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GET RECOGNIZED FOR INNOVATION IN MODERN MARKETING.
CALL FOR ENTRIES NOW OPEN.
Enter Today
EARLY BIRD DEADLINE
OCT 18, 2022
SMARTIES X GLOBAL
SMARTIES X GLOBAL
INNOVATION WITH IMPACT
--------------------------------------------------------------------------------
SMARTIES is the world’s first marketing award recognizing innovation with 3
regional and 9 country programs. It is the highest achievement across the globe
honoring and awarding outstanding innovation resulting in significant business
impact for brands agencies, media companies and solution providers – Ideas that
Resonate. The SMARTIES X Global competition is open to marketing efforts that
ran between January 2021 and December 2022.
Your work must have made an impact during the eligibility period and the results
you provide must be within this time frame. Elements of the work may have been
introduced earlier and may have continued after, but your case must be based on
data relative to the qualifying time. Judges will evaluate success achieved
during the eligibility time period.
To give your work an added layer of credibility and clout, enter your campaign
in SMARTIES X Global, your local region and country programs to achieve local,
regional and global recognition, as well as improving your rank on the MMA
SMARTIES Business Impact Index, and the WARC Media 100 Ranking.
ANY CHANNEL, ANY INDUSTRY, ANYTHING THAT INSPIRES ACTION
* FEATURED NEWS
Congratulations to the SMARTIES X 2021 Winners!
Learn more
* FEATURED INSIGHT
Get insights and tips from the SMARTIES Jury on how to build a winning entry.
Learn more
*
*
IMPORTANT INFO
* GUIDE
DOWNLOAD THE 2022 OFFICIAL SMARTIES SUBMISSION KIT
* GUIDE
VIEW SMARTIES X GLOBAL RULES AND GUIDELINES
*
*
SMARTIES X GLOBAL KEY DATES
* SEP 6, 2022
Call for Entries Open
* OCT 18, 2022
Early Bird Deadline
* NOV 30, 2022
On-Time Deadline
* DEC 16, 2022
Extended Deadline
* JANUARY - FEBRUARY 2023
Jury Day
* APR 18, 2023
SMARTIES Awards Celebration during POSSIBLE Conference & Expo, Fontainebleau
Miami
SMARTIES WINNERS
FILTER BY YEAR
All years 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 All years
FILTER BY CATEGORY
All categories 360 Degree Video Ad Format App Audio / Sonic Branding Banners &
Rich Media Advertising Best Brand Experience in Mobile Rich Media Best Data
Driven Display Creative Best Use of Mobile To Drive Sales Best Use of User
Generated Content for Advertising Best use of Branded Content Best use of
Branded Content in OTT Originals Best use of vernacular language in mobile
advertising Brand Activism Brand Awareness Brand Awareness / Experience Brand
Experience Connected Devices / The Internet of Things Consumer Promotions
Contextual / Native Advertising Cross Channel Integration Cross Media Cross
Media / Cross Mobile Integration Cross Media Integration Cross Mobile
Integration Cross Screen Advertising Customer Experience Data/Insights Digital
Out-of-Home (DOOH) Gaming / Gamification & E-Sports Gender Equality in
Advertising Global Mobile Campaign Home Production In-App Advertising - Gaming
or Other In-App or Gaming Advertising Inclusivity (during the pandemic)
Innovation Innovation & Creativity Internet of Things - Products in Market &
Incubation / Innovation Stage Lead Generation Lead Generation / Direct Response
/ Conversion Lead Generation / Direct Response / Conversions Location Based
Location Based Services or Targeting Location Targeting Machine Learning and AI
Marketing within a Mobile Gaming Environment Messaging Mobile App Mobile App
(includes mCommerce Solutions) Mobile App Advertising Mobile App/Website Mobile
Audio Mobile Audio / Voice Mobile Gaming, Gamification & E-Sports Mobile Native
Mobile Payments Mobile Payments / Commerce Mobile Search Mobile Social Mobile
Video Mobile Website Most Engaging Mobile Creative Multicultural Native
Advertising O2O Out of Home Pivot Marketing Product / Service Launch Product /
Services Launch Programmatic Programmatic and Machine Learning Programmtic
Promotion Purposeful Marketing Relationship Building / CRM Seamless Consumer
Experience Social Commerce Social Distancing Social Good Social Impact / Not For
Profit Social Impact / Not for Profit Social Impact / Not-For-Profit Social
Media Marketing Social Messaging / Chat Apps / Text Messaging Social
Responsibility Tablet Campaign Technology Innovation The Internet of Things The
Internet of Things - Products in Prototype / Incubator Stage The Internet of
Things - Products in Prototype/Incubator Stage The Internet of Things - Products
in the Market Use of Mobile Social Media User Generated User Generated /
Influencer Marketing VR/AR VR/AR/MR Video / Rich Media Video Advertising Voice
Wearables Impact on Marketing XR Technology – (AR/VR/MR) eCommerce eCommerce
(pivoting during the pandemic) mCommerce All categories
FILTER BY REGION / COUNTRY
All regions SMARTIES X North America APAC EMEA LATAM India Indonesia Vietnam
Australia China MENA South Africa Germany France Spain Turkey United Kingdom All
regions
* All
* Best in Show
* Gold
* Silver
* Bronze
MARKETING OBJECTIVES CHANNEL
ALLY AND MEDIACOM FOR
ANIMAL CROSSING
Smarties X 2021 Best-in-Show Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
AD COUNCIL / BRADY AND MCKINNEY FOR
END FAMILY FIRE - NO EXTRA LIFE
North America 2021 Best-in-Show Winner
Social Impact / Not-For-Profit
MEDIA CHANNEL
L'ENFANT BLEU AND HAVAS SPORTS & ENTERTAINMENT FOR
UNDERCOVER AVATAR
EMEA 2021 Best-in-Show Winner
Gaming / Gamification & E-Sports
MARKETING OBJECTIVES CHANNEL
UNILEVER FOOD SOLUTIONS (UFS) AND MINDSHARE CHINA FOR
UFS' KILLER RECIPE 2021
APAC 2021 Best-in-Show Winner
Lead Generation
MARKETING OBJECTIVES CHANNEL
DİMES SMOOTHIE & DİMES MILKSHAKE AND REKLAMANIA CREATIVE / CATS & DOGS FOR
DİMES BATTLE | SMOOTHIE X MILKSHAKE
Turkey 2021 Best-in-Show Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
SWIGGY AND AFFLE FOR
SWIGGY - DELIVERING HAPPINESS AT YOUR DOORSTEP!
India 2021 Best-in-Show Winner
Lead Generation
MARKETING OBJECTIVES CHANNEL
HEINEKEN AND LEO BURNETT VIETNAM FOR
HEINEKEN SLEEK MUSIC IN A CAN
Vietnam 2021 Best-in-Show Winner
Product / Service Launch
MARKETING OBJECTIVES CHANNEL
TOKOPEDIA AND TOKOPEDIA IN ASSOCIATION WITH AFFLE'S REVX PROGRAMMATIC PLATFORM
FOR
TOKOPEDIA - DEMOCRATIZE COMMERCE THROUGH TECHNOLOGY
Indonesia 2021 Best-in-Show Winner
Lead Generation
MEDIA CHANNEL
ARIEL AND TIDE AND LEO BURNETT BEIRUT FOR
E-DIRECT, A NEW WAY TO SHOP LAUNDRY
MENA 2021 Best-in-Show Winner
Cross Channel Integration
MARKETING OBJECTIVES CHANNEL
KOTEX AND MINDSHARE RUSSIA FOR
SOS BUTTON
Smarties X 2021 Silver Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
DUOLINGO AND JOTACOM FOR
THE UNIGNORABLE NOTIFICATION
Smarties X 2021 Bronze Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
ALLY AND MEDIACOM FOR
ANIMAL CROSSING
Smarties X 2021 Gold Winner
Brand Experience
MARKETING OBJECTIVES CHANNEL
LIFEBUOY AND MINDSHARE VIETNAM FOR
SAFETY4ALL - LOVE, LIKE SAFETY, DOES NOT DISCRIMINATE
Smarties X 2021 Silver Winner
Lead Generation
MARKETING OBJECTIVES CHANNEL
ALLY AND MEDIACOM FOR
R/BANK
Smarties X 2021 Gold Winner
Product / Service Launch
MARKETING OBJECTIVES CHANNEL
LIFEBUOY AND MINDSHARE VIETNAM FOR
SAFETY4ALL - LOVE, LIKE SAFETY, DOES NOT DISCRIMINATE
Smarties X 2021 Silver Winner
Product / Service Launch
MARKETING OBJECTIVES CHANNEL
PEPSI ZERO CALORIES AND MINDSHARE VIETNAM FOR
PEPSI X RAPVIET – THE HIP TO THE HOP LAUNCH
Smarties X 2021 Bronze Winner
Product / Service Launch
MARKETING OBJECTIVES CHANNEL
LIFEBUOY AND MINDSHARE VIETNAM FOR
SAFETY4ALL - LOVE, LIKE SAFETY, DOES NOT DISCRIMINATE
Smarties X 2021 Bronze Winner
Consumer Promotions
MARKETING OBJECTIVES CHANNEL
UNILEVER FOOD SOLUTIONS (UFS) AND MINDSHARE CHINA FOR
UFS' KILLER RECIPE 2021
Smarties X 2021 Silver Winner
Consumer Promotions
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