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PRIVACY POLICY
WORLD WILDLIFE FUND, INC. PRIVACY POLICY
Last Modified: October 4, 2021
World Wildlife Fund, Inc. (“WWF”) respects privacy, and we know that many care
about how information is used and shared. This Privacy Policy applies to the WWF
website www.worldwildlife.org, to all associated subdomains, online services,
and mobile applications, and to those sites listed in the paragraph below
labeled “Additional Websites Subject to the Privacy Policy” (collectively, the
“Sites”). By visiting any of the Sites, you are accepting the practices
described in this Privacy Policy. If you disagree with any of the terms herein,
please immediately discontinue use of the Sites.
WHAT INFORMATION WE COLLECT
When you visit the Sites, WWF and its service providers may collect Personal
Information that you provide, such as your name, address, email address, and
payment information. “Personal Information” is information that identifies you
as an individual or relates to an identifiable person.
In addition, WWF and its service providers use a variety of techniques to gather
other information about your use of the Sites, including, among other things,
your IP address, browser type, mobile device type, content visited while on the
Sites, and the duration of your visit to the Sites. “Other Information” is any
information that does not reveal your specific identity or does not directly
relate to an individual.
If you submit any Personal Information relating to other people to us or to our
service providers in connection with the Sites, you represent that you have the
authority to do so and to permit us to use the information in accordance with
this Privacy Policy.
How We Collect Information
WWF and its services providers collect Personal Information that you provide
while using the Sites, either directly or through other user actions, including,
without limitation, any Personal Information provided or otherwise obtained
while the Sites web pages are open. For instance, WWF gathers information when
you fill out forms on the Sites, including, for example, e-newsletter sign-up
forms, donation forms, surveys and advocacy action alerts. We may also use
analytics that enable us to obtain your Personal Information based on your use
of the Sites, including, for example, your clicks on Sites pages and page
elements as well as information entered into the Sites’ html form fields,
regardless of whether the form is submitted. We may supplement the information
we collect from you with information we collect from and about you from other
online and offline sources, such as public databases, social media platforms and
from people with whom you are friends or otherwise connected on social media
platforms. For example, if you choose to connect your social media account to
your Site account, certain Personal Information from your social media account
will be shared with us. This may include Personal Information that is part of
your profile or your friends’ profiles.
We and our service providers may collect Other Information in a variety of ways,
including:
* We use “cookies” to help us monitor traffic and collect information about use
of the Sites. Cookies are pieces of data placed on your device when you visit
the Sites that help us recognize you when you come back to the Sites,
allowing us, for instance, to remember the email address and password you use
when you log in on a specific computer. WWF uses the aggregated information
collected from cookies to measure the number of visits to the Sites, the
average time spent on the Sites, the identity and number of pages viewed, and
to gather other traffic data and information that allows us to improve the
Sites. We also use the information for security purposes, to facilitate
navigation, to display information more effectively, and to personalize your
experience while using the Sites. Cookies further allow us to select which of
our content is most likely to appeal to you and display it while you are on
the Sites.
* WWF also uses a variety of third-party web and mobile app analytics and
optimization services to improve the Sites and enhance the visitor
experience. For examples, the Sites use web analytics services that may
record mouse clicks, mouse movements, scrolling activity, text you type in
the Sites, and similar activity. The Sites do not use these services to
collect any personally identifiable information not otherwise provided by you
in using the Sites, and they do not track your browsing habits across other
third-party websites on our behalf.
* We also use Google Analytics, which uses cookies and other, similar
technologies to collect information about Site use anonymously and reports
website trends, without identifying individual visitors. You can learn about
Google’s practices by going
to https://www.google.com/policies/privacy/partners/, and opt out of them by
downloading the Google Analytics opt-out browser add-on, available
at https://tools.google.com/dlpage/gaoptout.
* We may also use a third-party service provider called SAS Solutions, which
uses cookies and other technologies to help us analyze how visitors use the
Sites, and which may record mouse clicks, mouse movements, scrolling
activity, text you type in the Sites, and similar activity. The Sites do not
use this service to collect any personally identifiable information not
otherwise provided by you in using the Sites.
* We may use third-party advertising companies to serve advertisements that may
be of interest to you when you access and use the Sites and other websites,
based on information relating to your access to and use of the Sites and
other websites. To do so, these companies may place or recognize a unique
cookie on your browser (including through use of pixel tags). We may also
send anonymized and/or securely hashed data to our vendors to determine the
effectiveness of our promotional campaigns. If you would like more
information about this practice and to learn about your choices in connection
with it, please visit https://optout.networkadvertising.org/ -
!/and https://www.aboutads.info/.
* We may use pixel tags and other similar technologies to, among other things,
track the actions of users of the Sites, measure the success of our marketing
campaigns, and compile statistics about use of the Sites and response rates.
* We may use Adobe Flash technology (including Flash Local Shared Objects
(“Flash LSOs”) and other similar technologies to, among other things, collect
and store information about your use of the Sites. If you do not want Flash
LSOs stored on your computer, you can adjust the settings of your Flash
player to block Flash LSO storage using the tools contained in the Website
Storage Settings Panel. You can also control Flash LSOs by going to
the Global Storage Settings Panel and following the instructions (which may
include instructions that explain, for example, how to delete existing Flash
LSOs (referred to “information” on the Macromedia site), how to prevent Flash
LSOs from being placed on your computer without your being asked, and (for
Flash Player 8 and later) how to block Flash LSOs that are not being
delivered by the operator of the page you are on at the time). Please note
that setting the Flash Player to restrict or limit acceptance of Flash LSOs
may reduce or impede the functionality of some Flash applications, including,
potentially, Flash applications used in connection with the Sites or our
online content.
* Certain information is collected by most browsers or automatically through
your device, such as your Media Access Control (MAC) address, computer type
(Windows or Macintosh), screen resolution, operating system name and version,
device manufacturer and model, language, and Internet browser type and
version.
* We may collect your IP address, which is a number that is automatically
assigned to the computer that you are using by your Internet Service
Provider. An IP address may be identified and logged automatically in our
server log files whenever a user accesses the Sites, along with the time of
the visit and the page(s) that were visited. Collecting IP addresses is a
common practice and is done automatically by many websites, applications and
other services. We use IP addresses for purposes such as calculating usage
levels, helping diagnose server problems, and administering the Sites.
* When you download and use our mobile applications (each, an “App”), we may
track and collect App usage data, such as the date and time the App on your
device accesses our servers and what information and files have been
downloaded to the App based on your device number.
* We may collect the physical location of your device by, for example, using
satellite, cell phone tower or Wi-Fi signals. We may use your device’s
physical location to provide you with personalized location-based services
and content.
* Information that you provide, such as your preferred means of communication,
does not personally identify you unless it is combined with your Personal
Information.
* We may aggregate Personal Information. Aggregated information does not
personally identify you or any other user of the Sites (for example, we may
aggregate Personal Information to calculate the percentage of our users who
have a particular telephone area code).
HOW WE USE COLLECTED INFORMATION
WWF may use your Personal Information:
* To send you information about WWF or WWF partners.
* To personalize your interactions with WWF, such as to customize your web and
email content based on your interests, send you requests to participate
events in your area and otherwise target content and communications to you.
* To respond to inquiries and fulfill your requests, such as to process
donations, renew your membership, or send you information about a project, as
well as to provide membership services.
* To send administrative information to you, such as information regarding the
Sites and changes to tour terms, conditions, and policies.
* To allow you to participate in sweepstakes, contests, and similar promotions
and to administer these activities. Some of these activities have additional
rules, which could contain additional information about how we use and
disclose your Personal Information.
* To facilitate social sharing functionality.
* For our purposes, such as data analysis, audits, fraud monitoring and
prevention, developing new products and services, enhancing, improving or
modifying the Sites, identifying usage trends, determining the effectiveness
of our promotional campaigns, and operating and expanding our
activities, some of which may be shared or used by our vendors and their
technologies and tools.
Your Personal Information may be disclosed:
* To our partners, our approved vendors, and their service providers.
* To our third party service providers and online advertising entities who
provide services such as website hosting, data analysis & campaign
measurement, payment processing, information technology and related
infrastructure provision, customer service, email delivery, auditing, and
other similar services.
* To third-party sponsors of sweepstakes, contests, and similar promotions.
* By you, on message boards, chat, profile pages, blogs, and other services to
which you are able to post information and materials. Please note that any
information you post or disclose through these services will become public
and may be available to users of the Sites and to the general public. We urge
you to be very careful when deciding to disclose your Personal Information,
or any other information, on the Sites.
* To your friends associated with your social media account, to other website
users and to your social media account provider, in connection with your
social sharing activity, such as if you connect your social media account to
your Site account or log-into your Site account from your social media
account. By connecting your Site account and your social media account, you
authorize us to share information with your social media account provider,
friends associated with your social media account, and other website users,
and you understand that the use of the information we share will be governed
by the recipients’ privacy policy(ies). If you do not want your Personal
Information shared with other users or with your social media account
provider, please do not connect your social media account with your Site
account, and do not participate in social sharing on the Sites.
* To a third party in the event of any reorganization, merger, sale, joint
venture, assignment, transfer, or other disposition of all or any portion of
our operations, assets, or stock (including in connection with any bankruptcy
or similar proceedings).
We may also use and disclose your Personal Information as we believe to be
necessary or appropriate: (a) under applicable law, including laws outside your
country of residence; (b) to comply with legal process; (c) to respond to
requests from public and government authorities, including public and government
authorities outside your country of residence; (d) to enforce our terms and
conditions; (e) to protect our operations or those of any of our affiliates; (f)
to protect our rights, privacy, safety or property, and/or that of our
affiliates, you, or others; and (g) to allow us to pursue available remedies or
limit the damages that we may sustain.
We may use and disclose Other Information for any purpose, except where we are
required to do otherwise under applicable law. If we are required to treat Other
Information as Personal Information under applicable law, then we may use it for
all the purposes for which we use and disclose Personal Information. In some
instances, we may combine Other Information with Personal Information. If we do,
we will treat the combined information as Personal Information as long as it is
combined.
HOW CAN YOU CONTROL COLLECTION OF YOUR INFORMATION?
1. Set your web browser to inform you of when cookies are being set before a
cookie is stored and refuse any request to set cookies, and do not accept
cookies from WWF. Erase all WWF cookies from your hard drive.
2. Do not provide your information when prompted by the Sites.
Please note, however, that if you choose to reject or erase cookies, your
ability to navigate the Sites may be limited. Further, in the event you choose
not to share information, WWF will be unable to respond to your request for WWF
information, enter you in any sweepstakes or contests, facilitate your action
via WWF's Action Network, or send online postcards.
If you would like to request that WWF not share your Personal Information with
our third-party partners and service providers for their marketing purposes,
please call 1-800-960-0993 and ask that the representative mark your record as
“No Exchange.”
Finally, if you would like to modify Personal Information you have previously
provided us, please manage your profile by visiting www.worldwildlife.org/login.
HOW CAN YOU STOP RECEIVING COMMUNICATIONS FROM WWF?
If you would like to opt out of receiving content from WWF, you can:
* Take the opportunity to opt out in links on the bottom of marketing email WWF
sends to you.
* Go to the Supporter Center www.worldwildlife.org/login and click “update my
email preferences” under Quick Links.
* Call the membership hotline at 1 - 800 - 960 – 0993 to tell us you do not
want to receive communications from WWF.
DOES WWF COLLECT INFORMATION FROM CHILDREN?
WWF does not knowingly collect Personal Information from anyone under the age of
13. The Sites are not directed at children under the age of 13. In the event
that WWF learns that it has collected Personal Information from a child under
age 13 without parental consent, we will delete that information as quickly as
possible. If you believe that we might have collected any Personal Information
from a child under 13, please contact us.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California Civil Code Section 1798.83 permits
you to request information about our disclosure of your Personal Information to
third parties for those parties’ own direct marketing purposes. To make such a
request, please send a letter to:
Website Director World Wildlife Fund
1250 24th Street
Washington, DC 20037
PERSONAL INFORMATION COLLECTED THROUGH META PLATFORMS
You have the right to ask for any Personal Information collected through use of
any Meta Platforms, Inc. platform ("Meta Personal Information") to be changed or
deleted at any later time. If you have questions or concerns regarding your Meta
Personal Information, including requests for deletion, please fill out this
form.
THIRD-PARTY SERVICES
This Privacy Policy does not address, and we are not responsible for, the
privacy, information, or other practices of any third parties, including any
third party operating any site or service to which the Sites link. The inclusion
of a link on the Sites does not imply endorsement of the linked site or service
by us. In addition, we are not responsible for the information collection, use,
disclosure, or security practices (including the data security practices) of
other organizations, such as Facebook, Apple, Google, Microsoft, RIM, or any
other app developer, app provider, social media platform provider, operating
system provider, wireless service provider, or device manufacturer.
Changes to this Privacy Policy
WWF may from time to time and at its discretion amend this Privacy Policy. The
“Effective Date” legend at the top of this page indicates when this Privacy
Policy was last revised. Any changes to this Privacy Policy will become
effective when we post the revised Privacy Policy on the Sites. Your continued
use of the Sites following these changes means that you accept the revised
Privacy Policy. If you would like to view prior versions of this Privacy Policy,
go to https://www.worldwildlife.org/pages/out-of-date-privacy-policies.
SECURITY
WWF is committed to ensuring that any Personal Information we collect is secure.
We have procedures and technology in place to safeguard and secure the
information we collect. Records containing Personal Information are stored at
secure facilities. WWF employees are provided training on how to treat your data
securely. Our websites use a Transport Layer Security, the standard security
technology for establishing an encrypted link between a web server and a
browser. This link ensures that all data passed between the web server and
browsers remain private. All online donation transactions are handled by Payment
Card Industry (PCI)-compliant vendors. PCI refers to the technical and
operational standards that businesses must follow to ensure that credit card
data provided by cardholders is protected. These security standards are in place
for WWF to protect your information.
Cross-Border Transfer
The Sites are controlled and operated by us from the United States and are not
intended to subject us to the laws or jurisdiction of any state, country, or
territory other than that of the United States. Your Personal Information may be
stored and processed in any country where we have facilities or in which we
engage service providers, and, by using the Sites, you consent to the transfer
of information to countries outside of your country of residence, including the
United States, which may have different data protection rules than those of your
country.
Additional Websites Subject to the Privacy Policy
This Privacy Policy shall apply to the following websites and all associated
subdomains:
* wwfparcindex.org / wwfparcindex.com
* storyofwater.org / northerngreatplains.org
* bioplasticfeedstockalliance.org
* www.wwfclimatecrowd.org
* www.seafoodsustainability.org
* www.envirodm.org
* www.wearestillin.com / www.wearestillin.org
* www.americaisallin.com / www.americaisallin.org
* www.lowcarbonusa.org
* detect.trade
* www.climatelandchallenge.org
* www.hydrosheds.org
* www.endwildlifetraffickingonline.org
* www.thirdpolegeolab.org
* www.resource-plastic.com
* commoditiesjurisdictions.org
* wwf-gcf.org
* www.foodwasteactionplan.org
* onesourcecoalition.org
QUESTIONS/CONTACT INFORMATION
If you have any questions about this Privacy Policy, please visit the “Help”
section of the Sites, where you can view Frequently Asked Questions, submit a
question and receive assistance from a WWF member services representative. You
can also send a letter to:
Website Director World Wildlife Fund
1250 24th Street
Washington, DC 20037
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