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Submitted URL: http://eml.demandgenreport.com/dc/wozKyORp1ZIe7tWRPTTxpjYW55kEoR7RQEunAGnl-UdkmowwRRuAIlA8-Dxh84YK8DJDdWC4gmPJ8M6ruBzBVtO9ejlEm...
Effective URL: https://webinars.demandgenreport.com/strategy-and-planning-series/2023/create-exceptional-account-based-experiences-with-intent-data/...
Submission: On November 21 via api from AE — Scanned from DE

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Text Content

Series Home
Series Home
Dashboard
Dashboard


CREATE EXCEPTIONAL ACCOUNT-BASED EXPERIENCES WITH INTENT DATA

 * November 15
 * On-Demand



An Account-Based Marketing (ABM) program is a proven, scalable way for revenue
teams to increase their efficiency with better targeting, timing and results.
But simply adopting an ABM software package isn’t enough to land prospects. You
need to build a solid ABM strategy to implement and enjoy its benefits. 

Join ZoomInfo ABM experts Lauren McHugh, Senior Manager of Product Marketing,
and Kaitlin Sanders, Senior Delivery Program Manager to learn how to position
your ABM strategy to increase pipeline using ZoomInfo’s intent data. They’ll
share insights and best practices for: 

 * Aligning your go-to-market strategy and teams to deliver a cohesive,
   exceptional buyer experience;  
 * Harnessing intent data to target and engage accounts displaying active
   interest;  
 * Increasing efficiency with automation to personalize customer engagement and
   increase efficiency across ABM workflows; and 
 * Customizing outreach to resonate impactfully with customers at the right
   time. 


SPEAKERS

Kaitlin Sanders

Senior Delivery Program Manager

ZoomInfo

Lauren McHugh

Senior Product Marketing Manager

ZoomInfo

Kelly Lindenau

Editor

Demand Gen Report

© 2023 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

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Demand Gen Report is a brand of Emerald X LLC. By clicking the button and
submitting information, you acknowledge and agree that your information may be
shared with corporate affiliates of Emerald X LLC, and other organizations such
as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy
and our Terms Of Use for more information on our policies.

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Demand Gen Report is a brand of Emerald X LLC. By clicking the button and
submitting information, you acknowledge and agree that your information may be
shared with corporate affiliates of Emerald X LLC, and other organizations such
as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy
and our Terms Of Use for more information on our policies.

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