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*
* * Solutions
* Business Goals
* Content Operations
Collaborate effortlessly on content strategy, creation and analytics
* Digital Asset Management
Centralize all your digital assets and deliver them to any customer
touchpoint
* Content Management
Create, manage and deliver content across unlimited channels and
markets
* Customer Data Management
Understand every user and uncover trends with customer and journey
insights
* Personalization and Testing
Optimize every customer interaction with A/B testing and
personalization
* Marketing Automation
Engage your audiences with automated email and messaging campaigns
* Storefronts and Marketplaces
Design composable B2C or B2B buying experiences for any channel or
device
* Search and Merchandizing
Convert more customers with hyper-relevant shopping experiences
* Order Management
Manage orders with flexible fulfillment solutions for any buyer or
supplier
* Industries
* Financial Services
Focusing on key priorities and investments in customer experience is
putting FinServ leaders in an enviable position
* Manufacturing
Manufacturing is evolving, with customer centricity emerging as a key
competitive differentiator
* Automotive
The rapidly changing automotive industry is under pressure to deliver
standout customer experiences
* Healthcare
Healthcare brands are witnessing a shift in power as they align
themselves around the patient’s priorities
* Education
Delivering outstanding DX for students improves engagement and drives
better education outcomes
* Retail
Rapid changes in the retail landscape are driving the need to know
your customers in a digital world
* Government
Governments that simplify processes and deliver personalized services
earn the goodwill of their citizens
* Information Technology
In a digital world, IT companies have to demonstrate their credentials
by providing memorable digital experiences
* Travel and Hospitality
Travelers have higher expectations than ever before - delight them
with standout experiences across channels
* Professional Services
Professional service providers are differentiating themselves by
providing DX that meets growing client needs
* Departments
* Marketing Departments
Combine content, data and personalization to deliver experiences that
guide consumers through their journey
* IT Departments
Deliver fast, high performing, stable and secure experiences, across
channels and at scale
* Content Departments
Create and manage an efficient content supply chain to deliver
relevant content to any channel at scale
* Commerce Departments
Meet diverse customer shopping needs with seamless, adaptable
experiences both online and offline
* Digital Experience Departments
Empowering DX teams to create, deliver and manage highly engaging
experiences and omnichannel content
* Solutions overview
* 5 ways to make a business impact in 2023
Connecting with customers on their terms will be crucial. Double down on
areas you can control to keep your brand on top.
Read now
* Products
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Modular software, hosted in the cloud, with upgrades and infrastructure
handled. Best for maximum agility.
* * Content Cloud
* XM Cloud
Create content, launch websites and experiences all in the cloud
* Search New
Power your website search box with intelligent search and content
discovery
* Content Hub DAM
Store, manage and centralize digital assets
* Content Hub Operations
Collaborate effortlessly on content strategy, creation and analytics
* Content Hub ONE New
Author and serve content for any digital channel with an agile
headless CMS
* * Engagement Cloud
* CDP
Unify and activate customer data to fuel your experience ecosystem
* Personalize
Create relevance in every moment with a/b testing and
personalization
* Send
Engage your audiences with automated and personalized email
marketing
* Connect New
Easily integrate Sitecore products with thousands of applications
* * Commerce Cloud
* Discover
Lift sales with AI-powered commerce search, merchandising and
recommendations
* OrderCloud
Supercharge commerce with a headless, API-first commerce platform
* Platform DXP
Integrated and cohesive full-suite technology platforms, hosted on your
services. Best for architectural control.
* Experience Manager
Create, manage and publish multisite, multilingual content
* Experience Platform
Combine a powerful CMS with rich data to deliver personalized content
in real-time across any channel
* Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC
& XM
* Services and Support
Training, connectors, hosting and everything you need to ensure success
* Sitecore Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC
& XM
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Extensible integrations that preserve the connected experience for the
next emerging channel
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connectors, tools, and templates
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resources
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capabilities of our products
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Access deep expertise drawn from hands-on experience with customers
and partners
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Maximize your investment with a customer success plan that meets the
unique needs of your business
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Clean and refined integration of Sitecore solutions with thousands of
systems and software platforms
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organization
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into the future
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Discover the most important commerce trends and decide which
capabilities matter most to your success
* Content Management
Master the research to get a 360-degree view of your content landscape
from creation to publication
* Data & Analytics
Review best-practice approaches to data and analytics to turn missed
opportunities into positive engagements
* Digital Transformation Popular
Discover ways to accelerate transformation to make authentic human
connections with your customers
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Build relationships with your customers by being empathetic, telling
great stories, and using AI to let your humanity show
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experience no matter the device
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experience every step of the way
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connection between your customer and your brand
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* Insights Blog
Sitecore experts share their thoughts on DX transformation
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your tech stack and allows you to iterate with the business.
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optimal outcomes for your Sitecore solution
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optimize your solution
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business challenge using the power of Sitecore, enabling the fastest
time to value
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connectors, tools, and templates
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determine the best match for your project
* Global Alliances
Our robust ecosystem of alliances has you covered, from strategic
insight to technical execution
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from our partners
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out-of-the-box functionality
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Insights and articles on digital transformation best practice created
by our valued partners
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enablement, tools, deal registration, and more
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The Solution Partner Program offers our partners a range of resources
to build their partnership with us
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Start your relationship with Sitecore and access a robust ecosystem
designed for growth and success
* Sitecore Technology Alliance Program
An ecosystem of complementary solutions that provide unique and
industry-leading technologies
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* Extend Sitecore
Choose from a host of powerful, pre-built connectors and apps from
Sitecore and our ecosystem partners that extend Sitecore, and make
weaving it into your business easy, fast, and flexible.
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* About Sitecore
Our mission is to elevate leading brands through unforgettable digital
connections with their customers
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business decisions that paved the way for our success
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footprint and create positive changes in the markets in which we
operate
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Lifelong coders, inventors, and change agents. Get to know Sitecore’s
leadership team
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diversity, innovation and collaboration
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Learn about Sitecore's DX strategy and how we deliver on our promise
to connect the experience on Sitecore.com
* Sitecore Brand Resources
Browse our Visual Identity Guide, download our corporate logo, or
contact us with brand-related questions
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We're working together to innovate and grow, with central values
driving our team around the globe
* Contact Us
Get in touch with our teams to get the support you need
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* More about Sitecore
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* Back
* Business Goals
* Back
*
Content Operations
Collaborate effortlessly on content strategy, creation and analytics
*
Digital Asset Management
Centralize all your digital assets and deliver them to any customer
touchpoint
*
Content Management
Create, manage and deliver content across unlimited channels and markets
*
Customer Data Management
Understand every user and uncover trends with customer and journey
insights
*
Personalization and Testing
Optimize every customer interaction with A/B testing and personalization
*
Marketing Automation
Engage your audiences with automated email and messaging campaigns
*
Storefronts and Marketplaces
Design composable B2C or B2B buying experiences for any channel or device
*
Search and Merchandizing
Convert more customers with hyper-relevant shopping experiences
*
Order Management
Manage orders with flexible fulfillment solutions for any buyer or
supplier
* Industries
* Back
*
Financial Services
Focusing on key priorities and investments in customer experience is
putting FinServ leaders in an enviable position
*
Manufacturing
Manufacturing is evolving, with customer centricity emerging as a key
competitive differentiator
*
Automotive
The rapidly changing automotive industry is under pressure to deliver
standout customer experiences
*
Healthcare
Healthcare brands are witnessing a shift in power as they align
themselves around the patient’s priorities
*
Education
Delivering outstanding DX for students improves engagement and drives
better education outcomes
*
Retail
Rapid changes in the retail landscape are driving the need to know your
customers in a digital world
*
Government
Governments that simplify processes and deliver personalized services
earn the goodwill of their citizens
*
Information Technology
In a digital world, IT companies have to demonstrate their credentials by
providing memorable digital experiences
*
Travel and Hospitality
Travelers have higher expectations than ever before - delight them with
standout experiences across channels
*
Professional Services
Professional service providers are differentiating themselves by
providing DX that meets growing client needs
* Departments
* Back
*
Marketing Departments
Combine content, data and personalization to deliver experiences that
guide consumers through their journey
*
IT Departments
Deliver fast, high performing, stable and secure experiences, across
channels and at scale
*
Content Departments
Create and manage an efficient content supply chain to deliver relevant
content to any channel at scale
*
Commerce Departments
Meet diverse customer shopping needs with seamless, adaptable experiences
both online and offline
*
Digital Experience Departments
Empowering DX teams to create, deliver and manage highly engaging
experiences and omnichannel content
* Solutions overview
* Products
* Back
* SaaS DXP
Modular software, hosted in the cloud, with upgrades and infrastructure
handled. Best for maximum agility.
* Back
*
Content Cloud
*
XM Cloud
Create content, launch websites and experiences all in the cloud
* New
Search
Power your website search box with intelligent search and content
discovery
*
Content Hub DAM
Store, manage and centralize digital assets
*
Content Hub Operations
Collaborate effortlessly on content strategy, creation and analytics
* New
Content Hub ONE
Author and serve content for any digital channel with an agile headless
CMS
*
Engagement Cloud
*
CDP
Unify and leverage customer data across a variety of touchpoints to
deliver intelligent experiences
*
Personalize
Create relevance in every moment with a/b testing and personalization
*
Send
Engage your audiences with automated and personalized email marketing
*
Connect
Easily integrate Sitecore products with thousands of applications
*
Commerce Cloud
*
Discover
Lift sales with AI-powered commerce search, merchandising and
recommendations
*
OrderCloud
Supercharge commerce with a headless, API-first commerce platform
* Platform DXP
Integrated and cohesive full-suite technology platforms, hosted on your
services. Best for architectural control.
* Back
*
Experience Manager
Create, manage and publish multisite, multilingual content
*
Experience Platform
Combine a powerful CMS with rich data to deliver personalized content in
real-time across any channel
*
Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC &
XM
* Services and Support
Training, connectors, hosting and everything you need to ensure success
* Back
*
Sitecore Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC &
XM
*
Sitecore Connectors
Extensible integrations that preserve the connected experience for the
next emerging channel
*
Sitecore Marketplace
Find Sitecore-developed, technology partner, and service partner apps,
connectors, tools, and templates
*
Sitecore Support
Reliable and robust paid support packages and open-source support
resources
*
Sitecore Training
Learn best practices, get informed, and take advantage of the full
capabilities of our products
*
Sitecore Services
Access deep expertise drawn from hands-on experience with customers and
partners
* New
Sitecore360
Maximize your investment with a customer success plan that meets the
unique needs of your business
* Platform overview
* Resources
* Back
* Knowledge Center
* Back
*
AI & ML
Plan your approach to AI and ML to unleash massive benefits in your
organization
*
Cloud
Explore the right cloud computing approach to help you thrive now and
into the future
*
Commerce
Discover the most important commerce trends and decide which capabilities
matter most to your success
*
Content Management
Master the research to get a 360-degree view of your content landscape
from creation to publication
*
Data & Analytics
Review best-practice approaches to data and analytics to turn missed
opportunities into positive engagements
* Popular
Digital Transformation
Discover ways to accelerate transformation to make authentic human
connections with your customers
*
DX & CX
Build relationships with your customers by being empathetic, telling
great stories, and using AI to let your humanity show
*
Headless
Investigate the benefits of going headless to deliver a consistent
experience no matter the device
*
Omnichannel
Learn omnichannel strategies to provide a consistent and seamless
experience every step of the way
*
Personalization
Prepare to deliver personalized digital experiences, creating a
connection between your customer and your brand
* Learn & Connect
* Back
*
Customer Hub
Find Sitecore’s key resources for customers from Learning & Support
access to product documentation, all in one place
*
Sitecore Learning
Learn best practices, get informed, and take advantage of the full
capabilities of our products
*
Mastering Personalization
Free step-by-step guide for marketing & technical teams
*
Insights Blog
Sitecore experts share their thoughts on DX transformation
*
Events and Webinars
Learn, connect and upskill with events nearby & globally
*
Getting Started with XP
Learn how to deploy, upgrade, access training and consulting, and more,
for Sitecore Experience Platform.
* Developer Resources
* Back
*
Sitecore for Developers
Is it the right choice for your team? See how Sitecore integrates with
your tech stack and allows you to iterate with the business.
*
Sitecore Community
Find answers to questions, videos from the latest events, and Sitecore
developer hangouts
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training program
* Customer Stories
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All Customer stories
Read how Sitecore customers are using our products to drive business
results and transform their CX
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CASE STUDY
ASCENA RETAIL GROUP GROWS REVENUE AND BUILDS CUSTOMER LOYALTY WITH 1:1
PERSONALIZATION AT SCALE
Lane Bryant, part of the Ascena Retail Group levels up its e-commerce experience
using Sitecore technology
CUSTOMER
Ascena Retail Group
INDUSTRY
Retail
REGION
AMER
PROJECT BRIEF
Serving more than 600 locations in the United States and shipping
internationally, Lane Bryant has earned strong brand loyalty from its customers.
Founded more than a century ago, Lane Bryant is the most recognized name in
specialty plus-size clothing, putting a decided emphasis on fashion – not merely
size.
Challenge
LEVELING UP LANE BRYANT’S E-COMMERCE EXPERIENCE
Fashion clothing is very personal, which is why Lane Bryant’s success in serving
their online women shoppers depends on addressing their fashion needs in a very
personalized manner. Lane Bryant’s online shoppers expect an individualized
dress discovery experience like they might expect when visiting a store and to
be understood as individuals at every digital touchpoint.
In 2017, the Lane Bryant e-commerce team was grappling with the reality that
their typical online visitor wasn’t experiencing a truly individualized and
connected shopping experience. This was not only impacting conversion and online
revenue, but also customer loyalty. What Lane Bryant really wanted was for women
to be able to come to their site feeling deeply understood, and if a woman were
to type in something like “button-down shirts in size 16,” they wanted her to be
able to find an attractive selection instantly.
Ramesh Ayyagiri, Manager of Product Strategy for Lane Bryant and Catherines at
the Ascena Retail Group, recalls, “Two and half years ago, we were working with
another e-commerce personalization provider, but we hit a wall and couldn’t get
them to address additional business needs. Their recommendations were monolithic
and couldn’t personalize for our shoppers’ individual fashion needs.”
To reconnect with their customers’ needs, Lane Bryant needed to deliver a
hyper-relevant and connected online shopping experience accessible to every
woman shopper. Lane Bryant started searching for an innovative and proven
business partner that could address its evolving business needs with a modern,
end-to-end personalization suite. While exploring potential solutions, Sitecore
Discover’s AI-powered personalization platform was internally recommended by
another brand in the Ascena Retail Group.
6%
increase in conversion rate for recommendations
11%
increase in conversion rate for full page search
13%
increase in revenue per visit for site search
Sitecore Solution
SITECORE DISCOVER PREVIEW SEARCH
Lightning-fast query speed, visual autofill, and smart images that display while
visitors type are just some of the features that help preview search drive
shopping cart loading, time-on-site, visitor return rate and revenue per search
SITECORE DISCOVER FULL PAGE SEARCH
Full page search and preview search work together to deliver a 1:1 search
experience for Lane Bryant and Catherines' customers
SITECORE DISCOVER PRODUCT RECOMMENDATIONS
Advanced AI and easily configured personalization rules mean visitors to Lane
Bryant and Catherines see products that are prioritized based on propensity to
buy and their purchase intent
Solution
SITECORE DISCOVER ENGAGES SHOPPERS WITH IN-THE-MOMENT 1:1 PERSONALIZATION AT
SCALE
Sitecore Discover’s next-generation e-commerce personalization platform caught
the attention of Lane Bryant due to its superior design and capabilities. The
platform is architected with an anonymized customer profile database that not
only keeps growing, but more importantly, interacts with cutting-edge, patented
AI/ML algorithms to deliver truly connected and individualized experiences
across e-commerce search, recommendations, pages, site content and emails. The
AI/ML engine constantly listens to customers’ behavior and intelligently
responds to shopper’s purchase intent in real-time for maximizing site
conversions and engagement.
Sitecore Discover proved its value to Lane Bryant through scientifically
designed A/B tests that demonstrated superior conversion rates and
engagement—beating the competition by a significant margin. In the end, Sitecore
Discover was the clear solution of choice. Moreover, the Ascena leadership was
so impressed by Sitecore’s market vision, product roadmap, and customer focus
that they also chose to implement Sitecore Discover for improving online
customer engagement for Catherines.com, a sister brand of Lane Bryant.
Sitecore’s solution for Lane Bryant and Catherines personalizes the site search
(including both preview search and full page search) and product
recommendations. These capabilities work together to create a deeply engaging,
concierge-like e-commerce experience for every single visitor, which delights
customers while increasing e-commerce conversion rates.
TESTIMONIAL
"Our shoppers experience a highly connected customer journey from search to
checkout. This is a major advancement in the delivery of our digital e-commerce
experience."
- Ramesh Ayyagiri, Manager of Product Strategy, Lane Bryant and Catherines at
the Ascena Retail Group
Outcome
LANE BRYANT AND CATHERINES EXPERIENCE UNPRECEDENTED BUSINESS RESULTS
Upon selecting Sitecore Discover for transforming their e-commerce experience,
the Lane Bryant and Catherine’s team partnered with Sitecore’s customer success
team to swiftly deliver key functionality in time for the 2017 holiday season.
Taking advantage of Sitecore Discover’s flexible administration controls, the
Lane Bryant team easily defined its personalization strategy by using Sitecore
Discover’s Commerce Engagement Console (CEC)—and the platform’s AI immediately
began optimizing the moment-to-moment interactions of their online shoppers.
“Instead of digging through nested navigation to find what they needed,
first-time shoppers are now able to hone in to the apparel they want to buy
right in the search bar or in the search results page because Sitecore
Discover’s AI was curating the results behind the scenes based on their
individual interests and real-time purchase intent,” says Ramesh. “Moreover, our
shoppers experience a highly connected customer journey from search to checkout.
This is a major advancement in the delivery of our digital e-commerce
experience.”
As shoppers interact with Lane Bryant and Catherine’s site search or click on
recommended fashion choices, Sitecore Discover’s AI learns from each click and
presents more and more specific choices to the customer based on what it gleans
about the customer’s intent. These 1:1 personalized experiences resonate very
well with their apparel shoppers, with conversion rates jumping by 6% for
recommendations and by 11% for full-page search. Moreover, revenue per visit
increased by 13% for site search. Women visiting Lanebryant.com and
catherines.com feel just as engaged as if they were walking through the doors of
a physical retail store and being presented curated options by a concierge.
“Sitecore Discover enabled us to deliver 1:1 personalization on each click for
our online customers. This capability enables us to stay ahead in the
marketplace and engage more closely with online shoppers. Sitecore Discover’s
performance and customer support has always been solid and reliable,” says
Ramesh. As a testimony to this, Lane Bryant and Catherines were able to provide
seamless personalization experiences to their growing base of e-commerce
shoppers during the peak holiday periods and deliver exceptional response times.
Having gained confidence in Sitecore Discover’s capabilities, Lane Bryant
expanded their usage in an innovative fashion by leveraging Sitecore Discover’s
personalization capabilities to enhance their customer service experience via a
chatbot service. Once a customer places an order, Lane Bryant’s digital
assistant or Facebook Messenger chatbot encourages the shopper to explore other
products, in addition to providing order status updates. Utilizing Sitecore
Discover’s 1:1 personalization APIs in the background, the digital assistant or
Facebook Messenger chatbot suggests highly relevant and 1:1 personalized
products to the visitor when, for example, typing “I’m looking for a swimsuit
for a vacation in Miami.”
“This is very different from the usual site search since the chatbot provides
even more context and flavor,” says Ramesh. “The upsell conversion rate of this
channel has been 6–7% and the average dollars spent is on par with what we are
seeing on the site—which is significant.” Encouraged by these promising results,
Lane Bryant is now working closely with Sitecore Discover to further enhance the
chatbot integration to improve the business impact.
Lastly, the Lane Bryant and Catherines brands are seeking to leverage Sitecore
Discover’s individualized approach to create more personalized and relevant
category pages for their sites. Sitecore Discover’s Pages solution will enable
them to not only present 1:1 targeted products to each customer and
automatically create nested category pages, but also keep these pages “fresh”
for search engine optimization to increase conversion rates. Merchandisers will
have unique granular contextual controls over the products shown for category
pages, which can be tweaked by several visitor attributes—channel, device, zip
code, gender, referring URLs, or any combination.
“Looking back, we didn’t just buy a product when we chose Sitecore Discover,”
says Ramesh. “We forged a true business partnership when selecting their
platform that has kept Lane Bryant and Catherines on the leading edge of
plus-size apparel brands.”
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