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8 days ago
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3 months ago
1615
Blog


GETTING STARTED WITH CHANGE MANAGEMENT



Whenever we are in a position of having to “influence and adapt” someone’s
behavior, you are in the business of practicing Change Management techniques,
especially when it comes to doing it professionally in your team, department, or
organization. There’s usually a need to alter the status quo, a vision and a
sponsor, a strategy to inform the rest of the affected people and train them to
perform at their best abilities in the new expected “way of working”, while
fostering a climate where they could thrive and achieve milestone after
milestone. So what is Change Management ? Most of the time it’s used as a
buzzword to describe an indefinite set of actions and processes that, together,
should create the perfect recipe for success. How I see it, it is the simplest
way to lead, in a human-first manner, a group of people from scenario A to B .
So let’s set our scenarios: Scenario A is when, for example, you are working as
a CS Lead or a CS Ops Lead for your SaaS company, which has just signed a
contract with Gainsight as their brand new CS vendor. Scenario B is where you,
your team, and your company would like to be in 1 year time: utilizing your new
CS platform in an efficient and scalable way, leveraging the technology to
achieve each individual, team, and department KPI, like higher NRR, higher
ARR/CSM ratio, higher expansion velocity on existing customers, higher NPS
scores. How do you go from scenario A to B? It all starts with strong
foundations of a Change Management strategy. This strategy should be in place
from the beginning as it contains the pillars of the new ways of working in
order to bridge the gap from scenario A to B, and the good part is: it doesn’t
need to be too complicated! EXECUTIVE SPONSORSHIP You can start with identifying
the Exec Sponsor, likely the Decision maker on the investment of Gainsight. We
can call them Pam, usually the COO, CCO, or Global head of the CS and post-sales
departments. They have a VISION, know what scenario B should look like, and
you’ll need their sponsorship and involvement throughout the process, to ensure
buy-in into this effort at all levels. The lack of an Executive Sponsor steering
the project is the number 1 reason why a digital transformation fails, in almost
80% of the cases. Needless to say, we need our Pam to be involved! YOUR PERSONAS
- WIIFM Second, you’ll need to start mapping out who will be impacted by this
transformation from scenario A to B, and whose support you’ll need to really
make scenario B a reality. The recommendation here is to group the type of
Personas - the users that can be grouped by role, level, region or type of
activities expected to perform on Gainsight. This will make it easier to build
the WIIFM = What’s In It For Me : why should they want to move from scenario A
to B? Breaking down Pam’s vision into personas’ motivations is a powerful way of
reducing the type of resistance from your future users that can hinder the
success of this project. COMMUNICATION STRATEGY It doesn’t come as a surprise
that the next point in our approach is indeed planning the basics of the
communication strategy that will be used across the business. This is to ensure
you give yourself and the other owners of the messaging the right time to
organize what / when / where to send a message and to whom. Here below is a
suggested list of the 5 key buckets that can be planned at the beginning -
hugely helpful if we want to make a smart use of Pam’s time and keep her
involved with a cadence. TRAINING & FEEDBACK LOOP Now we arrive at one of my
favorite parts of Change Management, number 4 on our CM Pillars list: Training
and Feedback Loop establishment. This is the most tangible, human-first section
of your strategy because you must put yourself in your personas’ shoes and
explore questions like: What’s the best time/schedule for training , its content
design, and the type of delivery? How will you ensure interactivity and
participation, also by empowering your users to provide feedback? Some of the
best training I’ve seen had a clear but tailored approach to the personas in
that group, and answered their questions on the what’s next as well. For
feedback collection, I’d recommend centralizing this via a slack channel, or a
Google form with guided questions so you can then sort the feedback in topic
buckets. Is it about a specific feature? Is it about the UI friendliness or
rather a bug in a workflow? How urgent is it? To help you with this, you can
start by identifying those users that are a bit more tech-savvy, and can see
this new technology adoption as an opportunity for their professional growth:
these will be your Champions ! They’ll be your eyes and ears on general users’
sentiment, delivery of (local / departmental) training, and collection and
analysis of feedback. But most exciting of all, they’ll help you add some fun to
the mix - and here I am talking about incentivising your users to adopt new ways
of working and supporting this change via gamification! Never forget to include
some fun in the strategy mix. DRIVE OUTCOMES Let’s go back to our scenario B,
and the vision that Pam and the business had when they signed with Gainsight:
what were those goals and outcomes? This fifth pillar is all about keeping an
eye on the end-goal, our true North Star ⭐ and reiterating this over and over,
reviewing our course and, if needed, adjust the trajectory and the success
strategy as we move forward. It is essential to have KPIs in a quantitative
format as they’ll help us better recognise when we get to the finish line, or to
our milestones, so that we can celebrate every step of the way. WHAT’S NEXT? A
good Change Management strategy is an iterative process, and it needs to account
for the organizational culture within which your team operates every day. The
goal of your Change Management strategy is ultimately to reduce the resistance
time from your users, thus boosting adoption and support for the new ways of
working! So, how to build your strategy and where to start, it’s up to you, as
long as you incorporate a basic level of each of the Five Pillars of Change
Management above. If you’d like to hear more on this, you can complete our
Gainsight University course on Change Management . Other valuable resources: The
Role of Change Management In your Customer Success Platform whitepaper Change
Management Best Practices for CS Programs webinar recording [March 2023] How to
be a Change Management Super-Hero webinar recording [2022]




1 month ago
350
DearSallyRegistered User

DEAR SALLY,

Dear Sally, My inbox is a hot mess. I'm drowning in emails and my most important
ones are going into a big black hole. Please help! Drowning in Denver Dear
Drowning in Denver, I once had this problem too. It's a horrible feeling, I can
totally relate. Great news
 I found a solution. It's a great method of triaging
your email so you things don't get lost in the shuffle this amazing blog. It’s
written for GMail but you can apply the same concept to other email systems.
It's an oldy, but really goody. Does anyone else have advice for Drowning in
Denver? Sally

03

8 days ago
CassidyCardosoGainsight Employee: Shoshin

DRIVING ENGAGEMENT & GRR THROUGH STAKEHOLDER ALIGNMENT

Last Spring, I was so thrilled to speak at Pulse on a topic that is near and
dear to my heart - driving engagement with Stakeholder Alignment! Most of us in
CS have at least one story where an executive refused to meet with us and then
the account became a big churn risk (or churn), and I truly believe Stakeholder
Alignment is a workflow that takes CS organizations from reactive to proactive.
As a CSM, navigating political complexity and multiple stakeholders is expected.
But as your customers change priorities and shift strategies (especially in
today's economic climate), maintaining alignment with multiple executives and
decision makers becomes paramount. What is Stakeholder Alignment? A stakeholder
alignment process helps us move from a state where we have no sense of who the
critical customer stakeholders are and get blindsided by changes to the
customer’s objectives, to a place where we have an automated and highly scalable
cadence for engaging with critical stakeholders. Why is s

40

1 month ago
ahelminskiGainsight Employee: Shoshin

SUCCESS FOR ALL- VERIFIED OUTCOMES AND SUCCESS PLANS

What is a value realization program? Value Driver → Outcome → Metric → Workflow
→ Verified Outcome Our value realization program, commonly known as
Operationalizing Outcomes or O2, enables our customers with the building blocks
to quickly define and achieve value with Gainsight. This is the framework for
how we talk about Gainsight’s value proposition and ideally this begins in the
sales cycle to understand the business challenge that brings a prospect to us in
the first place Depending on the outcome they’d like to achieve, we have a set
of metrics that will be how we measure their return on investment. And a set of
workflows that we’ll put in place to help make progress on those metrics. And
then finally once we’ve shown progress on those metrics and achieved that
outcome, we have what is called a “verified outcome” which should showcase
quantitative improvement Why is a value realization program important? In a 2022
Analysis of Gainsight Customer Data with renewals in FY 2021, GRR %

50

1 month ago
NateBartlettGainsight Employee: Shoshin

THE EVER-EVOLVING REALITY OF THE EBR

The Executive Business Review is a magical opportunity to drive an alignment
between the most important stakeholders among your Customers and your
organization. At recent Pulse events I have been blessed to stand and share my
thoughts on ways to capitalize on the EBR and to help make this an Experience
for everyone involved (deck attached). It's not to be taken lightly, but it is
in need of some refreshing and I can confidently say that taking a chance and
letting your creativity shine in these arenas can truly pay big dividends for
your partnership with your Customers, cement your status as a Trusted Advisor,
and level up Your Brand overall. With that, I do also need to address the
Elephant in the room that stands somewhere between “The EBR is Dead” and “The
EBR Doesn’t Scale”. To which I, like all animal lovers, would kindly approach
this elephant and give it a snack (because it’s obviously a bit hangry) and seek
to help it understand where the truth lies within this somewhat polariz

113

2 months ago
CassidyCardosoGainsight Employee: Shoshin

PROACTIVE CUSTOMER SUCCESS

As CSMs, it is so easy to get caught in a state of reactive customer success
instead of proactive. As we enter our final two months of the year, I’ve found
myself reflecting on how I can continually be proactive with my book of business
and stay focused on high level strategy. For me, one of the things that helps me
stay focused on high level strategy is a bi-weekly update in the Gainsight
Timeline. Depending on your account ratios, this could also be a monthly,
quarterly or bi-annual update. The goal here is really just to take some time
(10-15 mins) to reflect on where your account is progressing today, where there
may be challenges, where you may need assistance and where there may be
opportunities for account growth. We have a timeline template built in Gainsight
with the following prompts: Progress Made this week Next Steps
Challenges/Assistance Needed Growth Opportunities Because I meet with customers
on a bi-weekly basis, I try to maintain a bi-weekly update. For any customers t

50

2 months ago
talexisGainsight Employee: Shoshin

BEST WAYS TO GET FEEDBACK FROM END USERS

During our regular cadence calls, Steer Co’s and EBR’s, it can be really easy to
keep our focus on the executives and management at our customer’s organizations.
And it makes a ton of sense! After all, they are the one’s setting the strategic
priorities, budgets, execution plans and processes to be used by their teams.
But being CSM’s, we also know that sometimes the best intended processes may not
translate perfectly into how those at the end user level operate on a day to day
basis, which can lead to major adoption issues. This is why I believe it is
important for us to get feedback directly from end users from time to time, so
we can diagnosis what is and is not working. From there we can effectively
layout a plan to those in charge that can help us amend the current processes
into something that can work better for end users while still getting the
business the outcomes it needs. So what I want to know from you, what are some
of the ways you get this valuable feedback from your cus

63

2 months ago
ahelminskiGainsight Employee: Shoshin

CONDUCTING A CHAIRSIDE

Purpose Chairsides are a strategic initiative Gainsight deploys to ensure our
end users are getting the most out of our system. Chairsides Process Collect
feedback on what's working / what's distracting or missing from those who use
the solution After some very short user research interviews we can come back
with a set of recommendations to (a) improve visibility for Managers and Execs
and (b) efficiency for end-users. Exercise Overview Gainsight CSMs spend time
with team members to assess current Gainsight usage, identify gaps, gather
feedback for improvement, and ultimately gain a better understanding of key
workflows in their role to drive optimization in the platform. Below is an
example Timeline template we use during these meetings! Introductions [End User
Name] | [Title] | [Location] | [Length of time at Company/using system]
CHAIRSIDES SURVEY QUESTIONS Please rank the tasks which consume most of your
time on a weekly basis? If you had no interruptions or other fire drills, name

71

2 months ago
bradybluhmGainsight Employee: Team Captain

SHARE A WORKFLOW THAT EMPOWERS YOU AS A CSM


As a GS CSM, I see a lot of workflows that add value for organizations
 but one
of the traps that I also often see are workflows made to benefit execs but that
feel like they make things harder for the end user. Part of my job is to help my
customers identify those and change their focus to first make the life of their
end users (CSMs) better with workflows and THEN use that to benefit execs with
information. This helps model the #successforall value we hold at Gainsight. Are
there any workflows that your teams use that you feel really help accelerate you
in your work? What areas of Gainsight do those use? What impact does it have on
you and on the business as a result? In addition, have you personalized your
Gainsight environment using any of the end-user customizable tools? What is your
secret sauce that help you use the tool to help yourself and help your
customers? I’ll share some of mine in the comments to get us rolling.

94

2 months ago
AnybergGainsight Employee: Shoshin

MAXIMIZING ROI: A COLLABORATIVE APPROACH FOR CSMS AND CHAMPIONS

As CSMs, we're always striving to prove the value our solutions bring to our
customers. We know how essential it is to showcase the ROI of our offerings, but
we can't do it alone right?! This is where our day-to-day champions come into
play. They are the ones on the front lines experiencing the benefits firsthand
and can be our greatest allies in tracking and presenting ROI to our executive
sponsors. So, how can CSMs collaborate effectively with our champions to ensure
we're measuring and demonstrating ROI accurately? Here are some tips and best
practices to foster a successful partnership: Educate your Champions: 📚 Start
by ensuring your champions have a clear understanding of the key performance
indicators and success metrics that matter most to your organization. They need
to know what to measure and why it's important! Regular Check-Ins: 📆 Maintain
open lines of communication with your champions. Schedule regular check-in
meetings to discuss their progress, challenges, and succes

70

2 months ago
Tammi DooleyGainsight Employee: Shoshin

DEAR SALLY,

Dear Sally, I’m a new CSM, and I am really struggling to get my customer
executives to join our calls. I don’t know what I’m doing wrong. Can you help?
Sincerely, Desperate in Des Moines
________________________________________________ Dear Desperate in Des Moines,
Those pesky executives are always triple booked even when they pick the time. I
feel your pain! You have to make YOUR call more important to them than their
overflowing inbox, another internal “planning meeting”, or posting something
“inspirational” on LinkedIn. Here are a few tips: Don’t be a last-minute
Lucy
have a clear agenda aligned to that executives’ priorities and send it in
advance. Put on the Ritz - Include something exciting that they can’t get
elsewhere, like a sneak peek at your Product Roadmap. Pin a tail on their pain
point - Make sure you understand why they are using your product and be
prescriptive in your guidance in how they can get incremental value. If all else
fails, send up a flare and get your Execut

143322

2 months ago
T
tywaterlRegistered User

2 HIGHS AND A LOW?

I’m thinking we could maybe “pool” our strengths and help direct others in how
to strengthen our areas of refinement! Name 2 areas of strength and an area
you’d like to “refine” :)I’ll go first, I feel my strongest areas are 1)
relationship building and 2) creating effective “workflows” for tedious (but
necessary) tasks.Area to strengthen - I’d like to work on the “probing” or
“curious” questioning in order to identify areas our products could solve
problems.

73

2 months ago
Tammi DooleyGainsight Employee: Shoshin

WELCOME! TELL US ABOUT YOURSELF!

Hi! I have the privilege to be a Global CSM at Gainsight. In a gathering with
fellow Gainsters, we realized there isn't much out there from Gainsight to all
the amazing CSMs who use our product every day, so we've set out to change
that!Welcome to a place where CSMs come together to share, learn, and celebrate
success. Be sure to “join” in the upper left hand corner. Make a post to this
thread. Tell us a little about yourself and what you hope to get out of joining
this community. Start a post of your own! Ask a question, share some best
practices, celebrate a recent success! We can’t wait to hear from you! Tammi

121615
D

2 months ago
O

ophirswGainsight Employee: Shoshin

YOUR MAGIC WAND AWAITS: CO-CREATE THE NEXT BIG THING IN GAINSIGHT!

Hello Amazing Community, We're grinding away here to elevate your experience
with us. Why? Because you deserve nothing but the best! Now, guess what? We'd
love to have you in the driver's seat for a change. Our design squad has been
cooking up some cool alternative designs, and we can't wait to show them to you.
Here's the deal: We'll share the new design options soon, and we'd be stoked to
get your take on them through a simple voting process. You click, we listen—it's
that simple. Thrilled to have you with us on this journey, seriously. We’re not
just building something cool here, we’re building it together. So, what's the
one thing you'd wave a magic wand at to make Gainsight even better for your
day-to-day grind? We're all ears and super pumped to hear your game-changing
ideas! Ophir SweiryHead of Design @Gainsight

121800
O

3 months ago
AhuntGainsight Employee: Rookie

HOW TO ADDRESS UNENGAGED CUSTOMERS

I got a great question from someone who watched this Pulse session I presented
on Not Just a Check-in! Key Elements to a Strategic Cadence Call and wanted to
relay that here and my answer. Please add other suggestions here on tactics you
have tried! This question was: How you would approach a situation where after
confirming the customer attendance and sharing a short agenda a couple days
ahead you get no input from the customer? Example - we show up to the call, I
can tell the customer is not talking much, doesn't want to share much and the
conversation is not benefiting either party. First of this this person is doing
a LOT right (prepping on their end, sending an agenda, asking for input 🙌) and
even more important being introspective enough to realize the call is not
beneficial, so they are reflecting on the quality of the call. Now
..what to do
next? As scary đŸ‘» as this sounds calling it out directly is what is needed,
however this needs to be done carefully. I would recommend giv

90

3 months ago
vvadasGainsight Employee: Shoshin

LET'S START/CONTINUE THOSE CROSS-SELL & UPSELL MOTIONS!

How does your organization think about cross-sell and upsell motions in your
role? Is it a requirement? Is is it a motion that’s being SPIFF’ed? Or is this
an area your team has yet to start in a formalized process? At Gainsight, we’re
super focused on driving additional value for our customers by helping our
Commercial counterparts. In this market it’s critical to identify opportunities
and my colleague and super successful CSM, Desiree Dieter, spoke about this very
topic at Pulse 2023. Spoiler alert: As CSMs we are primed to identify upsell and
cross-sell opportunities more than other roles at your organization. Your
leaders are probably thinking about how to justify budget for your teams and
helping grow your book of business is a tangible way to show value. Desiree
brought up a few key points in her presentation that I’d like to suggest as
takeaways in your day-to-day: How well do you know your customers business and
needs? Create a mutual Success Plan and uncover their goals and b

50

3 months ago


ABOUT THIS GROUP

Welcome to a place where Customer Success Managers come together with enthusiasm
and curiosity. 

Share and Learn Together: Share your experiences, learn from others, and unlock
the collective wisdom that comes from a group of CSMs united by a shared passion
for success and joy. 

Celebrate Success, Big and Small: We celebrate every milestone, whether it's a
glowing testimonial or a personal breakthrough. Let's celebrate success with the
same unbridled excitement. 

Resource Rich: Dive into resources and tools tailored to CSM excellence. With
guides and templates to the latest industry trends, you'll find everything you
need to elevate your skills and strategies. 

Industry Insights: Stay ahead of the curve with discussions on emerging trends,
challenges, and opportunities within the world of Customer Success.

Continuous Learning: Learning is a lifelong journey, and here, we're committed
to your growth.


MEMBERS

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