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YOUTUBE UK BLOG




BRINGING INTERNET CITIZENS - OUR PROGRAM TO SUPPORT A BETTER, MORE POSITIVE WEB
- TO 20,000 MORE OF YOU IN THE UK.

Friday, 28 July 2017







Read More
Back in April, we told you about Internet Citizens, a Creators for Change
program designed to help young people get the most out of YouTube and the wider
web, and enable positive experiences online.



Yvette Cooper MP, Chair of the Home Affairs Select Committee, joins YouTube CEO.
Susan Wojcicki and Creator for Change, Humza Arshad at London’s Internet
Citizens Workshop.





Every day we see your creativity shine on YouTube and frankly, we marvel at your
panache in tackling all manner of subjects, some pretty tough. You take on
stereotypes with style, like Dina Tokio and counter negativity with comedy, like
Humza Arshad.


But we also know it’s not always easy and that you can face challenges online.
We’ve all come across comments or content online that’s shocked or even offended
us, sometimes leaving us feeling isolated or powerless to change the
conversation.


That’s why - along with YouTube creator Nadir Nahdi of BENI, Alain “Fusion”
Clapham and Efe Ezekiel  - we’ve travelled the country running workshops to
explore the issues you’re facing and provide practical support on how to handle
them. Nadir says it best: “we aim to give young people the knowhow and
confidence to assert themselves, tell their own stories and thrive online.”


From how to deal with offensive speech, to learning how to think critically
about what you see online, and using tools like flagging and comment moderation,
we’ve covered a lot of ground with the 500 young people we’ve met so far and
sparked a lot of creativity on the way.


Thanks to great feedback (and high demand!), today we’re pleased to announce
we’re bringing the Internet Citizens programme to 20,000 more of you in the UK,
through workshops, youth workers and schools. We’re also going to make our
curriculum, developed with many fantastic partners including  ISD (Institute for
Strategic Dialogue), UK Youth and Livity, available to everyone through our
Internet Citizens site in August.


We set out with the goal of inspiring you but as ever, you’ve inspired us. We’re
looking forward to meeting more of you over the next months and continuing the
work of Internet Citizens - to make a better, more positive web, for everyone.


Naomi Gummer

HEAD OF PUBLIC POLICY, GOOGLE UK





Google



YOU HAVE THE #POWERTODECIDE

Friday, 2 June 2017
Read More
Every day you show us how strong your voice is. Whether you’re campaigning about
climate change, or supporting your favourite creator to raise money for a cause
you care about, or just being downright funny, we’re never in doubt of your
passion or power to make yourself heard.

The General Election on the 8th of June is an opportunity for people to have
their voices heard -- by walking into poll booths and casting their votes. Tons
of you are watching the election debates, chewing over the issues and thinking
about who to vote for. And we encourage people - especially young people - to
use their #PowerToDecide and make themselves heard in Westminster next week.





From Humza Arshad to Suli Breaks to FunForLouis, creators from across YouTube
are lending support to the #PowerToDecide campaign and uploading their own
videos, like the Mandeville Sisters to rally their fans to vote in the run up to
polling day.

Use your #PowerToDecide. Vote on 8th June.


Alina Dimofte, Public Policy at YouTube just watched Election blind dates: Toff
and Jack Monroe



Google



MEET NEXTUP LONDON’S CLASS OF 2017...

Monday, 15 May 2017
Creators,

 * Science and Maths by Primrose Kitten
 * EmmaMcGann
 * Emma Miller
 * Sangiev
 * TysonEdwards
 * TheDadLab
 * Lana Summer
 * TheHoxtonTrend
 * The Aspie World
 * Lovely Greens
 * Simon Clark
 * Warren Nash

Read More
Creators,



It’s that time of year again - when we invite the winners of our NextUp contest
into YouTube HQ and give them training to take their channels to the next level.
 We love this time of year, and second only to spending time with our winners is
seeing what they go on to do next :)


After reviewing hundreds of entries, we’re excited to announce this year’s Class
of 2017...




 * Science and Maths by Primrose Kitten
 * EmmaMcGann
 * Emma Miller
 * Sangiev
 * TysonEdwards
 * TheDadLab
 * Lana Summer
 * TheHoxtonTrend
 * The Aspie World
 * Lovely Greens
 * Simon Clark
 * Warren Nash



On May 22nd, these creators will join us for week-long creator camp at the
YouTube Space London. On top of video production workshops and coaching from the
YouTube Partnerships team on how to grow their audience like a pro, creators
will also meet a range of folks within YouTube to gain insights on the platform
and on the industry. Winners will also receive a voucher for production
equipment.



A pic from last year's NextUp Class of 2016  






If you’re in France, India or Japan and would like to join us over at an
upcoming NextUp, we’re currently accepting entries through Wednesday, May 17th.
For more information, visit youtube.com/nextup and follow the action on Twitter
with #YTNextUp.


Jules Fournier, YouTube NextUp program manager, recently watched “my favourite
poetry books | Lucy Moon”, previous NextUp winner



Google



INTERNET CITIZENS: LET'S MAKE A BETTER WEB

Friday, 21 April 2017



Participants at an Internet Citizens pilot session

Read More
The internet is a place where anyone can have a voice, be part of a community
and generate positive social change. But the internet isn’t always positive or
welcoming for everyone.

Nearly all of us will have come across comments or content online that shocked
or even offended us, sometimes leaving us feeling isolated or powerless to
change the conversation. For young people in particular, this sense of
vulnerability can be heightened especially when something is shared on social
media by a trusted friend.


That’s why we’re launching Internet Citizens, a series of day-long workshops for
13-18 year olds in cities across the U.K., as part of our global YouTube
Creators for Change program, which supports creators who are tackling social
issues and promoting awareness, tolerance and empathy on their YouTube channels.
The workshops will help young people find a positive sense of belonging online
and teach skills on how to participate safely and responsibly, and use tools
such as flagging and comment moderation to make the web better for all. Some of
the specific topics include what could be done in response to offensive speech,
fake news, echo chambers and how they could use video to bring diverse groups
together.



Participants at an Internet Citizens pilot session

Our curriculum was designed by experts from the Institute for Strategic
Dialogue, in partnership with UK Youth and Livity, and was also informed by our
work with an advisory council including Faith Associates, Active Change
Foundation, the MET Police, Demos and the Diana Award. Hosting these workshops
are Alain “Fusion” Clapham and Efe Ezekiel, along with YouTube creator Nadir
Nahdi, Founder of BENI, all of whom have mastered the art of using their voice
and creativity to drive social change.

We’ve spent the last few weeks testing the workshop before our launch today in
Liverpool, and have seen some promising results. With the help of UK Youth,
we’ll visit youth clubs across the country over the coming months, and we’ll
also explore ways to work further with youth workers and other partners to scale
the program.

This is just one part of our commitment to a better web. Alongside this, we’re
exploring more innovative ways to use technology and to partner with experts to
help us tackle hate speech online. We’ll share more updates on these areas in
the coming weeks.

And Fusion said it best: The internet is what we want it to be. It can be an
unpleasant place where people misunderstand and deliberately deceive each other.
Or it can be this amazing place where we can share, collaborate, understand and
help each other.

We all have a part to play in making it that positive, healthy place. It sounds
big, but actually it’s easy and you know what to do. Stand up for the web you
want.

To find out more about Internet Citizens, please visit our website.

Posted by Naomi Gummer, Head of Public Policy, Google UK



Google



#MADEFORYOU

Sunday, 6 November 2016

Read More
An engine for your creativity and a home for your culture.


Each year in the UK, we work with a handful of YouTube creators and celebrate
the fact they took to YouTube to tell their stories. In the past, we’ve used
these campaigns to call out the uniqueness of a creator’s voice, like VICE, or
the  ingenuity of their storytelling, like Copa90, or the breathtaking breadth
of their appeal, like Zoella. Mostly, we’ve used this moment to celebrate the
talent and tenacity of the people and channels who’ve done it entirely on their
own, and resolutely, in their own way.



This year, when we thought about who to spotlight, we tied ourselves in knots.
Which creator? Which channel? Who’s emblematic of the platform? Who’s super fly?
Who’s funky fresh!? And every time we got close to making a decision, we felt
like we were missing something really important. The fact being: a focus on one
or two creators is the tip of a creative iceberg; the tip of a universe of
popular culture that’s driven by you, users and creators. There are close to 200
UK-based channels that have over a million subscribers each. Each! Great
Britain’s YouTube stars rank on influence lists that feature Presidents,
Olympians and Hollywood royalty. And the content created on YouTube is at the
cutting-edge of pop culture, exposing us to new passions, new trends and new
faces, daily.


Should we spotlight Joe Sugg, whose Whisper Challenge is now a global phenomenon
picked up as a regular bit by Jimmy Fallon’s Tonight Show? Do we call out Humza
Arshad who, aside from being plain funny, is using his mega-popularity to spread
a message of positivity and peace. Or do we go big on Dina Tokio, who’s taking a
totally new type of content - modest fashion - to the masses? We hair pulled. We
beard stroked. And finally, we had a brainwave.

There’s no one story that can sum up YouTube - we’re what users and creators
make us. You decide what is important. You set the agenda. We are #madeforyou.
Which incidentally, is this campaign’s name and we’ve built it around as many
creators as we can decently fit into one spot. Eighteen to be precise: Colin,
Dina, Humza, Suli, Caspar, Scola, Oli, Kaushal, TomSka, Jemma, Vikkstar, Joe,
Patricia, Emma, Lindy, Louise, Marcus and Tanya. Some you’ll already know and
love; some you might not yet. But between them, they’ve racked up over 48
million subscribers to their channels - and they couldn’t be more different.
From mad scientists to spoken word poets, they reflect the vitality of the UK’s
creative spirit and the diversity of our tastes. Which feels like a lot to
celebrate. So forgive us for breaking with our own tradition on this one. And
for going a little overboard. But it felt like a fittingly YouTube thing to do.


Rich Waterworth, Director of YouTube Marketing in EMEA recently watched Caspar
Lee’s Singing Lessons w/Justin Timberlake & Anna Kendrick.



#MadeForYou



Google



THAT’S MUSIC TO MY EARS: WATCH THE BRITS LIVE ON YOUTUBE

Thursday, 18 February 2016
#BRITs Read More
Jarvis Cocker crashing Michael Jackson’s performance. Madonna’s badly behaved
cape. Sam Smith silencing a whole arena with his incredible voice. The BRIT
Awards with MasterCard has given us some of the most memorable moments in music
history. For the third year, you can watch this must-view music moment streamed
live on the BRITs channel if you’re based outside of Great Britain. Just tune in
at youtube.com/Brits on whatever screen you find yourself closest to: mobile,
tablet or TV.




Some of your favorite YouTube stars will be there live to bring you yet more
action. YouTube stars Dan & Phil will present the official BRITs YouTube live
stream featuring backstage action and more fun and games. Kingsley will be on
the red carpet, rubbing shoulders with the biggest stars as they arrive to
create more content for the BRITs YouTube channel.

And what stars! This year, international artists like Rihanna will join
breakthrough British artists like James Bay for an unforgettable night of live
performances. Not one, but TWO holders of YouTube’s prestigious “billion views”
club will also perform: Adele and Justin Bieber. That’s alongside live
performances from Coldplay, Jess Glynne, Little Mix and The Weeknd. After the
live broadcast, individual artists will upload their performances to their own
YouTube channels for you to relive again and again, plus there will be catch-up
content on the BRITs channel itself.

So, tune in on February 24 at 3 p.m. ET to the official BRITs channel, kick back
and as they say in good ol’ Great Britain, prepare yourselves for a right royal
knees-up.

Christophe Muller, Head of International Music Partnerships at YouTube and
Google Play Music, just watched “Dan and Phil’s Wheel of Wonder With Jack
Garrett | BRIT Awards 2016.



YouTube/BRITs
www.brits.co.uk
#BRITs



Google



CELEBRATING WHAT YOU CREATED, WATCHED AND SHARED IN 2015 WITH #YOUTUBEREWIND AND
YOUTUBE’S NEW TRENDING TAB

Tuesday, 8 December 2015
Read More
In 2015, you introduced the world to the latest dance crazes, opened up
discussions about diversity and inclusion, and lip-synced in cars and onstage in
front of millions. The trends you participated in and the creativity you shared
defined the year on YouTube in a bigger way than ever before.

Rewind is our way to help you celebrate some of your favourite moments on
YouTube through our official top trending videos of 2015, based on the amount of
time people spent watching, sharing, commenting, liking, and more. Topped by one
of the year's biggest dance trends, these videos were watched for over 25
million hours and were created by powerhouse channels with over 40 million
subscribers between them.

For the first time, not just one, but four television moments made the top
Trending Videos list. Three are late night TV videos of widely popular  YouTube
trends: the lip sync battle, the in-car singalongs, and the reading of mean
tweets. You all love late night TV on YouTube—the time people spent catching up
on late-night clips like Corden, Fallon and Kimmel nearly doubled in the last
year alone!

    Silento- Watch Me (Whip/Nae Nae) #WatchMeDanceOn by Tianne King
 1. Clash of Clans: Revenge (Official Super Bowl TV Commercial) by Clash of
    Clans
 2. Crazy Plastic Ball PRANK!! by RomanAtwood
 3. Love Has No Labels | Diversity & Inclusion | Ad Council by Ad Council
 4. Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon by The
    Tonight Show Starring Jimmy Fallon
 5. Justin Bieber Carpool Karaoke by The Late Late Show with James Corden
 6. 6ft Man in 6ft Giant Water Balloon - 4K - The Slow Mo Guys by The Slow Mo
    Guys
 7. Golden boy Calum Scott hits the right note | Audition Week 1 | Britain's Got
    Talent 2015 by Britain's Got Talent
 8. Dover Police DashCam Confessional (Shake it Off) by Dover Police
 9. Mean Tweets - President Obama Edition by Jimmy Kimmel Live


When it comes to music, 2015 saw some of our fastest-rising videos of all time.
Wiz Khalifa's "See You Again" reached over 1 billion views in just 6 months and
Adele reached the year's top 10 in just a few weeks. The top 10 music videos
collectively have more than 66 million subscribers, and people spent over 37,000
years playing them in 2015.

    Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7
    Soundtrack
 1. Maroon 5 - Sugar
    Ellie Goulding - Love Me Like You Do (Official Video)
 2. Major Lazer & DJ Snake - Lean On (feat. MØ) (Official Music Video)
 3. Taylor Swift - Bad Blood ft. Kendrick Lamar
 4. David Guetta - Hey Mama (Official Video) ft Nicki Minaj, Bebe Rexha &
    Afrojack
 5. Sia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler (Official Video)
 6. Fifth Harmony - Worth It ft. Kid Ink
 7. Adele - Hello
    Silentó - Watch Me (Whip/Nae Nae) (Official)


...and check out even more top music videos.


In the UK, we also went mad for lip syncs, in-car singalongs and poignant
play-days, while we topped and tailed our lists with breathtaking moments from
Britain’s Got Talent. Our obsession with Frozen’s “Let it Go” continued for
(yet) another year through a brilliant real-life tribute, while FIFA’s “Play
Beautiful” commercial and The Force Awakens trailer had us glued to our screens
and excited as hell. And of course if wouldn’t be YouTube without some full-on
fun courtesy of a marvellous PIXAR-inspired makeup transformation and two mad UK
scientists and a giant water balloon....  hit click and enjoy!

    Golden boy Calum Scott hits the right note | Audition Week 1 | Britain's Got
    Talent 2015 by Britain's Got Talent
 1. Justin Bieber Carpool Karaoke by The Late Late Show with James Corden
 2. Star Wars: The Force Awakens Official Teaser #2 by Star Wars
 3. Crazy Plastic Ball PRANK!! by RomanAtwood
 4. Frozen Let it Go - In Real Life by Working with Lemons
 5. FIFA 16 - Play Beautiful - Official TV Commercial by EA Sports FIFA
 6. INSIDE OUT' Makeup Tutorial (Disgust,Sadness,Joy,Anger & Fear) by dope2111
 7. Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon by The
    Tonight Show Starring Jimmy Fallon
 8. 6ft Man in 6ft Giant Water Balloon - 4K - The Slow Mo Guys by The Slow Mo
    Guys
 9. Don't mess with karate kid Jesse | Audition Week 2 | Britain's Got Talent
    2015 by Britain’s Got Talent


Big hits mark out our UK music lists, but with a strong showing from UK artists,
including Ellie Goulding, (the legendary) Paul McCartney, Little Mix and of
course - Adele ...

    Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7
    Soundtrack
 1. Ellie Goulding - Love Me Like You Do (Official Video)
 2. Major Lazer & DJ Snake - Lean On (feat. MØ) (Official Music Video)
 3. Taylor Swift - Bad Blood ft. Kendrick Lamar
 4. Maroon 5 - Sugar
 5. Adele - Hello
    Rihanna And Kanye West And Paul McCartney - FourFiveSeconds
 6. Sia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler (Official Video)
 7. Little Mix - Black Magic
 8. The Weeknd - The Hills


And if you love staying on top of the most-anticipated new trailers, hottest
music videos, and viral clips from YouTube creators, today we unveil the new
YouTube Trending tab. This new tab in your YouTube app delivers the top trending
videos directly to your Android, iOS, and desktop device. It's the best way to
catch the videos, creators, and trends that people watch, share, and talk about
each and every day. See 'em as they take off and before they appear in YouTube
Rewind 2016. aAnd for more Rewind fun, check out the YouTube Rewind channel!

Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team recently
watched
“YouTube Rewind: Now Watch Me 2015 | #YouTubeRewind”



Google

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