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Submission: On December 01 via api from US — Scanned from DE
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Home How It Works About Us News Insights Sign In Sign In VIEWERSHIP IS CHANGING. SHOULDN’T THE WAY ADVERTISERS CONNECT WITH PEOPLE ON TV CHANGE TOO? About Us OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers Scroll OPENAP IS THE ADVANCED ADVERTISING COMPANY BRINGING SIMPLICITY AND SCALE TO AUDIENCE-BASED CAMPAIGNS. With the OpenID identity spine, we enable marketers to seamlessly target and measure their campaign across any premium TV publisher and platform– helping advertisers reach their audiences where, when and however they are watching. Activate an Audience OPENAP IS TV'S ADVANCED ADVERTISING PLATFORM OpenAP centralizes data activation on behalf of premium national TV publishers, bringing efficiency and scale to audience-based campaigns. OpenID audiences can be shared with any TV publisher. See how it works TV'S CROSS-PLATFORM MEASUREMENT FRAMEWORK Moving the industry from the siloed measurement of linear and streaming viewership to ID-based targeting and measurement across platforms Learn more INSIGHTS View More NEWS CANNES TV MEASUREMENT TAKEAWAYS FROM TOP EXECS—BANNING THE WORD 'ALTERNATIVES' AND MORE Measurement was a hot topic of conversation on the Croisette this week during OpenAP's Advanced Advertising Summit in Cannes Read More NEWS TV OWNERS OF OPENAP MAKE PITCH TO MOVE AD DOLLARS TO NEW MEASUREMENTS The TV companies that own ad-tech firm OpenAP intend to make a pitch at Cannes to get advertisers to move their dollars to new kinds of measurement technologies Read More NEWS ONCE COMPETITORS, XANDR TO SUPPORT OPENAP'S TV IDENTIFIER First partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are back working together again, with the latter announcing support of OpenAP’s television identifier. Beginning this fall ahead of the 2022 broadcast season, Xandr’s Invest TV platform will support OpenAP’s OpenID. Read More NEWS WALGREENS ADVERTISING GROUP EXPANDS INTO ADVANCED TV WAG is partnering with OpenAP, an advertising company owned by U.S. TV networks that helps advertisers plan, execute and measure linear and digital TV campaigns. This enables WAG to integrate OpenAP’s new OpenID, a unique identifier that was announced in April 2021 that seeks to bring consistency to TV planning, reporting and measurement no matter where viewers are watching. Read More NEWS TV networks are using a new strategy to sell ads more like Google and Facebook OpenAP is officially launching a marketplace letting advertisers buy across digital and linear TV programming Read More PRESS RELEASES OPENAP ENABLES PROGRAMMATIC WITH OPENID TO UNIFY LINEAR, DIGITAL AND PROGRAMMATIC DELIVERY ACROSS PREMIUM TV PUBLISHERS OpenID audience activation across all TV advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness. Read More NEWS OPENAP WORKING WITH SNOWFLAKE TO PROVIDE MEDIA DATA CLEAN ROOM OpenAP Data Hub being developed to provide access to cross-platform data Read More NEWS OPENAP LAUNCHES DATA TOOL MEANT TO STREAMLINE TV AD BUYING OpenID is an identifier that ultimately will let advertisers measure reach across both digital and traditional TV networks Read More NEWS OPENAP DEBUTS NEW ID TO HELP BRANDS TARGET AUDIENCES ACROSS LINEAR AND DIGITAL TV OpenID is a step in moving TV advertising to ID-based targeting. Rather than having to create a whole new set of metrics for digital audiences and for linear TV, OpenID can instead create a single audience identity that can work no matter where that audience is watching. Learn More BLOG WHY A PANDEMIC MAY SPARK THE NEXT TV ADVERTISING REVOLUTION Amid enormous uncertainty and disruption, the way forward becomes clear: The future of TV is about audience Read More READY TO CONNECT? SAY HELLO. Explore our site How It Works About Us News Insights Contact OpenAP Sign In Say Hello New York 29 W 17th St Fourth Floor New York, NY 10011 Los Angeles 10000 Washington Blvd Sixth Floor Culver City, CA 90232 Connect with Us LinkedIn Twitter Facebook © Copyright 2020Privacy