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Hoy interesa * Últimas Noticias * Pedro Castillo * Coronavirus Perú * Precio del dólar * Afiliados a AFP * Firmas * Opinión * Coronavirus Cuadro de búsqueda Menú SuscríbeteIniciar Sesión EMPRESAS Empresas * * * * LOS DESAFÍOS DE BBVA PERÚ, SEGÚN CLASIFICADORAS LA COBERTURA DE CRÉDITOS ATRASADA DEL BANCO MEDIANTE PROVISIONES MEJORÓ, SEGÚN MOODY´S. EN TANTO QUE APOYO & ASOCIADOS PONE DE RELIEVE LA ESTRATEGIA DEL BANCO DE ENTRAR A SEGMENTOS MÁS RENTABLES NO ATENDIDOS PREVIAMENTE. BBVA Perú Omar Manrique omanrique@diariogestion.com.pe Actualizado el 01/03/2021 06:54 a.m. * * * * * * Entre los principales desafíos para BBVA Perú se encuentra alcanzar una mayor penetración en el segmento minorista sin que la rentabilidad ajustada por riesgo se vea afectada de modo importante, considera la clasificadora Apoyo & Asociados. Además, menciona la posibilidad de que el banco mantenga un crecimiento sostenido de su cartera de créditos mayorista, en un entorno de spread muy reducidos por las bajas tasas de interés. La clasificadora también espera que el banco continúe cumpliendo con las mayores exigencias de capital y liquidez de Basilea III, “lo cual a su vez debe acompañar la estrategia de crecimiento de cartera y cumplir con las directrices de la matriz que cada subsidiaria sea autosuficiente en fondeo y capital”. Destaca que la perspectiva estable en la calificación del banco se sostiene en su adecuada gestión de riesgos, estructura eficiente de costos, fondeo diversificado y estable, holgados niveles de liquidez y capitalización, así como en un importante soporte de su casa matriz Apoyo & Asociados señala que si bien el impulso de los créditos de BBVA a pequeña y microempresa a setiembre del 2020 responde principalmente a los programas de financiamiento con garantía gubernamental, también va en línea con la estrategia del banco de entrar a segmentos más rentables no atendidos previamente. INVERSIONES “Esto ha sido acompañado de inversiones en la capacidad instalada, así como en la implementación de un nuevo buró de pymes que permitirá un adecuado control de riesgos para dichos créditos y un reforzamiento del área comercial con la contratación de ejecutivos especializados”, detalla. Afirma que el programa Reactiva Perú ha facilitado la mayor penetración del banco en el segmento pyme con un bajo nivel de riesgo, ya que un alto porcentaje de los créditos desembolsados cuentan con garantía soberana (90% a 98%). El plazo de tres años de dichos créditos permitirá conocer el comportamiento de pago de estos clientes, así como ajustar los modelos de riesgos de BBVA, resalta la agencia de rating. Por su parte, Moody’s Local, que ratificó la categoría A+ a BBVA Perú, basa dicha nota en la relevante participación del banco dentro del sistema bancario, ubicándose como la segunda entidad más importante en créditos directos y depósitos totales. OPORTUNIDADES Asimismo, la evaluación recoge la diversificación de la cartera de créditos del banco por tipo de crédito y sector económico al que son dirigidos, así como el desempeño financiero histórico mostrado por el banco previo a la pandemia covid-19, destacando sus indicadores de eficiencia. En cuanto a las principales oportunidades de mejora, la clasificadora observa una tendencia ascendente en los indicadores de morosidad del banco a lo largo de los últimos periodos analizados (la fecha de corte de su evaluación es setiembre del 2020). Sin embargo, sostiene que el nivel de cobertura con provisiones de la cartera atrasada y refinanciada ha evolucionado favorablemente, al ubicarse dicho índice en 106.08% a la mencionada fecha, ante el importante y mayor stock de provisiones voluntarias alcanzado por el banco, que asciende a S/1,109.0 millones. TAGS RELACIONADOS: BBVA PERÚ EMPRESAS Regístrate gratis al newsletter e infórmate con lo más completo en Empresas Acepto los Términos y condiciones y Politicas de privacidad Ya estás suscrito a nuestro newsletter. ¡Recepción exitosa! Más newsletter NO TE PIERDAS CONTENIDO DE GESTIÓN THE ECONOMIST: CÓMO DAR SENTIDO AL CAOS EN LOS MERCADOS DE MATERIAS PRIMAS CRÉDITOS HIPOTECARIOS ALCANZARON LOS S/ 54,772 MILLONES EN AGOSTO LAS TRES REGIONES MÁS POBRES DEL PERÚ CON LA EJECUCIÓN MÁS BAJA EN INVERSIÓN PÚBLICA COVID-19: EMPRESAS PRIVADAS ANUNCIAN PROMOCIONES Y DESCUENTOS PARA LAS PERSONAS VACUNADAS CASTILLO SOBRE CAMISEA: SI HA HABIDO EXABRUPTOS DEL PRIMER MINISTRO, YA LO HEMOS CORREGIDO MINERÍA E HIDROCARBUROS CRECIÓ 3.12% EN AGOSTO ÚLTIMAS NOTICIAS OCHO FIRMAS DIGITALES MÁS SE SUMAN AL CÓDIGO DE LA CE CONTRA NOTICIAS FALSAS ZOOM Y FIVE9 ABANDONAN ACUERDO POR CASI US$ 15,000 MILLONES TRAS VOTACIÓN DE ACCIONISTAS MERCK ANUNCIA QUE SU PASTILLA DE COVID-19 REDUCE RIESGO DE MUERTE EN UN 50% Sigue actualizado en nuestra APP Abrir en App Director Periodístico JULIO LIRA SEGURA Empresa Editora Gestión Jorge Salazar Araoz N° 171, La Victoria, Lima. Copyright © gestion.pe Grupo El Comercio - Todos los derechos reservados Cargando siguiente... ZOOM Y FIVE9 ABANDONAN ACUERDO POR CASI US$ 15,000 MILLONES TRAS VOTACIÓN DE ACCIONISTAS word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 Para acceder a este contenido exclusivo, adquiere tu PLAN DIGITAL * Contenido premium: análisis e informes exclusivamente desarrollados para gestion.pe. Navegación ilimitada desde todos tus dispositivos. * La mejor selección de artículos e informes elaborados por The Economist, Diario Gestión y la agencia Bloomberg. * Descuentos especiales del Club de beneficios s/19 al mes durante 2 meses Luego S/ 39 al mes CONTINUAR ¿ESTÁS SUSCRITO AL DIARIO IMPRESO? disfruta 1 mes GRATIS y luego S/ 19 soles al mes. Ads help us run this site When you visit our site, pre-selected companies may access and use certain information on your device to serve relevant ads or personalized content. Information that may be used. Information that may be used: * Type of browser and its settings * Information about the device's operating system * Cookie information * Information about other identifiers assigned to the device * The IP address from which the device accesses a client's website or mobile application * Information about the user's activity on that device, including web pages and mobile apps visited or used * Information about the geographic location of the device when it accesses a website or mobile application Purposes for storing information. How information may be used: * Storage and access of information * Ad selection and delivery * Content selection and delivery * Personalization * Measurement Learn MoreContinue to site Cookies policy This privacy policy (the "Policy") is intended to inform the manner in which the COMPANY EDITORA EL COMERCIO S.A., with R.U.C. N ° 20143229816, with address in Jirón Santa Rosa No. 300, Cercado de Lima, province and department of Lima, together with the companies that make up its Economic Group (the "El Comercio Group"), treat the information and personal data of its users who collect through Cookies and other technologies. The Policy describes all the type of information that is collected from Users through the previously detailed forms, and all the treatments that are carried out with said information. The User declares to have read and previously accepted and expresses the Policy subject to its provisions. Who gets the Policy? For purposes of this Policy, any reference to "us", "we" or "our" refers to the El Comercio Group, and when it refers to "the User" or "the Users", it will be understood all those other than the Group The Commerce that navigate within the Websites and the Applications of the El Comercio Group. This Policy does not apply to third-party websites, services, products or applications, even if they can be accessed through our services. What are Cookies? Cookies are files that the website or application installs in the browser or device (Smartphone, tablet, connected TV) when accessing or during the tour in certain web pages or applications, and serve to store information about your visit. Cookies allow you to store certain data about the User's device or its navigation, that is, it collects statistical information, provides certain technical features, see which pages have been visited, the time of connection, the city to which the user is assigned. IP address from which it is accessed, the number of new Users, the frequency and recidivism of the visits, the visit time, the browser or the operator or type of terminal from which the visit is made, analyzes the operation of a page , detects technical problems, among others; and depending on the information they contain and the way they use their equipment, they can be used to recognize the user. The majority of cookies are associated with a user, computer and non-identifiable device in the sense that they do not provide references that allow knowing personal data. A browser only allows a website to access the cookies it establishes, not those established by other websites. What type of cookies do we use? El Comercio Group uses the following types of cookies: * 1. By purpose * - Technical Cookies.- They allow the user to navigate on the web page, platform or application, as well as the use of the different options that exist in them. * - Geolocation cookies.- Identify the place of the user. * - Personalization Cookies.- They allow access to a service depending on the characteristics of the user, such as language, type of browser, among others. * - Analytical Cookies.- It measures the activity of the website to create navigation profiles to incorporate improvements. * - Advertising Cookies.- It helps to manage the advertising offer, adapting the content to the service requested by the user. * 2. By duration * - Session Cookies.- They collect and store data while the user accesses a web page. They are not stored on the computer and are deleted when the user closes the browser or its assignment expires. * - Permanent Cookies.- The data is kept stored on the user's computer as a history. They are treated when the user leaves the web page and can be deleted by it. * 3. By management * - Cookies of the El Comercio Group.- They are sent from a terminal of the El Comercio Group to the user's computer. * - Third Party Cookies.- They are sent from a computer or domain of a third party to the user's computer or the information collected is managed by a third party. It should be noted that third-party cookies could be found within the websites and applications of the GEC; However, since they are not administered by us, we do not guarantee that their policies comply with the current legal regulations. On the other hand, third-party cookies found on our websites and applications are the following: CHARTBEAThttps://static.chartbeat.com/opt-out.htmlGOOGLE ANALYTICShttps://tools.google.com/dlpage/gaoptoutCXENSEhttps://www.cxense.com/preferences?optOutStatus=falseONESIGNALhttps://documentation.onesignal.com/docs/opt-out-of-web-pushFACEBOOKhttps://www.facebook.com/policy/cookies/DFP/ADXhttps://adssettings.google.com/APPNEXUShttps://www.appnexus.com/platform-privacy-policySMARTADSERVERhttp://www.smartadserver.com/diffx/optout/IABOptout.aspxCRITEOhttps://www.criteo.com/privacy/OPENXhttps://docs.openx.com/Content/publishers/aud_segment_optout_howitworks.htmlOUTBRAINhttps://www.outbrain.com/legal/SPOTIMhttps://www.spot.im/cookies/SPARKFLOWhttps://sparkflow.co/privacy/OOYALAhttps://www.ooyala.com/privacy For what do we use the information that is collected through "Cookies"? Grupo el Comercio may use the information collected through "Cookies" for the following purposes: * 1. Operability and System Security * - Operativity.- Use of "Cookies" or other technologies to access the websites, services, applications, tools, among others, of Grupo el Comercio. * - Security.- The "Cookies" or other technologies will identify and analyze the behaviors of the Users in the websites and applications of the El Comercio Group, in order to identify irregular acts, prevent fraudulent activity and improve the security of our services. * 2. System Functionality Through cookies, Websites and Applications may use the information of your visit to perform evaluations, statistical calculations on anonymous data and count of visits to the websites, in order to ensure the continuity of the service and make improvements. * 3. Sending Personalized Content The Websites and Applications will also use the information obtained through the cookies or other technologies to analyze the browsing habits of the User and the searches made by the User, in order to improve their commercial and promotional initiatives, showing advertising that may be of your interest, and personalizing the contents. Control of "Cookies" and other technologies Cookies can be deleted from the hard disk if the User so wishes. Most browsers accept cookies automatically, but allow the user to change the configuration of their browser to refuse the installation of cookies, without affecting their access and browsing the Websites and Applications. It is important to emphasize that, in some cases, preventing the generation of some specific "Cookies"; it could generate that several functions stop being available or that parts of the website do not load. In the event that the Websites and Applications provide links or hyperlinks to other Internet sites owned by third parties that use cookies, Grupo El Comercio is not responsible for or controls the use of cookies by such third parties. Consent The El Comercio Group may treat the information collected through "Cookies", provided that the User provides their consent to access any of our websites and applications, except in cases where "Cookies" are necessary for the operation and navigation of them. In the event that the User gives their consent, the El Comercio Group may use "Cookies" to obtain information about their preferences, in order to personalize our websites and applications, according to their interests. Review and Modification of the Cookies Policy Grupo El Comercio expressly reserves the right to modify, update or complete this Policy at any time. Any modification, update or extension produced in this Policy will be immediately published on the Websites and Applications. SettingContinue Using Site Ads help us run this site When you visit our site, pre-selected companies may access and use certain information on your device to serve relevant ads or personalized content. Information that may be used. Information that may be used: * Type of browser and its settings * Information about the device's operating system * Cookie information * Information about other identifiers assigned to the device * The IP address from which the device accesses a client's website or mobile application * Information about the user's activity on that device, including web pages and mobile apps visited or used * Information about the geographic location of the device when it accesses a website or mobile application Purposes for storing information. How information may be used: * Storage and access of information * Ad selection and delivery * Content selection and delivery * Personalization * Measurement Learn MoreContinue to site Cookies policy This privacy policy (the "Policy") is intended to inform the manner in which the COMPANY EDITORA EL COMERCIO S.A., with R.U.C. N ° 20143229816, with address in Jirón Santa Rosa No. 300, Cercado de Lima, province and department of Lima, together with the companies that make up its Economic Group (the "El Comercio Group"), treat the information and personal data of its users who collect through Cookies and other technologies. The Policy describes all the type of information that is collected from Users through the previously detailed forms, and all the treatments that are carried out with said information. The User declares to have read and previously accepted and expresses the Policy subject to its provisions. Who gets the Policy? For purposes of this Policy, any reference to "us", "we" or "our" refers to the El Comercio Group, and when it refers to "the User" or "the Users", it will be understood all those other than the Group The Commerce that navigate within the Websites and the Applications of the El Comercio Group. This Policy does not apply to third-party websites, services, products or applications, even if they can be accessed through our services. What are Cookies? Cookies are files that the website or application installs in the browser or device (Smartphone, tablet, connected TV) when accessing or during the tour in certain web pages or applications, and serve to store information about your visit. Cookies allow you to store certain data about the User's device or its navigation, that is, it collects statistical information, provides certain technical features, see which pages have been visited, the time of connection, the city to which the user is assigned. IP address from which it is accessed, the number of new Users, the frequency and recidivism of the visits, the visit time, the browser or the operator or type of terminal from which the visit is made, analyzes the operation of a page , detects technical problems, among others; and depending on the information they contain and the way they use their equipment, they can be used to recognize the user. The majority of cookies are associated with a user, computer and non-identifiable device in the sense that they do not provide references that allow knowing personal data. A browser only allows a website to access the cookies it establishes, not those established by other websites. What type of cookies do we use? El Comercio Group uses the following types of cookies: * 1. By purpose * - Technical Cookies.- They allow the user to navigate on the web page, platform or application, as well as the use of the different options that exist in them. * - Geolocation cookies.- Identify the place of the user. * - Personalization Cookies.- They allow access to a service depending on the characteristics of the user, such as language, type of browser, among others. * - Analytical Cookies.- It measures the activity of the website to create navigation profiles to incorporate improvements. * - Advertising Cookies.- It helps to manage the advertising offer, adapting the content to the service requested by the user. * 2. By duration * - Session Cookies.- They collect and store data while the user accesses a web page. They are not stored on the computer and are deleted when the user closes the browser or its assignment expires. * - Permanent Cookies.- The data is kept stored on the user's computer as a history. They are treated when the user leaves the web page and can be deleted by it. * 3. By management * - Cookies of the El Comercio Group.- They are sent from a terminal of the El Comercio Group to the user's computer. * - Third Party Cookies.- They are sent from a computer or domain of a third party to the user's computer or the information collected is managed by a third party. It should be noted that third-party cookies could be found within the websites and applications of the GEC; However, since they are not administered by us, we do not guarantee that their policies comply with the current legal regulations. On the other hand, third-party cookies found on our websites and applications are the following: CHARTBEAThttps://static.chartbeat.com/opt-out.htmlGOOGLE ANALYTICShttps://tools.google.com/dlpage/gaoptoutCXENSEhttps://www.cxense.com/preferences?optOutStatus=falseONESIGNALhttps://documentation.onesignal.com/docs/opt-out-of-web-pushFACEBOOKhttps://www.facebook.com/policy/cookies/DFP/ADXhttps://adssettings.google.com/APPNEXUShttps://www.appnexus.com/platform-privacy-policySMARTADSERVERhttp://www.smartadserver.com/diffx/optout/IABOptout.aspxCRITEOhttps://www.criteo.com/privacy/OPENXhttps://docs.openx.com/Content/publishers/aud_segment_optout_howitworks.htmlOUTBRAINhttps://www.outbrain.com/legal/SPOTIMhttps://www.spot.im/cookies/SPARKFLOWhttps://sparkflow.co/privacy/OOYALAhttps://www.ooyala.com/privacy For what do we use the information that is collected through "Cookies"? Grupo el Comercio may use the information collected through "Cookies" for the following purposes: * 1. Operability and System Security * - Operativity.- Use of "Cookies" or other technologies to access the websites, services, applications, tools, among others, of Grupo el Comercio. * - Security.- The "Cookies" or other technologies will identify and analyze the behaviors of the Users in the websites and applications of the El Comercio Group, in order to identify irregular acts, prevent fraudulent activity and improve the security of our services. * 2. System Functionality Through cookies, Websites and Applications may use the information of your visit to perform evaluations, statistical calculations on anonymous data and count of visits to the websites, in order to ensure the continuity of the service and make improvements. * 3. Sending Personalized Content The Websites and Applications will also use the information obtained through the cookies or other technologies to analyze the browsing habits of the User and the searches made by the User, in order to improve their commercial and promotional initiatives, showing advertising that may be of your interest, and personalizing the contents. Control of "Cookies" and other technologies Cookies can be deleted from the hard disk if the User so wishes. Most browsers accept cookies automatically, but allow the user to change the configuration of their browser to refuse the installation of cookies, without affecting their access and browsing the Websites and Applications. It is important to emphasize that, in some cases, preventing the generation of some specific "Cookies"; it could generate that several functions stop being available or that parts of the website do not load. In the event that the Websites and Applications provide links or hyperlinks to other Internet sites owned by third parties that use cookies, Grupo El Comercio is not responsible for or controls the use of cookies by such third parties. Consent The El Comercio Group may treat the information collected through "Cookies", provided that the User provides their consent to access any of our websites and applications, except in cases where "Cookies" are necessary for the operation and navigation of them. In the event that the User gives their consent, the El Comercio Group may use "Cookies" to obtain information about their preferences, in order to personalize our websites and applications, according to their interests. Review and Modification of the Cookies Policy Grupo El Comercio expressly reserves the right to modify, update or complete this Policy at any time. Any modification, update or extension produced in this Policy will be immediately published on the Websites and Applications. SettingContinue Using Site Ads help us run this site When you visit our site, pre-selected companies may access and use certain information on your device to serve relevant ads or personalized content. Information that may be used. Information that may be used: * Type of browser and its settings * Information about the device's operating system * Cookie information * Information about other identifiers assigned to the device * The IP address from which the device accesses a client's website or mobile application * Information about the user's activity on that device, including web pages and mobile apps visited or used * Information about the geographic location of the device when it accesses a website or mobile application Purposes for storing information. How information may be used: * Storage and access of information * Ad selection and delivery * Content selection and delivery * Personalization * Measurement Learn MoreContinue to site Cookies policy This privacy policy (the "Policy") is intended to inform the manner in which the COMPANY EDITORA EL COMERCIO S.A., with R.U.C. N ° 20143229816, with address in Jirón Santa Rosa No. 300, Cercado de Lima, province and department of Lima, together with the companies that make up its Economic Group (the "El Comercio Group"), treat the information and personal data of its users who collect through Cookies and other technologies. The Policy describes all the type of information that is collected from Users through the previously detailed forms, and all the treatments that are carried out with said information. The User declares to have read and previously accepted and expresses the Policy subject to its provisions. Who gets the Policy? For purposes of this Policy, any reference to "us", "we" or "our" refers to the El Comercio Group, and when it refers to "the User" or "the Users", it will be understood all those other than the Group The Commerce that navigate within the Websites and the Applications of the El Comercio Group. This Policy does not apply to third-party websites, services, products or applications, even if they can be accessed through our services. What are Cookies? Cookies are files that the website or application installs in the browser or device (Smartphone, tablet, connected TV) when accessing or during the tour in certain web pages or applications, and serve to store information about your visit. Cookies allow you to store certain data about the User's device or its navigation, that is, it collects statistical information, provides certain technical features, see which pages have been visited, the time of connection, the city to which the user is assigned. IP address from which it is accessed, the number of new Users, the frequency and recidivism of the visits, the visit time, the browser or the operator or type of terminal from which the visit is made, analyzes the operation of a page , detects technical problems, among others; and depending on the information they contain and the way they use their equipment, they can be used to recognize the user. The majority of cookies are associated with a user, computer and non-identifiable device in the sense that they do not provide references that allow knowing personal data. A browser only allows a website to access the cookies it establishes, not those established by other websites. What type of cookies do we use? El Comercio Group uses the following types of cookies: * 1. By purpose * - Technical Cookies.- They allow the user to navigate on the web page, platform or application, as well as the use of the different options that exist in them. * - Geolocation cookies.- Identify the place of the user. * - Personalization Cookies.- They allow access to a service depending on the characteristics of the user, such as language, type of browser, among others. * - Analytical Cookies.- It measures the activity of the website to create navigation profiles to incorporate improvements. * - Advertising Cookies.- It helps to manage the advertising offer, adapting the content to the service requested by the user. * 2. By duration * - Session Cookies.- They collect and store data while the user accesses a web page. They are not stored on the computer and are deleted when the user closes the browser or its assignment expires. * - Permanent Cookies.- The data is kept stored on the user's computer as a history. They are treated when the user leaves the web page and can be deleted by it. * 3. By management * - Cookies of the El Comercio Group.- They are sent from a terminal of the El Comercio Group to the user's computer. * - Third Party Cookies.- They are sent from a computer or domain of a third party to the user's computer or the information collected is managed by a third party. It should be noted that third-party cookies could be found within the websites and applications of the GEC; However, since they are not administered by us, we do not guarantee that their policies comply with the current legal regulations. On the other hand, third-party cookies found on our websites and applications are the following: CHARTBEAThttps://static.chartbeat.com/opt-out.htmlGOOGLE ANALYTICShttps://tools.google.com/dlpage/gaoptoutCXENSEhttps://www.cxense.com/preferences?optOutStatus=falseONESIGNALhttps://documentation.onesignal.com/docs/opt-out-of-web-pushFACEBOOKhttps://www.facebook.com/policy/cookies/DFP/ADXhttps://adssettings.google.com/APPNEXUShttps://www.appnexus.com/platform-privacy-policySMARTADSERVERhttp://www.smartadserver.com/diffx/optout/IABOptout.aspxCRITEOhttps://www.criteo.com/privacy/OPENXhttps://docs.openx.com/Content/publishers/aud_segment_optout_howitworks.htmlOUTBRAINhttps://www.outbrain.com/legal/SPOTIMhttps://www.spot.im/cookies/SPARKFLOWhttps://sparkflow.co/privacy/OOYALAhttps://www.ooyala.com/privacy For what do we use the information that is collected through "Cookies"? Grupo el Comercio may use the information collected through "Cookies" for the following purposes: * 1. Operability and System Security * - Operativity.- Use of "Cookies" or other technologies to access the websites, services, applications, tools, among others, of Grupo el Comercio. * - Security.- The "Cookies" or other technologies will identify and analyze the behaviors of the Users in the websites and applications of the El Comercio Group, in order to identify irregular acts, prevent fraudulent activity and improve the security of our services. * 2. System Functionality Through cookies, Websites and Applications may use the information of your visit to perform evaluations, statistical calculations on anonymous data and count of visits to the websites, in order to ensure the continuity of the service and make improvements. * 3. Sending Personalized Content The Websites and Applications will also use the information obtained through the cookies or other technologies to analyze the browsing habits of the User and the searches made by the User, in order to improve their commercial and promotional initiatives, showing advertising that may be of your interest, and personalizing the contents. Control of "Cookies" and other technologies Cookies can be deleted from the hard disk if the User so wishes. Most browsers accept cookies automatically, but allow the user to change the configuration of their browser to refuse the installation of cookies, without affecting their access and browsing the Websites and Applications. It is important to emphasize that, in some cases, preventing the generation of some specific "Cookies"; it could generate that several functions stop being available or that parts of the website do not load. In the event that the Websites and Applications provide links or hyperlinks to other Internet sites owned by third parties that use cookies, Grupo El Comercio is not responsible for or controls the use of cookies by such third parties. Consent The El Comercio Group may treat the information collected through "Cookies", provided that the User provides their consent to access any of our websites and applications, except in cases where "Cookies" are necessary for the operation and navigation of them. In the event that the User gives their consent, the El Comercio Group may use "Cookies" to obtain information about their preferences, in order to personalize our websites and applications, according to their interests. Review and Modification of the Cookies Policy Grupo El Comercio expressly reserves the right to modify, update or complete this Policy at any time. Any modification, update or extension produced in this Policy will be immediately published on the Websites and Applications. 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