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Submission: On September 15 via manual from SK — Scanned from DE
Submission: On September 15 via manual from SK — Scanned from DE
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Horizon(opens in a new tab) Features(opens in a new tab)Resources(opens in a new tab) Demo (opens in a new tab) Sign In (opens in a new tab) Work & Awards(opens in a new tab)Talks & Videos(opens in a new tab)Reports & Rankings(opens in a new tab) Design > Brand-building UEFA NATIONS LEAGUE BRAND UEFA, Nyon / UEFA / 2018 CampaignCampaignLayout(opens in a new tab) ZoomInZoomIn Full ScreenFullscreen the Carousel ItemExpand 1 of 3 itemsGo to previous carousel itemChevronLeftGo to next carousel itemChevronRight Overview Credits OVERVIEW CampaignDescription This is a brand that can really play the game. Its dynamic and can reflect what makes this tournament so exciting, the constant changing emotions of football. The brand can react to every outcome, and follow the team’s successes or setbacks. As this is a new tournament, promoting fan engagement was key, so the brand was developed with an emotion-responsive ability in mind, that can easily be enhanced on digital formats. Execution The graphic language changes according to the outcome: win, draw, loose or promote, remain, relegate. The modules are able to point upwards or downwards, depending on the teams’ performance. They have the colours of the 55 teams in the tournament and together they form the logo: the Nations Flag. The trophy also features the flag, in a rolled up format. Raising it is raising the flag of all nations. Outcome The brand had considerable media coverage, and was even used to explain the structure of this new tournament: how there are 4 different leagues, with each team being up for promotion or relegation. For the first time, 55 national teams are participating in a competition as equals. The group stage draw ceremony was broadcast and streamed live through hundreds of channels and websites all over the world. The competition will be played from September to November 2018, with finals scheduled for late 2019. Synopsis UEFA NATIONS LEAGUE is a new competition that seeks to energize the sports calendar and raise the competitiveness of former friendly games. 55 national teams will challenge each other in 4 leagues, with only 3 games to determine whether they can move to a higher league, or drop their ranking. Our challenge was to create a brand that was especially thought for the audio-visual and digital environment, and that could embody the dynamic innovative character of this competition. More Entries from Creation of a New Brand Identity in Design 24 items Go to previous carousel itemChevronLeftGo to next carousel itemChevronRight Grand Prix Cannes Lions Creation of a New Brand Identity TRASH ISLES PLASTIC OCEANS/LADBIBLE, AMVBBDO (opens in a new tab) Gold Cannes Lions Promotional Item Design SAVE OUR SPECIES LACOSTE, BETC (opens in a new tab) Gold Cannes Lions Data Visualisation DESTINATION PRIDE PFLAG CANADA, FCB/SIX (opens in a new tab) Gold Cannes Lions Digital Installations & Events OBSESSION FOR SMOOTHNESS DOUBLE A INT'L NETWORK, SIX (opens in a new tab) Gold Cannes Lions Digital Installations & Events INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL, INTEL CORPORATION (opens in a new tab) Gold Cannes Lions Social Engagement #SHARETHELOVE AIDES, TBWA\PARIS (opens in a new tab) Gold Cannes Lions Live Events INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL, INTEL CORPORATION (opens in a new tab) Gold Cannes Lions Special Editions & Promotional Packaging THE ARCHAEOLOGIST EHINGER KRAFTRAD, SERVICEPLAN (opens in a new tab) Silver Cannes Lions Creation of a New Brand Identity LAFAYETTE ANTICIPATIONS GALERIES LAFAYETTE, WOLFF OLINS (opens in a new tab) Silver Cannes Lions Rebrand / Refresh of an Existing Brand THE LIONESS CREST NIKE, WIEDEN+KENNEDY AMSTERDAM (opens in a new tab) Silver Cannes Lions Rebrand / Refresh of an Existing Brand THE OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE'S GLOBE SHAKESPEARE'S GLOBE, SUPERUNION (opens in a new tab) Silver Cannes Lions Design-driven Effectiveness INEQUALITY BALLS ESPNW, AFRICA (opens in a new tab) Silver Cannes Lions Posters 31BULLETS THE CHICAGO SUN-TIMES, OGILVY (opens in a new tab) Silver Cannes Lions Posters LYRIC OPERA LYRIC OPERA OF CHICAGO, OGILVY (opens in a new tab) Silver Cannes Lions Posters THE OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE'S GLOBE SHAKESPEARE'S GLOBE, SUPERUNION (opens in a new tab) Silver Cannes Lions Posters ONE PLUS ONE. MINISTRY OF FOREIGN AFFAIRS OF JAPAN, DENTSU INC. (opens in a new tab) Silver Cannes Lions Posters EATING KABUKI WITH YOUR FINGERS. SHOCHIKU CO. LTD, DENTSU INC. (opens in a new tab) Silver Cannes Lions Publications & Editorial Design THE NEWSPAPER DESIGN EDITION SAMSUNG, JUNG VON MATT/LIMMAT (opens in a new tab) Silver Cannes Lions Books OFFICINA HUMANA - THE OFFICE AS A LIVING SPACE FOR INNER POTENTIAL ASB HESSEN SERVICE GMBH - NIEDERLASSUNG RHEINGAU-TAUNUS-WIESBADEN, PROJEKTTRIANGLE DESIGN STUDIO (opens in a new tab) Silver Cannes Lions Data Visualisation HERMETO - MADE OF MUSIC AB INBEV, AFRICA (opens in a new tab) Silver Cannes Lions Data Visualisation PROJECT 84 CAMPAIGN AGAINST LIVING MISERABLY, adam&eveDDB (opens in a new tab) Silver Cannes Lions Brand Collateral NIKE AUSTRALIAN MARRIAGE EQUALITY SWOOSH VOTE NIKE, WIEDEN+KENNEDY (opens in a new tab) Silver Cannes Lions Digital Design THE GALLERY OF EMERGING SPECIES HASBRO, DDB PARIS (opens in a new tab) Silver Cannes Lions UX, UI & Journey Design THE MOST INTERESTING JOB INTERVIEW THE AUSTRALIAN SECRET INTELLIGENCE SERVICE, AUSTRALIAN SECRET INTELLIGENCE SERVICE (opens in a new tab) More Entries from UEFA 13 items Go to previous carousel itemChevronLeftGo to next carousel itemChevronRight Creation of a New Brand Identity UEFA NATIONS LEAGUE BRAND UEFA, UEFA (opens in a new tab) Experience Transformation THE FAN COMPANION UEFA, UEFA (opens in a new tab) Targeting, Insights & Personalisation THE FAN COMPANION UEFA, UEFA (opens in a new tab) Travel / Leisure THE FAN COMPANION UEFA, UEFA (opens in a new tab) Brand Communication UEFA NATIONS LEAGUE TROPHY UEFA, UEFA (opens in a new tab) Brand & Communications Design UEFA NATIONS LEAGUE BRAND UEFA, UEFA (opens in a new tab) Promotional Item Design UEFA NATIONS LEAGUE TROPHY UEFA, UEFA (opens in a new tab) Product Design for Promotional Purposes UEFA NATIONS LEAGUE TROPHY UEFA, UEFA (opens in a new tab) Bespoke Items & Designed Objects UEFA NATIONS LEAGUE TROPHY UEFA, UEFA (opens in a new tab) Reduced Inequalities UEFA RESPECT CAMPAIGN: #EQUALGAME UEFA, UEFA (opens in a new tab) Screens & Events UEFA NATIONS LEAGUE BRAND UEFA, UEFA (opens in a new tab) Sports: Film, Series & Audio UEFA NATIONS LEAGUE BRAND UEFA, UEFA (opens in a new tab) Innovative Use of Tech & Platforms for Sport THE FAN COMPANION UEFA, UEFA (opens in a new tab) Money2020 Logo EXPLORE Work & Awards(opens in a new tab) Talks & Videos(opens in a new tab) Reports & Rankings(opens in a new tab) Directory(opens in a new tab) CANNES LIONS DIGITAL PASS Live Stream(opens in a new tab) On Demand (opens in a new tab) Digital Pass FAQs(opens in a new tab) Follow us FacebookCircle(opens in a new tab) InstagramCircle(opens in a new tab) TwitterCircle(opens in a new tab) LinkedinCircle(opens in a new tab) Terms & Conditions(opens in a new tab)Contact Us(opens in a new tab)Privacy Policy(opens in a new tab)Cookies Policy(opens in a new tab) WE CARE ABOUT YOUR PRIVACY We and our 22 partners store and/or access information on a device, such as unique IDs in cookies to process personal data. 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