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Text Content

HOW DICK’S SPORTING GOODS LEVERAGES TESTING TO TAKE DATA-DRIVEN ACTION



--------------------------------------------------------------------------------



WHAT TO EXPECT IN THIS WEBINAR :

 * - Learn how DICK’S Sporting Goods applies a data-driven approach to its
   in-store decisions
 * - See the type of testing DICK’S conducts to determine optimal results
 * - Hear how MarketDial supports effective in-store retail testing through a
   defined six-step process

RETAIL LEADERS KNOW THAT MAKING DATA-DRIVEN DECISIONS IS IMPORTANT. BUT WHEN IT
COMES TO IN-STORE INITIATIVES, THEY OFTEN IMPLEMENT PROGRAMS WITHOUT TESTING
THEM — OR BY TESTING THEM FAR LESS RIGOROUSLY THAN NECESSARY. UNTIL COMPANIES
SEE THE VALUE OF IN-STORE RETAIL TESTING IN ACTION, THEY MIGHT NOT UNDERSTAND
THE BENEFITS IT CAN DELIVER.

LEADING OMNICHANNEL RETAILER DICK’S SPORTING GOODS TAKES A HIGHLY DATA-DRIVEN
APPROACH TO THE STRATEGIES IT IMPLEMENTS IN-STORE. IN PARTNERSHIP WITH RETAIL
TESTING VENDOR MARKETDIAL, DICK’S HAS LEVERAGED TESTING TO MAKE DECISIONS THAT
DIRECTLY IMPACT IN-STORE ENGAGEMENT, CUSTOMER EXPERIENCE AND ITS BOTTOM LINE.

Select Country* United States Afghanistan Aland Islands Albania Algeria American
Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia
Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus
Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegowina Botswana
Bouvet Island Brazil British Indian Ocean Territory British Virgin Islands
Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape
Verde Cayman Islands Central African Republic Chad Chile China Christmas Island
Cocos (Keeling) Islands Colombia Comoros Congo Cook Islands Costa Rica Cote
Divoire Croatia Cuba Cyprus Czech Republic Democratic Republic of the Congo
Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El
Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas)
Faroe Islands Fiji Finland France France, Metropolitan French Guiana French
Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana
Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea
Guinea-Bissau Guyana Haiti Heard and McDonald Islands Honduras Hungary Iceland
India Indonesia Iraq Ireland Islamic Republic of Iran Israel Italy Jamaica Japan
Jordan Kazakhstan Kenya Kiribati Korea (North) Korea (South) Kuwait Kyrgyzstan
Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein
Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali
Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia
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St. Helena St. Kitts and Nevis St. Pierre and Miquelon St. Vincent and the
Grenadines Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden
Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania, United Republic of
Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey
Turkmenistan Turks and Caicos Islands Tuvalu Uganda United Arab Emirates United
Kingdom (Great Britain) United States Minor Outlying Islands United States
Virgin Islands Uruguay USSR (former) Uzbekistan Vanuatu Vatican City State
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Zimbabwe


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