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*
* * Solutions
* Business Goals
* Content Operations
Collaborate effortlessly on content strategy, creation and analytics
* Digital Asset Management
Centralize all your digital assets and deliver them to any customer
touchpoint
* Content Management
Create, manage and deliver content across unlimited channels and
markets
* Customer Data Management
Understand every user and uncover trends with customer and journey
insights
* Personalization and Testing
Optimize every customer interaction with A/B testing and
personalization
* Marketing Automation
Engage your audiences with automated email and messaging campaigns
* Storefronts and Marketplaces
Design composable B2C or B2B buying experiences for any channel or
device
* Search and Merchandizing
Convert more customers with hyper-relevant shopping experiences
* Order Management
Manage orders with flexible fulfillment solutions for any buyer or
supplier
* Industries
* Financial Services
Focusing on key priorities and investments in customer experience is
putting FinServ leaders in an enviable position
* Manufacturing
Manufacturing is evolving, with customer centricity emerging as a key
competitive differentiator
* Automotive
The rapidly changing automotive industry is under pressure to deliver
standout customer experiences
* Healthcare
Healthcare brands are witnessing a shift in power as they align
themselves around the patient’s priorities
* Education
Delivering outstanding DX for students improves engagement and drives
better education outcomes
* Retail
Rapid changes in the retail landscape are driving the need to know
your customers in a digital world
* Government
Governments that simplify processes and deliver personalized services
earn the goodwill of their citizens
* Information Technology
In a digital world, IT companies have to demonstrate their credentials
by providing memorable digital experiences
* Travel and Hospitality
Travelers have higher expectations than ever before - delight them
with standout experiences across channels
* Professional Services
Professional service providers are differentiating themselves by
providing DX that meets growing client needs
* Departments
* Marketing Departments
Combine content, data and personalization to deliver experiences that
guide consumers through their journey
* IT Departments
Deliver fast, high performing, stable and secure experiences, across
channels and at scale
* Content Departments
Create and manage an efficient content supply chain to deliver
relevant content to any channel at scale
* Commerce Departments
Meet diverse customer shopping needs with seamless, adaptable
experiences both online and offline
* Digital Experience Departments
Empowering DX teams to create, deliver and manage highly engaging
experiences and omnichannel content
* Solutions overview
* 5 ways to make a business impact in 2023
Connecting with customers on their terms will be crucial. Double down on
areas you can control to keep your brand on top.
Read now
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Modular software, hosted in the cloud, with upgrades and infrastructure
handled. Best for maximum agility.
* * Content Cloud
* XM Cloud
Create content, launch websites and experiences all in the cloud
* Search New
Power your website search box with intelligent search and content
discovery
* Content Hub DAM
Store, manage and centralize digital assets
* Content Hub Operations
Collaborate effortlessly on content strategy, creation and analytics
* Content Hub ONE New
Author and serve content for any digital channel with an agile
headless CMS
* * Engagement Cloud
* CDP
Unify and activate customer data to fuel your experience ecosystem
* Personalize
Create relevance in every moment with a/b testing and
personalization
* Send
Engage your audiences with automated and personalized email
marketing
* Connect New
Easily integrate Sitecore products with thousands of applications
* * Commerce Cloud
* Discover
Lift sales with AI-powered commerce search, merchandising and
recommendations
* OrderCloud
Supercharge commerce with a headless, API-first commerce platform
* Platform DXP
Integrated and cohesive full-suite technology platforms, hosted on your
services. Best for architectural control.
* Experience Manager
Create, manage and publish multisite, multilingual content
* Experience Platform
Combine a powerful CMS with rich data to deliver personalized content
in real-time across any channel
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Host, monitor, manage and maintain the installation of Sitecore XP, XC
& XM
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& XM
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next emerging channel
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and partners
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systems and software platforms
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capabilities matter most to your success
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from creation to publication
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opportunities into positive engagements
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connections with your customers
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great stories, and using AI to let your humanity show
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Sitecore DX 2023
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London - 25 April
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optimize your solution
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to connect the experience on Sitecore.com
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contact us with brand-related questions
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* Back
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* Back
*
Content Operations
Collaborate effortlessly on content strategy, creation and analytics
*
Digital Asset Management
Centralize all your digital assets and deliver them to any customer
touchpoint
*
Content Management
Create, manage and deliver content across unlimited channels and markets
*
Customer Data Management
Understand every user and uncover trends with customer and journey
insights
*
Personalization and Testing
Optimize every customer interaction with A/B testing and personalization
*
Marketing Automation
Engage your audiences with automated email and messaging campaigns
*
Storefronts and Marketplaces
Design composable B2C or B2B buying experiences for any channel or device
*
Search and Merchandizing
Convert more customers with hyper-relevant shopping experiences
*
Order Management
Manage orders with flexible fulfillment solutions for any buyer or
supplier
* Industries
* Back
*
Financial Services
Focusing on key priorities and investments in customer experience is
putting FinServ leaders in an enviable position
*
Manufacturing
Manufacturing is evolving, with customer centricity emerging as a key
competitive differentiator
*
Automotive
The rapidly changing automotive industry is under pressure to deliver
standout customer experiences
*
Healthcare
Healthcare brands are witnessing a shift in power as they align
themselves around the patient’s priorities
*
Education
Delivering outstanding DX for students improves engagement and drives
better education outcomes
*
Retail
Rapid changes in the retail landscape are driving the need to know your
customers in a digital world
*
Government
Governments that simplify processes and deliver personalized services
earn the goodwill of their citizens
*
Information Technology
In a digital world, IT companies have to demonstrate their credentials by
providing memorable digital experiences
*
Travel and Hospitality
Travelers have higher expectations than ever before - delight them with
standout experiences across channels
*
Professional Services
Professional service providers are differentiating themselves by
providing DX that meets growing client needs
* Departments
* Back
*
Marketing Departments
Combine content, data and personalization to deliver experiences that
guide consumers through their journey
*
IT Departments
Deliver fast, high performing, stable and secure experiences, across
channels and at scale
*
Content Departments
Create and manage an efficient content supply chain to deliver relevant
content to any channel at scale
*
Commerce Departments
Meet diverse customer shopping needs with seamless, adaptable experiences
both online and offline
*
Digital Experience Departments
Empowering DX teams to create, deliver and manage highly engaging
experiences and omnichannel content
* Solutions overview
* Products
* Back
* SaaS DXP
Modular software, hosted in the cloud, with upgrades and infrastructure
handled. Best for maximum agility.
* Back
*
Content Cloud
*
XM Cloud
Create content, launch websites and experiences all in the cloud
* New
Search
Power your website search box with intelligent search and content
discovery
*
Content Hub DAM
Store, manage and centralize digital assets
*
Content Hub Operations
Collaborate effortlessly on content strategy, creation and analytics
* New
Content Hub ONE
Author and serve content for any digital channel with an agile headless
CMS
*
Engagement Cloud
*
CDP
Unify and leverage customer data across a variety of touchpoints to
deliver intelligent experiences
*
Personalize
Create relevance in every moment with a/b testing and personalization
*
Send
Engage your audiences with automated and personalized email marketing
*
Connect
Easily integrate Sitecore products with thousands of applications
*
Commerce Cloud
*
Discover
Lift sales with AI-powered commerce search, merchandising and
recommendations
*
OrderCloud
Supercharge commerce with a headless, API-first commerce platform
* Platform DXP
Integrated and cohesive full-suite technology platforms, hosted on your
services. Best for architectural control.
* Back
*
Experience Manager
Create, manage and publish multisite, multilingual content
*
Experience Platform
Combine a powerful CMS with rich data to deliver personalized content in
real-time across any channel
*
Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC &
XM
* Services and Support
Training, connectors, hosting and everything you need to ensure success
* Back
*
Sitecore Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC &
XM
*
Sitecore Connectors
Extensible integrations that preserve the connected experience for the
next emerging channel
*
Sitecore Marketplace
Find Sitecore-developed, technology partner, and service partner apps,
connectors, tools, and templates
*
Sitecore Support
Reliable and robust paid support packages and open-source support
resources
*
Sitecore Training
Learn best practices, get informed, and take advantage of the full
capabilities of our products
*
Sitecore Services
Access deep expertise drawn from hands-on experience with customers and
partners
* New
Sitecore360
Maximize your investment with a customer success plan that meets the
unique needs of your business
* Platform overview
* Resources
* Back
* Knowledge Center
* Back
*
AI & ML
Plan your approach to AI and ML to unleash massive benefits in your
organization
*
Cloud
Explore the right cloud computing approach to help you thrive now and
into the future
*
Commerce
Discover the most important commerce trends and decide which capabilities
matter most to your success
*
Content Management
Master the research to get a 360-degree view of your content landscape
from creation to publication
*
Data & Analytics
Review best-practice approaches to data and analytics to turn missed
opportunities into positive engagements
* Popular
Digital Transformation
Discover ways to accelerate transformation to make authentic human
connections with your customers
*
DX & CX
Build relationships with your customers by being empathetic, telling
great stories, and using AI to let your humanity show
*
Headless
Investigate the benefits of going headless to deliver a consistent
experience no matter the device
*
Omnichannel
Learn omnichannel strategies to provide a consistent and seamless
experience every step of the way
*
Personalization
Prepare to deliver personalized digital experiences, creating a
connection between your customer and your brand
* Learn & Connect
* Back
*
Customer Hub
Find Sitecore’s key resources for customers from Learning & Support
access to product documentation, all in one place
*
Sitecore Learning
Learn best practices, get informed, and take advantage of the full
capabilities of our products
*
Mastering Personalization
Free step-by-step guide for marketing & technical teams
*
Insights Blog
Sitecore experts share their thoughts on DX transformation
*
Events and Webinars
Learn, connect and upskill with events nearby & globally
*
Getting Started with XP
Learn how to deploy, upgrade, access training and consulting, and more,
for Sitecore Experience Platform.
* Developer Resources
* Back
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Sitecore for Developers
Is it the right choice for your team? See how Sitecore integrates with
your tech stack and allows you to iterate with the business.
*
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FINDING OUR WAY WITH SITECORE SEARCH
How we took searching on Sitecore.com to the next level by delivering
personalized results across multiple sites.
By Derek Hunziker
5 min read
TABLE OF CONTENTS
* What is Sitecore Search, exactly?
* What sets Sitecore Search apart?
* Implementation strategy
* Measuring success
* What's next on the roadmap?
TABLE OF CONTENTS
* What is Sitecore Search, exactly?
* What sets Sitecore Search apart?
* Implementation strategy
* Measuring success
* What's next on the roadmap?
QUICK INSIGHT
We implemented Sitecore Search on Sitecore.com in one month which improved
clickthrough rates (CTR) and increased the amount of relevant results. Check out
the feature on our Search page.
SHARE
WHAT IS SITECORE SEARCH, EXACTLY?
Sitecore Search aims to deliver relevant and personalized content to the right
audience at the right moment. It's a fully SaaS-based solution that includes the
following components:
* Customer Engagement Console (CEC) - Your one-stop shop for search analytics,
tests, configuration, and more.
* Search & recommendations service - An AI-based REST API for performing search
queries and receiving results.
* Event service - A REST API for collecting visitor interactions which are key
to optimizing the search experience.
WHAT SETS SITECORE SEARCH APART?
The engineering team behind Sitecore Discover was given the opportunity to build
something completely new on the latest technology—harnessing their decades'
worth of experience with Commerce search, merchandising, and recommendations.
The result was Sitecore Search, which fuses a powerful content search engine
with commerce-based concepts to produce a solution that is unique in the
industry. You can think of Sitecore Search as "Discover 2.0" for content.
Sitecore.com is primarily a content-driven website that's centered around
visitors learning about our offerings and ultimately getting in touch. Sitecore
Search was therefore a natural fit, as it doesn't require a B2C commerce website
in order to provide personalized results. And unlike other content search
solutions, Sitecore Search adapts to the visitors' actions in order to provide
those personalized results and recommendations in real-time.
IMPLEMENTATION STRATEGY
With alignment between our use case and what Sitecore Search has to offer, we
set out to revamp the search experience on Sitecore.com. The project kicked-off
with research and planning before we dove into implementation. Taking a phased
approach helped us ramp up the team's knowledge gradually and learn the solution
as we progressed.
CONFIGURING THE CRAWLER
Our journey began with configuring the Sitecore Search crawler. Some of the key
considerations around crawling included:
* Firewall
Sitecore.com is protected by a Web Application Firewall (WAF) that includes
bot protection measures. Some adjustments to the WAF were required in order
for the crawler to access our site.
* Crawl rate/load
We carefully considered the rate at which the crawler visits the website.
Running a site-wide crawl against our pre-production environment at an
aggressive speed gave us a baseline for how long a full crawl takes.
* Crawl tactic & frequency
After considering many options, we configured the crawler to scan our XML
sitemaps on a nightly basis as opposed to crawling an API or a real-time
push-based approach.
* Multilingual
Sitecore.com supports eight languages and it was important for us to be able
to provide the same great search experience across locales.
* Multi-site/source
It was important that we index not just Sitecore.com, but neighboring website
properties as well. Additional crawling sources were configured for
Symposium, Documentation, and Developer sites.
* Faceting
While Sitecore Search is capable of faceting based on URL structure alone, we
decided to take a more precise approach of exposing taxonomy to the crawler,
by embedding it within metatags on every page of the website.
PLANNING FOR DEVELOPMENT
It was now time to start planning for Development. Sitecore's Search is
unopinionated about how you architect things, how you develop, or what
technologies you use. This made the planning phase a breeze.
We began with some investigation of the APIs using Postman, which provided
examples of the responses and data structures we'd be working with. ReactJS with
Axios was chosen as the front-end frameworks we'd develop with and that set the
stage for defining requirements and tasks.
IT'S TIME TO BUILD!
Our development efforts were primarily handled by our Senior Front-End Developer
over the course of one month. Some additional time was spent producing
wireframes as well as some adjustments to our meta tags to ensure consistency of
taxonomy across the website. All in all, initial development went very smoothly
and was much easier to approach when compared to our previous solution. Working
with a simple set of REST APIs made this possible.
MEASURING SUCCESS
50%
More results being returned
25%
Increase in clickthrough rate (CTR)
The main KPIs we're keeping watch on are overall click through rates (CTR) and
search conversions (CVR) for some of our key search terms. On Sitecore.com,
we've defined a search conversion to be any form completions that were preceded
by a search.
One month after going live, we are seeing some very encouraging results:
50%
MORE RESULTS BEING RETURNED
When compared to our previous solution, we're returning double the amount of
content to our visitors for some of our top keywords.
25%
INCREASE IN CTR
More visitors are clicking through on results for our top keywords, which means
we're providing more relevant and scannable results.
5+
NEW CAPABILITIES
Sitecore Search unlocked new capabilities, such as real-time personalization,
PDF indexing, question and answers, recommendation widgets, and advanced
conversion reporting.
WHAT'S NEXT ON THE ROADMAP?
Watch. This. Space. New features are in the works which we believe to be
absolute game changers for content-rich websites. On our roadmap is a
recommendation widget that we plan to embed throughout the website. These
widgets are not only contextually aware of the page they're embedded on but they
also understand visitors' affinities for content based on browsing history. They
can be completely hands-off in terms of setup and maintenance, or precisely
controlled with context-aware rules (a.k.a. recipes).
Producing personalized content recommendations with this level of flexibility is
not a trivial task, even for highly-experienced development teams. Yet, when the
recommendations are provided in an API-driven SaaS solution, development times
are drastically reduced while Content Marketers can focus on producing content
and tuning the recommendations to their liking.
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