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About
Team
Value For Your Brand
CPG 101
Services
Walmart Open Call
CPG Retail
CPG Blog
Contact
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About
Team
Value For Your Brand
CPG 101
Services
Walmart Open Call
CPG Retail
CPG Blog
Contact
Open Menu Close Menu

Folder: About
Folder: Services
CPG Blog

Contact
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Value For Your Brand
CPG 101
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Walmart Open Call
CPG Retail


WALMART’S 10TH ANNUAL OPEN CALL 2023



THE ONLY COURSE DESIGNED TO HELP OPEN CALL BUSINESSES

Walmart Open Call is heading into its 10th iteration after having 1,100
businesses participate in 2022.

2023 is going to be "bigger, better”, according to Walmart’s Aimee Fisk.

With the competition heating up, we are happy to be offering Winning Open Call
advising and consulting.

--------------------------------------------------------------------------------

Walmart advises participating businesses to:

 1. Select qualifying products. Click here for a full list of prohibited
    products.

 2. Show how your product is performing. Share insights about the product’s
    performance including online sales or number of units sold.

 3. Tell us why customers love it. Your customers are your brand advocates.

 4. Provide a unique selling proposition. What makes your product better than
    your competitors?

 5. Share a memorable product story. Keep your story short and straight to the
    point.


30 MINUTES OR LESS TO A WALMART SIZED WIN

Having the awesomeness of your product come across in 30 minutes with a Walmart
buyer is hard, especially with no prior experience. Let our experts help you
increase your odds of getting a life changing sell.


WALMART OPEN CALL ADVISING COURSE

Making the Strongest Pitch

Buster Arnwine

Ensure your awesome product comes across awesome

 * Perfecting your Walmart shopper value proposition

 * Sorting and analyzing data for compelling insights

 * Finding the right pricing & P&L structure

 * Differentiating your product

 * Tightening your deck and pitch







Building a Walmart Ready Supply Chain

Dr. Charlie Barton

Get your SC ready and inspire confidence with the buyer

 * Review manufacturing and logistics set up for scalability

 * Build contingency plans for surprises and emergencies

 * Find efficiencies in cost and time

 * Review your operating systems (Baldwin Framework)

 * Talk to inspire confidence with buyer on you delivering








 * DR. CHARLIE BARTON
   
   The Process Improvement Doctor
   
   Charlie Barton has a Ph.D. in Leadership and Organizational Change supported
   by a Master’s in Business Administration, with a specialty in Knowledge
   Management and Learning.
   
   She credits her time in the US Navy with getting her interested in quality
   management and process improvement. Dr. Barton’s research findings on
   sustainable process improvement are in use throughout the globe (77 countries
   as of 2022).
   
   Dr. Barton works with businesses to identify the real causes derailing their
   business success, develop action plans that deliver, and guide change
   management initiatives. She uses analytical tools to identify process and
   system improvement opportunities, change management techniques to develop
   effective transformation processes, and storytelling techniques to address
   the human side of resistance to change.


 * BUSTER ARNWINE
   
   Retail Consultant
   
   Buster has 20 years of experience within the FMCPG industry across supply
   supply chain, sales, trade marketing, marketing, entrepreneurship, and
   general management.
   
   Buster has worked with over 25 brands in over the counter, supplements,
   family planning, personal care, infant nutrition, and household cleaning.
   Success at the corporate strategy and field sales levels for digital and
   offline gives buster an ability to take a product from inception to shelf.
   
   A passionate consumer advocate, Buster focuses on strong financial models and
   management to fuel company purpose and mission.


SCHEDULE TIME TO DISCUSS YOUR NEEDS


CPG GROWTH TEAM






BASED IN BENTONVILLE, AR

(973) 619-5800



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