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Home / Style / Clothing


MEET MEXICAN STREETWEAR BRAND HERMANOS KOUMORI



Storytelling plays a central role in each of the brand’s releases.

Hermanos Koumori


By Evan Malachosky

Published July 20, 2021

·

Updated November 29, 2021
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may earn a commission. Learn more

A collection inspired by a Mexican novelist’s fictional airline; another that
asks, “What was running like in ancient times?”; a collaborative hat with New
Era that references the fabled “rally cap,” better known as a baseball cap
turned inside out, or, for teams that turn to them when down in the final
inning, a distress signal and a stab at shifting the game’s momentum.

next
stay






These varying sources of inspiration act as throughlines for Mexico City-based
streetwear brand Hermanos Koumori‘s collections. Whether it’s T-shirts and five
panel hats adorned with the Aerolineas Populares logo or pullovers emblazoned
with symbolic texts, the label’s founders like to lure buyers in with robust
editorial campaigns centered around their chosen theme. On the surface level,
they’re a company dedicated to delivering quality apparel and accessories, but
for founders Alejandro Sandler and Alex Leon, Koumori means much more.

Hermanos Koumori

“If we just look at it from the outside, Hermanos Koumori is a contemporary
streetwear brand based in Mexico City, but for us it is much more than that,”
Leon says. “We see it as a studio that has the versatility to move through
different areas like art, objects, literature and graphic design to name a few.
We are passionate about stories and narratives, that is why for each one of our
collections we create a fictional universe that helps us with the inspiration
behind them.”

“At the beginning, we used stories in a very literal way to convey our
storytelling. We made the merchandise of the institutions and their uniforms,
which was really fun because people got really confused not knowing if these
institutions/stories really happened or not,” Leon continues. “Today we use them
more as a thread that helps us with the creative process, having something to
talk about and that the collection as a whole makes sense, being surrounded by
artist friends makes us question our actions more and not be so literal.”

Hermanos Koumori

The pair’s passions range from literature and running to modernist movements —
specifically The Neo Prehispanic Movement — and championing the artists they
surround themselves with. Far more than mere reference points, these interests
become integral to every release, threads to be tied together as the brand
grows. However, it’ll remain rooted in their home city, its co-founders explain.
And they’re proud to be a brand built on introducing the fruits of their home
country — streetwear brands included — to the rest of the world. It helps that
their ripstop El Capitán Blazer and matching El Capitán bottoms are, in tandem,
one of the most interesting reinterpretations of the suit released this year.



> We want to be a brand that represents this city and country.

“Without a doubt, Mexico City is a big influence in the project. Living in this
monster of a city is wonderful. Its architecture, music and art nurtures us as
persons constantly and obviously the project… The city has too much to offer;
they say it’s the city with the most museums in the world. We have great
restaurants and also something is always happening: events, art shows, concerts,
new openings of restaurants and venues,” Sandler says. “We love it here and feel
really inspired by the people here. We feel like it is about time for everyone
to realize how great it is here, and day by day we see more and more tourists
coming here and really having the time of their lives. We want to be a brand
that represents this city and country, so we always try to give a great first
impression.”

--------------------------------------------------------------------------------


HERMANOS KOUMORI PRH HOODIE

Hermanos Koumori


PRH HOODIE

 * $85.00 at Hermanos Koumori


HERMANOS KOUMORI EL CAPITÁN BLAZER

Hermanos Koumori


EL CAPITAN BLAZER

 * $240.00 at Hermanos Koumori


HERMANOS KOUMORI EL CAPITÁN PANTS

Hermanos Koumori


EL CAPITAN PANTS

 * $190.00 at Hermanos Koumori


HERMANOS KOUMORI EL MUSEO VEST

Hermanos Koumori


EL MUSEO VEST

 * $70.00 at Hermanos Koumori


HERMANOS KOUMORI EL BOLETO T-SHIRT

Hermanos Koumori


EL BOLETO T-SHIRT

 * $48.00 at Hermanos Koumori


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