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This app works best with JavaScript enabled. * Sinch Email Sinch Email * Mailgun * Mailjet * Email on Acid Sinch Email Sinch Email * Mailgun * Mailjet * Email on Acid Sinch Email Sinch Email * Mailgun * Mailjet * Email on Acid * About About * Partners * Careers About About * Partners * Careers About About * Partners * Careers * Help Help Help * Documentation Documentation Documentation * Log in Log in Log in LanguageEnglish English * English * Français * Deutsch * Español LanguageEnglish English * English * Français * Deutsch * Español LanguageEnglish English * English * Français * Deutsch * Español * Pricing * Products Products * email-icon Email Marketing AI Copy Generator Email Editor Real Time Collaboration Email Automation Segmentation A/B Testing Statistics * tag-icon Email API Email API Email Validations SMTP Relay Dedicated IP Parse API * inbox-icon Deliverability Enterprise * Mailjet Embedded Release Notes Products Products * email-icon Email Marketing AI Copy Generator Email 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Home Marketing Email best practices Deliverability Development Product Company More Home-Icon Home Blog Back to Home FEATURED POSTS Deliverability 6 min GMAIL AND YAHOO’S 2024 INBOX PROTECTIONS AND WHAT THEY MEAN FOR YOUR EMAIL PROGRAM As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less... Read more Email best practices 7 min EMAIL MARKETING TRENDS TO SUPERCHARGE YOUR EMAIL PROGRAM IN 2024 Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email... Read more Marketing 14 min MARKETING CALENDAR 2024: DATES YOU SHOULDN’T MISS THIS YEAR We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning... Read more Email best practices 13 min HOW TO CREATE THE PERFECT NEWSLETTER DESIGN It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when... Read more Email best practices 7 min EMAIL MARKETING TRENDS TO SUPERCHARGE YOUR EMAIL PROGRAM IN 2024 Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email... Read more Marketing 14 min MARKETING CALENDAR 2024: DATES YOU SHOULDN’T MISS THIS YEAR We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning... Read more Email best practices 13 min HOW TO CREATE THE PERFECT NEWSLETTER DESIGN It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when... Read more Deliverability 6 min GMAIL AND YAHOO’S 2024 INBOX PROTECTIONS AND WHAT THEY MEAN FOR YOUR EMAIL PROGRAM As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less... Read more Email best practices 7 min EMAIL MARKETING TRENDS TO SUPERCHARGE YOUR EMAIL PROGRAM IN 2024 Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email... Read more Marketing 14 min MARKETING CALENDAR 2024: DATES YOU SHOULDN’T MISS THIS YEAR We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning... Read more Email best practices 13 min HOW TO CREATE THE PERFECT NEWSLETTER DESIGN It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when... Read more Deliverability 6 min GMAIL AND YAHOO’S 2024 INBOX PROTECTIONS AND WHAT THEY MEAN FOR YOUR EMAIL PROGRAM As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less... Read more Resources DIG IN DEEPER Access free ebooks, videos, research reports, and case studies on everything you need to know about email. Learn more Case studies CONNECTED EXPERIENCES START HERE Discover how great companies are building great apps and email programs with Mailjet. Learn more email-icon KEEP ME POSTED! GET OUR NEWS AND TIPS EVERY WEEK. Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. LATEST STORIES See all latest stories See all Deliverability 6 min UNDERSTANDING NEW SENDER REQUIREMENTS: A FIRESIDE CHAT WITH YAHOO & GOOGLE Now that we’ve officially rolled into 2024, it means Google and Yahoo’s email authentication changes are coming into effect. But what does this really look like for email senders? How is it going to impact you directly? And what will need to be implemented to... Read more Deliverability 7 min EMAIL HEADERS: WHAT ARE THEY AND HOW TO READ THEM Hands up if you heard someone talk about email headers but had no idea what they were. Or, even worse, maybe your technical team asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you... Read more Email best practices 5 min 3 EMAIL MARKETING STRATEGIES TO MASSIVELY REDUCE CHURN AND BOOST CUSTOMER RETENTION For email senders who have mastered the art of captivating subject lines and compelling content, there’s another concept you might not have considered that will add an intriguing chapter to your marketing playbook – customer retention. While it’s an area more... Read more Email best practices 7 min EMAIL LINK TRACKING TO GET BETTER INSIGHTS AND PUSH YOUR STRATEGY FURTHER As an email sender you understand the significance of tracking clicks and opens in gauging the success of your campaigns. Without them, it’s almost impossible to get a handle on how customers are engaging with your content. However, there's a lot of valuable... Read more MARKETING See all Marketing posts See all Marketing 15 min EMAIL AND SMS: NAVIGATING CUSTOMER COMMUNICATIONS IN AN OMNICHANNEL UNIVERSE With an estimated 4.6 billion smartphone users worldwide and a marketing campaign open rate of 97%, it’s easy to see why SMS is proving a popular addition to email. Combining the power, reach, and engagement of both channels... Read more Marketing 8 min HOW TO PROMOTE BLACK FRIDAY: WHAT HOLIDAY SHOPPERS REALLY WANT ‘Tis the season for holiday promotions. Inboxes, mailboxes, social media feeds, and TV screens are filling up with marketing messages as brands look to capitalize on the busiest time of the year for many retailers. So, are you giving those shoppers what they want and... Read more Marketing 12 min RELATIONSHIP MARKETING: THE PATH TO STABLE REVENUE GROWTH You’ve probably heard the saying: “It’s easier to keep a customer than to get a new one.” And while it may sound obvious, many companies still aren’t using relationship marketing strategies to build customer loyalty. Read more Marketing 12 min HOW OMNICHANNEL MARKETING CAN ENHANCE YOUR DIGITAL STRATEGY Let's do a quick activity. Try to remember all the times you've used the internet today. Every Google search, every email you've sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. We’re guessing it's a lot. And most... Read more EMAIL BEST PRACTICES See all Email posts See all Email best practices 5 min 3 EMAIL MARKETING STRATEGIES TO MASSIVELY REDUCE CHURN AND BOOST CUSTOMER RETENTION For email senders who have mastered the art of captivating subject lines and compelling content, there’s another concept you might not have considered that will add an intriguing chapter to your marketing playbook – customer retention. While it’s an area more... Read more Email best practices 7 min EMAIL LINK TRACKING TO GET BETTER INSIGHTS AND PUSH YOUR STRATEGY FURTHER As an email sender you understand the significance of tracking clicks and opens in gauging the success of your campaigns. Without them, it’s almost impossible to get a handle on how customers are engaging with your content. However, there's a lot of valuable... Read more Email best practices 10 min 7 TIPS TO CREATE THE BEST VALENTINE’S DAY EMAIL MARKETING CAMPAIGNS It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns... Read more Email best practices 11 min GETTING YOUR SUPER BOWL EMAIL MARKETING STRATEGY RIGHT There are 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the... Read more It's never been easier to build connected experiences. 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