: 395 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Precise location data, Privacy choices,
Browsing and interaction data, Device identifiers

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SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data

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Cookie duration resets each session. Uses other forms of storage.


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ADIKTEEV

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Device identifiers

more

Uses other forms of storage.


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RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data,
Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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THE UK TRADE DESK LTD

Cookie duration: 3629 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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ADMETRICS GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Browsing and interaction data

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NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Privacy choices,
Browsing and interaction data, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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EPSILON

Cookie duration: 184 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, Device identifiers

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Cookie duration resets each session.


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ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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TRIPLELIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Precise location data, Privacy choices, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Precise location data, Privacy choices, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

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Cookie duration resets each session.


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NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Privacy choices,
Device identifiers

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Cookie duration resets each session.


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NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Privacy choices, Browsing and
interaction data

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Cookie duration resets each session. Uses other forms of storage.


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ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session.


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ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session.


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TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Privacy choices,
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Cookie duration resets each session. Uses other forms of storage.


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EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, Device identifiers

more

Uses other forms of storage.


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ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

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Cookie duration resets each session.


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MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Precise location data, Privacy choices,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more




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SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Precise location data, Device identifiers

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RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Browsing and interaction data

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AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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OPENX

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session.


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ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data

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SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Precise location data, Device
identifiers

more

Uses other forms of storage.


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PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more

Uses other forms of storage.


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COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, IP addresses, Probabilistic identifiers, Privacy choices,
Browsing and interaction data, User-provided data, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
Device identifiers

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SHARETHROUGH, INC

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, IP addresses, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Precise location data, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Privacy choices, Browsing and
interaction data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Browsing and interaction data, Device
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, IP addresses, Probabilistic identifiers, Users’ profiles,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Privacy choices,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Precise location data, Privacy choices, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SONOBI, INC

Cookie duration: 60 (days).

Data collected and processed: Non-precise location data, IP addresses, Device
identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Precise location data, Privacy choices, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Privacy choices, Browsing and
interaction data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Precise location data, Privacy choices, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Privacy choices,
Browsing and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Privacy choices,
Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Privacy choices,
Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Privacy choices,
Browsing and interaction data, User-provided data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data,
Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MEDIA.NET ADVERTISING FZ-LLC

Cookie duration: 2190 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Precise location data, Privacy choices, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Privacy choices,
User-provided data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


YIELDMO, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Precise location data, Privacy choices,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Privacy choices, Browsing and
interaction data, User-provided data, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DT EXCHANGE (FYBER MONETIZATION LTD.)

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, IP addresses,
Privacy choices, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Precise location data, Privacy choices, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


SAGE+ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Precise location data, Browsing and interaction data,
User-provided data, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
Legitimate interesthelp_outline


MOBFOX US LLC

Cookie duration: 14 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Precise location data, Device
identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, IP addresses, Privacy choices, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Precise
location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data, User-provided
data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Users’ profiles, Privacy
choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


INMOBI PTE LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Browsing and interaction data, User-provided data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Browsing and interaction data, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses

more




View details | Privacy policylaunch


COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


HUMAN

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Device identifiers

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics

more




View details | Privacy policylaunch
Consent


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Precise location data, Privacy choices, Browsing and interaction data,
User-provided data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Probabilistic
identifiers, Users’ profiles, Precise location data, Privacy choices, Browsing
and interaction data, User-provided data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Precise location data, Privacy choices, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Users’ profiles, Precise location data,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Browsing and
interaction data, User-provided data, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data, User-provided data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Probabilistic identifiers, Precise location data, Privacy choices,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, IP addresses,
Probabilistic identifiers, Users’ profiles, Browsing and interaction data,
Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


CINT AB

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data, User-provided data, Device
identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


REVJET

Cookie duration: 730 (days).

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MOLOCO, INC.

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ENSIGHTEN

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EBAY INC

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