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Submission: On April 30 via api from CH — Scanned from DE
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ADIDAS TARGETS BASKETBALL, SOCCER TO DRIVE POST-YEEZY REBOUND
SPORTSWEAR BRAND SEEKS TO REASSERT ITS IDENTITY AS A SPORTS COMPANY FIRST AND
FOREMOST
ADIDAS HAS SPENT HUNDREDS OF MILLIONS OF DOLLARS ON A FACILITY IN LOS ANGELES
WHERE IT WILL BASE ITS BASKETBALL PRODUCT TEAM.
Photo: SHANNON STAPLETON/REUTERS
By
Trefor Moss
April 30, 2023 5:30 am ET
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Adidas AG has a plan to boost its U.S. business: focus on sports.
“We want to double down on all of the things that are U.S.-centric, particularly
around sport,” Rupert Campbell, the company’s North America president, said in
an interview.
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