www.amazon.com Open in urlscan Pro
2600:9000:24f1:be00:7:49a5:5fd4:b121  Public Scan

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All
Select the department you want to search in All Departments Alexa Skills Amazon
Autos Amazon Devices Amazon Fresh Amazon One Medical Amazon Pharmacy Amazon
Resale Appliances Apps & Games Arts, Crafts & Sewing Audible Books & Originals
Automotive Parts & Accessories Baby Beauty & Personal Care Books CDs & Vinyl
Cell Phones & Accessories Clothing, Shoes & Jewelry    Women    Men    Girls
   Boys    Baby Collectibles & Fine Art Computers Credit and Payment Cards
Digital Music Electronics Garden & Outdoor Gift Cards Grocery & Gourmet Food
Handmade Health, Household & Baby Care Home & Business Services Home & Kitchen
Industrial & Scientific Just for Prime Kindle Store Luggage & Travel Gear Luxury
Stores Magazine Subscriptions Movies & TV Musical Instruments Office Products
Pet Supplies Premium Beauty Prime Video Smart Home Software Sports & Outdoors
Subscribe & Save Subscription Boxes Tools & Home Improvement Toys & Games Under
$10 Video Games Whole Foods Market

Search Amazon


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MORE THAN 70% OF AMAZON SELLERS GENERATE THEIR FIRST SALE IN LESS THAN 60 DAYS.1


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Ready to sell with Amazon? As a new seller, you can take advantage of a series
of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first
year until you reach $1,000,000
$100 off shipments into the Amazon fulfillment network using the Amazon
Partnered Carrier program
Free storage and customer returns with auto-enrollment in the FBA New Selection
program
$50 credit to create Sponsored Products or Sponsored Brands ads
See all incentives


WHY CREATE AN AMAZON SELLING ACCOUNT?

There are endless reasons to sell with Amazon. Here are just a few.
Sell in a store more customers trust
The Amazon brand can help you attract and reach more customers. We were ranked
the most trusted brand by US consumers in 2022.
Learn how we prevent counterfeit products
Sell with tools and programs that help you succeed
It takes a lot to run a business. That’s why we provide every Professional
seller with a full toolkit for listing, pricing, and promoting products. We also
offer fulfillment options, advertising solutions, specialty programs, and much
more.
Learn more about our Professional selling plan
Sell with high-impact, optional services
We provide sellers of all sizes with a range of optional services at a great
value—services that are often only accessible to larger businesses. That
includes Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Lending.
Explore Amazon selling programs
“I trusted that there was a community out there that cared, and to whom we
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$230,000+

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+60%

Percentage of sales in the Amazon store from independent sellers—most of which
are small and medium-sized businesses


100+

Countries and regions where Amazon ships to customers
Revenue Calculator


ESTIMATE YOUR FBA COSTS

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fulfillment method.
 1. Search the Amazon catalog for a product or define one using dimensions,
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Compare fulfillment options with the Amazon revenue calculator



READY TO GET STARTED?

Step 1.
Choose a selling plan
We offer two selling plans so you can choose the right package of tools and
services for the right price.
 * The Individual selling plan costs $0.99 per sale.
 * The Professional selling plan costs $39.99 per month, no matter how many
   items you sell.

You can change or cancel your selling plan at any time.

Amazon also collects a referral fee on each item sold, and other selling fees
can apply in some cases. Some optional tools and programs involve added costs.
Pick your selling plan
Step 2.
Create your Amazon seller account
Visit sell.amazon.com and click Sign up. Then create your account using the
email address associated with your Amazon customer account, or with a separate
business email address.

Before you create your selling account, make sure you have the following:
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 * Internationally chargeable credit card
 * Government-issued ID
 * Tax information
 * Phone number

Watch our overview for beginners to get step-by-step instructions for creating
an Amazon seller account.
Create your Amazon seller account
Step 3.
Start selling
After you create an Amazon seller account, you’ll have access to Seller Central
and can configure settings for your public seller profile, shipping and returns,
tax information, and payment and business information.

Then you can list and price your products, enroll your brand, select a
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Learn how to sell on Amazon



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CONNECT WITH MORE CUSTOMERS

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BRAND REGISTRY USES AUTOMATED TECHNOLOGY TO SCAN MORE THAN 8,000,000,000 DAILY
ATTEMPTED CHANGES TO PRODUCT DETAIL PAGES FOR SIGNS OF POTENTIAL ABUSE.

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SIMPLIFY SHIPPING AND FULFILLMENT

FULFILLMENT BY AMAZON (FBA)

Send products to Amazon’s global network of fulfillment centers. When a customer
makes a purchase, we’ll pick, pack, and ship their order while handling returns
and customer services.
Learn more

SHIPPING WITH FBA COSTS 30% LESS PER UNIT THAN STANDARD SHIPPING OPTIONS OFFERED
BY MAJOR US CARRIERS AND 70% LESS PER UNIT THAN THEIR PREMIUM OPTIONS COMPARABLE
TO FBA.

FULFILLED BY MERCHANT

Use a suite of solutions to save time and money when you fulfill customer orders
yourself. Streamline the orders you receive from Amazon, as well as other sales
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Learn more

MULTI-CHANNEL FULFILLMENT (MCF)

Have Amazon fulfill customer orders for purchases made on your own website or
through another sales channel.
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SUPPLY CHAIN BY AMAZON

Get your products from manufacturers to customers around the world. Take
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EXPLORE OTHER TOOLS AND PROGRAMS

SELLING PARTNER APPSTORE

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ON AVERAGE, SELLERS SEE A 10% UPLIFT IN SALES AFTER ADOPTING APPS.

AMAZON GLOBAL SELLING

Use self-service tools and high-impact programs to sell in global Amazon stores.
Reach customers in North America, Europe, Japan, Australia, and other countries.
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Create pricing rules and limits, apply them to your products, and we’ll keep
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BLACK BUSINESS ACCELERATOR

Create a Professional selling account and certify your business as Black-owned
to unlock a suite of resources that can help you find success in the Amazon
store.
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SERVICE PROVIDER NETWORK

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SELLER UNIVERSITY

Get step-by-step instructions for listing, pricing, fulfilling, and advertising
with Amazon. Watch videos, review articles, and use infographics to optimize
your selling.
Learn more

FREQUENTLY ASKED QUESTIONS

How do I start selling with Amazon?
Start by choosing a selling plan, then register with Amazon and create an Amazon
seller account. Once you configure your account, you can list and price your
products, select a fulfillment method, and explore options to promote and
advertise.
Learn more about getting started with Amazon

How much does it cost to sell with Amazon?
We offer two selling plans so you can choose the right package of tools and
services for the right price.
 * The Individual selling plan costs $0.99 per sale.
 * The Professional selling plan costs $39.99 per month, no matter how many
   items you sell.

For every item sold, you’ll also pay a referral fee that is a percentage of the
total price or a minimum amount, whichever is greater.

You might have added costs if you use certain optional tools and programs like
Fulfillment by Amazon (FBA) or Amazon Ads.

Ultimately, you get to control the cost of selling in the Amazon store by
selecting the programs and tools that are right for your business.
Learn more about pricing

How do I fulfill customer orders?
You have two basic options for getting customers their stuff:
 1. You can fulfill orders yourself, maintaining your own inventory and shipping
    products directly to customers. We call this Fulfilled by Merchant shipping.
 2. You can send your inventory to Amazon and have us pick, pack, and deliver
    products through Fulfillment by Amazon (FBA). FBA also takes care of
    customer service and returns.

Each method has its own benefits—and you can decide which one is right for each
product you sell. You can also use our Revenue Calculator to compare estimates
for FBA and your own fulfillment method.
Learn more about Fulfilled by Merchant
Learn more about FBA

How can I promote and advertise the products I sell?
Use no-cost promotions and cost-per-click (CPC) advertising to help your
products and brand reach more customers.
 * Create coupons that appear on the Amazon Coupons page, in search results, and
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   an option popular around shopping events like Prime Day.
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 * Use Sponsored Brands ads to feature up to three products, as well as a logo
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 * Create Sponsored Display ads that feature a single product and can appear
   both in and beyond the Amazon store after a customer has viewed a product
   detail page, or if their other browsing behaviors show they’re interested in
   a product.

Learn more about advertising

How do I get paid for my sales in the Amazon store?
In general, Amazon settles seller accounts every two weeks. That means we take
your beginning balance, add your sales, subtract expenses, adjust for any
refunds, and then transfer payment.

If you’d like to know how a payment for a past settlement period was calculated,
or know more about an upcoming payout, you can use a payment report in Seller
Central.
Learn more about getting paid



START SELLING WITH AMAZON

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programs.


SIGN UP*


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$50,000 in branded sales


*A Professional selling account is $39.99/month + selling fees. Learn more
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