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ROCKERBOX UNIFIES YOUR

MARKETING MEASUREMENT

Rockerbox Unified Measurement brings Multi-Touch-Attribution (MTA), Marketing
Mix Modeling (MMM), and Testing into a singular view of your marketing
performance—powered by your data foundation, centralized and structured by
Rockerbox.
Get a Demo


Trusted by Top Brands for Their Marketing Measurement





INTERACTIVE DEMO


DON'T TAKE OUR WORD FOR IT, SEE IT IN ACTION



OVERVIEW


RELIABLE, TRUSTWORTHY ALL-IN-ONE MARKETING MEASUREMENT

Rockerbox simplifies the complexities of multi-channel marketing measurement by
unifying all your advertising data in one platform. Our platform provides a
reliable, unbiased data foundation for decision-making, leveraging a unified
approach to analysis that includes:

 * Marketing Mix Modeling (MMM): Align your budgeting and forecasting with
   data-driven insights.
 * Multi-Touch Attribution (MTA): Understand the customer journey and optimize
   channel performance.
 * Incrementality Testing: Validate the true impact of your campaigns and
   identify growth opportunities. With Rockerbox, you can confidently optimize
   media investments, improve marketing performance, and accelerate growth.

Learn More



WHY CHOOSE ROCKERBOX?

Rockerbox offers a complete marketing measurement solution that brings together
the strengths of various methodologies in one seamless platform.

Our key benefits include:

 * Unified Measurement: Gain insights from MMM, MTA, and Incrementality
   Testing—all within one platform, ensuring a consistent and accurate view of
   performance.
 * Data Foundation: Centralize all marketing data, from 100+ ad platforms,
   including online and offline channels, to create a single source of truth.
 * Professional Services: Work with our dedicated experts to make sense of your
   data, calibrate methodologies, and drive actionable insights.
 * Enterprise-Ready: Built for the needs of large brands, Rockerbox is fully
   compliant with GDPR and SOC2, providing reliable and secure data solutions.

 




PRODUCT LINES


HELPING YOU SOLVE YOUR DAILY CHALLENGES

   


 * DATA FOUNDATION
   
   
   
   
   GAIN A UNIFIED VIEW OF MARKETING DATA
   
   Your marketing strategy is complex and far-reaching, and getting all of the
   data from your channels and channel campaigns in one place is far from an
   easy task, let alone ensuring that data is accurate. Rockerbox helps you
   eliminate siloed data from ad platforms and allows you to finally see a
   unified view of the impact of your marketing on buyers.


 * BALANCE PRIVACY STANDARDS AND DETAILED DATA
   
   Detailed data is a necessity for creating an end-to-end view of the buyer
   journey. Rockerbox takes the complexity out of first-party data collection
   and identity resolution, giving you an unparalleled understanding of how your
   buyers interact with all your marketing touchpoints. 


 * GET DATA INTO YOUR DATA WAREHOUSE WITH EASE
   
   As a marketer, you should be able to leverage your data as you see fit.
   Rockerbox gives you the best of both worlds—view data in detailed UI pages or
   transfer it to your data warehouse (Snowflake, Redshift, BigQuery) where you
   can make it available for further analysis in your BI tools.


 * MARKETING ANALYSIS
   
   
   
   
   MMM THE FUTURE BASED ON RESULTS FROM THE PAST
   
   Marketers are rediscovering the power of Marketing Mix Modeling (MMM): a
   time-tested statistical method that leverages historical data to predict the
   future correlation of ad spend and revenue. With Rockerbox, we make this
   method accessible for marketers to use in creating data-backed budgets


 * REDUCE INEFFICIENT MARKETING SPEND
   
   How do you know that the money spent on advertising channels is truly paying
   off? With the fast-paced nature of social advertising, B2C marketers need a
   way to track performance on a daily basis, monitor progress toward marketing
   campaign goals, and make adjustments. Rockerbox offers all of this in a
   dashboard channel managers will access daily.


 * FILL IN THE GAPS OF THE ATTRIBUTION PUZZLE
   
   Last- and first-click attribution models miss vital parts of the customer
   journey and discount the impact of all the many channels your users
   interacted with on their way to becoming a customer. With custom multi-touch
   attribution software from Rockerbox, you can see the impact of all your
   marketing channels so you know where to allocate your time, money, and
   resources for the best results.

$5.9B+
in tracked marketing channel spend across top brands
$200M+
of dollars saved in wasted ad spend in 2023
1M+
hours saved across customer marketing teams in 2023
75+
integrations to support your complex marketing mix


CASE STUDY


BRINGING CLARITY TO
COMPLEX MARKETING STRATEGIES

“Rockerbox is a perfect fit for our complex marketing strategy. No other
platform was able to accommodate the decentralized nature of our various markets
and yet still provide us a cohesive and clear understanding of their impact at
large and on a granular level. Working with Rockerbox gives us the full-stack
approach to marketing measurement we need to continue to scale.”

-DAVID COHEN, CHIEF DATA OFFICER AT WEIGHT WATCHERS


View Case Studies


MARKETING MEASUREMENT
BUILT FOR THE ENTERPRISE


ROCKERBOX BRINGS TOGETHER MULTIPLE METHODOLOGIES TO PROVIDE A COMPREHENSIVE VIEW
OF YOUR MARKETING PERFORMANCE:




DATA CENTRALIZATION

Collect and consolidate data across all channels and platforms, eliminating
silos and ensuring data accuracy.


UNIFIED METHODOLOGIES

Use Marketing Mix Modeling for strategic budget planning, Multi-Touch
Attribution for in-channel optimization, and Incrementality Testing for
validating campaign impact.


CUSTOMIZABLE INSIGHTS

Leverage our Scenario Planner to explore different budget scenarios, optimize
your channel mix, and align your marketing strategy with your business goals.


EXPERT GUIDANCE

Our Professional Services team helps you interpret data, align on the right
measurement strategies, and drive growth through informed decision-making.
Talk to an Expert



FAQS


THE BETTER APPROACH TO MEASUREMENT

What makes Rockerbox’s marketing measurement approach unique?
Rockerbox provides a unified marketing measurement platform that combines
Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality
Testing. Unlike other solutions, our platform centralizes all your advertising
data across channels, offering an unbiased, single source of truth. This
triangulated approach allows marketers to benefit from the strengths of each
methodology—strategic budgeting with MMM, optimization with MTA, and validation
of true campaign impact with Incrementality Testing—all in one place.
How does Rockerbox help with data centralization?
Rockerbox centralizes your marketing data from over 100 ad platforms, including
online and offline channels. Our platform eliminates the need for multiple data
vendors by consolidating all your performance data into a single, consistent
dataset. With Rockerbox, you can maintain a uniform taxonomy across channels,
access detailed path-to-conversion data, and seamlessly integrate this data into
your data warehouse or BI tools for further analysis—without requiring
engineering resources.


What types of professional services does Rockerbox offer?
Rockerbox offers expert-driven professional services to help you maximize the
value of your data. Our team assists with data onboarding, model customization,
and the interpretation of measurement results. We provide ongoing support to
align your measurement strategy with business goals, guide change management,
and ensure that you are using the best methodologies to optimize your marketing
investments. Whether you need help understanding MMM outputs, validating MTA
models, or planning effective incrementality tests, our experts are here to
support you.

How does Rockerbox ensure data privacy and compliance?
Rockerbox is designed to meet the highest standards of data privacy and
security. Our platform is SOC2 Type 2 certified and fully compliant with GDPR
and various U.S. state privacy regulations. We provide flexibility with a
first-party pixel that can be self-hosted or integrated server-side for added
security. With Rockerbox, you can confidently manage your marketing data,
knowing that privacy and security are at the core of our operations.


SEE WHAT’S WORKING.
OPTIMIZE YOUR STRATEGIES.

Get the full performance picture so you can start making better decisions for
your marketing and your brand. 
Request a Demo


FROM ROCKERBOX

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October 24, 2024
News


ROCKERBOX NAMED A LEADER IN SNOWFLAKE'S 2025 MODERN MARKETING DATA STACK

October 22, 2024


UPDATING YOUR MMM MODEL WEEKLY ISN’T WORTH THE EFFORT

October 17, 2024
Marketing


NAVIGATING THE SHIFT FROM LOWER-FUNNEL SUCCESS TO UPPER-FUNNEL INVESTMENT

October 16, 2024
Industry Trends


THE CHALLENGE OF CROSS-MEDIA MEASUREMENT: NAVIGATING THE SHIFT TO DIGITAL AND
CONNECTED TV

October 01, 2024
See More
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